STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Taylor Jones and Mark Lumpkin. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
Explode Your Business’s Social Media in 30 Days
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if you could turn everyday travelers into a social media content army - one that boosts your visibility, drives direct bookings, and promotes the local experiences your guests already ask about?
In this episode, Mark sits down with Maddie Rifkin, founder & CEO of Mount, to unpack how she’s helping short-term rental operators, property managers, and even mom-and-pop vendors monetize recommendations and go viral without relying on big-budget influencers or OTAs.
They dive into:
- How Mount connects hosts with local vendors & turns recs into revenue
- Why normal travelers often outperform big influencers in content creation
- What it takes to launch your own “content army” and build massive brand awareness
- The truth about follower count vs. post performance
- How one host added $200K in direct bookings with a single viral strategy
- The best platforms to focus on for real ROI in the STR space
- How to prepare for a viral spike so it doesn’t fizzle out
Plus: Maddie reveals what makes a great content creator, how her team trains and deploys stewards across the country, and why now is the best time to build your brand on social media before it’s too late.
If you’re tired of the OTA hamster wheel and want to future-proof your business with better guest experiences, content marketing, and direct booking strategies, this episode is your jump start.
Connect with Maddie: LinkedIn
Learn more about Mount: www.mountlocks.com
___
Episode Sponsored By:
STR Search
STR Search is the industry leading property finder service. They've helped investors acquire over 255 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com
