The Women of Discover AG EP:73

on this episode, we sit down with the ladies behind Discover AG and Discover AG on the Road to talk about ranch life, agriculture storytelling, building one of the biggest brands in ag media, and what life really looks like behind the cameras.

We dive into content creation in the agriculture industry, growing a loyal audience, life on the road, and the importance of sharing the story of agriculture with the next generation. From cattle and cameras to business and branding, this episode covers it all.

If you’re passionate about agriculture, ranching, western lifestyle, or content creation, this is an episode you won’t want to miss.

Transcript

SPEAKER_04 0:00

Now y'all welcome to the registered ranch and podcast for cows, humor, and a little bit of cowboy wisdom alive. I'm Tucker Brown sharing stories from the ranch and a TikTok every now and then. We're to keep the ranch and the family and the family in the ranch. So let's saddle up. Saddle up for episode number 72. Welcome back to the Registered Ranch and Podcast. And uh to my delight today, and to yours, we have uh some guests from uh two different states that have traveled all over the country working together and have uh a very well listened to podcast themselves. Uh do you have a nickname for what are the uh your Oh the Discos the Disco's The Discos have made it to Thornbrook.

SPEAKER_03 0:50

Is that Thorn? No Thorn That is Thorne something. I'm gonna leave you there.

SPEAKER_02 0:54

I'm gonna go Thork Thor Thork Morton? Thork Morton. We made it to Texas! No, we made it to Texas what I should have started with. Throckmorton there it is. Throckmorton, I got it. I just needed like one more minute.

SPEAKER_04 1:10

Thor Morton. Oh, that is great. Yeah, so uh yeah, I want to do. Oh, I need to get hang on, let me get my music. I gotta give you an introduction.

SPEAKER_03 1:19

I was gonna say to my left here, we were coming in to record a podcast, but I was not prepared for the DJ session I was also signing up to witness. It was you guys, it was beautiful. DJ.

SPEAKER_02 1:28

Yeah, the intro was like, I was ready to get a dance, have fun.

SPEAKER_04 1:33

Yeah, that's what uh, and you're about to get a how what would be three words you would describe yourself, Natalie?

SPEAKER_03 1:40

Oh, describe myself? Oh, I'm glad he asked you first. Oh, lordy. I don't know.

SPEAKER_04 1:44

A mom, a rancher.

SPEAKER_02 1:46

Oh, those kind of words.

SPEAKER_04 1:47

A discoer.

SPEAKER_02 1:48

Sure.

SPEAKER_04 1:49

A podcaster.

SPEAKER_02 1:50

You know me so well. Uh yeah, a mom. I was like fun. I know we're for the party. At least I'm like kind of loud, but you know, quiet when I mean intelligent, but you know, witty.

SPEAKER_00 2:03

So I've been told. So we've been told.

SPEAKER_04 2:06

Husband calls me pretty. I don't know.

SPEAKER_00 2:09

A few people in my life like my mom, my husband said I'm pretty.

SPEAKER_03 2:13

But no, yes, uh, mom, rancher, and um, I'd say adventurer. Like the TV series would be a good third adjective.

SPEAKER_02 2:20

I I still are yours, but I will exchange um rancher for dairy farmer. There you go.

SPEAKER_04 2:26

So that would be perfect for this intro. Ladies and gentlemen from Nebraska, the mom, the podcaster, the adventurer and a rancher. Natalie aborts, and all the way from New Mexico. From what just one stay away, see the dairy tower too, the dairy woman herself, the podcaster, the mom. I have fun sometimes.

SPEAKER_02 2:52

Wow, you're really good at that.

SPEAKER_03 2:54

Yeah, Tara, you're fired. I found my new co-host.

SPEAKER_02 2:57

I know I was like thinking whenever you're out, you were running that thing. Like, I always joke, I'm like the tech behind. I don't have anything that looks like that. I don't have anything that looks like this. We don't have music. Like, no.

SPEAKER_04 3:10

I need all the help I can get, is the deal. That's the that's the that's the thing. You're fired.

SPEAKER_00 3:15

He's like, I wasn't looking for any job.

SPEAKER_04 3:17

Got it. But y'all do Discover Ag Podcast is just a piece of what y'all do. But uh Discover Ag Podcast has taken y'all a lot of places. I remember being in Vegas and seeing y'all on a truck going across, and I was like, whoa, I'm gonna do that someday.

SPEAKER_03 3:37

That was a fun little we used it to unroll new branding for the podcast, and that was a fun little marketing that we did. Yeah, we rolled it out during NFR. Seemed like a very fitting place with a lot of our community, agriculture, cowboys, cowgirls, just you know, small town people. And yeah, it was quite fun. We chased ourselves, our faces down the Vegas Strip, which is not something I thought would ever be a part of my vocabulary, but here we are.

SPEAKER_02 4:00

We sat in an outdoor bar having a few drinks, waiting for I mean, you just didn't know when it was gonna go by. They told us it would go by every so many hours. So we are just waiting, twiddling our thumbs, and then when we see it, we start running. Um, I'm not a great runner. Uh, I have a sister-in-law that owns a gym, and on the reel we created, she was like, It is embarrassing that I own a gym and that I am related to you.

SPEAKER_03 4:21

And I was like, Well, you get what you get, you know? You know, like um Pirates of the Caribbean, how that guy runs. That's how it's gonna be. Oh, with the hands up. Okay, I don't think that was that bad, but maybe I can't.

SPEAKER_04 4:35

Well, now you just have to accept it.

SPEAKER_03 4:36

I of course look like a natural track athlete running down the side of the big yeah, absolutely. Yeah, yeah.

SPEAKER_04 4:42

I got to know, or I guess I I've met y'all at the NFR, I think, for the first time.

SPEAKER_05 4:47

Yep.

SPEAKER_04 4:47

And then uh got to spend a little bit of time with you, uh Natalie, in DC. DC. Yeah, that was fun. Which was really fun. Natalie is hard to find, even with location on.

SPEAKER_02 5:00

This is it's funny you bring this up. So I like to track people in my life's location. And so when I asked for Natalie's location, she had never heard of like tracking people's location. I have heard of it.

SPEAKER_03 5:12

I've just, it's not a part of our lifestyle. Our culture is to track, share. We just don't do that. I've never looked up someone's location.

SPEAKER_02 5:21

Yeah, and so it made me really uncomfortable. Recently, we finally gotten to the point in our relationship where she has allowed me to track her location.

SPEAKER_03 5:28

Uh yeah, no, you and I did struggle to find each other. We were at different monuments, we thought were the same ones. I mean, I shouldn't elaborate too much because it's not gonna put our intelligence probably in the best light. So um, but we eventually did find each other and we got to frolic around uh DC and it was good, it was fun.

SPEAKER_04 5:45

I think I've heard the word frolic more times today than I've ever heard than I've heard it in a long time.

SPEAKER_00 5:50

I am a mom, a rancher, and a froliquer.

SPEAKER_04 5:53

A froliquer. Well, it's really cool what y'all do, and I've y'all I feel like y'all would be one of the leading ag podcasts educators in our industry.

SPEAKER_02 6:07

Well, thank you. Well, yeah, thank you. Can you tell we should tell that to our um sponsors, our advertisers? I like that.

SPEAKER_04 6:13

Yeah. Well, thank you all for that.

SPEAKER_03 6:15

Yeah. Well, we're very passionate about the podcast. I mean, we obviously started individually sharing online and came together under kind of the umbrella of Discover. And um, I don't know, something works about it. We just love to share about the industry through our millennial female kind of take. Um, I think obviously uh agriculture is a male-dominated industry, and there's so many powerful women who are part of it, and so it feels good to us and aligned, and it's important to us to kind of use our voices to highlight that um, our industry from a female perspective. So we love to yap, we love to chat, and um especially about agriculture. So yeah, the podcast is it's it's our little baby.

SPEAKER_02 6:51

Yeah, and I think for us, the podcast um, you know, has always been like the forward-facing part of our brand and like what we do, but always in the back of our mind was like the TV portion of Discover Ag on the Road, which is why we're here in Throckmorton. Yeah, yeah. Getting closer, okay. That is why we're here, is because we are filming with you today, and we have now, as you said, gone across the country. We've been in California all the way to Florida, filming different episodes of Discover Ag on the Road. Wow, and so it's fun to finally bring that to like fruition as because it has been, you know, in the back of our minds um for so so long. We got to frolic in Florida. Yep, frolicked all the way from California, frolicked all the way to Florida.

SPEAKER_04 7:29

That does sound fun. I watched um one of them you did with avocado farm.

SPEAKER_03 7:34

Oh yeah.

SPEAKER_04 7:35

And that was I didn't know anything about farming avocados.

SPEAKER_03 7:39

It's so interesting. I think growing up in agriculture, everyone outside of it is assumes that because you farm, you just know everything about every industry. Like when we guest on other podcasts, maybe it was hosted by a dietitian or it's you know, someone adjacent to the food industry that cares about the food industry, so they have us on to have those conversations. But the things they'll ask, I'll be like, I don't know, I raised beef cattle. Like I have literally no idea, you know, what you're asking me. And so to your point, like, yes, we are born, both of us were born and raised in agriculture, brought up around it. I mean, Tara obviously in the dairy industry, myself and ranching, but everything we go out and explore and discover is yes, part of you know, the industry we belong to, but so foreign to us. And so it's really fun to go out and you know, we're learning right alongside our viewers and we're having fun with them too. So it's really fun to be able to get out and just for ourselves to be able to discover agriculture, let alone you know, everyone else we're bringing along with us.

SPEAKER_04 8:31

That's so cool. Whenever I did the like starting the podcast, I was like, I I want to do them in person selfishly, so I can get a little bit of that. Like be able to discover the people that are that are in the industry. Hard to get people to come to Thorkmorton, as you might say.

SPEAKER_03 8:48

But well would help if they knew where. Maybe you're not telling them the correct place.

SPEAKER_04 8:54

Hard to get people to come to Throckmorton all the time, but uh it's that has been a really cool part of it for me too. Like, since you said that, I was like, oh, that's very true in myself.

SPEAKER_02 9:04

Yep. Yeah. And I think like to Natalie's point, I even think something we realized and we discovered when we became like partners on this adventure is how little we even knew about, like, I knew very little about cattle ranching, the beef industry, you knew very little about dairy. Like, it's just crazy, like, even within cattle, how little you can know and like understand the other sectors of agriculture. Uh, and there's just so many stories to tell.

SPEAKER_04 9:28

Yeah, so true. And then I always appreciate the way that y'all do it in a way that is our uh our consumers can understand and be entertained. Because there AG has tried in the past 15 years to do some advertising and entertaining aidment, but it's more like beef cows are raised on grass. Grass is then turned into beef, which is a full of vitamin B vitamin, and it's just like nobody's listening to that. But doing it in a way that people can be entertained by it, it can be in front of people. How cool is that? Like y'all were able to do that in a way that people want to listen.

SPEAKER_03 10:12

Yeah, thank you. I think we're that's the goal, and I think every episode we get a little bit better at it, hopefully, because yeah, I mean, no one wants to be preached at, and there's a lot of things that we all don't. I mean, there's a lot of things I don't know about the way the world runs and you know, different industries of what they're doing to be able to, you know, provide for the rest of the nation. And um, if I wanted to be interested and learn about that, I wouldn't want to do it in a boring capacity. So I think that that is obviously at the heart of what we want to do is this kind of like education but entertainment meld together so that you are, you know, after you consume some of our content, you are leaving, not brain-dead. You didn't brain rot as you scrolled our content, like you leave with a little bit of information, but it was consumed in a way that you almost didn't realize. Um, it is impossible for me to go a podcast interview without mentioning the name Mike Rose. So here we are. Where did we arrive to the big moment? But I always think about what he did for dirty jobs and how he was able to host, you know, blue-collar content about jobs that no one even thought of, no one maybe even had interest to learn about, but they every single week, every single episode, people would sit down and they would consume and they would leave thinking, wow, I had no idea that's what it took, or that's really cool, or I've never thought about that. And so he's always been kind of my role model in that capacity of like bringing awareness to obviously an industry you're super passionate about and doing it in a way that makes people feel very connected but also informed.

SPEAKER_04 11:33

Oh good stuff. What do you think people miscon misassume about y'all because you are the ag influencers, quote unquote?

SPEAKER_01 11:43

Oh gosh, I don't know. What's the biggest thing that people misassume about us? I don't know.

SPEAKER_02 11:51

I feel like this is the time that we one time we got asked like what was some we got rapid fire questions and my brain was just like brain rotation, and I was like, I have no answers. Um I would say probably like that they like underestimate us a lot of times. I think sometimes of like what we like know or don't know. Um and we bring, I don't know. I like to think we bring a a lot of spice to the conversations. Yeah? I don't have an answer. You don't have an answer. All right, well, thanks for that.

SPEAKER_04 12:23

Sometimes I feel it at like the ag influencer side of people being like, well, you're not actually a real rancher if you do that. I didn't know if that was something y'all felt either.

SPEAKER_02 12:33

I feel like I've had a little bit of imposter syndrome in that myself, just because I am not like if I put on my social media, like, oh dairy farmer, like I'm not the one out milking the cows. Um, that's never like even when I was more actively involved in our farm, I got my degree in environmental science. So I actually joke I was on the back end of the dairy, and that's where I did like I was lagoon management, permitting, all of that. And I definitely think what's interesting, my husband has never cared. He's always like, You think about it too much, it really doesn't matter. And he's like, for the people it does matter to, like, I feel like I would get criticism from within the industry. He's like, That's not who you're trying to talk to anyway. Great point. Um, and so he's like, and for consumers, your role is plenty involved for you to be able to list yourself as a dairy farmer. So, like, why like what does it matter? And I I feel like I get very lost in the weeds in that conversation of like feeling uncomfortable.

SPEAKER_03 13:21

Yeah, this might come off a little brash, but I guess I've just never like cared too much to dive into that of people's perception of me. I would like to think I've done all of my content, you know, from day one of sharing online to now very authentic to myself so that there is no confusion, you know, around my role on the operation or what me and my husband are building or what our ranch looks like. Um, I've obviously like ebbed and flowed in what I've shared. So, you know, sometimes I'm sharing more about being like a mother and stuff than I am like quote unquote my job as a rancher, ranch wife. And so I don't know. I think I've just, yeah, I've just never really thought too much about like do people really believe, you know, how hardcore of a rancher am I? Like, where would they stack me up against, you know, the another female rancher, more or less. And yeah, it's just not something I've like dwelled on too much.

SPEAKER_02 14:11

I second that. I feel like you do a really good job. I think you do a really good job of being authentic, and I think you do a really good job of not caring like what people's perceptions are and just like showing up. I think that that is like not like that is a trait that's admirable because I think it's really easy to get like very much wrapped up in that.

SPEAKER_03 14:28

Yeah, because I'll play host now and ask you a question. Because I feel like how I mean, how what's the population of Rockmorton?

SPEAKER_04 14:35

727.

SPEAKER_03 14:36

Okay, so I grew up or not grew up, I am living now when I married my husband. I so I grew up in Montana, but now we're in our ranch is in Nebraska. So when I relocated, we're outside of a sound of about 2,000, so like twice your size, but like fairly small, fairly rural, you know, like people know people. And I get asked a lot about like creating content in a small town where everyone knows you, like if it's awkward, what you think about that. And again, I was like, oh, I don't know, I've just like never thought too much about like what people in town are thinking about the content create. But like I would be curious your perspective of that as well, because it to the point of like kind of tuning out the noise or not thinking about too much, like it's it's the when someone brought it up to me, I was like, Oh gosh, I wonder what people do think about me creating content, and then I was kind of in my own head like it's not it's not for the faint of heart to like put everything out there online, especially coming from a very small town, too.

SPEAKER_04 15:24

Uh yeah, great point. Well, when I went to go get water earlier, the lady was like, got a podcast today?

SPEAKER_00 15:29

Oh that is like yeah, I did.

SPEAKER_04 15:33

I thought this video you did was funny. Uh and so I it it I it kind of got to the point where at first people would be like, I saw that video you did. Are you trying to do like an influencer thing? Yeah, and then but they were more questioning like why I was doing it. Then it started to work, and then they kind of got quiet. And now they're to the point where like I saw you went to DC.

SPEAKER_01 15:54

Yeah.

SPEAKER_04 15:54

Are you gonna get President Trump here? And now it's like they're on my team almost.

unknown 15:59

Yeah.

SPEAKER_04 16:00

I've that's the way I felt.

SPEAKER_02 16:02

I think that that is a good journey. I I would agree with that journey. I think in the beginning it's really awkward because you are just talking like your friends and family, and there's that awkward phase. Yeah, and then it starts doing something, and you do something cool or something big, and then people are like, okay, I get it. And like it does like change people's minds about it.

SPEAKER_03 16:17

Well, and now I feel like it's much more I don't want to say like accepted, but yeah, common. Like a lot of more people are sharing for different reasons. You know, like real estate agents are sharing about to sell houses now. You know, and back then it was like just quote unquote fluent influencers to share a product, and so anyone who's trying to use social media to leverage it in a different way for a different product, whether it was storytelling about agriculture or a brand within agriculture, like it just felt different, and now it's I guess like more recognized or common, which obviously helps with the awkwardness you can feel.

SPEAKER_04 16:46

Yes. Yes. Uh what is it on like that made you that made I mean, y'all started separately. Like what made you start sharing?

SPEAKER_02 16:57

Yeah, so we were in like a group chat. I always say that we slid into each other's DMs.

SPEAKER_03 17:01

Wait, do you mean originally individually, or do you mean what made us come together? What made us come together?

SPEAKER_04 17:06

Yes.

SPEAKER_02 17:07

Both.

SPEAKER_04 17:08

Yeah.

SPEAKER_02 17:09

Do you want to start with our individual and then I'll jump in with our already started. You want me to start with how we came together? Yeah, sure. Kind of in reverse. Um, anyway, we slid into each other's DMs, classic, a millennial friendship.

SPEAKER_01 17:20

Nice.

SPEAKER_02 17:20

Um, and just were friends online when we were both sharing and just kind of like exchanging ideas, like what's working, how are you getting engagement?

SPEAKER_03 17:26

How are you like there was a time when it wasn't? No, yeah, there was like not a lot of people to ask. So anyone you could get to help, like, this is how much I charge for a brand, or this is how I'm growing, or like this is what I'm doing. You were like, oh, thank goodness, because I have literally no one in my circle to like talk about this. Yeah.

SPEAKER_02 17:40

And then we ended up in 2021 meeting in person. Natalie was hosting, actually, just down the road from here. Natalie hosted uh women's retreats for like rural women that were like entrepreneurs. And I went to her very first one, and we both just like left. It's funny when we like had conversations with our husbands that were very similar, that was very much like, wow, I was really inspired. Like, I want to like do more with her. And by the end of that year, we had started our business together. Wow. Yeah, and I had quit my job. So it was my husband was like, You met a stranger on the internet, quit your job, and you're now starting a new business.

SPEAKER_03 18:13

Dan's like, you weren't even that sure about me when you married me.

SPEAKER_02 18:16

You're like, this is the best, most sure feeling in the relationship I have.

SPEAKER_03 18:19

This is the most secure one for sure.

SPEAKER_02 18:22

Yeah, and I really feel like the rest is history. From there, like very quickly, we started the podcast. We talked about the TV series from like almost like very early on. That was something that we were both very passionate about. And that was one of the things that made it easy is we really aligned on how we wanted to present agriculture, what we like saw for agriculture. Like, it just we had a ton of similarities and synergies.

SPEAKER_03 18:43

Yeah, going back to like misconceptions or what people maybe are curious about us or whatever. I think that is one thing is like how good of friends are we? I think people are really curious. Like, wow, you guys do a lot together. Is it like awkward? Is it forced? You know, what is their like relationship behind like on the other hand? Big questions there. Yeah, and to Tara's point, it just felt like a friend I had known for like when I met her, it was just like I'd known her for a very long time. And also like something Tara talks a lot about when we first met. Like, sometimes for women it can be challenging to find other women that are especially when you're like rural, so there aren't it's not like you're picking from like a large you know amount of women. Um, and this isn't like not saying that there aren't, you know, entrepreneurs in rural America, because there definitely is. I'm just saying it's like it's not like you're in the thriving metropolis of like, you know, DC or Chicago or something. Um, but you talked a lot about how like sometimes it was hard to find women that were like like uh I guess just like into business, you know, and so I think we connected off of that right away too, because we've always approached social media from like a business standpoint instead of just like uh, you know, fun use of the app. And so I think we just aligned like on a personal level, but also on that like professional level, where it was like, oh, like you're very serious about that too, and like you're very passionate, and I don't know, it just like melted.

SPEAKER_02 19:55

Yeah, and I think we've both maybe been accused a few times of being a lot in our lifetime, and so I just like a deep trauma, childhood wound right there.

SPEAKER_03 20:03

Too much.

SPEAKER_02 20:04

We won't get into all of that, but you have to take this too deep here. Um, but I do feel like there again, there was just so many things that was like, oh yeah. And so I do think people are very curious of our offline friendship. Our children are currently playing together at your house. Yeah, hopefully my husband's watching them. Yeah, that me go.

SPEAKER_00 20:21

Ooh, you know what? We haven't checked in in a few hours.

SPEAKER_02 20:24

No news is good news.

SPEAKER_04 20:27

So that was how y'all started working together. Yeah, but separately. Yeah.

SPEAKER_02 20:32

Before that, like I would say a few years before that, uh, we had probably already been sharing online for like three-ish years, maybe before we like came together, would you say? It would have been a couple years that we were sharing individually before we came together. Um, I started sharing on social because at the time I was deep, like I said, into environmental science and dairy farming and wanted to share about what dairy was doing like to benefit the environment. Like, I feel like there was a lot of misconceptions. Like, this is going back like 10 years now when I first started sharing. Dairy glammed slams. We get slammed for a lot of things. And I just was like, the facts that are out there are not, or not the facts. The information out there is not facts, it's not true. And so I wanted to start sharing. Actually, this is gonna date me. I started a blog. I don't know if you're first logo on what paint? Paint. Natalie didn't know what paint was that I made my first. Well, look at Doug, he's very impressed.

SPEAKER_00 21:23

No, I don't know if that's the face of impression. That was shock. Actually, it's hard to do it. It was a little shock.

SPEAKER_05 21:29

It was like, wow.

SPEAKER_02 21:30

Uh so he's like, damn who you own. So um, no, we I had been talking about starting a vlog for months and months, and we had a blizzard not to like make uh you know light of a tragedy tragedy. But by the end of the day, like I had a post that I wrote just on my personal Facebook that went absolutely viral. I don't know if I've ever had a post go that viral again. And I was like, it's either now or never. Like, decide to do this blog. So I literally took that post and by my husband's out like working in the blizzard, and he's like, What have you been doing all day? I'm like, just a hug. Creating my website. Um, and then I got asked to do a bunch of interviews off of that, and it actually I don't know. I just then it started rolling, and I saw I very much was sharing heavy, though I wanted to be able to share like links to articles and like very science, I guess, focused was just my background. And then it evolved and changed obviously over the years. Seized the opportunity, Carpe DM'd it. Carpe DM'd it, yes.

SPEAKER_03 22:23

Yeah, I started sharing actually for direct-to-consumer view business. So when I married my husband, uh, there was so uh by education, I'm a pharmacist. So before I married my husband, I was practicing as a full-time pharmacist. I was actually like living in town. I grew up on a ranch, but I was not living on the ranch, you know. I wasn't, you know, in agriculture for my job, I wasn't deriving income from it. Um, I spent a lot of time on my family ranch just because I had two sisters on it that had come back to the operation. And again, I was like only living about a half an hour away from it. So it was very much a part of my life, but not from any standpoint that like agriculture is now. But when I married my husband, that all kind of changed because again, I moved to a very small rural town and there just wasn't a pharmacist position open. And I could have commuted to like our next biggest city to practice pharmacy, but me and my husband were like, I mean, it would have been over an hour drive. So I'd have been like commuting probably close to three hours every single day, and we're that is just not how we wanted to raise our family, you know. And so we knew it wasn't gonna be part of our story. So at that time, obviously, people had been sharing direct-to-consumer beef for a very long time, but I just saw something with social media and thought, well, I think I can do that. Like, I have that gene that's like, oh, how hard can it be? You know, and that's actually really hard. All the things that I'm like, oh, how hard can it be? Um, but I have that gene, and so I was like, oh, well, I think I could like, you know, I'm not practicing right now as a pharmacist. I need to find something to do with my time. Um, and to Tara's point, I was like, I'd rather be doing this than like, you know, out helping my husband in the blizzard. So I think I'll start a directing super beef business. Um, and so I use social media to as a tool to market the beef, and I actually kind of fell less in love with, you know, selling a product of beef and more in love with like the storytelling and content creation around agriculture. And I think, you know, a lot of things people can relate to in agriculture is like when you grow up around it, you don't think about it in the way that other people do who aren't. And I I guess I just didn't even realize some of the misconceptions and the way people, the questions they had in general, or just the way they viewed agriculture. So when I did start sharing online, it like opened up a whole new opportunity where I was like, wow, this is what people think, this is what people are asking. And I kind of like Tara to you know what Tara said, like just kind of leaned into it, decided I didn't, it wasn't like a conscious decision, it was just kind of like the opportunity present itself and you just start creating content around it. And I just kind of found myself deciding to like step away from the beef business and kind of lean more into like the content creation influencer route and stuff.

SPEAKER_02 24:34

As you said to me one time, you're like, I just didn't think that slinging beef lit me up. Yeah. Sling and beef. I loved it. I'll like never forget that you're like, that was not what I loved doing was creating the content, the idea behind it, like the fun, creative juices were flowing.

SPEAKER_04 24:47

Are you still slinging beef?

SPEAKER_03 24:49

No, mm-mm. I stepped away from that. We I did it for about two years and then when um decided to step away from that and lean full time into like the content creation portion of it, yeah.

SPEAKER_04 24:59

Well, for the for the business, always seems like uh like when that successful business comes up, there was like five years of not maybe failure, but of trying things that built up to that. What would have that been for you? Like I did I learned two years ago that you used to do those uh like women retreats. Yeah, and before I was like, wow, I never never knew that. It was actually with a girl that had from Wisconsin. Wisconsin? Yeah, a girl from Wisconsin that had gone to one of yours.

SPEAKER_05 25:31

Yeah.

SPEAKER_04 25:31

And uh she was like, Yeah, I actually went to the retreat and did this. Yeah, she loved it.

SPEAKER_03 25:37

Yeah, good. No, yeah, I I think over a hundred women when I was done, I ran it for about two years, and usually the retreat size um we liked I like to keep it small, but obviously large enough that you could like make connections and you know, I'd learn from each other. And so it usually each retreat ended up being about 15 to 20 women, and I did it for two years, so I think like over a hundred women in total came. Um and obviously that's how I met Tara. So um, to your point, I do think that again, social media is so cool, I always say, because if you're willing to say yes to an opportunity, you just have no idea what it will lead to. And like I believe in that old age saying of like hindsight, every step you took was taught you something. If you did it right, you learned something from it to equip you for like the next stage of your journey. And that's very much so how I feel about social media. Like, I even think about I used to do a little bit of speaking and I don't do much of it more now anymore, but I'm like it equipped us so well to be hosts for the TV series. And I just think about how all these little different things we did, I might not still be doing them now, but to me, that is not um uh like that doesn't mean I didn't do a good job, or that doesn't mean like I didn't succeed, like right? It wasn't a failure because we're no longer doing some of the things we did in our earlier ages of social media. It just means that like we evolved and grew and we took those skills that we learned to funnel them to like what we're most passionate about now and like how we want to use social media for the next five years of our life.

SPEAKER_02 26:56

Yeah, I also think social media has evolved so much that until you said yes, like I think now it's much easier to like look at social media and be like, oh, I really like I think I like this and less. Whereas I feel like at the time it was kind of like you dabbled in everything to see like what kind of stuck, what you liked, how you could actually make money. Like, I remember the first time I asked Brand for money, like in exchange for a post, and they were like, Don't you just like I remember it was basically like, Don't you just want to share about dairy farming on the goodwill of your heart? And I was like, Well, yeah, but like I'd also, it's my time, my energy, my like I'm leaving my kids, you know, like and they were absolutely like blindsided. And I was like, other industries are sharing about like are doing this and making money, like this is this is a business. Um, to Natalie's point that I like very much viewed it as a business from early on. Um, and so I just think that that even has changed just so so much.

SPEAKER_04 27:44

Yeah, yeah. And it is, uh, I do to one of your points earlier. I remember finding the first person that I could like talk to like, what do you charge?

SPEAKER_02 27:52

Yeah.

SPEAKER_04 27:53

I felt like I was wasn't supposed to ask.

SPEAKER_02 27:55

Yeah, it wasn't like a lot of people.

SPEAKER_04 27:56

Like, how do I what do I what do I do? Uh but yeah, that was uh I still get those kind of things like we'll give you a hoodie and a cap.

SPEAKER_02 28:08

Yeah. Thank you.

SPEAKER_04 28:13

They do love their free cap. Yeah, yeah, but it's like thank you so much. I wear a cowboy hat actually. Yeah, that's the I'll take a new American cowboy hat.

SPEAKER_03 28:26

Yeah.

SPEAKER_04 28:27

Speaking of that, shout out American. Just started working with them. Oh, nice.

SPEAKER_03 28:30

Oh, awesome. Look at see, we do make really good co-hosts.

SPEAKER_05 28:34

I like them into that ad.

SPEAKER_02 28:37

We're in a really cute shop actually recording this, so I'll just be out browsing, y'all finish the podcast.

SPEAKER_04 28:42

Yeah, all right. Well, this leads me to uh one of my favorite segments, and it's the uh Ag Gear hot seat. Ag gear is the shirts that I wear, they have jackets, they have a lot of things, have some pants. Um I'm number one fan of their shirts, wear them all the time. And uh if we're gonna ask, we're gonna ask some uh questions, and the seat might get a little hot. Okay, but if you're wearing ag gear, it wouldn't be so hot. Use discount code Tucker Brown, that's all caps no space online. Get a 15% discount. So, in the Ag Gear hot seat, do you have a hot take that uh that you stand on the hill and die on for? Maybe not die on for, but a hill that you stand on that is a hot take.

SPEAKER_02 29:22

Oh, I have mine. Go ahead. Okay. I feel like raw milk is just everything and everywhere right now. I feel like I never thought I would say the word raw milk. Uh similar to frolicking. Didn't know that was gonna be so in my vernacular, but uh raw milk is just the number one question I feel like I get asked about. And my hot take is that like I feel like both sides are kind of wrong, actually. Like, I just feel like we I'm a person who lets my kids like have oysters and raw, like raw seafood and like all sorts of things, and we don't let people like have raw milk. But and so I'm like, that seems, I don't know, just counterintuitive. Like, I just I just don't know why we get to pick like one food. And then I feel like on the opposite side, I feel like the raw milk people are all like, it is a super food. Pasteurized milk is like you've killed it, and I think they're like wrong. I think they underestimate some of the risk. I think uh the anti-raw milk overestimates some of the risk. Like, I just think across the board there is so much like fear mongering going on around milk and raw milk on both sides, and I'm just like really kind of over it. Like, I'm kind of like, I'm at the point that I feel like people are gonna get raw milk one way or another if they want it. So why not figure out a way to like regulate it and um make it safer? Because there are real, real dangers of consuming raw milk. That's probably my biggest takeaway is like you do have to know what you're doing. Don't give it to like children, don't consume it if you're pregnant or elderly, like all these other things. Um, but I'm like, people are gonna do it whether you allow them to or not. So why don't we find a better way and then like let's make like real information available about how to consume it safely or like and then for raw milk people, let's not slam pasteurized milk.

SPEAKER_04 31:02

Sure. That's a good one.

SPEAKER_03 31:04

I had so long to think of one and I still don't have one. Oh, I'm sorry, I tried to talk, kept going, going, I don't think so. Well, I mean, we talk about this a lot on the podcast, actually. That unfortunately, in the world of today where social media seem to go viral for a hot take or a very like extremist viewpoint, most of the times on the podcast we're kind of like, well, we can kind of see both sides.

SPEAKER_02 31:25

Like, here's the post yeah. I mean, like that's literally my hot take is like there's there's things on both sides of this conversation.

SPEAKER_03 31:30

I just feel like I'm always like, I'm just a moderate girly. Like I just I don't I just don't live in the fringe or the extremes of life. So if something something pops in my brain, I will bring us circle back around to the hot take seat. But like right now, I don't got anything.

SPEAKER_04 31:43

Okay, now I've got now I've got questions, and y'all have to pick who this describes between you two.

SPEAKER_03 31:48

Oh, okay.

SPEAKER_04 31:49

This will be fun. Who is most likely to accidentally start internet drama?

SPEAKER_02 31:55

Oh, probably me. Yeah, probably you. Probably me.

SPEAKER_04 31:58

Are you on X?

SPEAKER_02 31:59

No.

SPEAKER_04 32:00

No?

SPEAKER_03 32:00

Yeah, I used to be, and I deleted it.

SPEAKER_04 32:03

You delete. Yeah, I think it's like Trevor starts the drama.

SPEAKER_02 32:07

No, you always were like, I just like think it's I loved Twitter. She loved it. Natalie doesn't, I going to one of the points earlier. Like, I do not feel like you care. You do not like take things as like personally online. It's hard to get me riled up. Yeah, it really is. So I would say no. Like if there was drama happening around Natalie, she would not be aware.

SPEAKER_03 32:25

I wouldn't be aware. I've probably been in the eye of the storm so many times that I'm like, have no clue. No clue.

SPEAKER_04 32:32

Okay, so who is most likely to survive a ranch emergency?

SPEAKER_02 32:35

Me, Natalie. You saw me saddle a horse today, and you were really patient and really kind, but it was rough.

SPEAKER_03 32:43

So, for our one of the first um episodes we filmed for Discover Ag on the Road, we actually went out on sheep trail. We were back in Montana, it was super cool. So they we obviously met up with some uh sheep farmers ranchers, and they in the start of summer they trail, they have 10,000, their bands are about 10,000 total, and they trail them up from low ground up into high alpine so that the sheep can graze um all summer long up there, and then they bring them back down, you know, October, fallish. And so they call it sheep trail because they're trailing them up, and we got to tag along, and it was honestly one of the most surreal.

SPEAKER_02 33:17

We told them they should make it like an agro-tourism thing because it was the coolest experience.

SPEAKER_03 33:21

Yeah, I mean, it's just crazy. They break the bands into about like 2,500 each, so it's still which is still a lot of sheep together, 2,500. And it essentially one Peruvian, and he had about five dogs. He'd have like three working dogs and two guardian dogs, but he was the one that was in charge of moving the sheep, and they would just camp and move and camp and move, and it takes about like 10 days, and we only you know obviously followed along for like two, three days, maybe total. But it was just so beautiful to watch this, you know, man guiding and working these sheep and the way the dogs and just the team and I don't know, it was just obviously a very beautiful part of Montana. And anyway, Tara thought we were gonna die, like we're gonna get attacked by a bear, like we were camping, and it was just this whole thing. And I was like, listen, I'm just gonna go to bed, it'll be fine, we'll wake up in the morning.

SPEAKER_02 34:02

Okay, I'm gonna defend myself. If the ranching emergency involves a vehicle or backing up a trailer or pulling a trailer, I will survive, and Natalie will not. So that's my only saving grace. When we you said, like, who can do what? We somebody said something, or you were like, Don't make me back up the trailer. I was like, me.

SPEAKER_03 34:19

I said we could waste three hours if we all want to sit around and watch me back up the trailer.

SPEAKER_02 34:24

So I have a few redeeming qualities, but no, Natalie's better now at the ranch emergency. If you're in Natalie, I have a few redeeming qualities. Yeah, there's not many, but I have a couple.

SPEAKER_04 34:34

All right, who's most likely to forget that they're recording?

SPEAKER_00 34:37

Me. Yeah. You think? Yeah, yeah, yeah, yeah. For sure. For sure.

SPEAKER_04 34:41

Who's most likely to become a politician?

SPEAKER_00 34:43

Tara. Me.

SPEAKER_04 34:46

Because you've spent time in DC.

SPEAKER_02 34:47

Yeah, this is an ongoing conversation.

SPEAKER_04 34:49

You have been in the drama. So yeah, you've been in the drama.

SPEAKER_02 34:53

I am the problem. I'm the problem. I'm the drama. I'm the drama. Uh yeah, I did. I got to start out the year actually going and being um a part of the bill signing in President Trump's office, in the Oval Office, I guess it's what it's called, not President Trump's office. The Oval Office, and watch him sign the Whole Milk for Healthy Kids Act.

SPEAKER_04 35:13

That's cool.

SPEAKER_02 35:14

So allowing, so it was illegal, like it was against the law to serve whole milk in schools, and now it's against the law. Yeah, because it didn't meet um, so milk is weird food. It gets like classified as a beverage, so it can't have too much like uh calories, soda, you know, well, all these things. But like it really should be classified as a food. Like comparing it to like a no offense to Coca-Cola. Listen, I'm a huge Diet Coke fan, but like comparing milk and Diet Coke is like not the same thing. Um and so yeah, he signed that you can now have whole milk in schools. And I got to be there.

SPEAKER_04 35:46

So I you're like the go-to dairy girl. Absolutely. Girly. You're the go-to dairy girly.

SPEAKER_02 35:54

I don't know if that is the case. Um, but we had just had Secretary Rollins on the podcast like the month right before Christmas. And it was hilarious. I was actually out of the country when I got the call and I thought it was a prank call. Like, I literally called my husband. I was like, they're gonna ask for my credit card information next and probably my passport. So I didn't even call them back. And then she texted me and goes, Did the White House call you?

SPEAKER_03 36:14

And like, you know, like looking at your phone, that's like the weirdest text received. And guess what I messed her back? I was like, no, I don't think so.

SPEAKER_02 36:21

I can't totally be sure. So I'm talking about you never know what kind of phone call you're gonna get on when you're on social media. You can have the randomest things back to like happen saying yes, like what it could bring into your future.

SPEAKER_03 36:33

Yeah.

SPEAKER_02 36:33

So then I finally call back and it's like dead serious, but it's the whole thing was just still so surreal. I mean, they were like, So we think we'd like you, this is a Monday afternoon. They were like, we think you'd like we would like you here Wednesday morning, but we can't let you know until tomorrow at one o'clock. We'll call you back. And I'm like, okay, but I so I ended up talking with Secretary Rollins' staff and was like, is this for real? And they were like, yes, but again, we can't tell you. So finally, Tuesday at one o'clock, they were like, Yes, we'd love for you to come. We want your family to come. And so I flew home from my vacation, and my mom flew my kids. She was already babysitting my kids. Shout out to my mom and met me in DC, and we got to go to the White House. Yeah.

SPEAKER_04 37:09

That is awesome.

SPEAKER_02 37:10

Yeah, it was really cool. My husband didn't actually think I was gonna get invited, like he thought I was gonna fall through. So he left on the vacation and went on a boat and couldn't get off the boat in time to come back and enjoy join the flight. So he missed the opportunity.

SPEAKER_05 37:24

No way.

SPEAKER_02 37:24

Yeah, he said it's like the biggest regret of his life.

SPEAKER_05 37:27

No way.

SPEAKER_02 37:28

He was on St. Bart's and couldn't get home.

SPEAKER_04 37:32

Oh my goodness.

SPEAKER_02 37:33

What he did was also like a you know, really cool, like once-in-a-lifetime like vacation thing. And he just was like, I genuinely thought either you weren't gonna get it or it was only gonna like they never mentioned my family. They had just said me. So he just was like, Oh, have fun! Like, this is amazing! Like, what a cool opportunity, go for it. And so I stayed back at the hotel and twiddled my thumbs and waited for a call and got a call. It was so crazy, so so crazy.

SPEAKER_04 37:58

That's hilarious. Yeah, well, that's the end of the Adgear hot seat. You did great. Thanks.

SPEAKER_03 38:02

Uh yeah, shout out Adgear kept us cool.

SPEAKER_04 38:04

Shout out Adgear. Yeah, Badgear will keep you cool. That's why I got it on all summer. Uh try it out. Uh, this is actually another one of my favorite segments of the podcast, and it's called uh the bedrock tough question.

SPEAKER_03 38:21

He's DJing.

SPEAKER_04 38:23

Welcome to the Bedrock Tough Question. Brought to you by Bedrock Truck Beds. The toughest truck beds there are, and that's why we use them. Get one today and find out for yourself. And now back to the bedrock tough question. Might help if I turn on the mics. Failing on my DJ things today.

SPEAKER_03 38:43

Yeah, I believe it was just offering you a job. You could put your cowboy hat on backwards, you know, like a backwards cap. Really get into it. Yes. You can get some comments.

SPEAKER_04 38:53

Get the people fired up.

SPEAKER_03 38:55

A little rage bait.

SPEAKER_04 38:56

So uh bedrock tough question. What is the toughest thing about doing Discover Ag?

SPEAKER_01 39:05

Oh gosh. There's a there's a few.

SPEAKER_02 39:09

Probably, okay, so I mean, there's a few things that I could say, and I will say, probably putting it all together is like uh Natalie is a pharmacist by trade, and I got my degree in environmental science. And now to try, like, we are so fish out of water when it comes to like running a TV show. Like, we've probably asked the stupidest questions, we've done probably the stupidest things, like trying to be producer, director, and like the host of the show, um, and content creation, like just all the things in one. Like, so trying to figure out like how how who do you hire? Like, how do you find a camera crew when we first started? Um, how do you pitch to sponsors for something like this? How do you logistically set up? Like, when we went to Florida, we filmed four episodes in three and a half days. I mean, with you, we're really we were just staying in the car, like, how this is so nice to just have one episode and be able to focus solely on this. Whereas Florida, it was like, okay, well, half this day we're talking about Red Snapper, half this day we're talking about Stone Crab, then we're going to a process thing. Like, it was all just it's just not what we like know. So it's been very much like building our ship out at sea and like learning as we go of like figuring out what it is. And I think that's been really challenging.

SPEAKER_03 40:15

I would say for me, and this is actually just probably social media in general, but I think the biggest challenge for me has always been that opportunities do feel boundless or endless. And I think some people like some people don't like uh restrictions to, you know, like bind them, but for me it just feels like, gosh, we could do this and we could do that, and this seems so cool. And like it just for me, it all seems possible. Again, back to that like gene I have that like, yeah, yeah, well let's just do that. That'll be great. We could do that, and so I think I get can get very overwhelmed, or I deal with the idea of like, okay, what is how do we hone this in? Like, what are we focusing on and what do we want to do? Because for me it's all exciting. I want to discover it all, I want to do you know, A, B, C, D, N, E. Like, let's do it all. And I don't think that's like the best way, obviously, to run any business is like whether it's through burnout or you know, lack of direction, or like whatever that is, I just think that's like a recipe for disaster. So I think for me the challenge has always been like reining in the enthusiasm and excitement, and like you know, honing it in, I guess, to to like a our our core mission of what we want to do all the time.

SPEAKER_04 41:22

Yeah, well, who didn't like whenever I started little like I never thought I would be going to DC to influence political decisions on like actual law.

SPEAKER_02 41:35

Yeah, yeah, yeah.

SPEAKER_04 41:37

And and how I I find that to be really neat and uh like all three of us have gotten to do that, and you got to be there when a like a law was signed.

SPEAKER_01 41:46

Yeah.

SPEAKER_04 41:46

And how I I think that's I think I wish more people knew the the importance of the influence of the people who are making those laws or voting on those laws. I wish more people knew about that.

SPEAKER_02 41:59

No, that's such a good point. This is like kind of a side note, but it makes me think of it. I've um had the opportunity to go a couple times the UN for FAO, so the Food and Agriculture Organization, and go and speak and like in quote unquote influence there. I mean, I had nothing necessarily to do with social media, but like I went and spoke and I got a lot of backlash that like people could not believe I was willing to work with the UN, that I was willing to go to FAO, like tons of like lots and lots of DMs, lost followers on that. And to your point, I just think that like so many of the conversations I tried to have with people in DMs or in the comments section was like, this is it's important to go there, whether you agree with them or not. If you're getting a seat at the table, you need to go, you need to show up and have conversations. Even going to President Trump's office, I had a ton of backlash from that, obviously, for obvious reasons. But I was like, no matter what president invited me, this is about whole milk in schools. Like, it's important to go there and be a part of the like what is more like dare like in my sector than this to not like why would I miss that opportunity to show up and have these conversations?

SPEAKER_04 42:58

So true. Did you ever see social media taking you there?

SPEAKER_02 43:02

No, most definitely not. I don't think I saw social media taking us to you know, my best friend and business partner living in a being a cattle rancher in Nebraska.

SPEAKER_03 43:12

We have two of the most supportive husbands, and I always joke my husband would not have been of supportive with me starting out if he knew what was all coming from social media down the road.

SPEAKER_00 43:21

It was easy to say yes at the beginning, and then once the ball started rolling, they couldn't stop going.

SPEAKER_03 43:24

Because again, not that he like doubted me or like did, but I just didn't think he thought the cape, like the capacity, like that it would be like the to going to DC or doing all these things like that, just never crossed his mind that that's what it would lead to. And not again, he's like extremely, extremely supportive, obviously. But like I'm always just joked that like when I first brought it up to him, he was like, sure. And if he if he had proluded into the future, the future of like all the time, the energy, and everything it took, he'd be like, Okay, well, let's maybe like talk about this a little bit more. Actually, like, is this really what we want for our family? Because yeah, I just I never would have guessed half 99% of what I've done, I never, never would have guessed. You know, would be an opportunity or something I would I would be able to do.

SPEAKER_04 44:04

What do you think agriculture needs more of right now?

SPEAKER_00 44:08

Oh rain. Yes.

SPEAKER_02 44:12

If we could make that happen, that would be great.

SPEAKER_03 44:15

Wouldn't it? Um I maybe this is a little bit of a hot take, actually, circling back around to the Agir hot seat. Here we are. I think that sometimes we are our own worst enemies in agriculture. And I think it is we are obviously built on a very strong foundation of, you know, I don't know, you could use so many different adjectives to describe what we're built on. And we all know what it is, right? Family, legacy, faith, like all these different things that describes, you know, our industry, respective industries, no matter how you're involved in it and how we feel about it. Um, and I think anytime like stepping outside that box to do something different, um, whether it's a a big brand doing, you know, a collaboration that's maybe a little different, or you know, an industry spending their money in a different way, like whatever that looks like, I feel like it is sometimes really, really hard for agriculture to like do something different, like to go out of the box because we're, I don't know, we're just an own worst enemy and like wanting to stay true to our origins and our history and not, and I don't think we should, right? Like I we can't lose sight of like who we were and like what our foundation is, but like we also have to like step into the 20s. Like we're here, like we have to arrive and just be a little more innovative. Like, I would just love to see Ag like shake things up a little bit and like how we market and talk about and just do, I don't know, all sorts, like all sorts of different things we do here. I just wish we were a little bit more like innovative, I guess, and and different.

SPEAKER_02 45:36

I think that's such a good point. I think and maybe this isn't exclusive to influencers, but I do think when you start sharing on social media, you do to what something you said earlier, you instantly get bombarded with other people's like ideas of and then you're like, wow, I didn't like see it like that. And so I do think you get exposed maybe because I feel like I hear a lot of like quote unquote ag influencers say that. Like, we are our own worth enemy. I even said like the number one people that I've had like hate from online a lot of times has been like my own dairy farming community, you know, that you're not doing something right or doing something different. Um, and I do think we get really scared to try something new. I was uh a part of the dairy marketing like checkoff board for a few years, and I remember one of the gentlemen in the room was like, Well, I haven't seen a milk ad in 10 years. And I remember like looking at him and being like, I hope you haven't. You obviously drink, you are a dairy farmer who drinks milk. Well, you don't need to see it, and like to that point, it's like, I hope we're spending our money like doing different things and in innovating in how we're marketing, and like maybe the idea is out of the box and it fails, but at least to like we tried connecting in like a new way and a different way.

SPEAKER_03 46:36

I want to see some campaigns in, you know, I don't know, New York City.

SPEAKER_02 46:40

Yeah, right. Like I don't think I don't think we need to like promote beef in Throckmorton, Texas. I said that strongly. Thank you. The confidence there was honorable.

SPEAKER_03 46:53

Throckmorton?

SPEAKER_02 46:55

I feel like I added a little flair on the end too. It was great. Um, but I don't like I think probably majority of people in this town, you know, eat beef. So do we need to dump a bunch of like beef checkoff dollars here? Probably not, you know, and so it's just like talking about like just being out of the box and like and not doing things the way we've always done them.

SPEAKER_04 47:13

Yeah, I totally agree. I think media has changed a lot in the past. Ag media has changed a lot in the past five years. Where do you see it 10 years from now?

SPEAKER_02 47:23

Well, considering we tend to be a little behind the curveball, I feel like I'm like maybe we should look at what some of the other industries are doing. That's yeah, we'll probably be there in five years. But I think that post-COVID, we have had such a change in conversation of how people have approached their food. I think COVID very much opened people's eyes to the food system. It was the first time, you know, in our lifetimes, I would say, that we saw no food on the shelf, and that makes you ask a lot of questions really quickly. And I think we were already before COVID headed in a direction of people caring where their food came from, but COVID just accelerated that. And so I think I hope that we like seize the like momentum, uh, you know, no matter how you feel about the Make America Healthy Again movement or anything, people are talking about food, people are talking about farmers, so like how do we keep this ball rolling um in our favor? And hopefully Discover Ag help the TV series is helping the piece of that in here. So yeah. Yeah. Definitely.

SPEAKER_04 48:22

That would be that would be so cool.

SPEAKER_02 48:24

Yeah, instead of like watching the nightly news, you turn on Discover Ag and find where your food comes from. Get a look at this guy's mug on there.

SPEAKER_04 48:32

Well uh uh with the Discover Ag um one of the things I think that sets you apart to be able to do that is the way that you're able to blend like what's going on with what everybody else knows, or like the day-to-day headlines, uh, which to me, like I feel like to our industry may not be what we're interested in. And that yet y'all are combining those two uh and uh getting out of what's the word I'm looking for, getting out of the silo that we just find ourselves talking to each like uh you eat beef, yeah. I eat beef. We love beef.

SPEAKER_02 49:06

Yeah.

SPEAKER_04 49:07

Well get out of that.

SPEAKER_02 49:07

Talk to someone best out of our ag bubble.

SPEAKER_04 49:10

Yeah, yeah, burst out of the ag bubble. And I think we've done that more in the past five years. Or maybe I'm just more exposed to it now.

SPEAKER_02 49:17

No, I think we've done better in the last five years. I think there's probably more places we can still take it, but I I do think things have improved and like think the change, like we are working towards changes.

SPEAKER_03 49:27

Yeah, well, I think to your point, I just think food is like trending right now. Like agriculture is trending, Western culture is trending, like just people want to talk about it, so it makes it easier to reach all the people. Like, if they're asking the I mean, if you already have an audience that's like interested, like that's half of the job. So I think just the way you know society is right now with everything, um, whether it is, you know, Maha or Yellowstone or just different things within Western culture, I just like people are piqued and they're they're curious about like what we have going on, and that obviously really helps too.

SPEAKER_04 49:57

So this leads me to one of my favorite segments of the podcast. It's called the Finolio Boot. We uh wear Penolio boots, they're in Fort Worth Stockyards. You can go there, you can get 15% off when you tell them Tucker Brown sent you. Or use code Tucker Brown online to get 15% off. Uh but what is one thing in agriculture, and I'll leave it pretty broad, that you would give the boot. What would you kick out?

SPEAKER_02 50:20

Oh man, gosh, you said you're out of the hot seeds, and then they just keep rolling. Um gosh, what give it the boot?

SPEAKER_01 50:29

What would I give the boot to?

SPEAKER_04 50:31

What would you give the boot to? Oh, this is what is this? The Discover Ag Podcast?

SPEAKER_00 50:36

Didn't you say there was a segment that was okay? Why haven't we got to that segment yet?

SPEAKER_04 50:40

I would get to me, I would I would give the uh the hating each other like the like I get the most hate from ranchers.

SPEAKER_02 50:49

Yeah.

SPEAKER_04 50:49

Um or like the I don't know. I feel like Facebook is always where I get the most hate.

SPEAKER_02 50:56

Facebook is wild there. Yeah, Natalie's never been on Facebook. No while. Yeah, Facebook's.

SPEAKER_03 51:01

I mean, back in college when you had to have a college email address to have it for personal reasons of the last time I logged into Facebook.

SPEAKER_02 51:07

Um, I say giving the boot to like I think to Natalie's point, we always have to give an ode to our legacy and like keep a piece of that of where we came from, but probably giving a boot to like that's the way we've always done it. Like I just think with media changing so rapidly, um, we have to do things differently. And then even on farm management side, like today you and I were having a whole conversation about collars and things, and I just think, and we were even saying, like, just the collar technology has drastically improved in the last like three years. Um, and I feel like we're at a point where we can't even quite fathom like what's gonna come next. And so I would say like we've got we've got to be like adapting with the times. Um while keeping our roots and like under, I don't think we're ever I don't think we'll ever lose that. So just being able to like move forward is important, I think, for our industry and to be able to keep it viable.

SPEAKER_04 51:52

Yeah, totally agree.

SPEAKER_03 51:53

I'm keeping it all. I don't know. You're not booting anything.

SPEAKER_04 51:57

I'll just keep the boot.

SPEAKER_02 51:58

These boots are not for kicking.

SPEAKER_04 52:00

Just keep the boot.

SPEAKER_00 52:01

These boots are for walking, they're for frolicking. Frolicking. For frolicking.

SPEAKER_04 52:05

Frolicking. Where will you frolic next to?

SPEAKER_03 52:08

Oh, we have one more episode.

SPEAKER_02 52:10

Yeah, in this season. We have one more episode.

SPEAKER_03 52:12

We are still in the midst of planning it, but I guess we'll I'm sure we'll get it planned and figured out. But I think figure it out. I think we're gonna discover bison.

SPEAKER_05 52:18

Bison.

SPEAKER_03 52:18

Yes, I think it's gonna take us to Oklahoma.

SPEAKER_05 52:21

Oh, wow.

SPEAKER_02 52:22

But don't be breaking news. Break news. Yeah, we have to announce that. And now we have to do it because we start on this podcast. But that is what we're trying to make happen for our final um episode. We've done a lot of fish. We've done, obviously, we've been in California and in Florida. So we have done three seafood episodes so far.

SPEAKER_03 52:39

Well, we've done oysters, limes, avocados, stone crab, red snapper, citrus, which we did both oranges and grapefruit. Then we have beef, and then I think we're gonna round it out with bison.

SPEAKER_02 52:51

Yeah, we wanted to do a couple middle of the country places. Yeah.

SPEAKER_04 52:55

How cool. And um I always like to ask this in the middle rather than at the end. So this is not the end of the podcast. But where can people find you?

SPEAKER_02 53:03

Oh no. YouTube is where all of our Discover on the Road content lives. That is probably the new place that we've been hanging out the most.

SPEAKER_03 53:11

Yeah, the channel and the channel name is literally Discover Ag on the Road. And so you can see all of our episodes up to that point that are long form, and then obviously all the short form content to support that. And then Instagram, I would say, is like our next biggest platform, and we're on there for the podcast is Discover Ag Podcast. We're on there for the TV series, which is Discover Ag TV, and then obviously we're also on there individually too.

SPEAKER_04 53:32

I saw the other day that y'all were on the top 40 rancher influencers.

SPEAKER_05 53:41

Oh, I didn't see that.

SPEAKER_02 53:42

I didn't see that either. That's cool. Thanks for watching.

SPEAKER_04 53:45

Made by Feed Spot.

SPEAKER_02 53:46

Amazing.

SPEAKER_01 53:47

Nice.

SPEAKER_02 53:47

Thank you, Feed Spot, for sure.

SPEAKER_04 53:49

Number six.

SPEAKER_02 53:50

Wow.

SPEAKER_01 53:51

This is so exciting.

SPEAKER_04 53:54

Number six isn't have you together. I'm sorry.

SPEAKER_02 53:58

I'm just like, why am I in the ranching category? In my head, I was thinking that. I am not well. Congratulations, Natalie.

SPEAKER_00 54:04

Thank you very much. I did not prepare her speech, but anyway, um, I'd like to thing my nose to just say my dairy farmer. That's so fun.

SPEAKER_04 54:15

Of the other influencers that that are sharing about agriculture, what are some of them that you like to follow?

SPEAKER_03 54:20

Oh my gosh, there's so many. Actually, I feel like I've been like deep diving.

SPEAKER_04 54:24

Tucker Brown.

SPEAKER_03 54:25

Um, yeah. Oh, yeah, sorry. Obviously, top of the list. Were you number one on that one?

SPEAKER_04 54:30

No, I was no, I was no, not this. No, I was number seven actually.

SPEAKER_03 54:33

Oh, okay. Well, nice. You're in good company now. My goodness. Um, no, there is so many, so many wonderful people are like, I feel like stepping up and sharing, it's really fun to see. I feel like I discover someone new all the time scrolling. Like I there was just two young straw um raspberry sisters that are sharing out in Washington. They're just getting started, and I was like, oh, their content's so fun and cool. I came across two sisters that um are actually at oyster farms in uh Maine area that they're sharing. So I just I mean, like, I'm not gonna, you know, shout out names. I just feel like people are doing like a really good job of stepping up and sharing, you know, original content to their industry, which I think is is always really cool to see.

SPEAKER_02 55:08

Like um with the podcast, we obviously cover different uh news articles or like trending pieces. A lot of times we'll cover reels, and I swear every time like we've covered a peach farmer recently, and I was like, oh, I didn't I mean obviously there's a peach farmer somewhere out there uh sharing, and so to stumble across his page, I was like, wow, and we both were like he did such a good job of explaining that. Like it was really well done, and like you could see the comment section was very much filled with like people from the city, like he was connecting with people outside of the industry, outside of that ag bubble, as we said, and it's just like so cool to stumble across those accounts.

SPEAKER_04 55:38

And I I remember y'all uh like I've seen a couple of the reels that y'all have covered, and what the bad ones always do so much more damage than the good ones have. Yeah, it's so hard.

SPEAKER_02 55:51

We've uh I feel like a while back we covered something about um it was a cattle ranch, something was happening with cattle, like some a cattle died. I don't know.

SPEAKER_05 55:59

Yeah, and that's what I was thinking. Yeah, that's what I was saying.

SPEAKER_02 56:01

And I remember you, yeah, and you came into the comment section, you did a really great job on the reel, and that's how you earned the seventh spot on that.

SPEAKER_03 56:09

Number seven, yeah.

SPEAKER_02 56:10

Was because of that comment that you left on that page. And it was, it was like, this is just doing damage. Like I that was like my hot take on that thing was like this was stupid. Why did you post this online with no context, not giving any people information, and then they leave with such a bad taste in their mouth about beef.

SPEAKER_04 56:25

I thought you were gonna say, here's my hot take. I hated your comment. No, I thought that's where you were gonna go. I don't want to remember it.

SPEAKER_02 56:31

No, no, no. No, your comment was like, Why are why are you sharing this? Why not give some context? Like, this isn't what it looks like. It wasn't like that, you know, whatever. It was a freak accident.

SPEAKER_04 56:40

I don't even remember what it was, but well, I don't mind showing I don't mind showing the bad stuff.

SPEAKER_02 56:44

I don't either, but give context to it.

SPEAKER_04 56:46

The context isn't is crucial. Very crucial. Because it like we I don't have anything to hide. No, and if you do have something to hide, it's kind of sketchy.

SPEAKER_02 56:55

Very true.

SPEAKER_04 56:56

It's kind of sketchy. Are there uh I don't follow many in the dairy industry. I think I follow two other dairymen.

SPEAKER_02 57:04

Yeah, I don't follow a ton of dairy people right now either, I feel like, but there's a few. I mean, Iowa dairy farmer, I feel like he's good. He's he's been going for years.

SPEAKER_04 57:13

His engagement's incredible.

SPEAKER_02 57:14

Yeah, he does really, really well. And he is, I mean, he does what he does so well well, where he just takes on like crazy comments um very, very well. So though there is, I I feel like sometimes when I feel like I when I consume content, I try to like go outside, like do other things.

SPEAKER_01 57:31

Yeah.

SPEAKER_02 57:31

Um because I feel like obviously the the content I consume in real life is very dairy heavy. So kind of busting out sometimes is kind of nice.

SPEAKER_04 57:40

Well, this uh brings me to one of my favorite uh segments of the podcast. We where you get to become the host. Oh, finally Discover Ag hosts.

SPEAKER_02 57:50

Okay.

SPEAKER_04 57:51

On the podcast. You're in.

SPEAKER_02 57:53

Oh. Oh gosh. Well, now I didn't prepare.

SPEAKER_04 57:55

Oh, I'm nervous. I've never been behind a mic before.

SPEAKER_00 57:58

I don't know.

SPEAKER_02 57:58

So this thing on? One three and two. Okay, so we get to ask the you questions. Yeah. Where is the craziest place thing that you've gotten to do that social media's taken you to?

SPEAKER_04 58:11

Uh I mean, breakfast in the White House was one of them.

SPEAKER_02 58:14

Yep.

SPEAKER_04 58:15

Way up there.

SPEAKER_03 58:16

Tucker likes breakfast. This morning all we talked about was the donuts and the breakfast burritos. That's great.

SPEAKER_04 58:20

Big breakfast.

SPEAKER_03 58:21

Sensing a theme here. Big breakfast guy.

SPEAKER_02 58:23

Big breakfast guy. So breakfast in the White House with Secretary Rollins was.

SPEAKER_04 58:28

Yeah, that was that well, that was a like I'm not a man of politics. Like I I do keep up and I know like what laws are going on, but I I don't know who holds all the positions or what Kentucky is trying to push right now. Like, I don't know. I hate that they're working on the road right now. Right.

SPEAKER_02 58:46

Okay, as we're trying to have a serious conversation. Could you guys pause, please with recording a module? Did they not know you all are? Didn't I must say, didn't you tell the lady at all slips across the street? Like, can you where was I?

SPEAKER_04 58:58

Where was I going? Oh, so I don't know all of those things. So I was in these rooms and they're like, Don't worry. Uh or like, don't freak out, but this person's coming in. I was like, well, don't worry, I don't know who that I don't know who that is. Anyway, uh, I'm not worried at all. And uh I was like very humbled because I thought I was coming into this, being like, wow, I've my my stuff has worked to get me here, and then I got there and I was like, Oh, I know nothing. Whoa.

SPEAKER_02 59:25

Yeah. I had a similar experience like that when I was again in the UN. You're supposed to like address ambassadors certain ways. Like there's a lot of like protocol and like how you raise your hand, like how you talk. I mean, so many things, how you address like the room, you know, like Madam Secretary, you know, whatever. It's like a ton of things. And I didn't know, first of all, I didn't know who the ambassadors were, and I was so I just kept like being like, which of those four people do I need to address as ambassador? And like it was it is a little intimidating. You step, I mean, it's impossible to know everything, and it is very, very intimidating stepping into those rooms.

SPEAKER_03 1:00:00

Okay, so speaking of breakfast with Tucker, I'm curious if you could sit down and talk about agriculture, whether it would be to, you know, like have a conversation with maybe someone who needs to hear certain things, or if it's like selfishly, like you're like, I would love to sit down with so-and-so, like for myself so I could ask questions or whatever. Like, who are three people you would sit down at a table to talk about agriculture with?

SPEAKER_04 1:00:20

I was gonna ask for two.

SPEAKER_03 1:00:21

Oh, okay, you can do two.

SPEAKER_04 1:00:23

But um Steve Irwin would be one of them if he were still alive.

SPEAKER_00 1:00:27

Oh, wow.

SPEAKER_03 1:00:27

Like the guy that died with like the dad of the guy that was on the dance with the stars. The man with the stingray through his heart. Yeah, that guy. I just wanted to- I know who he was, but I wanted to put it in the way of like the dad of the underwear model. Exactly. I just wanted to phrase it that way. Like when people are like, oh, someone's supposed like you know, like they make a fight. Like um with Taylor Swift and what's his name? Travis Kelsey always feels like, oh, you mean Travis Kelsey's husband?

SPEAKER_04 1:00:53

Yeah, they're fighting.

SPEAKER_03 1:00:54

Yeah, like they always flip-flop it like that. Okay, so Irwin, why?

SPEAKER_04 1:00:58

Steve Irwin. I'm very uh I will steal people's uh like feelings. And so if somebody's super embarrassed, I also get like secondhand Is that an empath?

SPEAKER_03 1:01:12

Is that what that is? Like when you feel the feelings of other people very strongly. I think that's what that is.

SPEAKER_04 1:01:16

And uh, but whenever people are super passionate, it also just makes me all of a sudden and Steve Irwin was nothing but passion. Grocky, look at this beautiful snake. Yeah, it's one of the most beautiful snakes in North America, they're actually all very beautiful, and then he would like whatever he did, he just poured into, and so I would love that. Like, I would just want to steal all of that.

SPEAKER_03 1:01:38

That's so interesting. Yeah, an empath is a highly sensitive person who doesn't just understand other people's emotions but actually absorbs and physically feels them as if they were their own.

SPEAKER_04 1:01:47

Interesting. I did not feel the labor of my three kids.

SPEAKER_02 1:01:52

Your wife is like, yay, feels not correct.

SPEAKER_04 1:01:58

She may disagree. Uh but yeah, I very much steal that from uh from people, whoever I'm with. And then um two would be Matthew McConaughey.

SPEAKER_02 1:02:08

Oh, funny. Oh, he's a good one. Um what would you why buy him? Uh more energy stealing.

SPEAKER_04 1:02:16

Yeah, I do love his like a detenter over here to from Harry Potter, like soul side.

SPEAKER_00 1:02:21

I'm gonna steal it.

SPEAKER_04 1:02:23

No, I I uh I don't know. I don't think he um he may like think differently or vote differently than me, but he seems to be quite logical in the decisions he makes.

SPEAKER_02 1:02:33

Did you read his book, Green Light?

SPEAKER_04 1:02:35

No, but I want to. Oh, you should.

SPEAKER_02 1:02:36

You listen to the audiobook because he reads the audio book. It's really, really good. It's a quick, quick read. He reads it to you.

SPEAKER_03 1:02:43

He yeah, he imparted a lot of purdles of wisdom in there that I feel like still stick with me today of really good advice, and just like I could see when you said that, I was like, oh, he would be a really interesting person to sit down just from like whether it's a personal standpoint or a professional or business, like whatever it was. I feel like he is like he does have his head screwed on tight, and he is he's so fascinating and interesting. That would be one hell of a breakfast.

SPEAKER_04 1:03:02

Yes, it would. And uh and then I do love the way he talks. He yeah, he's always just talking like that.

SPEAKER_00 1:03:09

You you are so good. All right, I'm fired. You're tired.

SPEAKER_03 1:03:13

Can you do Trump too?

SPEAKER_04 1:03:15

I'm not saying I'm not saying I'm great. Okay. Actually, Discover Egg is the best. Discover Egg's the best. I don't say other two.

SPEAKER_00 1:03:24

It's huge. Feet spot. Natalie's number six. That is impressive. That is impressive.

SPEAKER_04 1:03:30

Trump isn't the best one. I I had a a horse named Trump that I sold this year in our horse sale, and uh they let they had me do a Trump impersonation. Funny. Like we were as we were selling him, and it kind of slowed down. They had me grab the mic, and I was like, Wherever Trump goes, we'll make your ranch great again. I don't say it, others do. It was uh really funny. Yeah, that's not my I do love the Matthew McConaughey, though, because it's always something about stuff. Like you can say anything about space, and it sounds like Matthew McConaughey.

SPEAKER_02 1:04:00

Yeah.

SPEAKER_04 1:04:00

There's a box inside of space.

SPEAKER_02 1:04:04

You are really good at the Matthew McConaughey one. If I look this way, I actually think Matthew McConaughey is sitting next to you.

SPEAKER_04 1:04:10

But number three one though, I don't know.

SPEAKER_02 1:04:15

Those were two really good two ones. I feel good about those.

SPEAKER_04 1:04:19

I don't know. Maybe it's throw a micro in there.

SPEAKER_03 1:04:21

If you don't know, just throw a micro in there.

SPEAKER_04 1:04:23

Jim Nance actually might be one. He's the he's the announcer that does like all the horse races and all the not all of them, but uh Super Bowls and college football games, and uh like one of the best storytellers that I know. He would he would be a good one. He's one of the best like broadcasters that I know of. He I think he would be really interesting. His ability to tell a story, like with uh the Kentucky Derby, he tells before three hours before the race, he's telling stories on every single horse and does a phenomenal job of it.

SPEAKER_01 1:04:55

Yeah.

SPEAKER_04 1:04:55

He would be one. That's my nerd out one that's like the radio stuff that I love.

SPEAKER_02 1:05:00

That is quite the collection. If all four of you are at breakfast together, that would be really interesting.

SPEAKER_04 1:05:06

I would love that. That would be really cool. I thought of one other place that so that I thought was really cool from social media.

SPEAKER_01 1:05:13

Oh, okay.

SPEAKER_04 1:05:13

Um got to go to the Pendleton Roundup.

SPEAKER_03 1:05:16

Oh, yeah.

SPEAKER_04 1:05:16

And I'd never been to that. And my cousin ended up roping the same day that I was there, so I got to watch him rope.

SPEAKER_02 1:05:24

That's really cool.

SPEAKER_04 1:05:26

That was whenever I started to figure out that social was more than just the money, but the experience and the people I got to meet. So now I actually work with like two of the people that I met there.

SPEAKER_02 1:05:38

Yeah. I really thought you were gonna say when you got to go to the NFR and CR billboard, go by, but that's okay. All right.

SPEAKER_04 1:05:45

Well, that's how that's when I found out how far behind I was.

SPEAKER_00 1:05:48

I thought that was gonna be top one that I one time I got to see your billboard try-fi.

SPEAKER_04 1:05:54

That's fun. Oh that was so cool though. I was just like, I know those ladies. And it's in Vegas, and they have all their clothes on.

SPEAKER_00 1:06:04

You're gonna ignore all those buses driving.

SPEAKER_03 1:06:07

Some of those are it was actually stopping because it was jarring to see two clothes women on this side.

SPEAKER_04 1:06:14

Uh-huh. Yeah. Too crazy.

SPEAKER_02 1:06:17

Crazy.

SPEAKER_04 1:06:18

Well, what is uh advice you would have for other people in the uh what's the right word? I don't like to use the word ag influencer, but the ag media industry. Maybe it's ag social media. I don't know. Wherever you want to take that. Advice to someone who wants to start or is trying to start.

SPEAKER_02 1:06:37

Oh man, I always say if you're younger than us, like don't listen to us because I feel like they have their finger on the pole so much better.

SPEAKER_04 1:06:44

So you can use paint on your Microsoft computer.

SPEAKER_00 1:06:46

So my tip is actually paint.

unknown 1:06:48

Right?

SPEAKER_02 1:06:50

Don't listen to me. I have no idea what I'm talking about. Um, I think that when you're just starting out, my advice would be to say yes to everything. Natalie and I have been in more of a no phase as we're like trimming things from our lives to make room for other things. And so I feel like we're very much more in like no, like, no, thank you. We have we've done that, we tried that, we're like focusing on Discover Ag on the Road right now. Um, but for people that are just starting out, I would say say yes to as many things as you can because I don't always think like I don't know that I would have known. I liked public speaking and I absolutely fell in love with it. Um and so I just think you have to like try some different things. I realize like social media like content creation is not as much of my jam. Um I'd much rather get up and give a speech any day of the week. And so I just like you just don't know until you try, kind of.

SPEAKER_03 1:07:34

Yeah, I guess this is like maybe just for like the general advice for anyone in agriculture or just business in general, but like I am a really big believer in just like take the risk. Um you can do that.

SPEAKER_04 1:07:45

It's easy.

SPEAKER_03 1:07:46

Yeah. No, I just I think if you want big rewards, you have to be willing to take big risks. I just really believe that like some of the things you want in life you can't stay, you can't, you know, stay in your comfort zone essentially to receive them or experience them. So I'm I'm a very big believer in in risk taking, obviously strategic risk and like well-thought-out risk. But I think so many of us are like adverse to the word risk, like it just ha carries a negative connotation. It it sounds scary. And I really believe like if you can harness it properly, like risk is like it's like where the success, like really big success is like you have to be willing to go where other people aren't going. So maybe you can apply that to social media, but maybe you could apply that to you know some other faucet of your life as well.

SPEAKER_04 1:08:28

And I didn't mean to end the Discover Ag podcast host question. That's okay, we ran out of.

SPEAKER_02 1:08:36

Apparently, I I've actually really enjoyed being the one interviewed, so no, let's yeah, let's move away from the hosting. It's gonna kind of a nice change of pace.

SPEAKER_04 1:08:44

Well, yeah what is uh favorite Bible verse or life advice?

SPEAKER_02 1:08:49

Oh, I just didn't know.

SPEAKER_04 1:08:50

I know, but that that was add life advice. I mean, maybe that is your life advice too.

SPEAKER_02 1:08:54

Um I have that I have Ecclesiastes 3, 1 through 8, which is just, you know, the famous one that everyone knows that is about um there's a season for everything. And the reason that I love it so much is because, first of all, I feel like seasons just makes a lot of sense when you're in agriculture. Like it's just something I think we connect to that there's different seasons and there's different times. But I also think like as a mom and a wife and a like a businesswoman, I believe in the saying, like you can have everything, you just can't have it at the same time. And I've always thought about that Bible verse. Like, you can have everything, it's just gonna be in different seasons for you. And so there was like a time where my kids were littler and I would have to say no to things. There's you know, times now where I'm able to say yes to things and say no to other things. Like, I just believe there truly is a season for everything, and so like believe like standing by that Bible verse, I think is important that sometimes there's times I've had to say no and felt like really like, oh my gosh, am I missing out on something? Or did I say no to the wrong opportunity? And it's like, no, it's just not the right season. Um, it'll something will come back around, or or if it doesn't, it wasn't meant to be. And so just like leaning into that.

SPEAKER_03 1:09:57

That was my senior uh uh like quote, book quote in senior. What about it? Oh, in the year book.

SPEAKER_00 1:10:02

Your book. Yeah, it was like what's it's just the right book? Does Mond can have different books than the rest of the country?

SPEAKER_03 1:10:10

I think it's a isn't it a Patty Lovis song? What is meant um she's gonna marry the boy Keep going, let's hear it. Anyway, the quote was like, What's meant to be we'll always what's meant to be we'll find you, or we're like whatever it is, but it's actually a lyric from I think it's a Patty Lovis song. Don't know what don't never heard of her. Yeah.

SPEAKER_04 1:10:27

Never heard of her.

SPEAKER_03 1:10:28

Um, my life advice, what I just had it and I was thinking about it. Oh, no, actually, when you were talking, this I'm just being the host again, I'm just doing my own thing over here. Okay, because when you were talking, it made me think about a quote. I actually have. I made a I like to make vision boards or I don't know, creative things like that. Um I make my husband make like a 2020, like every year we have to sit down and like go through our goals and like what we want to spend, whether it's like how we want to spend our time as a family or like what we're doing on the ranch. Like, I I really love to do big picture kind of thinking things like that. Um, and this year I put one of my favorite quotes up on the vision board, and it was those who are seen to be dancing in the rain were crazy, were thought to be crazy by those who could not hear the music. And I just love the idea of like again, like harnessing kind of your own, I don't know, just like straying true to yourself, authenticity, like not worrying about what other people are thinking. Like, I just think that's like and those who are seen dancing in the rain were thought to be crazy by those who cannot hear the music is just like really powerful. Yeah. Beautiful. Period. Period and mic drop. So don't, I don't know, I just don't be afraid. Like, I just especially today's like society with social media. I don't know if you did you, you probably saw, everyone saw, um, Eric Church's uh graduation speech going viral.

SPEAKER_04 1:11:39

Yes.

SPEAKER_03 1:11:40

Um, that he gave at North Carolina. Um I just uh obviously if you listen to all of it, I think there's like so much wisdom in there. But like speaking to today's youth, I think like what someone who was giving a graduation speech 10, 15, 20 years ago would be so much different of what you would tell someone in today's society. And he even like part of his speech of like the guitar strings of what you need to focus on in life to have a successful life, one of them was like, in today's world and social media, like you are going to think someone else is living a better life. You are going to think that like you're gonna be told all these different things, you're gonna see all these different things, and like it's really, really important. Like his mic drop line in it, one of them was like, the world does not need another cover song, it needs an a new original song. And I just think that like goes to just like being yourself and not worrying about like what other people are saying, especially in today's society with like youth and social media.

SPEAKER_04 1:12:27

I like that. Yeah, I mean, I get to be I get to be my goofy self on social media. Yeah, and look where it got you. I love it. Like I literally do.

SPEAKER_00 1:12:37

Breakfast at the White House, breakfast with us, breakfast put donuts on the ranch. Lucky you.

SPEAKER_04 1:12:44

And I didn't even get donuts. I could have, but I said no. Could have. So I'll have a burrito instead. Big breakfast, guy. Any other discover ag things need to be said? What do they need to hear? Anything else?

SPEAKER_02 1:12:59

No, we'd love for you to discover. That's what I was gonna say. I feel like this is still so new for us. Uh we started at the beginning of the year, so it is, you know, like in the our world of sharing, it is still very, very new. So we would love for you guys to come listen and let us know what you think.

SPEAKER_04 1:13:13

When will this come out?

SPEAKER_02 1:13:15

Your episode will come out in July. Yeah, you drop in July. Sweet. Yeah, so soon. We try to roll out content quickly.

SPEAKER_04 1:13:23

I love that. Well, I've had a blast. I didn't really know what to expect, but I did have fun like watching you clean out hooves and you saddle and yeah, talking about us at work.

SPEAKER_03 1:13:36

Yeah, you may be. I was like, man, if I did this every day, my arms, I would be like so strong. My back would be bad, but my arms would be strong.

SPEAKER_02 1:13:46

Thanks for saying yes to like letting us come out here. I always think that's such a you know, uh, there's like that moment of like, like, say no. Like, but you said yes, and you were willing to let us come out to Throck Morton. Come on, got it, Texas.

SPEAKER_04 1:13:59

We'll say that.

SPEAKER_03 1:14:01

I say Throck, you say Morton.

SPEAKER_04 1:14:06

Well, thanks so much for being on the podcast. Saying yes to the podcast.

SPEAKER_05 1:14:09

So it's been fun.

SPEAKER_04 1:14:10

Yeah, it's it's great having uh getting to spend time with other people who are passionate about sharing the industries that we love. So it's been a pleasure to have you uh have you on, and we'll get this out Wednesday, next Wednesday.

SPEAKER_02 1:14:24

Okay, you're a little faster at content than us, but yeah, thanks for having us on. I was like, yeah, we love to turn it around. We're turning around. He's like, ah, tomorrow.

SPEAKER_04 1:14:32

Oh gosh, thank y'all so much. Thank you. Um one of the verses I want to share, Psalms 37, 4 is delight yourself in the Lord, and it will give you the desires of your heart. So if you're wondering what your heart is desiring, delight yourself in the Lord. That was loud, didn't he'll share it with you. Thanks for listening to the Registered Ransom Podcast. Go check out Discover Ag on pretty much every platform, YouTube. Well, not X or not Facebook for you, but uh yeah, Instagram, YouTube, Spotify, Frolic on YouTube and Instagram. Frolic there. Well, thanks, guys. It's been fun. You've been listening to the Registered Ranch Podcast until next time. Don't forget, y'all stay classy. Ranch on you.