{"version":"1.0.0","segments":[{"speaker":"Badr Milligan","startTime":0.0,"endTime":2.55,"body":"Hey everybody."},{"speaker":"Badr Milligan","startTime":0.0,"endTime":2.55,"body":"Welcome back to The JPU Show,"},{"speaker":"Badr Milligan","startTime":2.58,"endTime":6.24,"body":"the show that gives you honest"},{"speaker":"Badr Milligan","startTime":2.58,"endTime":6.24,"body":"and practical advice for"},{"speaker":"Badr Milligan","startTime":6.24,"endTime":10.62,"body":"aspiring and veteran podcasters"},{"speaker":"Badr Milligan","startTime":6.24,"endTime":10.62,"body":"from the founders of the Jax"},{"speaker":"Badr Milligan","startTime":10.62,"endTime":13.8,"body":"Podcasters United group, like"},{"speaker":"Badr Milligan","startTime":10.62,"endTime":13.8,"body":"myself, your host, Badr Milligan"},{"speaker":"Badr Milligan","startTime":14.01,"endTime":17.28,"body":"and my co host, the big brain,"},{"speaker":"Badr Milligan","startTime":14.01,"endTime":17.28,"body":"Blythe Brumleve, hey, Blythe,"},{"speaker":"Badr Milligan","startTime":17.31,"endTime":17.79,"body":"how you doing?"},{"speaker":"Blythe Brumleve","startTime":18.12,"endTime":18.78,"body":"Hello, hello,"},{"speaker":"Badr Milligan","startTime":19.2,"endTime":21.5,"body":"hello, hello."},{"speaker":"Badr Milligan","startTime":19.2,"endTime":21.5,"body":"We're gonna get that. That's"},{"speaker":"Badr Milligan","startTime":21.5,"endTime":25.1,"body":"our, you know, our next merch,"},{"speaker":"Badr Milligan","startTime":21.5,"endTime":25.1,"body":"right there. Hello, hello. I"},{"speaker":"Badr Milligan","startTime":25.1,"endTime":28.16,"body":"like that life. Today. You"},{"speaker":"Badr Milligan","startTime":25.1,"endTime":28.16,"body":"approve."},{"speaker":"Blythe Brumleve","startTime":28.46,"endTime":32.72,"body":"I do think that"},{"speaker":"Blythe Brumleve","startTime":28.46,"endTime":32.72,"body":"you're selfish. Yes, boost my"},{"speaker":"Blythe Brumleve","startTime":32.72,"endTime":33.14,"body":"ego."},{"speaker":"Badr Milligan","startTime":34.34,"endTime":38.36,"body":"Okay, today's"},{"speaker":"Badr Milligan","startTime":34.34,"endTime":38.36,"body":"topic. Today's topic is one that"},{"speaker":"Badr Milligan","startTime":38.36,"endTime":43.06,"body":"you have been waiting to talk"},{"speaker":"Badr Milligan","startTime":38.36,"endTime":43.06,"body":"about and feverish, grudgingly,"},{"speaker":"Badr Milligan","startTime":43.42,"endTime":46.36,"body":"begrudgingly, feverishly,"},{"speaker":"Badr Milligan","startTime":43.42,"endTime":46.36,"body":"begrudgingly, angrily. You've"},{"speaker":"Badr Milligan","startTime":47.14,"endTime":49.72,"body":"been waiting to talk about this"},{"speaker":"Badr Milligan","startTime":47.14,"endTime":49.72,"body":"topic for a minute. I think it"},{"speaker":"Badr Milligan","startTime":49.72,"endTime":54.16,"body":"needs to be spoken about. We are"},{"speaker":"Badr Milligan","startTime":49.72,"endTime":54.16,"body":"here to talk about SEO for"},{"speaker":"Badr Milligan","startTime":54.16,"endTime":58.6,"body":"podcast and podcasters and the"},{"speaker":"Badr Milligan","startTime":54.16,"endTime":58.6,"body":"hard hitting truths that come"},{"speaker":"Badr Milligan","startTime":58.6,"endTime":64.38,"body":"with it. I admittedly don't know"},{"speaker":"Badr Milligan","startTime":58.6,"endTime":64.38,"body":"much about SEO. For Podcasting"},{"speaker":"Badr Milligan","startTime":64.8,"endTime":67.98,"body":"you do, though, you know a lot"},{"speaker":"Badr Milligan","startTime":64.8,"endTime":67.98,"body":"about SEO, I've learned and"},{"speaker":"Badr Milligan","startTime":67.98,"endTime":71.16,"body":"picked up a couple things from"},{"speaker":"Badr Milligan","startTime":67.98,"endTime":71.16,"body":"you, but I still wouldn't call"},{"speaker":"Badr Milligan","startTime":71.16,"endTime":75.18,"body":"myself an expert on the topic. I"},{"speaker":"Badr Milligan","startTime":71.16,"endTime":75.18,"body":"know it is not an easy topic to"},{"speaker":"Badr Milligan","startTime":75.6,"endTime":80.12,"body":"dive into and know about, but"},{"speaker":"Badr Milligan","startTime":75.6,"endTime":80.12,"body":"you've got some points that you"},{"speaker":"Badr Milligan","startTime":80.12,"endTime":83.78,"body":"want to bring up and share with"},{"speaker":"Badr Milligan","startTime":80.12,"endTime":83.78,"body":"the audience. So I give you the"},{"speaker":"Badr Milligan","startTime":83.78,"endTime":87.5,"body":"floor item. Give us the hard"},{"speaker":"Badr Milligan","startTime":83.78,"endTime":87.5,"body":"truth. Well,"},{"speaker":"Blythe Brumleve","startTime":87.5,"endTime":89.54,"body":"out of"},{"speaker":"Blythe Brumleve","startTime":87.5,"endTime":89.54,"body":"curiosity, what are a couple"},{"speaker":"Blythe Brumleve","startTime":89.54,"endTime":92.42,"body":"things that you know you know"},{"speaker":"Blythe Brumleve","startTime":89.54,"endTime":92.42,"body":"about podcasting? Okay,"},{"speaker":"Badr Milligan","startTime":92.42,"endTime":94.52,"body":"okay. What do I"},{"speaker":"Badr Milligan","startTime":92.42,"endTime":94.52,"body":"know now, some of the stuff"},{"speaker":"Badr Milligan","startTime":94.52,"endTime":98.42,"body":"might be outdated, so I'm gonna"},{"speaker":"Badr Milligan","startTime":94.52,"endTime":98.42,"body":"put myself on Front Street. I"},{"speaker":"Badr Milligan","startTime":98.42,"endTime":103.48,"body":"know that. What do I know that"},{"speaker":"Badr Milligan","startTime":98.42,"endTime":103.48,"body":"the majority of the search"},{"speaker":"Badr Milligan","startTime":103.54,"endTime":107.68,"body":"engine optimization? I do know"},{"speaker":"Badr Milligan","startTime":103.54,"endTime":107.68,"body":"what the SES I know now that"},{"speaker":"Badr Milligan","startTime":107.74,"endTime":113.56,"body":"I've been told that the part I'm"},{"speaker":"Badr Milligan","startTime":107.74,"endTime":113.56,"body":"sorry your episode title, it"},{"speaker":"Badr Milligan","startTime":113.56,"endTime":117.46,"body":"plays a big part in your ranking"},{"speaker":"Badr Milligan","startTime":113.56,"endTime":117.46,"body":"and Google searches and things"},{"speaker":"Badr Milligan","startTime":117.46,"endTime":123.0,"body":"like that, and your podcast name"},{"speaker":"Badr Milligan","startTime":117.46,"endTime":123.0,"body":"is also important for"},{"speaker":"Badr Milligan","startTime":123.9,"endTime":127.92,"body":"visibility, also ranking in and"},{"speaker":"Badr Milligan","startTime":123.9,"endTime":127.92,"body":"specifically like podcast apps,"},{"speaker":"Badr Milligan","startTime":128.34,"endTime":132.12,"body":"which was a big reason why I"},{"speaker":"Badr Milligan","startTime":128.34,"endTime":132.12,"body":"added, or made sure to add, a"},{"speaker":"Badr Milligan","startTime":132.12,"endTime":134.94,"body":"comic book podcast in the name"},{"speaker":"Badr Milligan","startTime":132.12,"endTime":134.94,"body":"of my show, the short box a"},{"speaker":"Badr Milligan","startTime":134.94,"endTime":138.84,"body":"comic book talk show. I feel"},{"speaker":"Badr Milligan","startTime":134.94,"endTime":138.84,"body":"like I should know one other"},{"speaker":"Badr Milligan","startTime":138.84,"endTime":141.56,"body":"thing to round this out, but"},{"speaker":"Badr Milligan","startTime":138.84,"endTime":141.56,"body":"those are the two main things."},{"speaker":"Badr Milligan","startTime":141.62,"endTime":146.54,"body":"Oh, and then, maybe this is a"},{"speaker":"Badr Milligan","startTime":141.62,"endTime":146.54,"body":"little outdated, but I was, I"},{"speaker":"Badr Milligan","startTime":146.96,"endTime":150.5,"body":"think I got around to learning"},{"speaker":"Badr Milligan","startTime":146.96,"endTime":150.5,"body":"about, like, transcriptions, you"},{"speaker":"Badr Milligan","startTime":150.5,"endTime":155.3,"body":"know, having like that long form"},{"speaker":"Badr Milligan","startTime":150.5,"endTime":155.3,"body":"text on your podcast web page or"},{"speaker":"Badr Milligan","startTime":155.3,"endTime":159.5,"body":"website also goes a long way"},{"speaker":"Badr Milligan","startTime":155.3,"endTime":159.5,"body":"into maybe with your SEO ranking"},{"speaker":"Badr Milligan","startTime":159.5,"endTime":162.94,"body":"and Google finding, you know,"},{"speaker":"Badr Milligan","startTime":159.5,"endTime":162.94,"body":"finding you and things like"},{"speaker":"Badr Milligan","startTime":162.94,"endTime":166.36,"body":"that. How am I out of those"},{"speaker":"Badr Milligan","startTime":162.94,"endTime":166.36,"body":"three things, like, is at least"},{"speaker":"Badr Milligan","startTime":166.36,"endTime":170.68,"body":"one of them still true? Or am I"},{"speaker":"Badr Milligan","startTime":166.36,"endTime":170.68,"body":"completely off kilter? Okay, so"},{"speaker":"Badr Milligan","startTime":170.68,"endTime":173.8,"body":"God started this hard truth is"},{"speaker":"Badr Milligan","startTime":170.68,"endTime":173.8,"body":"too much, right? This is way too"},{"speaker":"Badr Milligan","startTime":173.8,"endTime":174.34,"body":"hard truth."},{"speaker":"Blythe Brumleve","startTime":174.64,"endTime":177.1,"body":"Well, it's a"},{"speaker":"Blythe Brumleve","startTime":174.64,"endTime":177.1,"body":"reality that is coming to"},{"speaker":"Blythe Brumleve","startTime":177.1,"endTime":181.5,"body":"fruition for a lot of SEOs out"},{"speaker":"Blythe Brumleve","startTime":177.1,"endTime":181.5,"body":"there, and that's sort of what"},{"speaker":"Blythe Brumleve","startTime":181.5,"endTime":184.74,"body":"they call themselves as SEOs,"},{"speaker":"Blythe Brumleve","startTime":181.5,"endTime":184.74,"body":"the people who have spent the"},{"speaker":"Blythe Brumleve","startTime":184.74,"endTime":189.84,"body":"better part of the last 15 years"},{"speaker":"Blythe Brumleve","startTime":184.74,"endTime":189.84,"body":"trying to paying attention to"},{"speaker":"Blythe Brumleve","startTime":189.84,"endTime":193.5,"body":"the signals that Google gives"},{"speaker":"Blythe Brumleve","startTime":189.84,"endTime":193.5,"body":"you so Google controls still to"},{"speaker":"Blythe Brumleve","startTime":193.5,"endTime":197.16,"body":"this day, it is dwindling a"},{"speaker":"Blythe Brumleve","startTime":193.5,"endTime":197.16,"body":"little bit, but slightly more"},{"speaker":"Blythe Brumleve","startTime":197.16,"endTime":201.68,"body":"than 90% of the Search traffic,"},{"speaker":"Blythe Brumleve","startTime":197.16,"endTime":201.68,"body":"meaning that someone is going to"},{"speaker":"Blythe Brumleve","startTime":201.68,"endTime":205.94,"body":"Google over Bing, over Yahoo."},{"speaker":"Blythe Brumleve","startTime":201.68,"endTime":205.94,"body":"God, I don't even know Yahoo, I"},{"speaker":"Blythe Brumleve","startTime":205.94,"endTime":209.84,"body":"guess still has a search engine."},{"speaker":"Blythe Brumleve","startTime":205.94,"endTime":209.84,"body":"I think it might actually be"},{"speaker":"Blythe Brumleve","startTime":209.84,"endTime":213.98,"body":"powered by Google Now. So yeah,"},{"speaker":"Blythe Brumleve","startTime":209.84,"endTime":213.98,"body":"Google still can cut controls"},{"speaker":"Blythe Brumleve","startTime":213.98,"endTime":219.5,"body":"90% of the search engine market."},{"speaker":"Blythe Brumleve","startTime":213.98,"endTime":219.5,"body":"A big part of that market for"},{"speaker":"Blythe Brumleve","startTime":219.5,"endTime":226.84,"body":"them is YouTube. And so with the"},{"speaker":"Blythe Brumleve","startTime":219.5,"endTime":226.84,"body":"changing and the evolution of"},{"speaker":"Blythe Brumleve","startTime":226.84,"endTime":230.74,"body":"how people are searching for"},{"speaker":"Blythe Brumleve","startTime":226.84,"endTime":230.74,"body":"things online, has created a"},{"speaker":"Blythe Brumleve","startTime":230.74,"endTime":236.2,"body":"situation where Google is now,"},{"speaker":"Blythe Brumleve","startTime":230.74,"endTime":236.2,"body":"well, historically, has had"},{"speaker":"Blythe Brumleve","startTime":236.2,"endTime":240.6,"body":"started to show even more ads."},{"speaker":"Blythe Brumleve","startTime":236.2,"endTime":240.6,"body":"So typically, the way it works"},{"speaker":"Blythe Brumleve","startTime":240.6,"endTime":244.92,"body":"is you have a platform like"},{"speaker":"Blythe Brumleve","startTime":240.6,"endTime":244.92,"body":"Instagram is a perfect example."},{"speaker":"Blythe Brumleve","startTime":245.04,"endTime":247.68,"body":"When Instagram first launched,"},{"speaker":"Blythe Brumleve","startTime":245.04,"endTime":247.68,"body":"it was all of your friends"},{"speaker":"Blythe Brumleve","startTime":247.68,"endTime":251.34,"body":"content. It was everybody that"},{"speaker":"Blythe Brumleve","startTime":247.68,"endTime":251.34,"body":"you really wanted to see, that"},{"speaker":"Blythe Brumleve","startTime":251.34,"endTime":254.52,"body":"you followed, that you saw, show"},{"speaker":"Blythe Brumleve","startTime":251.34,"endTime":254.52,"body":"up in your feed. Then they"},{"speaker":"Blythe Brumleve","startTime":254.52,"endTime":258.72,"body":"started introducing ads, where"},{"speaker":"Blythe Brumleve","startTime":254.52,"endTime":258.72,"body":"an ad would appear after every"},{"speaker":"Blythe Brumleve","startTime":258.78,"endTime":263.06,"body":"10 posts, or after every 20"},{"speaker":"Blythe Brumleve","startTime":258.78,"endTime":263.06,"body":"posts. Then they started"},{"speaker":"Blythe Brumleve","startTime":263.06,"endTime":267.2,"body":"introducing where an ad appears"},{"speaker":"Blythe Brumleve","startTime":263.06,"endTime":267.2,"body":"after three or four posts. If"},{"speaker":"Blythe Brumleve","startTime":267.2,"endTime":270.98,"body":"you are in your stories and"},{"speaker":"Blythe Brumleve","startTime":267.2,"endTime":270.98,"body":"you're watching a story from"},{"speaker":"Blythe Brumleve","startTime":270.98,"endTime":274.34,"body":"someone before it automatically"},{"speaker":"Blythe Brumleve","startTime":270.98,"endTime":274.34,"body":"shifts to someone else, they add"},{"speaker":"Blythe Brumleve","startTime":274.34,"endTime":277.1,"body":"an ad in there. And so"},{"speaker":"Blythe Brumleve","startTime":274.34,"endTime":277.1,"body":"typically, the reason why"},{"speaker":"Blythe Brumleve","startTime":277.1,"endTime":279.8,"body":"companies do that is that"},{"speaker":"Blythe Brumleve","startTime":277.1,"endTime":279.8,"body":"they're always looking for ways"},{"speaker":"Blythe Brumleve","startTime":279.8,"endTime":284.26,"body":"to monetize their product even"},{"speaker":"Blythe Brumleve","startTime":279.8,"endTime":284.26,"body":"more. An additional layer to"},{"speaker":"Blythe Brumleve","startTime":284.26,"endTime":288.4,"body":"that, particularly what is"},{"speaker":"Blythe Brumleve","startTime":284.26,"endTime":288.4,"body":"affecting Google is that search"},{"speaker":"Blythe Brumleve","startTime":288.4,"endTime":293.62,"body":"has changed in a very dramatic"},{"speaker":"Blythe Brumleve","startTime":288.4,"endTime":293.62,"body":"way in the last four or five"},{"speaker":"Blythe Brumleve","startTime":293.62,"endTime":298.0,"body":"years. More and more people are"},{"speaker":"Blythe Brumleve","startTime":293.62,"endTime":298.0,"body":"going to set Instagram are going"},{"speaker":"Blythe Brumleve","startTime":298.0,"endTime":303.18,"body":"to Tiktok are going to. Using"},{"speaker":"Blythe Brumleve","startTime":298.0,"endTime":303.18,"body":"chatgpt, Claude, all of these"},{"speaker":"Blythe Brumleve","startTime":303.18,"endTime":307.26,"body":"different tools, because they"},{"speaker":"Blythe Brumleve","startTime":303.18,"endTime":307.26,"body":"are giving better answers than"},{"speaker":"Blythe Brumleve","startTime":307.26,"endTime":312.18,"body":"what Google has been giving. For"},{"speaker":"Blythe Brumleve","startTime":307.26,"endTime":312.18,"body":"a lot of SEOs out there, you"},{"speaker":"Blythe Brumleve","startTime":312.18,"endTime":316.38,"body":"have what's called the search"},{"speaker":"Blythe Brumleve","startTime":312.18,"endTime":316.38,"body":"liaison. He's a very popular"},{"speaker":"Blythe Brumleve","startTime":316.38,"endTime":320.9,"body":"follow that's on Twitter slash"},{"speaker":"Blythe Brumleve","startTime":316.38,"endTime":320.9,"body":"x, and he has released, over the"},{"speaker":"Blythe Brumleve","startTime":320.9,"endTime":324.68,"body":"years, all of his findings on"},{"speaker":"Blythe Brumleve","startTime":320.9,"endTime":324.68,"body":"what is a ranking factor and"},{"speaker":"Blythe Brumleve","startTime":324.68,"endTime":329.24,"body":"what isn't a ranking factor. So"},{"speaker":"Blythe Brumleve","startTime":324.68,"endTime":329.24,"body":"a lot of these SEOs have built"},{"speaker":"Blythe Brumleve","startTime":329.24,"endTime":334.04,"body":"their entire content websites."},{"speaker":"Blythe Brumleve","startTime":329.24,"endTime":334.04,"body":"They have some of them have a"},{"speaker":"Blythe Brumleve","startTime":334.04,"endTime":338.3,"body":"portfolio of dozens of websites"},{"speaker":"Blythe Brumleve","startTime":334.04,"endTime":338.3,"body":"that are all SEO optimized, and"},{"speaker":"Blythe Brumleve","startTime":338.3,"endTime":341.26,"body":"you have to do it in a specific"},{"speaker":"Blythe Brumleve","startTime":338.3,"endTime":341.26,"body":"way, with your headings and with"},{"speaker":"Blythe Brumleve","startTime":341.26,"endTime":344.68,"body":"your schema setup. And you know,"},{"speaker":"Blythe Brumleve","startTime":341.26,"endTime":344.68,"body":"there's all of these different"},{"speaker":"Blythe Brumleve","startTime":344.68,"endTime":347.74,"body":"technical aspects, but then"},{"speaker":"Blythe Brumleve","startTime":344.68,"endTime":347.74,"body":"there's also the content itself,"},{"speaker":"Blythe Brumleve","startTime":349.12,"endTime":353.92,"body":"where search started to mess up."},{"speaker":"Blythe Brumleve","startTime":349.12,"endTime":353.92,"body":"Is where think of like a recipe"},{"speaker":"Blythe Brumleve","startTime":353.92,"endTime":357.28,"body":"blog, where you're searching for"},{"speaker":"Blythe Brumleve","startTime":353.92,"endTime":357.28,"body":"the recipe of something, and God"},{"speaker":"Blythe Brumleve","startTime":357.28,"endTime":359.98,"body":"forbid you go to Google to do"},{"speaker":"Blythe Brumleve","startTime":357.28,"endTime":359.98,"body":"it, because you're going to end"},{"speaker":"Blythe Brumleve","startTime":359.98,"endTime":363.78,"body":"up on some recipe blog website,"},{"speaker":"Blythe Brumleve","startTime":359.98,"endTime":363.78,"body":"and sort of the meme around it"},{"speaker":"Blythe Brumleve","startTime":363.78,"endTime":366.36,"body":"or the joke around it, just got"},{"speaker":"Blythe Brumleve","startTime":363.78,"endTime":366.36,"body":"to read someone's entire life"},{"speaker":"Blythe Brumleve","startTime":366.36,"endTime":370.86,"body":"story before you get to the"},{"speaker":"Blythe Brumleve","startTime":366.36,"endTime":370.86,"body":"goddamn recipe that has and that"},{"speaker":"Blythe Brumleve","startTime":370.86,"endTime":377.16,"body":"type of behavior has, over time,"},{"speaker":"Blythe Brumleve","startTime":370.86,"endTime":377.16,"body":"forced people to use Google less"},{"speaker":"Blythe Brumleve","startTime":377.16,"endTime":382.04,"body":"and less as a publicly traded"},{"speaker":"Blythe Brumleve","startTime":377.16,"endTime":382.04,"body":"company. What happens when"},{"speaker":"Blythe Brumleve","startTime":382.04,"endTime":385.52,"body":"people start using your product"},{"speaker":"Blythe Brumleve","startTime":382.04,"endTime":385.52,"body":"less and less is that you still"},{"speaker":"Blythe Brumleve","startTime":385.52,"endTime":388.46,"body":"have to show you're making"},{"speaker":"Blythe Brumleve","startTime":385.52,"endTime":388.46,"body":"money. And so in order to make"},{"speaker":"Blythe Brumleve","startTime":388.46,"endTime":392.9,"body":"money, you have to induce more"},{"speaker":"Blythe Brumleve","startTime":388.46,"endTime":392.9,"body":"at or introduce more ads. And so"},{"speaker":"Blythe Brumleve","startTime":392.9,"endTime":398.96,"body":"what happens is, like this slow"},{"speaker":"Blythe Brumleve","startTime":392.9,"endTime":398.96,"body":"progression into more ads than"},{"speaker":"Blythe Brumleve","startTime":398.96,"endTime":402.04,"body":"the content that you're there to"},{"speaker":"Blythe Brumleve","startTime":398.96,"endTime":402.04,"body":"see. And so that's the"},{"speaker":"Blythe Brumleve","startTime":402.04,"endTime":406.06,"body":"environment that we live in"},{"speaker":"Blythe Brumleve","startTime":402.04,"endTime":406.06,"body":"right now, where we have chatgpt"},{"speaker":"Blythe Brumleve","startTime":406.06,"endTime":409.3,"body":"Taking away market share from"},{"speaker":"Blythe Brumleve","startTime":406.06,"endTime":409.3,"body":"Google. We have Tiktok, we have"},{"speaker":"Blythe Brumleve","startTime":409.3,"endTime":413.74,"body":"Instagram, all of these"},{"speaker":"Blythe Brumleve","startTime":409.3,"endTime":413.74,"body":"different platforms are taking"},{"speaker":"Blythe Brumleve","startTime":413.74,"endTime":417.22,"body":"away and chipping away at"},{"speaker":"Blythe Brumleve","startTime":413.74,"endTime":417.22,"body":"Google's dominance and their"},{"speaker":"Blythe Brumleve","startTime":417.22,"endTime":421.98,"body":"moneymaker that they've had for"},{"speaker":"Blythe Brumleve","startTime":417.22,"endTime":421.98,"body":"a long time. Very recently,"},{"speaker":"Blythe Brumleve","startTime":422.46,"endTime":427.68,"body":"there was a Google leak, and the"},{"speaker":"Blythe Brumleve","startTime":422.46,"endTime":427.68,"body":"leak revealed that a lot of the"},{"speaker":"Blythe Brumleve","startTime":427.68,"endTime":432.36,"body":"things that search liaison and"},{"speaker":"Blythe Brumleve","startTime":427.68,"endTime":432.36,"body":"other SEO experts have been"},{"speaker":"Blythe Brumleve","startTime":432.36,"endTime":437.64,"body":"spouting off for years is false,"},{"speaker":"Blythe Brumleve","startTime":432.36,"endTime":437.64,"body":"and so for a lot of people who"},{"speaker":"Blythe Brumleve","startTime":437.64,"endTime":444.08,"body":"have spent the time to try in"},{"speaker":"Blythe Brumleve","startTime":437.64,"endTime":444.08,"body":"SEO their way to podcasting"},{"speaker":"Blythe Brumleve","startTime":444.08,"endTime":449.66,"body":"success. Frankly, there is no"},{"speaker":"Blythe Brumleve","startTime":444.08,"endTime":449.66,"body":"proof that this works for in"},{"speaker":"Blythe Brumleve","startTime":449.66,"endTime":455.24,"body":"podcasting, no proof unless you"},{"speaker":"Blythe Brumleve","startTime":449.66,"endTime":455.24,"body":"take the mindset up, because you"},{"speaker":"Blythe Brumleve","startTime":455.24,"endTime":459.86,"body":"have to also consider with Apple"},{"speaker":"Blythe Brumleve","startTime":455.24,"endTime":459.86,"body":"or with Spotify, they don't"},{"speaker":"Blythe Brumleve","startTime":459.86,"endTime":464.2,"body":"release how their search"},{"speaker":"Blythe Brumleve","startTime":459.86,"endTime":464.2,"body":"algorithm functions, they don't"},{"speaker":"Blythe Brumleve","startTime":464.2,"endTime":467.98,"body":"release any of that. So all it"},{"speaker":"Blythe Brumleve","startTime":464.2,"endTime":467.98,"body":"is right now is just a theory."},{"speaker":"Blythe Brumleve","startTime":468.46,"endTime":473.32,"body":"Your theory of putting a comic"},{"speaker":"Blythe Brumleve","startTime":468.46,"endTime":473.32,"body":"book podcast in your show title"},{"speaker":"Blythe Brumleve","startTime":473.74,"endTime":478.48,"body":"is likely correct, and it is"},{"speaker":"Blythe Brumleve","startTime":473.74,"endTime":478.48,"body":"likely the only source that"},{"speaker":"Blythe Brumleve","startTime":478.48,"endTime":482.22,"body":"Apple and Spotify are looking"},{"speaker":"Blythe Brumleve","startTime":478.48,"endTime":482.22,"body":"at, because the way that search"},{"speaker":"Blythe Brumleve","startTime":482.22,"endTime":484.8,"body":"works is that you have these"},{"speaker":"Blythe Brumleve","startTime":482.22,"endTime":484.8,"body":"crawlers, you have these"},{"speaker":"Blythe Brumleve","startTime":484.8,"endTime":489.12,"body":"thoughts that crawl your"},{"speaker":"Blythe Brumleve","startTime":484.8,"endTime":489.12,"body":"content, that scans your"},{"speaker":"Blythe Brumleve","startTime":489.12,"endTime":492.78,"body":"content, so it's scanning the"},{"speaker":"Blythe Brumleve","startTime":489.12,"endTime":492.78,"body":"headline, ideally, it's scanning"},{"speaker":"Blythe Brumleve","startTime":492.78,"endTime":496.68,"body":"the show notes, the description"},{"speaker":"Blythe Brumleve","startTime":492.78,"endTime":496.68,"body":"and the transcript. We have no"},{"speaker":"Blythe Brumleve","startTime":496.68,"endTime":500.24,"body":"evidence whatsoever that the"},{"speaker":"Blythe Brumleve","startTime":496.68,"endTime":500.24,"body":"description, that the show notes"},{"speaker":"Blythe Brumleve","startTime":500.24,"endTime":502.22,"body":"and that the transcripts are"},{"speaker":"Blythe Brumleve","startTime":500.24,"endTime":502.22,"body":"being searched,"},{"speaker":"Badr Milligan","startTime":502.88,"endTime":504.86,"body":"everything I know"},{"speaker":"Badr Milligan","startTime":502.88,"endTime":504.86,"body":"is a lie, is what you're saying."},{"speaker":"Badr Milligan","startTime":505.16,"endTime":505.7,"body":"Wow. Well,"},{"speaker":"Blythe Brumleve","startTime":506.3,"endTime":508.88,"body":"everything that"},{"speaker":"Blythe Brumleve","startTime":506.3,"endTime":508.88,"body":"Google has taught us from a"},{"speaker":"Blythe Brumleve","startTime":508.88,"endTime":514.46,"body":"historic SEO perspective, we"},{"speaker":"Blythe Brumleve","startTime":508.88,"endTime":514.46,"body":"don't know is true anymore,"},{"speaker":"Blythe Brumleve","startTime":514.82,"endTime":518.54,"body":"frankly, because Google is"},{"speaker":"Blythe Brumleve","startTime":514.82,"endTime":518.54,"body":"dealing with a lot of these"},{"speaker":"Blythe Brumleve","startTime":518.54,"endTime":521.98,"body":"issues where folks are trying to"},{"speaker":"Blythe Brumleve","startTime":518.54,"endTime":521.98,"body":"have a question answered. Google"},{"speaker":"Blythe Brumleve","startTime":521.98,"endTime":526.0,"body":"is not answering that question,"},{"speaker":"Blythe Brumleve","startTime":521.98,"endTime":526.0,"body":"or it's a bad user experience,"},{"speaker":"Blythe Brumleve","startTime":526.0,"endTime":531.7,"body":"like the recipe blog, example."},{"speaker":"Blythe Brumleve","startTime":526.0,"endTime":531.7,"body":"And so with all of this AI"},{"speaker":"Blythe Brumleve","startTime":531.82,"endTime":535.78,"body":"content, I mean, there's already"},{"speaker":"Blythe Brumleve","startTime":531.82,"endTime":535.78,"body":"a ton of content that these bots"},{"speaker":"Blythe Brumleve","startTime":535.78,"endTime":539.5,"body":"have to scan from a website"},{"speaker":"Blythe Brumleve","startTime":535.78,"endTime":539.5,"body":"perspective, a landing page, a"},{"speaker":"Blythe Brumleve","startTime":539.5,"endTime":543.24,"body":"blog post, things like that. So"},{"speaker":"Blythe Brumleve","startTime":539.5,"endTime":543.24,"body":"when they're scanning they can't"},{"speaker":"Blythe Brumleve","startTime":543.24,"endTime":548.82,"body":"scan an audio file, they can't"},{"speaker":"Blythe Brumleve","startTime":543.24,"endTime":548.82,"body":"scan a video feed. What they can"},{"speaker":"Blythe Brumleve","startTime":548.82,"endTime":554.52,"body":"scan is your transcript. So with"},{"speaker":"Blythe Brumleve","startTime":548.82,"endTime":554.52,"body":"that being said, the search"},{"speaker":"Blythe Brumleve","startTime":554.52,"endTime":557.1,"body":"engine, whether it's apple,"},{"speaker":"Blythe Brumleve","startTime":554.52,"endTime":557.1,"body":"whether it's Spotify, whether"},{"speaker":"Blythe Brumleve","startTime":557.1,"endTime":560.78,"body":"it's Google, has to be searching"},{"speaker":"Blythe Brumleve","startTime":557.1,"endTime":560.78,"body":"their crawlers have to be"},{"speaker":"Blythe Brumleve","startTime":560.78,"endTime":564.68,"body":"searching that transcript or"},{"speaker":"Blythe Brumleve","startTime":560.78,"endTime":564.68,"body":"that show description for you to"},{"speaker":"Blythe Brumleve","startTime":564.68,"endTime":569.84,"body":"stand a chance. There is no"},{"speaker":"Blythe Brumleve","startTime":564.68,"endTime":569.84,"body":"confirmation whatsoever from any"},{"speaker":"Blythe Brumleve","startTime":569.84,"endTime":572.6,"body":"of these companies that they are"},{"speaker":"Blythe Brumleve","startTime":569.84,"endTime":572.6,"body":"actually scanning that"},{"speaker":"Blythe Brumleve","startTime":572.6,"endTime":578.12,"body":"information. So for me in"},{"speaker":"Blythe Brumleve","startTime":572.6,"endTime":578.12,"body":"particular, I auto import my"},{"speaker":"Blythe Brumleve","startTime":578.12,"endTime":584.38,"body":"transcripts into my website. I"},{"speaker":"Blythe Brumleve","startTime":578.12,"endTime":584.38,"body":"have seen zero to no impact on"},{"speaker":"Blythe Brumleve","startTime":584.38,"endTime":589.24,"body":"adding the transcript to my"},{"speaker":"Blythe Brumleve","startTime":584.38,"endTime":589.24,"body":"podcast. I have tinkered with"},{"speaker":"Blythe Brumleve","startTime":589.24,"endTime":592.3,"body":"this. There are a couple"},{"speaker":"Blythe Brumleve","startTime":589.24,"endTime":592.3,"body":"different ideas that I think I'm"},{"speaker":"Blythe Brumleve","startTime":592.3,"endTime":597.82,"body":"going to tweak. For example, the"},{"speaker":"Blythe Brumleve","startTime":592.3,"endTime":597.82,"body":"transcript is such a terrible"},{"speaker":"Blythe Brumleve","startTime":597.82,"endTime":602.1,"body":"reading experience, but. If you"},{"speaker":"Blythe Brumleve","startTime":597.82,"endTime":602.1,"body":"take that transcript and you"},{"speaker":"Blythe Brumleve","startTime":602.1,"endTime":606.84,"body":"turn it into a blog post, then"},{"speaker":"Blythe Brumleve","startTime":602.1,"endTime":606.84,"body":"that will theoretically"},{"speaker":"Blythe Brumleve","startTime":606.84,"endTime":611.46,"body":"significantly impact your SEO"},{"speaker":"Blythe Brumleve","startTime":606.84,"endTime":611.46,"body":"rankings, because Google knows"},{"speaker":"Blythe Brumleve","startTime":611.46,"endTime":616.44,"body":"how to scan a blog post, their"},{"speaker":"Blythe Brumleve","startTime":611.46,"endTime":616.44,"body":"bots don't necessarily know how"},{"speaker":"Blythe Brumleve","startTime":616.44,"endTime":620.6,"body":"to read a transcript, and the"},{"speaker":"Blythe Brumleve","startTime":616.44,"endTime":620.6,"body":"reason because they can't read"},{"speaker":"Blythe Brumleve","startTime":620.6,"endTime":623.48,"body":"between the two, is a"},{"speaker":"Blythe Brumleve","startTime":620.6,"endTime":623.48,"body":"transcript. Is a block of text."},{"speaker":"Blythe Brumleve","startTime":624.44,"endTime":627.5,"body":"It takes a lot of money. It"},{"speaker":"Blythe Brumleve","startTime":624.44,"endTime":627.5,"body":"takes a lot of resources for"},{"speaker":"Blythe Brumleve","startTime":627.5,"endTime":632.54,"body":"those bots to scan that content."},{"speaker":"Blythe Brumleve","startTime":627.5,"endTime":632.54,"body":"And so what Google, from an SEO"},{"speaker":"Blythe Brumleve","startTime":632.54,"endTime":635.36,"body":"perspective, from a bot"},{"speaker":"Blythe Brumleve","startTime":632.54,"endTime":635.36,"body":"perspective, has done is they"},{"speaker":"Blythe Brumleve","startTime":635.36,"endTime":640.18,"body":"read the article, they read the"},{"speaker":"Blythe Brumleve","startTime":635.36,"endTime":640.18,"body":"headline of the article, and"},{"speaker":"Blythe Brumleve","startTime":640.18,"endTime":643.72,"body":"then they also read headlines in"},{"speaker":"Blythe Brumleve","startTime":640.18,"endTime":643.72,"body":"the blog post itself."},{"speaker":"Badr Milligan","startTime":645.4,"endTime":650.56,"body":"Really, I'm"},{"speaker":"Badr Milligan","startTime":645.4,"endTime":650.56,"body":"sorry. And these bots, crawlers,"},{"speaker":"Badr Milligan","startTime":650.56,"endTime":653.32,"body":"sorry, crawlers, what you were"},{"speaker":"Badr Milligan","startTime":650.56,"endTime":653.32,"body":"saying, they definitely don't"},{"speaker":"Badr Milligan","startTime":653.38,"endTime":657.34,"body":"know how to listen to audio feed"},{"speaker":"Badr Milligan","startTime":653.38,"endTime":657.34,"body":"or a podcast. Okay,"},{"speaker":"Blythe Brumleve","startTime":657.94,"endTime":660.66,"body":"so the only"},{"speaker":"Blythe Brumleve","startTime":657.94,"endTime":660.66,"body":"success that I have seen from an"},{"speaker":"Blythe Brumleve","startTime":660.72,"endTime":664.8,"body":"SEO perspective, meaning I know"},{"speaker":"Blythe Brumleve","startTime":660.72,"endTime":664.8,"body":"that that traffic is coming"},{"speaker":"Blythe Brumleve","startTime":664.92,"endTime":670.02,"body":"predominantly from Google, is"},{"speaker":"Blythe Brumleve","startTime":664.92,"endTime":670.02,"body":"when I have made a specific"},{"speaker":"Blythe Brumleve","startTime":670.02,"endTime":673.74,"body":"landing page or a specific blog"},{"speaker":"Blythe Brumleve","startTime":670.02,"endTime":673.74,"body":"post, and I'm talking about the"},{"speaker":"Blythe Brumleve","startTime":673.74,"endTime":676.98,"body":"episode, and then I link to the"},{"speaker":"Blythe Brumleve","startTime":673.74,"endTime":676.98,"body":"episode, or I use an embed"},{"speaker":"Blythe Brumleve","startTime":676.98,"endTime":679.2,"body":"player like, you know,"},{"speaker":"Blythe Brumleve","startTime":676.98,"endTime":679.2,"body":"Buzzsprout has the ability to"},{"speaker":"Blythe Brumleve","startTime":679.2,"endTime":683.54,"body":"embed, you know, one episode or"},{"speaker":"Blythe Brumleve","startTime":679.2,"endTime":683.54,"body":"several. I have landing pages"},{"speaker":"Blythe Brumleve","startTime":683.54,"endTime":686.54,"body":"that have embedded, you know, I"},{"speaker":"Blythe Brumleve","startTime":683.54,"endTime":686.54,"body":"have a player with like, 10"},{"speaker":"Blythe Brumleve","startTime":686.54,"endTime":690.56,"body":"episodes on it. I have another"},{"speaker":"Blythe Brumleve","startTime":686.54,"endTime":690.56,"body":"landing page with one episode on"},{"speaker":"Blythe Brumleve","startTime":690.56,"endTime":696.2,"body":"it. Those episodes do very well"},{"speaker":"Blythe Brumleve","startTime":690.56,"endTime":696.2,"body":"because, in my theory, is that"},{"speaker":"Blythe Brumleve","startTime":696.2,"endTime":699.26,"body":"Google knows how to read the"},{"speaker":"Blythe Brumleve","startTime":696.2,"endTime":699.26,"body":"blog posts, but they're not"},{"speaker":"Blythe Brumleve","startTime":699.26,"endTime":703.24,"body":"reading the transcripts all of"},{"speaker":"Blythe Brumleve","startTime":699.26,"endTime":703.24,"body":"the other 400 episodes that are"},{"speaker":"Blythe Brumleve","startTime":703.24,"endTime":708.34,"body":"on my website. If I don't have a"},{"speaker":"Blythe Brumleve","startTime":703.24,"endTime":708.34,"body":"blog post that links to it, it"},{"speaker":"Blythe Brumleve","startTime":708.34,"endTime":711.46,"body":"doesn't register, as far as"},{"speaker":"Blythe Brumleve","startTime":708.34,"endTime":711.46,"body":"search engines are concerned."},{"speaker":"Blythe Brumleve","startTime":712.96,"endTime":718.0,"body":"Then there's the added layer of"},{"speaker":"Blythe Brumleve","startTime":712.96,"endTime":718.0,"body":"the technical setup, and I don't"},{"speaker":"Blythe Brumleve","startTime":718.0,"endTime":721.8,"body":"have the time or the desire to"},{"speaker":"Blythe Brumleve","startTime":718.0,"endTime":721.8,"body":"go through all of the technical"},{"speaker":"Blythe Brumleve","startTime":721.8,"endTime":725.34,"body":"qualifications that your website"},{"speaker":"Blythe Brumleve","startTime":721.8,"endTime":725.34,"body":"needs in order to register with"},{"speaker":"Blythe Brumleve","startTime":725.34,"endTime":728.76,"body":"search engines. But there is the"},{"speaker":"Blythe Brumleve","startTime":725.34,"endTime":728.76,"body":"technical component which is"},{"speaker":"Blythe Brumleve","startTime":728.82,"endTime":733.26,"body":"often overlooked and missed from"},{"speaker":"Blythe Brumleve","startTime":728.82,"endTime":733.26,"body":"the majority of people who are"},{"speaker":"Blythe Brumleve","startTime":733.26,"endTime":736.86,"body":"talking about SEO for"},{"speaker":"Blythe Brumleve","startTime":733.26,"endTime":736.86,"body":"podcasting. If I was looking"},{"speaker":"Blythe Brumleve","startTime":736.86,"endTime":741.2,"body":"before the show of who is"},{"speaker":"Blythe Brumleve","startTime":736.86,"endTime":741.2,"body":"actually doing SEO write for"},{"speaker":"Blythe Brumleve","startTime":741.2,"endTime":744.98,"body":"their podcast. What are sort of"},{"speaker":"Blythe Brumleve","startTime":741.2,"endTime":744.98,"body":"the tips out there? And the only"},{"speaker":"Blythe Brumleve","startTime":744.98,"endTime":748.88,"body":"tips I could find are website"},{"speaker":"Blythe Brumleve","startTime":744.98,"endTime":748.88,"body":"tips. So make sure you have a"},{"speaker":"Blythe Brumleve","startTime":748.88,"endTime":752.66,"body":"website, make sure you write a"},{"speaker":"Blythe Brumleve","startTime":748.88,"endTime":752.66,"body":"blog post, make sure you have an"},{"speaker":"Blythe Brumleve","startTime":752.66,"endTime":756.68,"body":"h1 heading as your title, and"},{"speaker":"Blythe Brumleve","startTime":752.66,"endTime":756.68,"body":"then you go through the post and"},{"speaker":"Blythe Brumleve","startTime":756.68,"endTime":760.84,"body":"all of your other headings are"},{"speaker":"Blythe Brumleve","startTime":756.68,"endTime":760.84,"body":"either h2 h3 h4 this is only"},{"speaker":"Blythe Brumleve","startTime":760.84,"endTime":763.24,"body":"going to make sense for the"},{"speaker":"Blythe Brumleve","startTime":760.84,"endTime":763.24,"body":"folks who understand what the"},{"speaker":"Blythe Brumleve","startTime":763.24,"endTime":766.06,"body":"verbiage that I'm talking about,"},{"speaker":"Blythe Brumleve","startTime":763.24,"endTime":766.06,"body":"but there is a technical"},{"speaker":"Blythe Brumleve","startTime":766.06,"endTime":769.36,"body":"component that is almost more"},{"speaker":"Blythe Brumleve","startTime":766.06,"endTime":769.36,"body":"important than the content"},{"speaker":"Blythe Brumleve","startTime":769.36,"endTime":776.5,"body":"itself. And because of the added"},{"speaker":"Blythe Brumleve","startTime":769.36,"endTime":776.5,"body":"layer of AI, there's so much of"},{"speaker":"Blythe Brumleve","startTime":776.5,"endTime":779.74,"body":"this content that can be created"},{"speaker":"Blythe Brumleve","startTime":776.5,"endTime":779.74,"body":"like that. And so Google is"},{"speaker":"Blythe Brumleve","startTime":779.74,"endTime":784.92,"body":"having a tremendous time trying"},{"speaker":"Blythe Brumleve","startTime":779.74,"endTime":784.92,"body":"to sort through, what's the good"},{"speaker":"Blythe Brumleve","startTime":784.92,"endTime":788.82,"body":"content that's going to keep"},{"speaker":"Blythe Brumleve","startTime":784.92,"endTime":788.82,"body":"users coming back and keep users"},{"speaker":"Blythe Brumleve","startTime":788.82,"endTime":791.76,"body":"to use their platform and not go"},{"speaker":"Blythe Brumleve","startTime":788.82,"endTime":791.76,"body":"to all these other places,"},{"speaker":"Blythe Brumleve","startTime":792.24,"endTime":796.74,"body":"versus what is the low quality"},{"speaker":"Blythe Brumleve","startTime":792.24,"endTime":796.74,"body":"content? Because content can be"},{"speaker":"Blythe Brumleve","startTime":796.74,"endTime":802.46,"body":"created at such a rapid pace"},{"speaker":"Blythe Brumleve","startTime":796.74,"endTime":802.46,"body":"right now, you have a situation,"},{"speaker":"Blythe Brumleve","startTime":803.12,"endTime":807.86,"body":"I believe it was a few months"},{"speaker":"Blythe Brumleve","startTime":803.12,"endTime":807.86,"body":"ago where Tiananmen Square a"},{"speaker":"Blythe Brumleve","startTime":807.86,"endTime":811.76,"body":"famous photo of the, you know,"},{"speaker":"Blythe Brumleve","startTime":807.86,"endTime":811.76,"body":"the guy standing up to, you"},{"speaker":"Blythe Brumleve","startTime":811.76,"endTime":815.3,"body":"know, politically standing up"},{"speaker":"Blythe Brumleve","startTime":811.76,"endTime":815.3,"body":"and, you know, stands in the"},{"speaker":"Blythe Brumleve","startTime":815.3,"endTime":818.12,"body":"middle of the street while a"},{"speaker":"Blythe Brumleve","startTime":815.3,"endTime":818.12,"body":"male military profession is that"},{"speaker":"Blythe Brumleve","startTime":818.24,"endTime":821.8,"body":"what it's called profession, Not"},{"speaker":"Blythe Brumleve","startTime":818.24,"endTime":821.8,"body":"profession procession. Military"},{"speaker":"Blythe Brumleve","startTime":821.8,"endTime":824.32,"body":"procession is going through the"},{"speaker":"Blythe Brumleve","startTime":821.8,"endTime":824.32,"body":"streets. He stands in front of"},{"speaker":"Blythe Brumleve","startTime":824.32,"endTime":828.04,"body":"the tank very defiantly."},{"speaker":"Blythe Brumleve","startTime":824.32,"endTime":828.04,"body":"Unfortunately, a lot of people"},{"speaker":"Blythe Brumleve","startTime":828.04,"endTime":833.68,"body":"know what happened after that,"},{"speaker":"Blythe Brumleve","startTime":828.04,"endTime":833.68,"body":"but that image should be one of"},{"speaker":"Blythe Brumleve","startTime":833.68,"endTime":837.04,"body":"the top ranked images whenever"},{"speaker":"Blythe Brumleve","startTime":833.68,"endTime":837.04,"body":"you search for Tiananmen Square,"},{"speaker":"Blythe Brumleve","startTime":837.4,"endTime":843.12,"body":"but if you go and you search for"},{"speaker":"Blythe Brumleve","startTime":837.4,"endTime":843.12,"body":"it, AI photos show up. And so"},{"speaker":"Blythe Brumleve","startTime":843.12,"endTime":847.62,"body":"this signals that Google has no"},{"speaker":"Blythe Brumleve","startTime":843.12,"endTime":847.62,"body":"idea how to differentiate"},{"speaker":"Blythe Brumleve","startTime":847.98,"endTime":851.94,"body":"between AI focused content and"},{"speaker":"Blythe Brumleve","startTime":847.98,"endTime":851.94,"body":"content that is high quality."},{"speaker":"Blythe Brumleve","startTime":852.48,"endTime":857.28,"body":"And so the hard truth is that"},{"speaker":"Blythe Brumleve","startTime":852.48,"endTime":857.28,"body":"nobody knows what the hell is"},{"speaker":"Blythe Brumleve","startTime":857.28,"endTime":862.7,"body":"going on. We're experimenting."},{"speaker":"Blythe Brumleve","startTime":857.28,"endTime":862.7,"body":"We can try. But I think for the"},{"speaker":"Blythe Brumleve","startTime":862.7,"endTime":868.1,"body":"majority of podcasters, you try"},{"speaker":"Blythe Brumleve","startTime":862.7,"endTime":868.1,"body":"to focus on the title. You add"},{"speaker":"Blythe Brumleve","startTime":868.1,"endTime":873.2,"body":"your podcast to YouTube and hope"},{"speaker":"Blythe Brumleve","startTime":868.1,"endTime":873.2,"body":"for the best. That is really the"},{"speaker":"Blythe Brumleve","startTime":873.2,"endTime":877.4,"body":"only way right now, as far as a"},{"speaker":"Blythe Brumleve","startTime":873.2,"endTime":877.4,"body":"clear path forward, if you are"},{"speaker":"Blythe Brumleve","startTime":877.4,"endTime":881.38,"body":"worried about SEO for your"},{"speaker":"Blythe Brumleve","startTime":877.4,"endTime":881.38,"body":"podcast, is to, frankly, not"},{"speaker":"Blythe Brumleve","startTime":881.38,"endTime":884.14,"body":"really worry about it all that"},{"speaker":"Blythe Brumleve","startTime":881.38,"endTime":884.14,"body":"much. Focus on making good"},{"speaker":"Blythe Brumleve","startTime":884.14,"endTime":887.08,"body":"content and then sharing it with"},{"speaker":"Blythe Brumleve","startTime":884.14,"endTime":887.08,"body":"your audience on social media,"},{"speaker":"Blythe Brumleve","startTime":887.14,"endTime":890.86,"body":"email newsletters, even adding"},{"speaker":"Blythe Brumleve","startTime":887.14,"endTime":890.86,"body":"your podcast to YouTube, because"},{"speaker":"Blythe Brumleve","startTime":891.7,"endTime":897.28,"body":"there's also the formula of I'll"},{"speaker":"Blythe Brumleve","startTime":891.7,"endTime":897.28,"body":"give a few SEO tips later on to"},{"speaker":"Blythe Brumleve","startTime":897.28,"endTime":900.18,"body":"focus on the headline and what"},{"speaker":"Blythe Brumleve","startTime":897.28,"endTime":900.18,"body":"keywords you should use. And"},{"speaker":"Blythe Brumleve","startTime":900.18,"endTime":904.86,"body":"things like that. That is the"},{"speaker":"Blythe Brumleve","startTime":900.18,"endTime":904.86,"body":"big picture of what's going on"},{"speaker":"Blythe Brumleve","startTime":904.86,"endTime":908.52,"body":"in the world of SEO, where you"},{"speaker":"Blythe Brumleve","startTime":904.86,"endTime":908.52,"body":"have a lot of people who are"},{"speaker":"Blythe Brumleve","startTime":908.52,"endTime":913.2,"body":"talking online about how to SEO"},{"speaker":"Blythe Brumleve","startTime":908.52,"endTime":913.2,"body":"your podcast, they frankly do"},{"speaker":"Blythe Brumleve","startTime":913.2,"endTime":916.68,"body":"not know, because these"},{"speaker":"Blythe Brumleve","startTime":913.2,"endTime":916.68,"body":"platforms do not know, or these"},{"speaker":"Blythe Brumleve","startTime":916.68,"endTime":920.72,"body":"platforms do not release, what"},{"speaker":"Blythe Brumleve","startTime":916.68,"endTime":920.72,"body":"is involved in the metrics"},{"speaker":"Blythe Brumleve","startTime":920.72,"endTime":925.58,"body":"behind the SEO for their"},{"speaker":"Blythe Brumleve","startTime":920.72,"endTime":925.58,"body":"particular platform. So SEO as a"},{"speaker":"Blythe Brumleve","startTime":925.58,"endTime":930.38,"body":"whole, the 90% dominance that"},{"speaker":"Blythe Brumleve","startTime":925.58,"endTime":930.38,"body":"Google has enjoyed for the last"},{"speaker":"Blythe Brumleve","startTime":930.44,"endTime":934.34,"body":"15 years, is non existent. It's"},{"speaker":"Blythe Brumleve","startTime":930.44,"endTime":934.34,"body":"going to continue to be chipped"},{"speaker":"Blythe Brumleve","startTime":934.34,"endTime":936.98,"body":"away, because they don't know"},{"speaker":"Blythe Brumleve","startTime":934.34,"endTime":936.98,"body":"how to differentiate from a"},{"speaker":"Blythe Brumleve","startTime":936.98,"endTime":942.34,"body":"robot perspective of how to make"},{"speaker":"Blythe Brumleve","startTime":936.98,"endTime":942.34,"body":"the good content, you know, come"},{"speaker":"Blythe Brumleve","startTime":942.34,"endTime":945.22,"body":"to the surface and bury the"},{"speaker":"Blythe Brumleve","startTime":942.34,"endTime":945.22,"body":"other content that is low"},{"speaker":"Blythe Brumleve","startTime":945.22,"endTime":949.72,"body":"quality and low value. And so"},{"speaker":"Blythe Brumleve","startTime":945.22,"endTime":949.72,"body":"there are a handful of ways that"},{"speaker":"Blythe Brumleve","startTime":949.72,"endTime":953.32,"body":"you can try to combat this and"},{"speaker":"Blythe Brumleve","startTime":949.72,"endTime":953.32,"body":"try to combat against you know,"},{"speaker":"Blythe Brumleve","startTime":953.32,"endTime":958.42,"body":"a lot of the AI engines that are"},{"speaker":"Blythe Brumleve","startTime":953.32,"endTime":958.42,"body":"just pumping out 15,000 word"},{"speaker":"Blythe Brumleve","startTime":958.42,"endTime":963.18,"body":"articles just to crush you from"},{"speaker":"Blythe Brumleve","startTime":958.42,"endTime":963.18,"body":"an SEO perspective. But I guess"},{"speaker":"Blythe Brumleve","startTime":963.18,"endTime":966.3,"body":"the comfort in this is just"},{"speaker":"Blythe Brumleve","startTime":963.18,"endTime":966.3,"body":"knowing that there are still"},{"speaker":"Blythe Brumleve","startTime":966.3,"endTime":972.3,"body":"some ways that you can optimize"},{"speaker":"Blythe Brumleve","startTime":966.3,"endTime":972.3,"body":"for SEO, but being able to have"},{"speaker":"Blythe Brumleve","startTime":972.3,"endTime":976.98,"body":"sort of, I think the heyday of"},{"speaker":"Blythe Brumleve","startTime":972.3,"endTime":976.98,"body":"SEO traffic, it's evolved so"},{"speaker":"Blythe Brumleve","startTime":976.98,"endTime":983.24,"body":"much that folks really don't"},{"speaker":"Blythe Brumleve","startTime":976.98,"endTime":983.24,"body":"know which way to go. And I feel"},{"speaker":"Blythe Brumleve","startTime":983.24,"endTime":986.6,"body":"like that's hopefully this is"},{"speaker":"Blythe Brumleve","startTime":983.24,"endTime":986.6,"body":"maybe more comforting to"},{"speaker":"Blythe Brumleve","startTime":986.6,"endTime":989.66,"body":"podcasters who are worried that"},{"speaker":"Blythe Brumleve","startTime":986.6,"endTime":989.66,"body":"they have to learn this"},{"speaker":"Blythe Brumleve","startTime":989.66,"endTime":995.48,"body":"additional, you know, mechanism"},{"speaker":"Blythe Brumleve","startTime":989.66,"endTime":995.48,"body":"for marketing. My advice is, if"},{"speaker":"Blythe Brumleve","startTime":995.48,"endTime":998.9,"body":"you're worried about SEO, just"},{"speaker":"Blythe Brumleve","startTime":995.48,"endTime":998.9,"body":"make sure your most important"},{"speaker":"Blythe Brumleve","startTime":998.9,"endTime":1002.46,"body":"keywords, and I can go into that"},{"speaker":"Blythe Brumleve","startTime":998.9,"endTime":1002.46,"body":"in just a second, but make sure"},{"speaker":"Blythe Brumleve","startTime":1002.46,"endTime":1006.72,"body":"those keywords are in the title,"},{"speaker":"Blythe Brumleve","startTime":1002.46,"endTime":1006.72,"body":"and then make sure that title is"},{"speaker":"Blythe Brumleve","startTime":1006.72,"endTime":1009.6,"body":"also on YouTube, because YouTube"},{"speaker":"Blythe Brumleve","startTime":1006.72,"endTime":1009.6,"body":"is the second largest search"},{"speaker":"Blythe Brumleve","startTime":1009.6,"endTime":1014.94,"body":"engine for now, but if you have"},{"speaker":"Blythe Brumleve","startTime":1009.6,"endTime":1014.94,"body":"the video component, then in the"},{"speaker":"Blythe Brumleve","startTime":1014.94,"endTime":1018.6,"body":"search engine rankings, where"},{"speaker":"Blythe Brumleve","startTime":1014.94,"endTime":1018.6,"body":"Google is now still playing with"},{"speaker":"Blythe Brumleve","startTime":1018.6,"endTime":1021.14,"body":"the search results page, where,"},{"speaker":"Blythe Brumleve","startTime":1018.6,"endTime":1021.14,"body":"if you go to Google right now,"},{"speaker":"Blythe Brumleve","startTime":1021.32,"endTime":1024.32,"body":"you type in an answer, they're"},{"speaker":"Blythe Brumleve","startTime":1021.32,"endTime":1024.32,"body":"trying to give you, like the AI"},{"speaker":"Blythe Brumleve","startTime":1024.32,"endTime":1026.84,"body":"overview answers, and they're"},{"speaker":"Blythe Brumleve","startTime":1024.32,"endTime":1026.84,"body":"getting a little bit better"},{"speaker":"Blythe Brumleve","startTime":1027.2,"endTime":1030.92,"body":"about it. But then you get into"},{"speaker":"Blythe Brumleve","startTime":1027.2,"endTime":1030.92,"body":"sort of the layout of the page"},{"speaker":"Blythe Brumleve","startTime":1030.92,"endTime":1033.26,"body":"itself, where it's the AI"},{"speaker":"Blythe Brumleve","startTime":1030.92,"endTime":1033.26,"body":"overview, then it's the"},{"speaker":"Blythe Brumleve","startTime":1033.26,"endTime":1037.22,"body":"sponsored post, and then you get"},{"speaker":"Blythe Brumleve","startTime":1033.26,"endTime":1037.22,"body":"into the top, you know, 12345,"},{"speaker":"Blythe Brumleve","startTime":1038.3,"endTime":1040.6,"body":"and now they don't even have,"},{"speaker":"Blythe Brumleve","startTime":1038.3,"endTime":1040.6,"body":"you know, sort of the second"},{"speaker":"Blythe Brumleve","startTime":1040.6,"endTime":1043.66,"body":"page, or the third page, and so"},{"speaker":"Blythe Brumleve","startTime":1040.6,"endTime":1043.66,"body":"on and so forth. It's just an"},{"speaker":"Blythe Brumleve","startTime":1043.66,"endTime":1047.32,"body":"endless scroll. So there's all"},{"speaker":"Blythe Brumleve","startTime":1043.66,"endTime":1047.32,"body":"of these different ways that"},{"speaker":"Blythe Brumleve","startTime":1047.32,"endTime":1050.44,"body":"Google is trying to combat this,"},{"speaker":"Blythe Brumleve","startTime":1047.32,"endTime":1050.44,"body":"but I think for a lot of"},{"speaker":"Blythe Brumleve","startTime":1050.44,"endTime":1055.3,"body":"podcasters, Do not stress"},{"speaker":"Blythe Brumleve","startTime":1050.44,"endTime":1055.3,"body":"yourself out about a medium that"},{"speaker":"Blythe Brumleve","startTime":1055.3,"endTime":1061.14,"body":"is in in flux, and that there is"},{"speaker":"Blythe Brumleve","startTime":1055.3,"endTime":1061.14,"body":"really no true path, because the"},{"speaker":"Blythe Brumleve","startTime":1061.14,"endTime":1065.52,"body":"path that we thought we knew is"},{"speaker":"Blythe Brumleve","startTime":1061.14,"endTime":1065.52,"body":"not there anymore. It is"},{"speaker":"Blythe Brumleve","startTime":1065.52,"endTime":1068.7,"body":"disappeared. And maybe it wasn't"},{"speaker":"Blythe Brumleve","startTime":1065.52,"endTime":1068.7,"body":"there ever to begin with,"},{"speaker":"Blythe Brumleve","startTime":1068.7,"endTime":1071.76,"body":"because Google was caught lying"},{"speaker":"Blythe Brumleve","startTime":1068.7,"endTime":1071.76,"body":"about their you know what"},{"speaker":"Blythe Brumleve","startTime":1071.76,"endTime":1076.62,"body":"mattered in search, and so it's"},{"speaker":"Blythe Brumleve","startTime":1071.76,"endTime":1076.62,"body":"it's a tough medium, but don't"},{"speaker":"Blythe Brumleve","startTime":1076.62,"endTime":1079.56,"body":"stress yourself out about"},{"speaker":"Blythe Brumleve","startTime":1076.62,"endTime":1079.56,"body":"learning this additional one."},{"speaker":"Blythe Brumleve","startTime":1079.56,"endTime":1081.14,"body":"Just focus on making good"},{"speaker":"Blythe Brumleve","startTime":1079.56,"endTime":1081.14,"body":"content."},{"speaker":"Badr Milligan","startTime":1082.1,"endTime":1084.98,"body":"Great, great"},{"speaker":"Badr Milligan","startTime":1082.1,"endTime":1084.98,"body":"landing. I got to say I was"},{"speaker":"Badr Milligan","startTime":1084.98,"endTime":1089.24,"body":"feeling pretty down the whole"},{"speaker":"Badr Milligan","startTime":1084.98,"endTime":1089.24,"body":"time listening to that, but now"},{"speaker":"Badr Milligan","startTime":1089.24,"endTime":1094.4,"body":"talking about this, but I love"},{"speaker":"Badr Milligan","startTime":1089.24,"endTime":1094.4,"body":"your point about it is one less"},{"speaker":"Badr Milligan","startTime":1094.4,"endTime":1099.02,"body":"thing that a podcaster has to"},{"speaker":"Badr Milligan","startTime":1094.4,"endTime":1099.02,"body":"worry about. I think it also"},{"speaker":"Badr Milligan","startTime":1099.02,"endTime":1103.54,"body":"spotlights the value of having"},{"speaker":"Badr Milligan","startTime":1099.02,"endTime":1103.54,"body":"your own website. I think it"},{"speaker":"Badr Milligan","startTime":1103.54,"endTime":1106.9,"body":"also brings it back to something"},{"speaker":"Badr Milligan","startTime":1103.54,"endTime":1106.9,"body":"that we're always stressing,"},{"speaker":"Badr Milligan","startTime":1106.9,"endTime":1110.32,"body":"which is, content is the most"},{"speaker":"Badr Milligan","startTime":1106.9,"endTime":1110.32,"body":"important part of podcasting."},{"speaker":"Badr Milligan","startTime":1110.32,"endTime":1113.08,"body":"You know, content is king, as"},{"speaker":"Badr Milligan","startTime":1110.32,"endTime":1113.08,"body":"well as engaging and having a"},{"speaker":"Badr Milligan","startTime":1113.08,"endTime":1117.64,"body":"strong audience and"},{"speaker":"Badr Milligan","startTime":1113.08,"endTime":1117.64,"body":"followership. Complex problem"},{"speaker":"Badr Milligan","startTime":1117.64,"endTime":1120.96,"body":"you brought up with a bunch of"},{"speaker":"Badr Milligan","startTime":1117.64,"endTime":1120.96,"body":"complex doesn't even sound like"},{"speaker":"Badr Milligan","startTime":1120.96,"endTime":1123.6,"body":"answers just yet, but no a lot"},{"speaker":"Badr Milligan","startTime":1120.96,"endTime":1123.6,"body":"of complexity"},{"speaker":"Blythe Brumleve","startTime":1124.74,"endTime":1128.76,"body":"to offer. A"},{"speaker":"Blythe Brumleve","startTime":1124.74,"endTime":1128.76,"body":"few, I guess, areas of if you do"},{"speaker":"Blythe Brumleve","startTime":1128.76,"endTime":1133.38,"body":"want to explore SEO for your"},{"speaker":"Blythe Brumleve","startTime":1128.76,"endTime":1133.38,"body":"podcast, definitely get a"},{"speaker":"Blythe Brumleve","startTime":1133.38,"endTime":1137.16,"body":"website. Definitely make sure"},{"speaker":"Blythe Brumleve","startTime":1133.38,"endTime":1137.16,"body":"it's on WordPress. I know, you"},{"speaker":"Blythe Brumleve","startTime":1137.16,"endTime":1139.62,"body":"know, Squarespace, Wix, all of"},{"speaker":"Blythe Brumleve","startTime":1137.16,"endTime":1139.62,"body":"those other things are much"},{"speaker":"Blythe Brumleve","startTime":1139.62,"endTime":1143.78,"body":"easier to, I guess, get started"},{"speaker":"Blythe Brumleve","startTime":1139.62,"endTime":1143.78,"body":"on but WordPress is, frankly,"},{"speaker":"Blythe Brumleve","startTime":1143.9,"endTime":1147.32,"body":"it's open source. There's a"},{"speaker":"Blythe Brumleve","startTime":1143.9,"endTime":1147.32,"body":"reason why more than 60% of the"},{"speaker":"Blythe Brumleve","startTime":1147.32,"endTime":1152.24,"body":"entire web is powered by"},{"speaker":"Blythe Brumleve","startTime":1147.32,"endTime":1152.24,"body":"WordPress. They have the SEO"},{"speaker":"Blythe Brumleve","startTime":1152.24,"endTime":1158.0,"body":"technical setup. In order to"},{"speaker":"Blythe Brumleve","startTime":1152.24,"endTime":1158.0,"body":"make it your show and your brand"},{"speaker":"Blythe Brumleve","startTime":1158.0,"endTime":1163.18,"body":"discoverable, you have to be, at"},{"speaker":"Blythe Brumleve","startTime":1158.0,"endTime":1163.18,"body":"minimum, discoverable and fixing"},{"speaker":"Blythe Brumleve","startTime":1163.18,"endTime":1166.48,"body":"something, fixing your SEO on,"},{"speaker":"Blythe Brumleve","startTime":1163.18,"endTime":1166.48,"body":"say, like Squarespace or Wix,"},{"speaker":"Blythe Brumleve","startTime":1166.72,"endTime":1170.92,"body":"there's no telling that they"},{"speaker":"Blythe Brumleve","startTime":1166.72,"endTime":1170.92,"body":"even know from their own sort of"},{"speaker":"Blythe Brumleve","startTime":1170.92,"endTime":1174.88,"body":"setup. Well, maybe Squarespace,"},{"speaker":"Blythe Brumleve","startTime":1170.92,"endTime":1174.88,"body":"because Squarespace did buy"},{"speaker":"Blythe Brumleve","startTime":1174.88,"endTime":1177.46,"body":"Google domains. But that's"},{"speaker":"Blythe Brumleve","startTime":1174.88,"endTime":1177.46,"body":"that's neither here nor there."},{"speaker":"Blythe Brumleve","startTime":1177.46,"endTime":1181.5,"body":"Make sure you have a website,"},{"speaker":"Blythe Brumleve","startTime":1177.46,"endTime":1181.5,"body":"the website that you get from"},{"speaker":"Blythe Brumleve","startTime":1181.56,"endTime":1185.16,"body":"podcast hosts. You can't really"},{"speaker":"Blythe Brumleve","startTime":1181.56,"endTime":1185.16,"body":"customize it, so that's, it's a"},{"speaker":"Blythe Brumleve","startTime":1185.16,"endTime":1188.28,"body":"good, sort of, you know, band"},{"speaker":"Blythe Brumleve","startTime":1185.16,"endTime":1188.28,"body":"aid on a broken arm in the"},{"speaker":"Blythe Brumleve","startTime":1188.28,"endTime":1192.6,"body":"meantime. But what's really, if"},{"speaker":"Blythe Brumleve","startTime":1188.28,"endTime":1192.6,"body":"you are worried about, you know,"},{"speaker":"Blythe Brumleve","startTime":1192.6,"endTime":1196.32,"body":"sort of, I guess, longevity, I"},{"speaker":"Blythe Brumleve","startTime":1192.6,"endTime":1196.32,"body":"would still suggest getting a"},{"speaker":"Blythe Brumleve","startTime":1196.32,"endTime":1200.78,"body":"very basic like, three to five"},{"speaker":"Blythe Brumleve","startTime":1196.32,"endTime":1200.78,"body":"page website that we. You look"},{"speaker":"Blythe Brumleve","startTime":1200.78,"endTime":1204.02,"body":"more real in the eyes of your"},{"speaker":"Blythe Brumleve","startTime":1200.78,"endTime":1204.02,"body":"audience, which is a big thing."},{"speaker":"Blythe Brumleve","startTime":1204.02,"endTime":1206.48,"body":"You want to be trustworthy in"},{"speaker":"Blythe Brumleve","startTime":1204.02,"endTime":1206.48,"body":"the eyes of your audience, if"},{"speaker":"Blythe Brumleve","startTime":1206.48,"endTime":1210.56,"body":"they do a search for you. You"},{"speaker":"Blythe Brumleve","startTime":1206.48,"endTime":1210.56,"body":"want to show up and you want to"},{"speaker":"Blythe Brumleve","startTime":1210.56,"endTime":1213.86,"body":"control that experience, and the"},{"speaker":"Blythe Brumleve","startTime":1210.56,"endTime":1213.86,"body":"website is the only way you can"},{"speaker":"Blythe Brumleve","startTime":1213.86,"endTime":1219.56,"body":"control that experience. Now for"},{"speaker":"Blythe Brumleve","startTime":1213.86,"endTime":1219.56,"body":"individual episodes, what I like"},{"speaker":"Blythe Brumleve","startTime":1219.56,"endTime":1224.08,"body":"to teach people is called the"},{"speaker":"Blythe Brumleve","startTime":1219.56,"endTime":1224.08,"body":"ABC method. So open up Google on"},{"speaker":"Blythe Brumleve","startTime":1224.08,"endTime":1228.04,"body":"a private browser, go to the"},{"speaker":"Blythe Brumleve","startTime":1224.08,"endTime":1228.04,"body":"search bar and think about the"},{"speaker":"Blythe Brumleve","startTime":1228.04,"endTime":1233.38,"body":"episode that you want to create,"},{"speaker":"Blythe Brumleve","startTime":1228.04,"endTime":1233.38,"body":"type in the first keywords that"},{"speaker":"Blythe Brumleve","startTime":1233.38,"endTime":1237.1,"body":"come to mind when you think"},{"speaker":"Blythe Brumleve","startTime":1233.38,"endTime":1237.1,"body":"about that particular topic, one"},{"speaker":"Blythe Brumleve","startTime":1237.1,"endTime":1241.26,"body":"or two words, that's it. Then"},{"speaker":"Blythe Brumleve","startTime":1237.1,"endTime":1241.26,"body":"hit the space bar and type the"},{"speaker":"Blythe Brumleve","startTime":1241.26,"endTime":1246.84,"body":"letter A and see what"},{"speaker":"Blythe Brumleve","startTime":1241.26,"endTime":1246.84,"body":"automatically fills if any of"},{"speaker":"Blythe Brumleve","startTime":1246.84,"endTime":1251.16,"body":"those are relative to the"},{"speaker":"Blythe Brumleve","startTime":1246.84,"endTime":1251.16,"body":"episode you want to create."},{"speaker":"Blythe Brumleve","startTime":1251.88,"endTime":1256.38,"body":"That's the topic that I I would"},{"speaker":"Blythe Brumleve","startTime":1251.88,"endTime":1256.38,"body":"choose, and that's probably the"},{"speaker":"Blythe Brumleve","startTime":1256.38,"endTime":1260.64,"body":"framing that I would choose to I"},{"speaker":"Blythe Brumleve","startTime":1256.38,"endTime":1260.64,"body":"don't know if you want me to"},{"speaker":"Blythe Brumleve","startTime":1260.64,"endTime":1263.42,"body":"share my screen and like show an"},{"speaker":"Blythe Brumleve","startTime":1260.64,"endTime":1263.42,"body":"example of this, but you're"},{"speaker":"Blythe Brumleve","startTime":1263.42,"endTime":1266.54,"body":"going to do this. It's called"},{"speaker":"Blythe Brumleve","startTime":1263.42,"endTime":1266.54,"body":"the ABC method, because you're"},{"speaker":"Blythe Brumleve","startTime":1266.54,"endTime":1271.76,"body":"going to use that same phrase,"},{"speaker":"Blythe Brumleve","startTime":1266.54,"endTime":1271.76,"body":"spacebar a, spacebar B, spacebar"},{"speaker":"Blythe Brumleve","startTime":1271.76,"endTime":1274.4,"body":"C, and so on and so forth."},{"speaker":"Blythe Brumleve","startTime":1271.76,"endTime":1274.4,"body":"You're going to go through the"},{"speaker":"Blythe Brumleve","startTime":1274.4,"endTime":1279.86,"body":"whole alphabet in order to find"},{"speaker":"Blythe Brumleve","startTime":1274.4,"endTime":1279.86,"body":"that keyword topic that is going"},{"speaker":"Blythe Brumleve","startTime":1279.86,"endTime":1284.2,"body":"to resonate. Because what that"},{"speaker":"Blythe Brumleve","startTime":1279.86,"endTime":1284.2,"body":"tells you that autofill tells"},{"speaker":"Blythe Brumleve","startTime":1284.2,"endTime":1288.7,"body":"you, is that Google has seen"},{"speaker":"Blythe Brumleve","startTime":1284.2,"endTime":1288.7,"body":"that search traffic enough for"},{"speaker":"Blythe Brumleve","startTime":1288.7,"endTime":1292.06,"body":"that particular autofill phrase"},{"speaker":"Blythe Brumleve","startTime":1288.7,"endTime":1292.06,"body":"that they're going to list it in"},{"speaker":"Blythe Brumleve","startTime":1292.06,"endTime":1295.3,"body":"the autofill. So that is a"},{"speaker":"Blythe Brumleve","startTime":1292.06,"endTime":1295.3,"body":"signal from Google that that"},{"speaker":"Blythe Brumleve","startTime":1295.48,"endTime":1300.66,"body":"search engine keyword has enough"},{"speaker":"Blythe Brumleve","startTime":1295.48,"endTime":1300.66,"body":"traffic to justify putting it in"},{"speaker":"Blythe Brumleve","startTime":1300.66,"endTime":1305.04,"body":"the autofill. So click on that"},{"speaker":"Blythe Brumleve","startTime":1300.66,"endTime":1305.04,"body":"page and see what search results"},{"speaker":"Blythe Brumleve","startTime":1305.04,"endTime":1309.18,"body":"come up. See what other"},{"speaker":"Blythe Brumleve","startTime":1305.04,"endTime":1309.18,"body":"YouTubers or people on YouTube"},{"speaker":"Blythe Brumleve","startTime":1309.24,"endTime":1312.3,"body":"or other podcasters have"},{"speaker":"Blythe Brumleve","startTime":1309.24,"endTime":1312.3,"body":"created. Are there blog posts"},{"speaker":"Blythe Brumleve","startTime":1312.3,"endTime":1315.6,"body":"out there covering this topic?"},{"speaker":"Blythe Brumleve","startTime":1312.3,"endTime":1315.6,"body":"And you're going to do that"},{"speaker":"Blythe Brumleve","startTime":1315.66,"endTime":1318.78,"body":"throughout the alphabet, and"},{"speaker":"Blythe Brumleve","startTime":1315.66,"endTime":1318.78,"body":"then you're going to use that"},{"speaker":"Blythe Brumleve","startTime":1318.78,"endTime":1322.52,"body":"keyword phrase that you find"},{"speaker":"Blythe Brumleve","startTime":1318.78,"endTime":1322.52,"body":"that is the most similar to the"},{"speaker":"Blythe Brumleve","startTime":1322.52,"endTime":1325.22,"body":"topic that you want to talk"},{"speaker":"Blythe Brumleve","startTime":1322.52,"endTime":1325.22,"body":"about. You're going to put those"},{"speaker":"Blythe Brumleve","startTime":1325.22,"endTime":1328.94,"body":"keyword phrases at the start of"},{"speaker":"Blythe Brumleve","startTime":1325.22,"endTime":1328.94,"body":"your title, whether it's on"},{"speaker":"Blythe Brumleve","startTime":1328.94,"endTime":1332.54,"body":"YouTube or whether it's in your"},{"speaker":"Blythe Brumleve","startTime":1328.94,"endTime":1332.54,"body":"podcast player. Those first few"},{"speaker":"Blythe Brumleve","startTime":1332.54,"endTime":1337.22,"body":"words are the first words that"},{"speaker":"Blythe Brumleve","startTime":1332.54,"endTime":1337.22,"body":"show up in your title. Because"},{"speaker":"Blythe Brumleve","startTime":1337.22,"endTime":1341.14,"body":"we talked earlier that we know"},{"speaker":"Blythe Brumleve","startTime":1337.22,"endTime":1341.14,"body":"that they have the capabilities"},{"speaker":"Blythe Brumleve","startTime":1341.14,"endTime":1345.52,"body":"or the bandwidth to scan your"},{"speaker":"Blythe Brumleve","startTime":1341.14,"endTime":1345.52,"body":"titles. But what they're"},{"speaker":"Blythe Brumleve","startTime":1345.52,"endTime":1348.82,"body":"probably not doing is they're"},{"speaker":"Blythe Brumleve","startTime":1345.52,"endTime":1348.82,"body":"not spending unnecessary"},{"speaker":"Blythe Brumleve","startTime":1348.82,"endTime":1353.08,"body":"dollars, Cloud Storage,"},{"speaker":"Blythe Brumleve","startTime":1348.82,"endTime":1353.08,"body":"computing capabilities, things"},{"speaker":"Blythe Brumleve","startTime":1353.08,"endTime":1355.6,"body":"like that. They're not spending"},{"speaker":"Blythe Brumleve","startTime":1353.08,"endTime":1355.6,"body":"those extra dollars to scan your"},{"speaker":"Blythe Brumleve","startTime":1355.6,"endTime":1359.02,"body":"transcript. It's just not"},{"speaker":"Blythe Brumleve","startTime":1355.6,"endTime":1359.02,"body":"happening. I would argue that"},{"speaker":"Blythe Brumleve","startTime":1359.02,"endTime":1362.7,"body":"you still need to include your"},{"speaker":"Blythe Brumleve","startTime":1359.02,"endTime":1362.7,"body":"transcript for ADA purposes,"},{"speaker":"Blythe Brumleve","startTime":1362.7,"endTime":1366.9,"body":"Americans with Disability Act"},{"speaker":"Blythe Brumleve","startTime":1362.7,"endTime":1366.9,"body":"because you want to make your"},{"speaker":"Blythe Brumleve","startTime":1366.9,"endTime":1370.74,"body":"podcast accessible to the widest"},{"speaker":"Blythe Brumleve","startTime":1366.9,"endTime":1370.74,"body":"audience. And I just think it's"},{"speaker":"Blythe Brumleve","startTime":1370.74,"endTime":1373.98,"body":"kind of like the right thing to"},{"speaker":"Blythe Brumleve","startTime":1370.74,"endTime":1373.98,"body":"do. The better way to do it,"},{"speaker":"Blythe Brumleve","startTime":1373.98,"endTime":1376.98,"body":"though, is to take that"},{"speaker":"Blythe Brumleve","startTime":1373.98,"endTime":1376.98,"body":"transcript and turn it into a"},{"speaker":"Blythe Brumleve","startTime":1376.98,"endTime":1382.34,"body":"blog post. So that's sort of my"},{"speaker":"Blythe Brumleve","startTime":1376.98,"endTime":1382.34,"body":"spiel, is that use the ABC if"},{"speaker":"Blythe Brumleve","startTime":1382.34,"endTime":1385.88,"body":"you're really worried about it."},{"speaker":"Blythe Brumleve","startTime":1382.34,"endTime":1385.88,"body":"Use the ABC method to come up"},{"speaker":"Blythe Brumleve","startTime":1385.88,"endTime":1389.18,"body":"with those keywords and then use"},{"speaker":"Blythe Brumleve","startTime":1385.88,"endTime":1389.18,"body":"those keywords at the very"},{"speaker":"Blythe Brumleve","startTime":1389.18,"endTime":1392.48,"body":"beginning of your episode title."},{"speaker":"Blythe Brumleve","startTime":1389.18,"endTime":1392.48,"body":"Bonus points if you can send it"},{"speaker":"Blythe Brumleve","startTime":1392.48,"endTime":1397.46,"body":"to YouTube, because YouTube is a"},{"speaker":"Blythe Brumleve","startTime":1392.48,"endTime":1397.46,"body":"very good search engine. Not so"},{"speaker":"Blythe Brumleve","startTime":1397.46,"endTime":1397.76,"body":"much."},{"speaker":"Badr Milligan","startTime":1398.6,"endTime":1401.62,"body":"I've learned so"},{"speaker":"Badr Milligan","startTime":1398.6,"endTime":1401.62,"body":"much. You basically hosted this"},{"speaker":"Badr Milligan","startTime":1401.62,"endTime":1404.08,"body":"episode by yourself. This one's"},{"speaker":"Badr Milligan","startTime":1401.62,"endTime":1404.08,"body":"the Blythe brumleve show. Thank"},{"speaker":"Badr Milligan","startTime":1404.08,"endTime":1409.78,"body":"you so much for tuning in. No,"},{"speaker":"Badr Milligan","startTime":1404.08,"endTime":1409.78,"body":"that was eye opening. And those"},{"speaker":"Badr Milligan","startTime":1409.84,"endTime":1412.42,"body":"tips at the end, I think I'm"},{"speaker":"Badr Milligan","startTime":1409.84,"endTime":1412.42,"body":"actually going to adopt that"},{"speaker":"Badr Milligan","startTime":1412.42,"endTime":1417.4,"body":"Google ABC trick for a future"},{"speaker":"Badr Milligan","startTime":1412.42,"endTime":1417.4,"body":"episode to see what are some of"},{"speaker":"Badr Milligan","startTime":1417.4,"endTime":1420.82,"body":"the popular you know keywords"},{"speaker":"Badr Milligan","startTime":1417.4,"endTime":1420.82,"body":"and MySpace and my topic."},{"speaker":"Blythe Brumleve","startTime":1420.82,"endTime":1423.24,"body":"And to go a"},{"speaker":"Blythe Brumleve","startTime":1420.82,"endTime":1423.24,"body":"step further, once you click on"},{"speaker":"Blythe Brumleve","startTime":1423.24,"endTime":1425.52,"body":"that keyword phrase, whether"},{"speaker":"Blythe Brumleve","startTime":1423.24,"endTime":1425.52,"body":"you're you know, you're on"},{"speaker":"Blythe Brumleve","startTime":1425.52,"endTime":1430.5,"body":"letter F or letter Y, there's"},{"speaker":"Blythe Brumleve","startTime":1425.52,"endTime":1430.5,"body":"sections on the search results"},{"speaker":"Blythe Brumleve","startTime":1430.5,"endTime":1436.02,"body":"page that says people also asked"},{"speaker":"Blythe Brumleve","startTime":1430.5,"endTime":1436.02,"body":"there's Google is, I said"},{"speaker":"Blythe Brumleve","startTime":1436.02,"endTime":1438.36,"body":"earlier that there's like an"},{"speaker":"Blythe Brumleve","startTime":1436.02,"endTime":1438.36,"body":"infinite scroll when it comes to"},{"speaker":"Blythe Brumleve","startTime":1438.36,"endTime":1442.82,"body":"your search results. That's not"},{"speaker":"Blythe Brumleve","startTime":1438.36,"endTime":1442.82,"body":"actually live for everybody. I"},{"speaker":"Blythe Brumleve","startTime":1442.82,"endTime":1446.9,"body":"believe other people are still"},{"speaker":"Blythe Brumleve","startTime":1442.82,"endTime":1446.9,"body":"on the click to page two to see"},{"speaker":"Blythe Brumleve","startTime":1446.9,"endTime":1449.78,"body":"the next one. And if that is"},{"speaker":"Blythe Brumleve","startTime":1446.9,"endTime":1449.78,"body":"still the case, there are other"},{"speaker":"Blythe Brumleve","startTime":1450.32,"endTime":1454.88,"body":"areas of content, because Google"},{"speaker":"Blythe Brumleve","startTime":1450.32,"endTime":1454.88,"body":"wants to point you in the right"},{"speaker":"Blythe Brumleve","startTime":1454.88,"endTime":1458.0,"body":"direction to find the content"},{"speaker":"Blythe Brumleve","startTime":1454.88,"endTime":1458.0,"body":"you're looking for. And so they"},{"speaker":"Blythe Brumleve","startTime":1458.0,"endTime":1461.92,"body":"will suggest other top people"},{"speaker":"Blythe Brumleve","startTime":1458.0,"endTime":1461.92,"body":"also asked people also searched"},{"speaker":"Blythe Brumleve","startTime":1461.92,"endTime":1465.58,"body":"for look in those sections and"},{"speaker":"Blythe Brumleve","startTime":1461.92,"endTime":1465.58,"body":"click on those sections, and"},{"speaker":"Blythe Brumleve","startTime":1465.58,"endTime":1469.54,"body":"then you can check out the"},{"speaker":"Blythe Brumleve","startTime":1465.58,"endTime":1469.54,"body":"competition that is ranking for"},{"speaker":"Blythe Brumleve","startTime":1469.54,"endTime":1473.92,"body":"those keywords. And so it's a"},{"speaker":"Blythe Brumleve","startTime":1469.54,"endTime":1473.92,"body":"good indicator of is this shitty"},{"speaker":"Blythe Brumleve","startTime":1473.92,"endTime":1477.28,"body":"content ranking for this keyword"},{"speaker":"Blythe Brumleve","startTime":1473.92,"endTime":1477.28,"body":"phrase, oh, I can make it"},{"speaker":"Blythe Brumleve","startTime":1477.28,"endTime":1480.3,"body":"better. And that's the mindset"},{"speaker":"Blythe Brumleve","startTime":1477.28,"endTime":1480.3,"body":"that you should have. And it"},{"speaker":"Blythe Brumleve","startTime":1480.3,"endTime":1483.48,"body":"goes back to making better"},{"speaker":"Blythe Brumleve","startTime":1480.3,"endTime":1483.48,"body":"content, but at least this way,"},{"speaker":"Blythe Brumleve","startTime":1483.48,"endTime":1488.1,"body":"you can kind of see what the the"},{"speaker":"Blythe Brumleve","startTime":1483.48,"endTime":1488.1,"body":"level playing field is. Use this"},{"speaker":"Blythe Brumleve","startTime":1488.1,"endTime":1491.76,"body":"same tactic on social media as"},{"speaker":"Blythe Brumleve","startTime":1488.1,"endTime":1491.76,"body":"well. Tiktok in particular, has"},{"speaker":"Blythe Brumleve","startTime":1491.76,"endTime":1495.48,"body":"a very good search. I don't"},{"speaker":"Blythe Brumleve","startTime":1491.76,"endTime":1495.48,"body":"think Instagram and Facebook are"},{"speaker":"Blythe Brumleve","startTime":1495.48,"endTime":1499.5,"body":"very good with their searches."},{"speaker":"Blythe Brumleve","startTime":1495.48,"endTime":1499.5,"body":"That might change in the future,"},{"speaker":"Blythe Brumleve","startTime":1499.56,"endTime":1504.56,"body":"but Tik. Talk is very good with"},{"speaker":"Blythe Brumleve","startTime":1499.56,"endTime":1504.56,"body":"search, and also we don't know,"},{"speaker":"Blythe Brumleve","startTime":1504.56,"endTime":1507.32,"body":"yeah, I was going to get into a"},{"speaker":"Blythe Brumleve","startTime":1504.56,"endTime":1507.32,"body":"little bit of like, optimizing"},{"speaker":"Blythe Brumleve","startTime":1507.32,"endTime":1510.86,"body":"your content for AI, but we just"},{"speaker":"Blythe Brumleve","startTime":1507.32,"endTime":1510.86,"body":"frankly don't know enough yet to"},{"speaker":"Blythe Brumleve","startTime":1510.86,"endTime":1515.24,"body":"even give you any kind of tips."},{"speaker":"Blythe Brumleve","startTime":1510.86,"endTime":1515.24,"body":"So use the ABC autofill method."},{"speaker":"Blythe Brumleve","startTime":1515.78,"endTime":1518.78,"body":"Create a blog post from your"},{"speaker":"Blythe Brumleve","startTime":1515.78,"endTime":1518.78,"body":"transcript to get a website."},{"speaker":"Blythe Brumleve","startTime":1519.56,"endTime":1521.98,"body":"Those are probably my top three"},{"speaker":"Blythe Brumleve","startTime":1519.56,"endTime":1521.98,"body":"tips. Oh, and send that. Send"},{"speaker":"Blythe Brumleve","startTime":1521.98,"endTime":1524.5,"body":"your your show to YouTube. If"},{"speaker":"Blythe Brumleve","startTime":1521.98,"endTime":1524.5,"body":"you're here, we go"},{"speaker":"Badr Milligan","startTime":1525.16,"endTime":1527.92,"body":"life. You have"},{"speaker":"Badr Milligan","startTime":1525.16,"endTime":1527.92,"body":"said a lot. You've given me some"},{"speaker":"Badr Milligan","startTime":1527.92,"endTime":1531.46,"body":"dread to work through, but also"},{"speaker":"Badr Milligan","startTime":1527.92,"endTime":1531.46,"body":"some hope. You know, glad to"},{"speaker":"Badr Milligan","startTime":1531.46,"endTime":1536.2,"body":"know that, glad to know that we"},{"speaker":"Badr Milligan","startTime":1531.46,"endTime":1536.2,"body":"got people like you out here"},{"speaker":"Badr Milligan","startTime":1536.2,"endTime":1539.08,"body":"giving us the hard truths and"},{"speaker":"Badr Milligan","startTime":1536.2,"endTime":1539.08,"body":"giving us, you know, practical"},{"speaker":"Badr Milligan","startTime":1539.08,"endTime":1542.22,"body":"advice, and that's what we're"},{"speaker":"Badr Milligan","startTime":1539.08,"endTime":1542.22,"body":"all about here on the show. And"},{"speaker":"Badr Milligan","startTime":1542.22,"endTime":1545.46,"body":"I think it's a good time as ever"},{"speaker":"Badr Milligan","startTime":1542.22,"endTime":1545.46,"body":"to turn the tables on our"},{"speaker":"Badr Milligan","startTime":1545.46,"endTime":1548.82,"body":"listeners and subscribers and"},{"speaker":"Badr Milligan","startTime":1545.46,"endTime":1548.82,"body":"get their opinion on this topic."},{"speaker":"Badr Milligan","startTime":1548.82,"endTime":1551.64,"body":"What do you think about SEO for"},{"speaker":"Badr Milligan","startTime":1548.82,"endTime":1551.64,"body":"podcasting? Do you have any tips"},{"speaker":"Badr Milligan","startTime":1551.64,"endTime":1555.06,"body":"and tricks to add to to the"},{"speaker":"Badr Milligan","startTime":1551.64,"endTime":1555.06,"body":"list? Do you have any questions"},{"speaker":"Badr Milligan","startTime":1555.06,"endTime":1558.3,"body":"that maybe we can make a future"},{"speaker":"Badr Milligan","startTime":1555.06,"endTime":1558.3,"body":"episode about or address in a"},{"speaker":"Badr Milligan","startTime":1558.3,"endTime":1561.26,"body":"future episode? Let us know in"},{"speaker":"Badr Milligan","startTime":1558.3,"endTime":1561.26,"body":"the comments, if you're watching"},{"speaker":"Badr Milligan","startTime":1561.26,"endTime":1563.84,"body":"on YouTube, and if you are"},{"speaker":"Badr Milligan","startTime":1561.26,"endTime":1563.84,"body":"listening to the podcast"},{"speaker":"Badr Milligan","startTime":1563.84,"endTime":1567.86,"body":"version, send us some fan mail."},{"speaker":"Badr Milligan","startTime":1563.84,"endTime":1567.86,"body":"We got a link in the show notes"},{"speaker":"Badr Milligan","startTime":1567.86,"endTime":1571.58,"body":"where you could send us a direct"},{"speaker":"Badr Milligan","startTime":1567.86,"endTime":1571.58,"body":"text message. We would love to"},{"speaker":"Badr Milligan","startTime":1571.58,"endTime":1574.22,"body":"get some feedback, some"},{"speaker":"Badr Milligan","startTime":1571.58,"endTime":1574.22,"body":"questions, some thoughts, some"},{"speaker":"Badr Milligan","startTime":1574.52,"endTime":1576.8,"body":"uh, whatever. Let us know what"},{"speaker":"Badr Milligan","startTime":1574.52,"endTime":1576.8,"body":"you think about this episode."},{"speaker":"Badr Milligan","startTime":1576.8,"endTime":1577.46,"body":"And lastly,"},{"speaker":"Blythe Brumleve","startTime":1577.52,"endTime":1581.86,"body":"if you if you"},{"speaker":"Blythe Brumleve","startTime":1577.52,"endTime":1581.86,"body":"tried the ABC method, I would"},{"speaker":"Blythe Brumleve","startTime":1581.86,"endTime":1585.52,"body":"love to use it as a way to also"},{"speaker":"Blythe Brumleve","startTime":1581.86,"endTime":1585.52,"body":"come up with different content"},{"speaker":"Blythe Brumleve","startTime":1585.52,"endTime":1588.76,"body":"ideas as well. Like there might"},{"speaker":"Blythe Brumleve","startTime":1585.52,"endTime":1588.76,"body":"be things that in the people"},{"speaker":"Blythe Brumleve","startTime":1588.76,"endTime":1591.88,"body":"also asked or people also"},{"speaker":"Blythe Brumleve","startTime":1588.76,"endTime":1591.88,"body":"searched for, there might be"},{"speaker":"Blythe Brumleve","startTime":1591.88,"endTime":1594.94,"body":"ideas in there that you never"},{"speaker":"Blythe Brumleve","startTime":1591.88,"endTime":1594.94,"body":"even thought of. And so use it"},{"speaker":"Blythe Brumleve","startTime":1594.94,"endTime":1597.58,"body":"as a way to generate ideas of"},{"speaker":"Blythe Brumleve","startTime":1594.94,"endTime":1597.58,"body":"what you should be talking"},{"speaker":"Blythe Brumleve","startTime":1597.58,"endTime":1600.54,"body":"about. Maybe you click on one of"},{"speaker":"Blythe Brumleve","startTime":1597.58,"endTime":1600.54,"body":"those things and it's not"},{"speaker":"Blythe Brumleve","startTime":1600.54,"endTime":1604.86,"body":"covered very well. That's an"},{"speaker":"Blythe Brumleve","startTime":1600.54,"endTime":1604.86,"body":"open door for you to know that"},{"speaker":"Blythe Brumleve","startTime":1605.16,"endTime":1607.62,"body":"Google thinks of this phrase"},{"speaker":"Blythe Brumleve","startTime":1605.16,"endTime":1607.62,"body":"very highly, that they're going"},{"speaker":"Blythe Brumleve","startTime":1607.62,"endTime":1610.38,"body":"to put it in auto fill, and all"},{"speaker":"Blythe Brumleve","startTime":1607.62,"endTime":1610.38,"body":"of this other content on this"},{"speaker":"Blythe Brumleve","startTime":1610.38,"endTime":1614.82,"body":"page sucks. So I can make it"},{"speaker":"Blythe Brumleve","startTime":1610.38,"endTime":1614.82,"body":"better, and I hopefully can have"},{"speaker":"Blythe Brumleve","startTime":1614.82,"endTime":1618.06,"body":"people discover my content"},{"speaker":"Blythe Brumleve","startTime":1614.82,"endTime":1618.06,"body":"through those mechanisms. There"},{"speaker":"Blythe Brumleve","startTime":1618.06,"endTime":1618.18,"body":"we"},{"speaker":"Badr Milligan","startTime":1618.18,"endTime":1620.96,"body":"go once again."},{"speaker":"Badr Milligan","startTime":1618.18,"endTime":1620.96,"body":"Thanks so much for tuning in. If"},{"speaker":"Badr Milligan","startTime":1620.96,"endTime":1624.26,"body":"you haven't subscribed already,"},{"speaker":"Badr Milligan","startTime":1620.96,"endTime":1624.26,"body":"do me a huge favor. Hit the"},{"speaker":"Badr Milligan","startTime":1624.26,"endTime":1626.54,"body":"subscribe button if you're"},{"speaker":"Badr Milligan","startTime":1624.26,"endTime":1626.54,"body":"watching on YouTube, and hit the"},{"speaker":"Badr Milligan","startTime":1626.54,"endTime":1630.32,"body":"subscribe button wherever you're"},{"speaker":"Badr Milligan","startTime":1626.54,"endTime":1630.32,"body":"listening if you're I think I've"},{"speaker":"Badr Milligan","startTime":1630.32,"endTime":1632.66,"body":"already given my spiel, so I'm"},{"speaker":"Badr Milligan","startTime":1630.32,"endTime":1632.66,"body":"just gonna go ahead and say"},{"speaker":"Badr Milligan","startTime":1632.66,"endTime":1636.38,"body":"thanks again for listening."},{"speaker":"Badr Milligan","startTime":1632.66,"endTime":1636.38,"body":"Catch us around. We'll catch you"},{"speaker":"Badr Milligan","startTime":1636.38,"endTime":1639.2,"body":"around until then, take care of"},{"speaker":"Badr Milligan","startTime":1636.38,"endTime":1639.2,"body":"yourselves. Peace. You"}]}