STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Taylor Jones and Mark Lumpkin. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
Growing to 350 Properties and Fighting with Airbnb
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, co-host Mark Lumpkin sits down with Hunter Harrelson of Beachball Properties — one of the most recognizable vacation rental management brands on Alabama’s Gulf Coast.
Hunter breaks down how he and his wife Ginger bootstrapped from 20 properties to 350+ under management, why brand + local marketing mattered more than trying to market “to the masses,” and how one decision during Covid (refunding guests fast) created massive goodwill that helped fuel their growth.
Then we get tactical: Hunter shares the real scaling problems that hit every time you add doors, why “everything breaks every 50 properties,” and how Beachball is solving training and consistency with an internal AI tool called Beach Bot — trained on their SOPs and connected to their PMS to help staff find answers fast.
We also dive into a hot industry topic: Airbnb, merchant-of-record rules, and Alabama escrow law, plus what operators should watch as OTAs push for more control.
Connect with Hunter / Beachball Properties
Website: Beachball.com
Email: hunter@beachball.com
__
Episode Sponsored By:
STR Search
STR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com
