STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Mark Lumpkin and Taylor Jones. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
Monday Market Data: Breakdown of Sevierville, TN Amenities Market
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In this week's Monday Market Data Report, Mark Lumpkin breaks down one of the most competitive short-term rental markets in America: Sevierville.
With more than 15 million annual visitors to the Great Smoky Mountains and over 13,000 active short-term rentals in the surrounding market, Sevierville has become the perfect example of the "Amenities Arms Race" that has transformed the STR industry.
The data is eye-opening:
• Hot Tubs → 94.8% of listings
• Game Rooms → 77.8%
• Fire Pits → 52%
• Pools → 45%
• Pool Tables → 50%
These aren't luxury amenities anymore. They're the baseline.
In this episode, Mark breaks down what amenities you need just to compete and which upgrades can still help you stand out from thousands of competing cabins.
If you're investing in the Smokies, this episode is a masterclass in understanding what it takes to win in a mature STR market.
Tune in for new Market Data Reports every Monday and expert guest interviews every Friday.
