STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Taylor Jones and Mark Lumpkin. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
The Instagram Strategy Behind $1M+ in STR Bookings
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We’re bringing back one of our most actionable episodes on using Instagram to drive real bookings.
In this episode of the STR Investing Podcast, co-host Taylor Jones sits down with Ben Wolff, founder of Onera and a pioneer in the unique stays space.
Ben shares how he built standout hospitality experiences that naturally attract attention online and convert that attention into direct bookings. From treehouse hotels to outdoor stays, his approach proves that the right content can become a powerful revenue engine.
This episode breaks down the real strategy behind influencer collaborations, content marketing, and building a brand that drives demand. Including how one influencer partnership generated $25,000 in direct bookings with no upfront cost, and how these strategies contributed to over $1,000,000 in bookings.
In this episode, you’ll learn:
- How Instagram can drive serious revenue for STRs
- Why unique stays perform so well on social media
- The strategy behind a $25K influencer win
- How to turn content into consistent direct bookings
- What’s working right now in STR marketing
If you’re looking to grow bookings and reduce reliance on OTAs, this is one to study.
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Episode Sponsored By:
STR Search
STR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com
