Be Your Own G.
Welcome to Be Your Own G, the podcast where Georgette Pascale, also known as "The Connector," interviews a diverse array of industry leaders, communicators and those who inspire her— celebrating all who lead and don’t follow. With over 25 years of experience in PR, marketing, communications, and entrepreneurship, Georgette brings a wealth of knowledge and insight to each episode.
Join us as Georgette hosts conversations with guests who are shaping the future of their industries, and sharing their experiences, opinions, expertise, and valuable insights. From discussing the power of authentic communication to success in business while doing things YOUR way, Be Your Own G. is your go-to podcast for actionable advice and inspiration.
Georgette's direct, authentic, and realistic style mixed with humor shines through as she uncovers the stories behind her guests' accomplishments. With a focus on "action over ideas" and a dedication to creating bespoke business solutions, Georgette isn't afraid to be a bold disruptor and transformer.
From her experiences as a single mom and boxer to her ventures in speaking, community building, and even a food trailer, Georgette's journey is nothing short of diverse and inspiring.
Join us as we learn, grow, and empower ourselves through digestible conversation to be our own "G" alongside Georgette Pascale. Follow us on social media @beyourownG for updates and behind-the-scenes content.
Be Your Own G.
Yari Mitchell and Jenna Farr on Why Most Agency Relationships Fail
In this episode of Be Your Own G, Georgette sits down with Yari Mitchell and Jenna Farr, co founders of Launch Lab Partners, to talk about what actually makes a client agency relationship work, and why most of them quietly fall apart.
They break down the biggest mistakes founders make when hiring marketing support, why marketing does not start at launch, and what it really means to be a true partner instead of a yes person. From fundraising decks to clinical trials to commercialization, Yari and Jenna explain why your “customer” changes long before you ever sell a product, and how smart companies think about marketing from day one.
The conversation also gets real about entrepreneurship, boundaries, betting on yourself, and why work life balance is a myth. If you are building something, hiring an agency, or thinking about starting your own, this episode is a masterclass in partnership, trust, and doing business your way.