STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Taylor Jones and Mark Lumpkin. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
Monday Market Data: Breakdown of Gatlinburg,TN Market
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Taylor Jones & Mark Lumpkin
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Season 2
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Episode 23
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In this Monday Market Data Report, Mark Lumpkin breaks down Gatlinburg, Tennessee, one of the most talked-about short-term rental markets in the country. Using real performance data, Mark walks through how revenue, occupancy, and nightly rates change as you move from three-bedroom cabins to six-plus bedroom luxury properties.
In this episode, you’ll learn:
- How three-bedroom STRs in Gatlinburg earn between $55K and $95K annually
- Why four-bedroom properties can generate $20K–$45K more per year than three-bedrooms
- How five-bedroom cabins separate average performers from true top-tier experiences
- Why six-plus bedroom properties show the largest revenue jump Mark has seen in any market
- How ADR and occupancy work together to drive outsized returns in Gatlinburg
- What the data reveals about guest expectations for larger, experience-driven homes
If you’re considering investing in Gatlinburg or already own in the Smokies, this episode breaks down exactly what size property performs best and why.
Tune in every Monday for market data reports and every Friday for expert guest interviews on the STR Investing Podcast.
