The Coaching Circle
If you’re a business owner ready to grow into more freedom, profit and alignment, this podcast is for you. Hosted by Toni Everard, Business & Mindset Coach, NLP Master Trainer and your strategic thinking partner, The Coaching Circle gives you the tools, insights and mindset shifts to create a business that supports your lifestyle.
Each episode blends strategy, structure and energy so you can experience personal evolution that attracts high value clients, build sustainable income and step into the confident leader your business needs.
The Coaching Circle
Ep 104: Toni Everard - Selling as Service - How to Sell Without Feeling Pushy or Fake
If selling feels uncomfortable, you’re not alone. Many business owners worry that sales make them sound pushy, fake, or too “salesy.” But the important thing to know is selling is not about convincing, it’s about serving.
In this episode of The Coaching Circle, I share how to reframe sales so it feels natural, aligned and even enjoyable. You’ll discover why selling is simply an invitation to connection and how shifting your perspective can make every sales conversation easier and more authentic.
What you’ll hear in this episode:
- Why selling isn’t persuasion, it’s service
- How to shift from convincing to connecting
- The real reason people spend money (and it’s not just for products)
- Stories from my own business journey working with different coaches
- Why clients sometimes choose YOU over bigger, more established companies
- A simple mindset shift to take the pressure out of sales conversations
- How to stop “selling yourself” and start extending powerful invitations
Selling doesn’t have to feel awkward. When you see it as service, it becomes the most natural thing in the world.
✨ Ready to change the way you think about selling? Tune in now.
💌 If this episode resonates, I’d love to hear from you. Send me a DM or email and if you found it valuable, share it with a friend or leave a review so more people can discover it.
Links and Resources:
🔹 Free Business Alignment Assessment
Connect with Toni Everard:
🌏 Website
📺 YouTube