How Jody Grew Her Clinic to Over $4 Million in Revenue

We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and how clinic owners can use automation and AI without losing trust or personality.

Email Jody: Jody@acceleratedmedicalpractices.com
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*Intro/outro song credit:
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Transcript

Welcome And Guest Preview

SPEAKER_00 0:00

Today I got to interview Jodie Lane, the CEO of Accelerated Medical Practices and the host of the podcast Beyond Hormones: The Business of Wellness. She shared how she grew her clinic to over $4 million in revenue. We learned so much from marketing and sales tips to using AI, and then she shared her five pillars for growing a thriving clinic. My name is Craig, and I'm the owner of DAC Financial Coaching. Our team is on a mission to make your therapy practice permanently profitable. If you own a solo or group practice, we're here to help you build a business that creates more time, makes more money, and serves more people. This is the Therapy Business Podcast. All right, I have Jody here. Jody, how are you? I'm doing well. Thanks for asking, Craig. Yes, yes. So we just got to connect last week because I was uh guest on your your podcast, and it was such a fun conversation that uh I've been pumped to kind of turn it around and get to know you and hear your story. Bring it on, bring it on. Exactly. Good. I feel like uh all I did was talk about myself. So now it's now it's gonna be good to hear hear more about you. And so uh let's jump in with that. For those who haven't had the chance to interact with you yet, uh tell me a little bit about yourself, what your business is, and uh what you do.

SPEAKER_01 1:23

Yeah, absolutely. So um I've been a marketer since the early 90s. I didn't go to school for that. I sort of fell into it. Um got graduated college, needed a job,

Jodie’s Path Into Marketing

SPEAKER_01 1:35

just so happened that a marketing agency was tiring, so I joined and really fell in love with marketing. Not so much um, you know, I don't really understand all of the principles that are taught in college, but what I really got marketing was was that there was a connection. It was a social connection. And if you can, as a business, uh, put yourself out authentically, share what problem you solve, there will be people who need that problem solved. And that's all it is. That's all marketing really is, it's just making that connection. So I did that for many, many years in a variety of different ways. And then my last client that I had for the last agency I ever owned was a hormone provider. And I took him on as a client, and like any good marketer does, I started doing a bunch of research into what hormone therapy was. This was back in 2015. So hormones weren't that popular yet. And I learned a tremendous amount of information that I immediately thought my husband needed to know. Because my husband was much younger than I was. He suffered from clinical depression, and he the all the doctors warned him on all these antidepressive medications that he refused to go on. So we suffered all the time with him being very low. And I said to him, I think you have a lot of the signs of this hormone thing I'm researching. And so I brought him into the doctor's office. He got his hormones checked. I was right. He had the hormone levels of a 70-plus year old man at 29. He got hormone replacement therapy and it changed our lives. And so that turned my trajectory away from marketing tons of other businesses to just focusing on hormone clinics, joined that practice and uh built that practice up to about a $4.2 million clinic when I left in 2024 and decided that that was so much fun. Let me do that for as many other practices as I possibly can. So that brings us up to today. I started a company called Accelerated Medical Practices, and that's what we do. We help hormone and functional medicine doctors or provid or clinic owners grow their business in a variety of ways.

SPEAKER_00 3:42

Oh, that's such a cool story. And I got so many things I wanna think of too that um I'm curious about. And so uh I want to kind of go back to would when you said you fell into marketing, which I think a lot of times even as practice owners, you know, we fall into business ownership. We don't necessarily intentionally go that direction. Did you have a path in mind? Was it literally just, you know, job offer, cool, I'll take it? How did you, how'd you kind of fall into it?

SPEAKER_01 4:08

So I wanted to be a teacher from the time I was probably three years old until my junior year in college. And this should resonate with you as that is your former career. I wanted to be a high school English teacher. That's all I ever wanted to do. And my junior year at Setson University, they had this thing called the winter term, and it was a one-month term that you took some kind of strange out-of-the-box course. But for for education majors, you had to shadow the uh a classroom. And day one, I showed up at Deltona High School, sat in the back of the room, and within the first 20 minutes, I was falling asleep. And I spent eight hours trying to keep myself awake. And I left that day and I walked right to the guidance counselor and I said, I have to change my major. I cannot spend the rest of my life putting kids to sleep. I mean, I was so clear that I knew I didn't want to do that any longer, but I had no idea what I wanted to do. So come graduation day, um, I didn't have a job and I was just standing in the political science department waiting for a friend of mine to go to lunch and they got a phone call and they said, Hey, anybody graduating? I don't need a job. I was like, Yeah, that's me. And it just so happened to be a direct mail firm that did political direct mail for candidates running for office and they needed a copywriter. And so I literally fell into it. It was like, well, that sounds perfectly fine to me. I can do that. And I just learned on the job.

SPEAKER_00 5:38

Oh, that's that's awesome. And I hope you went back to that professor that you were shadowing and just told them how they inspired you to just completely drop education.

SPEAKER_01 5:47

I don't know who that person was. It wasn't a professor, it was a high school teacher. And she, you know what, looking back, she did a fine job. I don't know whether I partied too much the night before or what happened, but you know, I'm I'm glad that my life took that trajectory because what I realized was that education doesn't always have to look a certain way. I didn't need to be in front of a classroom to educate people. I educated my clients when I sold them direct mail pieces. I educate my clients now when I talk about how to grow their business. Like I'm in education all the time.

SPEAKER_00 6:20

Yes, yes, absolutely. Yeah, but there's not always that direct path. And I think uh uh it's lucky for all these practice owners and clinic owners out there that you did uh shadow that rumors. I think so. Here we are now. And so uh you spoke about marketing is about connection, which I think is is such a great insight. I think a lot of us are scared about marketing, we're afraid of putting ourselves out there. Uh talk to me a little bit about that, and especially with copywriting and sales and the icky feelings. Uh, where does connection come in, especially as clinic and practice owners in our marketing?

SPEAKER_01 6:54

Wow.

The Hormone Story That Changed Everything

SPEAKER_01 6:55

So, you know, I wish that it was uh I don't know, 1998 because marketing was way easier. You know, you had direct mail, radio, television, and that's really all you had. And then we had email, and then we had websites, and then social media. And then, you know, like it just it keeps getting busier and busier and busier. And so marketing is very daunting. And I I respect anybody who is afraid to jump into it. But to simplify it, to take all that fear out of the way. At the end of the day, a provider has a way to make somebody feel better. And somebody out there doesn't feel good and needs that service. And that's really the way you need to approach marketing, as if you're talking to one person. You know, anybody who listens to marketers or marketing experts, you hear a target audience, ideal target audience. And it's so, so true. Because when you can really hone your message to one particular group of people, you can be very specific in how you communicate and potentially resonate with that group. It's when we start to think everybody is my customer. So who is a potential customer for hormone provider? Any human being over the age of 35. That is too big and too daunting of a marketing message. But if we start to nail down, well, I'm going to talk specifically to women who have just begun begun perimenopause and don't want to go through the symptoms of menopause. That is a much more targeted audience. And you can have a hundred different target audiences, but it's when you get really simple, simple around who you're talking to that you can start to draft messages that connect and maybe get through some of that noise.

SPEAKER_00 8:44

Oh, that's that's great. And I like uh just that you have something to make someone feel better. And I think you're right. We do want to help. And it's almost like we're afraid of if we don't speak to everybody, then you know, we're not gonna have enough people coming in the door. But it sounds like you're saying if you speak to too many people at once, then you're kind of speaking to nobody specifically. Is that right?

SPEAKER_01 9:03

100%. And and also there is an element of being attached to the success of marketing and sales for that matter. You mentioned sales, then you kind of have that icky face, you know, which a lot of people do have that reaction when you talk about sales. And I think sales gets a bad rap because again, like marketing, if you simplify what sales is, it's presenting in an honest and authentic way what you offer as a business and your pricing and your process and the results that you expect. And then somebody either says, I want that or they don't. It's when we start to get attached to the result that it starts to feel weird or icky, or we start to project what we think people are thinking about us. Like that's where you get a little bit muddy. But again, if you bring it back to the very, very basics of marketing is getting your message out so that people are interested. Sales is about presenting what you are capable of doing for somebody, and then just being okay with whatever their answer is. And then that's it. And then that's it.

SPEAKER_00 10:05

I I love I like uh we get too attached to the success of marketing, which I uh I'm with you. I think that's I've never thought of it in that that light before, but it makes complete sense. Because I think that as I'm drafting my own copywriting and all these things for the website or emails or any kind of marketing, it's am I being too specific? Am I not being specific enough? Um, and something I often see, especially with uh physical therapists, mental health therapists, uh any clinic owners, anybody who specializes in these things, is kind of like industry jargon, big words, acronyms. Uh, and it

Marketing As Connection And Targeting

SPEAKER_00 10:40

sounds like what you're saying is put yourself in the shoes of who you want to attract. And that may not be doing that. Is that right?

SPEAKER_01 10:46

Absolutely. Now, I you know, I also don't want to make it sound so simple that it's like we're missing the strategy behind it. So there is some, you know, strategy behind marketing, but it's, you know, it's stepping off the cliff. It's like not making it so big, so daunting, so scary that you don't even you don't even begin. But it's true, like what you just said. So if you do use industry jargon, if you do confuse people, what is what is what's the what's the quote, a confused mind says no. So you don't want to confuse people in the process. You know, one of my biggest flaws in marketing, like, you know, I mean, I've been doing this a long time, but not saying I'm perfect, is I want to tell you everything.

SPEAKER_00 11:28

Yes.

SPEAKER_01 11:28

You know, I want you to know everything that I can possibly do for you, and I don't want to leave any stone unturned because I may never have you in front of me again. Well, that's not going to work because the mind can only process so much information at one time. So, and you're a perfect example. You know, when I right before your podcast that I did when you were on my show, I signed up for your quiz. Now, I've been getting these emails consistently since I signed up for the quiz. And each one focuses on one little thing. You're not telling me everything you could possibly do for me in every message. And I read some of them, and I honestly don't read some of them because it came, you know, maybe on a day that I had too many emails or whatever, but you're consistently following up. You're making a point with each one. You're not stopping just because I haven't, you know, taken the next step. And that is really what marketing is all about.

SPEAKER_00 12:19

Yes, that's that's great. And uh that's something that I was doing early on, and to I'm glad to hear you say that because it's something I've worked really hard on, is not overloading. When we overhauled our sales consultation process, it was I noticed we weren't converting a lot of people because at the end of it, I'd be like, here's how we can help you. We can help you with this, this, this, this, this. And they're like, Well, I only came for this, so I don't know what all that other stuff is. Right. Uh, but it's almost like this fear I have to sell myself to you that we can do so many things. Look at me. But all they really care about is what they're struggling with. And can I help with that?

SPEAKER_01 12:52

Exactly. Which is why a quiz, and I do this for my providers as well, a quiz or survey or anything that's interactive is one of the best lead-generating tools. Because if you're asking questions, you are then getting the information back as to what it is they are struggling with. And if you are a smart marketer, you're gonna have a multitude of different follow-ups that speak to that pain versus being super generic. And that comes back to, you know, in the marketing strategy, getting as specific as you possibly can to really resonate with that person. And, you know, this is what makes marketing a little bit more difficult. That's almost impossible to do if you're doing it, you know, manually. That has to be set up through some sort of a software or through automation. And it takes time to set it all up. But the beauty of it is is that once you set it up, it kind of goes on autopilot. And so you don't have to reinvent the wheel all the time.

SPEAKER_00 13:50

Which, yeah, and automations are, I mean, the quiz, you know, even you're talking about those emails, I'm going, okay, I don't even uh I wrote them however long ago, and it's going, okay, you know, they're automated. So it's it's just kind of spitting themselves out. And what I find is, and I know you work with people on the automations in their marketing because I think that's important. We're busy, especially the practice owners who are doing a bunch of different things uh to set up those automations. And so I like the specific sp the specifics of what you're speaking to. Once you set up that automation, what do you what do you do with it after that? Is it just set it and forget it? Do you how do you know if it's working? Do you need to make tweaks? Is there any tips in that realm? What a great question.

SPEAKER_01 14:30

So, yeah, so once it's set up, what do you do? Well, there's a couple of things. First of all, automation on its own is not going to be as successful as if you mix it with some human outreach. Now, you may need to automate that human outreach, meaning that if you create, let's say, this, you know, a funnel, which is a marketing term, but it's basically just a series of tasks that happen after a lead engages. It could be an email, it could be a text message. We're finding that voice broadcast is actually working really, really well. It's like a voicemail that goes directly, it's it's a it's a phone call that goes directly to voicemail. Um, as long as it's set up properly and there's like a two-way response system, then it really does work. But also it could be a task sent to an individual person to pick up the phone and make a phone call. And I just want to take a little pivot there, you know, a little bit of advice. We get very frustrated when we call people and they don't answer the phone. You know, we can make meaning out of that. Oh, they're not interested. They were just fishing, they really don't want to hear from us. The reality is that this day and age, nobody picks up the phone unless they know who's calling. Yes. So leave a voicemail. Ask a question on that voicemail. What are you dealing with lately that had you originally connect with us? Give me a call back and let's talk about that. Be human. So there's there's so that what you do after, so it's setting up the automations, mixing in a little bit of human outreach. And then look at the metrics, which is why you need great software. You need software that has reporting that's easy to look at to see how many people are opening. And another like tip these days is if people are not opening your email and it's like been 12 months and they haven't opened it at all, you want to move those people out of your email automation.

Why Sales Feels Icky

SPEAKER_01 16:20

You want to delete them, but you want to maybe make them inactive because the email clients are really uh cracking down on us sending blast emails to people that are not interested. So if people aren't interested, just slow down the amount of times that you communicate with them. Maybe once a year, do like an engagement email to see if they're interested. Ask them if they want to stay on the list and really like be okay with letting some people go because those people that are interested that are opening are gonna your emails will show up better if your email list is clean. So I answer the question with three different tips, but when hopefully I answer the question.

SPEAKER_00 17:00

I wrote them all down because that's uh I was I was being selfish and asking for myself on that one because it's I I set up the automations and then sometimes I'm looking at the metrics, or I honestly don't get around to looking at the metric metrics often enough, but I love what you're talking about. And one thing I did have set up, which uh was advised to me, so it wasn't even my idea, was that after so many uh it's an automation that if they're not engaging in the emails after a certain amount of time, they are automatically, you know, moved to an inactive list. So um, because what I've learned, and uh sounds like you, this is your point too, is a smaller engaged list is better than a larger, non-engaged list.

SPEAKER_01 17:38

It's more deliverable. So, you know, I you know it's it's kind of a catch 22 because on one hand, I say never stop communicating with a prospect until they unsubscribe. And by the way, an unsubscribe is not personal. It's just this person saying, I'm really not interested in your product, and that's a gift because at least they saw it and they decided to get off. So on the one hand, it's like keep following up until they unsubscribe. On the other hand, it's like don't continually email people who aren't active. So you do have to find that balance. And that's why tagging or segmenting like you did by putting people into an inactive uh tag versus an active tag means that you won't be constantly communicating with those inactive people.

SPEAKER_00 18:20

Yes. Okay, good, good. So that's done, and hopefully uh who knows what's happening to them now. So that's probably another thing I need to look into is after they're tagged, are we am I uh nurturing them well over there? Uh I love the human aspect, what you're talking about. Because I think in this day and age it is easy. Uh we're we're almost losing some of that. And I look at that as an opportunity for to stand out, maybe is if you're personally connecting. And so uh I know we are big on after consultation, we don't put them in automations, we do personal outreach at least for uh until we get a a yes or a no from them. But uh talk to me about that human. I love you, the phone call piece of it. Um, and then you said reaching out personally instead of automating, what does that look like? Is that newsletters? How often is a good idea? I know it probably is different, but uh yeah, any of the answers.

SPEAKER_01 19:09

So, you know, you asked a a couple of questions. So let me try to break them down. So, first of all, how often should you communicate with people? You know, it used to be that if you communicated with somebody more than once a week, they would that that was considered a no-no. But think about the number of emails you get every single day. The chances of somebody seeing your email once a week is very slim. So we do need to uh communicate a little bit more often than maybe we're comfortable with. And if somebody is not happy with the amount of times that you uh you communicate in your unsubscribe button, maybe add another another level of do you want to us to email you less or do you want to be unsubscribed altogether? Give that person the choice. So we do have to be present, but you also want to deliver information and communication that is relevant to them, which is my the second thing. So being able to look at not just the metrics of who's opening, how you know, how well is my blast doing, but like getting really specific to like an individual person. How many times have they opened an email? How many times have they clicked on a link that you put in there? You know, most of the CRM systems these days allow you to create more complex automations that will move people out of one system, one automation into another based on their actions. And that may be a little bit more advanced than some, you know, business owners want to do. But when you get to the point where you're really investing in your marketing, that is worth your time figuring out how to do or

Automations Plus Human Follow Up

SPEAKER_01 20:50

go to a professional that knows how to do that. And then, you know, when it comes to the human outreach, you know, there's a couple of different ways you can do that. Like I said, you know, you can send a task to a person to actually make a phone call, but you can also just increase the personalization in your messages. So I heard on another podcast somebody say, and I love this so much, if what you say in social media or in your emails or even on your website can be said by the next hormone practitioner down the street, then you have a problem. If everything you're talking about is just so generic that any of your competitors could say the same thing, then your marketing is not doing its job. You need to be talking about things that only you can talk about. So it could be case studies of patients that you've helped. It could be the staff and what you're doing inside your office, it could be special webinars. You you want to use AI as a way to speed up your actual production, but not so much that it loses your personality. So that human outreach can be physical, but it also could just be taking a little bit extra effort to make. your messaging more personal to who you are as a practice, who you are as a provider, and what you offer in your business.

SPEAKER_00 22:06

Oh, that's that's excellent. I like that. I love the idea of if what we're spitting out there, what we're putting out there is unique to us. Um it really differentiates, allows our personalities to come through a little bit too, I feel like if if I'm looking for ways of what's my unique perspective, how I deliver information, who I am, uh all of that I think is I like it, that perspective of if somebody else could put this in an email, I'm not standing out. I'm not really providing much difference.

SPEAKER_01 22:32

So and trust is at a as a is a very low right now. So whether it's because AI is starting to become more difficult to detect, or whether it's because we have platforms these days where non-professionals can speak as if they know what they're talking about. Like it's really difficult right now for us to know who to trust and who's just saying something to make you buy something versus who is truly sharing themselves authentically. So you have to find ways to create messages that somebody can't steal. So you know you know an AI bot isn't going to be able to tell an actual story of a patient. And an AI isn't going to be able to create a video about a staff member's birthday or you know isn't going to show a video of your office and people hanging around. Like obviously you have to protect HIPAA and all that stuff. So be careful there. But you know just by being a little bit more intentional to be as personal as you can, you're gonna cut through a little bit of that noise and you're gonna gain some of that trust back.

SPEAKER_00 23:37

Yeah, that's great. And AI is a hot topic uh and I know there's kind of this this inner balance I just went to a conference last week where they're saying you know if you're just using AI then you're behind you know you should be building with it. Uh but I do know like you're talking about this this personal self uh you it's getting harder to detect yet some of us can still suss out when we're reading something like this was this was you just typed in here write me a an email about uh how to you know grow your hormone clinic so what's that balance? I mean you said using it to to help support you speed up the production uh how are you using it or how do you recommend engaging with it?

SPEAKER_01 24:13

So I use AI every day. So I'm I'm definitely not one of those people saying that you shouldn't use it. But the way that I use it is very simple. Okay, I have a phone, right? So if you're listening, you see I'm holding my phone up and let's say I have an idea for a a blog I will speak my idea into my voice memo. So that way it'll have to be perfect. I'm just gonna talk through whatever's on my mind. I'm gonna, you know, give examples I'm gonna try to come up with examples that are real in real time from my past. And then I take that voice memo, transcribe it and put it into one of my AIs and say, okay, so I want you to think like me and I've taught it to like I've been using it for a while. So like think like Jody as a consultant and I'm speaking directly to a hormone practice that's been open for less than two years that is trying to do XYZ here are my thoughts and then I put my transcription in and then I have it create my blog and then I read it. So here's a really really important tip when you get something back from AI, you have to read it and look for like where did it say something that I would never say and either go back to it and say, these are the things that would never come out of my mouth can we readjust so it sounds a little bit more in my voice or you can just rewrite it yourself. I prefer the first because it's teaching the AI a little bit more about what you like and what you don't like so that you can improve that process later. But it's never starting from scratch. You don't tell an AI chat bot to come up with something for you. You come up with it first and then you have it improve and do a little bit faster than you.

SPEAKER_00 25:55

That's that's great. So you're giving it the original thoughts and ideas and approach and you're just kind of like saying fill in the blanks turn this into something that I can deliver so almost saving the time of putting into paragraph form and all of that and then it gets to know you. I've been working on training mine on me as well and you know that's something I I heard is that's you know the agents and all these things that you can create it's almost like creating a second version of you. So that way it's it's doing all that stuff that answering questions the way you would understand you uh answer them. Um and then again formulate putting a formula together of here's what I want to say in an email format or a blog format or a podcast format. Can you take these ideas and create a structure out of it? And um I don't feel like that's deceptive at all and I think I'm a big fan of AI as well. So I'm I'm I'm dipping my toes in I feel like there's so much more I could be doing but that's super helpful. But what you just said is something I think anybody could do at least as a starting point is put your ideas in and just start training whichever AI software you're using on you.

SPEAKER_01 26:54

Yeah and be careful too because AIs are and they're designed to please you they're designed to make you feel like you're the smartest person in the room. And so if you

Personalization Trust And Using AI

SPEAKER_01 27:05

just take the first iteration that comes out of AI, then you're really training it you're the that that it's smarter than you are. And so which okay in a way that it is but you know you want to want to push back you want to challenge it. You want to tell it who it is and what position you want it to be taking and not just I mean I I I know some providers that will go to it and say I just saw a patient who is you know 45 years old and suffering from these symptoms. What should I do? Well that's scary.

SPEAKER_00 27:34

Like don't do that yes how how do I help them and it's like they're not they're not the uh exact the doctor or yeah the uh the caregiver so um that that's great yeah it's uh training it up I think that's such a useful tool. Now I know marketing what else you do other things for people who you're working with in your your business the the clinic owners what types of other areas do you support them in?

SPEAKER_01 27:59

So um the the service that I I I love the most and happens to be one of our most popular it's called the growth workshop. So basically I'm let me tell you how it was born and then I'll tell you what it is. So I went to work for this clinic um in 2017 the the the guy that was my client I left in 2024. In those seven years we increased the revenue from 5000 to 4.2 million we increased the staff from 3 to 23 we increased the patient load from 200 to 1200 that was obviously a successful endeavor. Along the way I helped other practitioners as a side hustle but that was my main focus for those seven years. When I left and started this business I thought to myself what did I do? Like what what made that success happen? And we came up with this concept called the power framework because we looked at what we did over those seven years, we realized that we focused on areas of the practice in those five different pillars that really made the success. So the first pillar is positioning which is like knowing your message, who your target audience is what your pricing is, your goals. O is operations that's like the systems that you use to run your business on a day-to-day basis. W is workforce it's creating a great culture I'm a firm believer in any business your staff is the best product you have and if you don't have a great staff and a great work environment then everything else is going to suffer. E, which is experience, the patient experience making sure that it is wonderful they have wow moments throughout they want to go out and talk about you. And then R is revenue which is sales and marketing. So we teach a workshop where we teach these principles and then and it's a one-on-one workshop and then throughout the four-hour workshop we're asking a ton of questions to get out of the provider's head exactly what they want their clinic to look like when it's successful in the first year, in three years and in 10 years. Oftentimes the questions highlight things they hadn't even thought about because they didn't think about their business in that way. And then after the workshop is over we present back some deliverables. So we come up with their pricing for them or we refine their pricing if they already have pricing. We create their overhead worksheet so we know exactly where their fixed expenses are, where their money is going on a monthly basis. We come up with their goals for the next 12 months and we break that down by month and by service. So they've got real metrics to kind of go after. And um then we create a proposed profit and loss statement because most business owners focus on gross revenue, but you really need to be focused on net, which I'm sure you would agree with.

SPEAKER_00 30:36

Yes.

SPEAKER_01 30:37

And then the last thing we do is we give them a financial analysis sheet so that throughout the next year they can compare month over month what their actual revenue is versus what we said the goal would be. And the last thing they get is an action plan. So this is custom. So this is why we only work with hormone and functional medicine practices and we don't go bigger because me and my partners have worked in hormone clinics. So based on everything we've learned in that four-hour workshop and in the process of creating their projections, we then give them a very custom detailed action plan by pillar what they need to be doing or implementing in order to make sure that those income projections come to fruition. So that is probably our most popular service and honestly for me the most fun to do I really enjoy that. And then from there if they're interested we can you know do some consulting services to help them implement those things that are in the action plan.

SPEAKER_00 31:39

Yes, 100% and then that's you know when I was looking at your website before a call that's uh what I was looking at was that workshop in the different formats and and honestly uh even I I think you have pricing on there if I remember and it was super reasonable like to me I'm like you know if they can't deliver

The POWER Framework Growth Workshop

SPEAKER_00 31:55

that that'd be crazy. So it's uh to me I'm like I'm sh I can guarantee the ROI is there.

SPEAKER_01 32:00

Uh yeah I mean I'll be honest so the the the one-to-one workshop which is where we really try to push people to the group workshop I don't believe is as effective no um but it's $3,500. Most hormone clinics have a membership price of anywhere from $2,500 to $4,000 a year for one patient. So if that workshop can't bring you one to one and a half patients, then I would fire me because that means I did not do my job at all. And so it's kind of a no-brainer. Plus we offer a 14-day money back guarantee if after you get all your deliverables you don't think that it's something that's usable and then within 14 days we'll give you your money back.

SPEAKER_00 32:38

Yeah there there's no risk to that and I think you're exactly right if you can get somebody uh $4,000 in in uh money back that's uh you wouldn't be in business you wouldn't you wouldn't do what you're doing so uh I'm gonna I have the is there it's the link is on your website so I'll make sure that's in the show notes but uh is people are gonna want to get in touch with you. I know we have some hormone clinic uh owners who listen to this show so how can they connect with you outside of is the workshop the best place to go to on the website?

SPEAKER_01 33:06

I mean no so the contact us page on our website you can don't definitely go there. Um that goes to every member of my team but honestly if anybody is listening and they just want to chat with me personally just email me. It's Jody J-O-D Y at accelerated medical practices dot com. I love talking to new people and uh we can set up a free call and just you know talk about what's going on in your business. I mean we do consulting calls all the time and sometimes the the practice moves forward with one of our services sometimes not and honestly I'm gonna let you know whether my particular expertise is helpful to you. And if not and you just come to the call with one problem, well we'll just solve it. Let's just talk about it.

SPEAKER_00 33:50

Love it. And I and you know the little bit I've gotten to know you uh I I know you mean it when you say email me because you love talking to people uh with nothing behind it outside of I just want to connect with people and you know if we can help you we would love to help you. But uh so speaking that out email Jody go to her website check out the workshop if you're hearing what she's talking about and saying you know what I I'm sold already. I want to just get some help and and grow in our clinic. That would be fantastic.

SPEAKER_01 34:14

Well and also if I if you don't mind me plugging this I do have a podcast myself and it's uh it's called Beyond Hormones the Business of Wellness. It's still in its first year so it's pretty you know much in its growing phase but I will say that we do two episodes a week. The first episode on Monday is usually an interview with somebody most of the time it's with a hormone provider who owns a clinic and I really delve into like their story, what worked for them, what didn't what advice they give, stuff like that. And then the Thursday episodes are short. They're just me usually five or 10 minutes and I just talk about some principle of running your business. So if anyone does have a hormone clinic or even if you don't because 90% of what happens in hormone clinics also happen in physical therapy clinics, also happen in chiropractic you know

How To Reach Jodie And Closing

SPEAKER_01 35:00

offices and all these, you know, go go take a listen hopefully you'll find something that you you resonate with.

SPEAKER_00 35:05

100% yes I think uh all adjacent industries where there's a lot of uh like I said we I know we have clinic owners who listen uh even though this is a therapy business podcast because what we're talking about translates definitely a lot of the struggles in one are the struggles in the other. And so I highly recommend it. And so we'll link to the show as well. Jody thank you so much for for being here and just dump in a wealth of knowledge on us. That was that was fantastic. My pleasure thank you for having me very much thanks for joining us on the Therapy Business podcast. Be sure to subscribe leave a review and share it with a practice owner that you may know. If your practice needs help getting organized with the finances or just growing your practice head to therapybusinesspod dot com to learn how we can help