STR Investing, The Podcast
Unlock financial freedom through short-term rental investing with hosts Mark Lumpkin and Taylor Jones. Each week, they sit down with the biggest names in the STR industry to uncover what’s working right now — from acquisitions and design to operations, marketing, and scaling portfolios.
Taylor has helped acquire and manage over 500+ STRs, while Mark brings years of hands-on experience transforming properties into high-performing investments.
Together, they break down real strategies, real numbers, and real stories that help investors grow smarter and faster.
Whether you’re buying your first Airbnb or expanding a multi-market portfolio, this show is your roadmap to building wealth and freedom through short-term rentals.
Subscribe and start turning your STR goals into results.
STR Investing, The Podcast
Monday Market Data: Breakdown of Destin, FL Amenities Market
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In this week's Monday Market Data Report, Mark Lumpkin breaks down one of the most requested short-term rental markets in the country: Destin, Florida.
With more than 8 million annual visitors across the Destin and Fort Walton Beach area, this Emerald Coast destination continues to be one of the strongest beach markets for STR investors.
In this episode, Mark covers:
- Revenue potential by bedroom count
- Why larger homes dramatically outperform condos and smaller properties
- The amenities every Destin investor needs to compete
- Which upgrades still help you stand out in a crowded market
Here's what the data shows:
• 1 Bedroom → ~$50K/year average
• 2 Bedrooms → ~$80K/year average
• 3 Bedrooms → ~$103K/year average
• 5 Bedrooms → ~$164K/year average
• 8 Bedrooms → ~$250K+/year average
On the amenity side:
- Pools → 92% of listings
- Hot Tubs → 45%
- Game Rooms → 22%
- Waterfront → 22%
The biggest opportunities?
Less than 10% of properties have pickleball courts, gyms, or playgrounds, while movie theaters, mini golf, and saunas remain extremely rare.
If you're buying or optimizing an STR on the Emerald Coast, this episode is your roadmap to standing out and maximizing revenue.
Subscribe for new Market Data Reports every Monday and expert guest interviews every Friday.
