{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":0.0,"endTime":3.0,"body":"Hey everybody, welcome"},{"speaker":"Unknown","startTime":0.0,"endTime":3.0,"body":"back to The JPU Show. I'm one of"},{"speaker":"Unknown","startTime":3.0,"endTime":5.97,"body":"your co hosts and the co founder"},{"speaker":"Unknown","startTime":3.0,"endTime":5.97,"body":"of the Jax podcasters united"},{"speaker":"Unknown","startTime":5.97,"endTime":9.99,"body":"group bringing you this podcast"},{"speaker":"Unknown","startTime":5.97,"endTime":9.99,"body":"today. My name is Badr Milligan,"},{"speaker":"Unknown","startTime":9.99,"endTime":14.61,"body":"and I've got my co host, right"},{"speaker":"Unknown","startTime":9.99,"endTime":14.61,"body":"hand woman. And you know, where"},{"speaker":"Unknown","startTime":14.61,"endTime":15.48,"body":"the big brain blip?"},{"speaker":"Unknown","startTime":17.82,"endTime":21.21,"body":"You know, I keep that. I'm going"},{"speaker":"Unknown","startTime":17.82,"endTime":21.21,"body":"to go out and keep that. I am"},{"speaker":"Unknown","startTime":21.21,"endTime":25.38,"body":"joined today by my right hand"},{"speaker":"Unknown","startTime":21.21,"endTime":25.38,"body":"woman the big brain, Blythe"},{"speaker":"Unknown","startTime":25.47,"endTime":28.2,"body":"brumleve, what up? Blythe? How"},{"speaker":"Unknown","startTime":25.47,"endTime":28.2,"body":"you doing? Oh, hello, I'm doing"},{"speaker":"Unknown","startTime":28.2,"endTime":30.72,"body":"great. You ready to get Wow."},{"speaker":"Unknown","startTime":32.46,"endTime":36.9,"body":"We just got done recording"},{"speaker":"Unknown","startTime":32.46,"endTime":36.9,"body":"about, you know, kind of griping"},{"speaker":"Unknown","startTime":36.9,"endTime":40.65,"body":"about a podcast study, and now"},{"speaker":"Unknown","startTime":36.9,"endTime":40.65,"body":"we're about to and it's talking"},{"speaker":"Unknown","startTime":40.65,"endTime":44.58,"body":"about, you know, sort of make"},{"speaker":"Unknown","startTime":40.65,"endTime":44.58,"body":"every minute count, keep podcast"},{"speaker":"Unknown","startTime":44.58,"endTime":47.34,"body":"listeners there. And now we're"},{"speaker":"Unknown","startTime":44.58,"endTime":47.34,"body":"about to talk about long"},{"speaker":"Unknown","startTime":47.34,"endTime":52.29,"body":"podcast. Yes, we are. So today's"},{"speaker":"Unknown","startTime":47.34,"endTime":52.29,"body":"topic, we're talking about the"},{"speaker":"Unknown","startTime":52.29,"endTime":55.5,"body":"length of your podcast. You"},{"speaker":"Unknown","startTime":52.29,"endTime":55.5,"body":"know, how long is too long of an"},{"speaker":"Unknown","startTime":55.5,"endTime":58.59,"body":"episode? Is there a sweet spot"},{"speaker":"Unknown","startTime":55.5,"endTime":58.59,"body":"that we should aim for as"},{"speaker":"Unknown","startTime":58.59,"endTime":62.85,"body":"podcasters? We hope to tackle"},{"speaker":"Unknown","startTime":58.59,"endTime":62.85,"body":"some of those questions in this"},{"speaker":"Unknown","startTime":62.85,"endTime":66.69,"body":"video. This topic is brought to"},{"speaker":"Unknown","startTime":62.85,"endTime":66.69,"body":"you by big brain, Blythe"},{"speaker":"Unknown","startTime":66.75,"endTime":71.16,"body":"Brumleve So I get to step back a"},{"speaker":"Unknown","startTime":66.75,"endTime":71.16,"body":"little bit. And you know, hear"},{"speaker":"Unknown","startTime":71.16,"endTime":74.91,"body":"her set us up. So Blythe"},{"speaker":"Unknown","startTime":71.16,"endTime":74.91,"body":"Brumleves, well, Ashley Carmen,"},{"speaker":"Unknown","startTime":74.91,"endTime":78.12,"body":"who is probably, like a regular,"},{"speaker":"Unknown","startTime":74.91,"endTime":78.12,"body":"not a guest on this show, but"},{"speaker":"Unknown","startTime":78.12,"endTime":80.85,"body":"she has a regular feature on"},{"speaker":"Unknown","startTime":78.12,"endTime":80.85,"body":"this show. She is"},{"speaker":"Unknown","startTime":81.9,"endTime":86.07,"body":"The Bloomberg podcast editor and"},{"speaker":"Unknown","startTime":81.9,"endTime":86.07,"body":"our podcast journalist, and so"},{"speaker":"Unknown","startTime":86.07,"endTime":89.46,"body":"she covers podcasting for"},{"speaker":"Unknown","startTime":86.07,"endTime":89.46,"body":"Bloomberg. So she releases a"},{"speaker":"Unknown","startTime":89.46,"endTime":94.05,"body":"weekly newsletter that I really"},{"speaker":"Unknown","startTime":89.46,"endTime":94.05,"body":"enjoy reading. And so one of her"},{"speaker":"Unknown","startTime":94.05,"endTime":97.56,"body":"latest topics was talking about"},{"speaker":"Unknown","startTime":94.05,"endTime":97.56,"body":"the length of a podcast and"},{"speaker":"Unknown","startTime":97.59,"endTime":100.35,"body":"quoting her. 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What is that?"},{"speaker":"Unknown","startTime":123.18,"endTime":126.78,"body":"What does chin wag mean?"},{"speaker":"Unknown","startTime":128.1,"endTime":131.7,"body":"I feel like we might have to"},{"speaker":"Unknown","startTime":128.1,"endTime":131.7,"body":"throw in an adult disclaimer on"},{"speaker":"Unknown","startTime":131.7,"endTime":134.22,"body":"this episode. We go down that"},{"speaker":"Unknown","startTime":131.7,"endTime":134.22,"body":"rabbit hole. I don't know if"},{"speaker":"Unknown","startTime":134.22,"endTime":136.86,"body":"that's a good thing to say about"},{"speaker":"Unknown","startTime":134.22,"endTime":136.86,"body":"Huberman or not, but these are"},{"speaker":"Unknown","startTime":136.86,"endTime":139.74,"body":"Ashley's words, not mine. She"},{"speaker":"Unknown","startTime":136.86,"endTime":139.74,"body":"said, while the Huberman chin"},{"speaker":"Unknown","startTime":139.74,"endTime":144.56,"body":"wag has worked up over 1.2"},{"speaker":"Unknown","startTime":139.74,"endTime":144.56,"body":"million so a four hour podcast"},{"speaker":"Unknown","startTime":144.56,"endTime":148.94,"body":"getting 1.2 million views on"},{"speaker":"Unknown","startTime":144.56,"endTime":148.94,"body":"YouTube, and then a nine hour"},{"speaker":"Unknown","startTime":148.94,"endTime":153.2,"body":"podcast generating 3.3 million"},{"speaker":"Unknown","startTime":148.94,"endTime":153.2,"body":"views on YouTube, and they go on"},{"speaker":"Unknown","startTime":153.2,"endTime":155.96,"body":"to say data is showing us that"},{"speaker":"Unknown","startTime":153.2,"endTime":155.96,"body":"people are enjoying the longer"},{"speaker":"Unknown","startTime":155.96,"endTime":161.32,"body":"episodes. And so that's frankly"},{"speaker":"Unknown","startTime":155.96,"endTime":161.32,"body":"coming from the executive"},{"speaker":"Unknown","startTime":161.32,"endTime":165.4,"body":"director at flight studio, and"},{"speaker":"Unknown","startTime":161.32,"endTime":165.4,"body":"that is the Bartlett founded"},{"speaker":"Unknown","startTime":165.46,"endTime":169.9,"body":"podcast company behind diarrhea,"},{"speaker":"Unknown","startTime":165.46,"endTime":169.9,"body":"the CEO. And so"},{"speaker":"Unknown","startTime":171.04,"endTime":175.78,"body":"that's nine hours, four hours,"},{"speaker":"Unknown","startTime":171.04,"endTime":175.78,"body":"what's typically the length of a"},{"speaker":"Unknown","startTime":175.78,"endTime":177.28,"body":"podcast that you listen to?"},{"speaker":"Unknown","startTime":178.6,"endTime":183.6,"body":"Ooh, okay, so I would say, on"},{"speaker":"Unknown","startTime":178.6,"endTime":183.6,"body":"average, all right, Juan EPP is"},{"speaker":"Unknown","startTime":183.6,"endTime":187.74,"body":"about an hour, hour and a half"},{"speaker":"Unknown","startTime":183.6,"endTime":187.74,"body":"on some days, but not very"},{"speaker":"Unknown","startTime":187.74,"endTime":191.4,"body":"rarely can you get qls, which is"},{"speaker":"Unknown","startTime":187.74,"endTime":191.4,"body":"mainly a hot interview, I guess."},{"speaker":"Unknown","startTime":191.4,"endTime":193.92,"body":"Sorry, I'm not gonna go down the"},{"speaker":"Unknown","startTime":191.4,"endTime":193.92,"body":"whole list, on average, I would"},{"speaker":"Unknown","startTime":193.92,"endTime":198.36,"body":"say an hour and a half. That's"},{"speaker":"Unknown","startTime":193.92,"endTime":198.36,"body":"about for me, maybe, maybe"},{"speaker":"Unknown","startTime":198.36,"endTime":202.58,"body":"sometimes there's two hours. But"},{"speaker":"Unknown","startTime":198.36,"endTime":202.58,"body":"I have this one podcast I listen"},{"speaker":"Unknown","startTime":202.58,"endTime":206.6,"body":"to that I love their structure,"},{"speaker":"Unknown","startTime":202.58,"endTime":206.6,"body":"where it's called what had"},{"speaker":"Unknown","startTime":206.6,"endTime":209.96,"body":"happened was, and they treat it"},{"speaker":"Unknown","startTime":206.6,"endTime":209.96,"body":"like seasons, and they focus on"},{"speaker":"Unknown","startTime":209.96,"endTime":213.14,"body":"one guest per season, and every"},{"speaker":"Unknown","startTime":209.96,"endTime":213.14,"body":"season is roughly,"},{"speaker":"Unknown","startTime":214.28,"endTime":218.42,"body":"I think, up to 10 episodes,"},{"speaker":"Unknown","startTime":214.28,"endTime":218.42,"body":"about an hour, maybe an hour and"},{"speaker":"Unknown","startTime":218.42,"endTime":221.38,"body":"a half each, but about an at"},{"speaker":"Unknown","startTime":218.42,"endTime":221.38,"body":"least an hour, and they go"},{"speaker":"Unknown","startTime":221.38,"endTime":223.9,"body":"through their entire lives, so"},{"speaker":"Unknown","startTime":221.38,"endTime":223.9,"body":"every episode you're hearing"},{"speaker":"Unknown","startTime":223.9,"endTime":226.3,"body":"about, and they mainly interview"},{"speaker":"Unknown","startTime":227.38,"endTime":231.34,"body":"musicians and producers, so"},{"speaker":"Unknown","startTime":227.38,"endTime":231.34,"body":"it'll be about a body of work or"},{"speaker":"Unknown","startTime":231.34,"endTime":234.22,"body":"a project, or, you know, this"},{"speaker":"Unknown","startTime":231.34,"endTime":234.22,"body":"point in their life and and"},{"speaker":"Unknown","startTime":234.22,"endTime":238.42,"body":"whatnot. And I love that"},{"speaker":"Unknown","startTime":234.22,"endTime":238.42,"body":"approach to telling a long form"},{"speaker":"Unknown","startTime":238.42,"endTime":241.8,"body":"story and doing a long form"},{"speaker":"Unknown","startTime":238.42,"endTime":241.8,"body":"interview, where you know that"},{"speaker":"Unknown","startTime":241.8,"endTime":244.44,"body":"this entire season is going to"},{"speaker":"Unknown","startTime":241.8,"endTime":244.44,"body":"be about this one person, but"},{"speaker":"Unknown","startTime":244.44,"endTime":247.56,"body":"every episode, even though it'll"},{"speaker":"Unknown","startTime":244.44,"endTime":247.56,"body":"be about the same, guess it'll"},{"speaker":"Unknown","startTime":247.56,"endTime":249.84,"body":"be about different topics in"},{"speaker":"Unknown","startTime":247.56,"endTime":249.84,"body":"their life. So that way you"},{"speaker":"Unknown","startTime":249.84,"endTime":252.48,"body":"don't feel like you're trying to"},{"speaker":"Unknown","startTime":249.84,"endTime":252.48,"body":"get all of it in one episode, or"},{"speaker":"Unknown","startTime":252.48,"endTime":255.72,"body":"you have a not a nine hour"},{"speaker":"Unknown","startTime":252.48,"endTime":255.72,"body":"interview that kind of blew me"},{"speaker":"Unknown","startTime":255.78,"endTime":259.08,"body":"away, but at the same time, it's"},{"speaker":"Unknown","startTime":255.78,"endTime":259.08,"body":"like, well, it's a conversation"},{"speaker":"Unknown","startTime":259.08,"endTime":262.76,"body":"with Elon Musk and executives"},{"speaker":"Unknown","startTime":259.08,"endTime":262.76,"body":"from neuralink, and I imagine"},{"speaker":"Unknown","startTime":262.76,"endTime":265.7,"body":"there's probably a lot to be"},{"speaker":"Unknown","startTime":262.76,"endTime":265.7,"body":"said about that topic. I just"},{"speaker":"Unknown","startTime":265.7,"endTime":268.64,"body":"don't know if I would ever"},{"speaker":"Unknown","startTime":265.7,"endTime":268.64,"body":"listen to a nine, a straight"},{"speaker":"Unknown","startTime":268.64,"endTime":274.22,"body":"nine hour show of one person. I"},{"speaker":"Unknown","startTime":268.64,"endTime":274.22,"body":"kind of like the idea of it"},{"speaker":"Unknown","startTime":274.22,"endTime":276.74,"body":"being broken down. What about"},{"speaker":"Unknown","startTime":274.22,"endTime":276.74,"body":"Yeah, even like, half of that,"},{"speaker":"Unknown","startTime":276.74,"endTime":279.56,"body":"like, three or four hours, I'm"},{"speaker":"Unknown","startTime":276.74,"endTime":279.56,"body":"like, Oh, you better have a lot"},{"speaker":"Unknown","startTime":279.56,"endTime":283.54,"body":"to say. A lot of good stuff to"},{"speaker":"Unknown","startTime":279.56,"endTime":283.54,"body":"say. And then, even then, like,"},{"speaker":"Unknown","startTime":283.54,"endTime":287.92,"body":"for Joe Rogan, which I have the"},{"speaker":"Unknown","startTime":283.54,"endTime":287.92,"body":"opinion that the majority of, I"},{"speaker":"Unknown","startTime":288.04,"endTime":290.68,"body":"mean, he's obviously the most"},{"speaker":"Unknown","startTime":288.04,"endTime":290.68,"body":"popular podcaster, but I"},{"speaker":"Unknown","startTime":290.68,"endTime":295.06,"body":"personally like to listen to his"},{"speaker":"Unknown","startTime":290.68,"endTime":295.06,"body":"show because of some of the"},{"speaker":"Unknown","startTime":295.06,"endTime":297.88,"body":"guests. Like, I don't really, I"},{"speaker":"Unknown","startTime":295.06,"endTime":297.88,"body":"don't really care about, like,"},{"speaker":"Unknown","startTime":297.88,"endTime":299.92,"body":"the fighters or the UCF people."},{"speaker":"Unknown","startTime":300.0,"endTime":304.44,"body":"Come on the show. I just won't"},{"speaker":"Unknown","startTime":300.0,"endTime":304.44,"body":"watch it, but I love the guests"},{"speaker":"Unknown","startTime":304.44,"endTime":307.8,"body":"that he has on the show, because"},{"speaker":"Unknown","startTime":304.44,"endTime":307.8,"body":"I feel like he asked questions"},{"speaker":"Unknown","startTime":307.8,"endTime":311.94,"body":"of like the common man. And so"},{"speaker":"Unknown","startTime":307.8,"endTime":311.94,"body":"what comes out of those long"},{"speaker":"Unknown","startTime":311.94,"endTime":316.26,"body":"form discussions is usually some"},{"speaker":"Unknown","startTime":311.94,"endTime":316.26,"body":"clips that he'll put out or that"},{"speaker":"Unknown","startTime":316.26,"endTime":320.36,"body":"his team will put out. And so if"},{"speaker":"Unknown","startTime":316.26,"endTime":320.36,"body":"it's somebody I've never heard"},{"speaker":"Unknown","startTime":320.36,"endTime":322.76,"body":"about before, but they maybe"},{"speaker":"Unknown","startTime":320.36,"endTime":322.76,"body":"are, like,"},{"speaker":"Unknown","startTime":324.32,"endTime":328.16,"body":"there was a one recently that's"},{"speaker":"Unknown","startTime":324.32,"endTime":328.16,"body":"like a psychologist of like,"},{"speaker":"Unknown","startTime":328.16,"endTime":331.52,"body":"behavioral studies and or they"},{"speaker":"Unknown","startTime":328.16,"endTime":331.52,"body":"talk about, you know, the"},{"speaker":"Unknown","startTime":332.54,"endTime":335.12,"body":"ancient, whatever it's, it's,"},{"speaker":"Unknown","startTime":336.14,"endTime":340.24,"body":"whatever the title of that"},{"speaker":"Unknown","startTime":336.14,"endTime":340.24,"body":"person is. I do find, if I find"},{"speaker":"Unknown","startTime":340.24,"endTime":343.66,"body":"it somewhat interesting, I'll"},{"speaker":"Unknown","startTime":340.24,"endTime":343.66,"body":"watch a smaller clip, and then"},{"speaker":"Unknown","startTime":343.66,"endTime":348.4,"body":"if I like the smaller clip, if I"},{"speaker":"Unknown","startTime":343.66,"endTime":348.4,"body":"enjoyed it, then I possibly will"},{"speaker":"Unknown","startTime":348.4,"endTime":353.92,"body":"go and listen to the two or"},{"speaker":"Unknown","startTime":348.4,"endTime":353.92,"body":"three hour long discussion. I"},{"speaker":"Unknown","startTime":355.18,"endTime":361.44,"body":"genuinely don't know of any"},{"speaker":"Unknown","startTime":355.18,"endTime":361.44,"body":"situation where I have seen like"},{"speaker":"Unknown","startTime":361.5,"endTime":366.42,"body":"a three hour show and been like,"},{"speaker":"Unknown","startTime":361.5,"endTime":366.42,"body":"Yes, I'm gonna listen to that. I"},{"speaker":"Unknown","startTime":366.42,"endTime":369.96,"body":"think it really just has to"},{"speaker":"Unknown","startTime":366.42,"endTime":369.96,"body":"depend on the topic. It has to"},{"speaker":"Unknown","startTime":369.96,"endTime":373.5,"body":"depend on the guest. There's a"},{"speaker":"Unknown","startTime":369.96,"endTime":373.5,"body":"lot of variables in that regard,"},{"speaker":"Unknown","startTime":373.92,"endTime":378.24,"body":"but I will say, in my own data,"},{"speaker":"Unknown","startTime":373.92,"endTime":378.24,"body":"in my own show, when I release"},{"speaker":"Unknown","startTime":378.24,"endTime":382.16,"body":"like Best of episodes around the"},{"speaker":"Unknown","startTime":378.24,"endTime":382.16,"body":"December timeframe, I will"},{"speaker":"Unknown","startTime":382.16,"endTime":385.82,"body":"typically take, like, three to"},{"speaker":"Unknown","startTime":382.16,"endTime":385.82,"body":"four episodes. I will edit them"},{"speaker":"Unknown","startTime":385.82,"endTime":389.42,"body":"together, and they are, you"},{"speaker":"Unknown","startTime":385.82,"endTime":389.42,"body":"know, several hours long. And"},{"speaker":"Unknown","startTime":389.42,"endTime":393.56,"body":"those episodes get just as many"},{"speaker":"Unknown","startTime":389.42,"endTime":393.56,"body":"plays as my normal sort of 45"},{"speaker":"Unknown","startTime":393.74,"endTime":397.58,"body":"minute episodes. And so I think"},{"speaker":"Unknown","startTime":393.74,"endTime":397.58,"body":"what, what I theorize, is"},{"speaker":"Unknown","startTime":397.58,"endTime":401.56,"body":"happening here is people are"},{"speaker":"Unknown","startTime":397.58,"endTime":401.56,"body":"pressing play because they're"},{"speaker":"Unknown","startTime":401.56,"endTime":404.98,"body":"going on a long road trip, they"},{"speaker":"Unknown","startTime":401.56,"endTime":404.98,"body":"want something playing in the"},{"speaker":"Unknown","startTime":404.98,"endTime":407.98,"body":"background. I don't know that"},{"speaker":"Unknown","startTime":404.98,"endTime":407.98,"body":"you're listening to a nine hour"},{"speaker":"Unknown","startTime":407.98,"endTime":411.4,"body":"discussion intently and"},{"speaker":"Unknown","startTime":407.98,"endTime":411.4,"body":"listening and hanging on to"},{"speaker":"Unknown","startTime":411.4,"endTime":415.3,"body":"every word unless it's an"},{"speaker":"Unknown","startTime":411.4,"endTime":415.3,"body":"audiobook. What about you? What"},{"speaker":"Unknown","startTime":415.3,"endTime":418.12,"body":"is your listening experience"},{"speaker":"Unknown","startTime":415.3,"endTime":418.12,"body":"like outside of the shows that"},{"speaker":"Unknown","startTime":418.12,"endTime":423.48,"body":"you regularly listen to? What's"},{"speaker":"Unknown","startTime":418.12,"endTime":423.48,"body":"making you press play on a show"},{"speaker":"Unknown","startTime":423.48,"endTime":427.92,"body":"longer than two hours? Glad you"},{"speaker":"Unknown","startTime":423.48,"endTime":427.92,"body":"said that. So I wanted to bring"},{"speaker":"Unknown","startTime":427.92,"endTime":430.68,"body":"up a few points. For starters, I"},{"speaker":"Unknown","startTime":427.92,"endTime":430.68,"body":"was trying to look for what is"},{"speaker":"Unknown","startTime":430.74,"endTime":434.88,"body":"the longest episode I ever put"},{"speaker":"Unknown","startTime":430.74,"endTime":434.88,"body":"out. At the moment, I had to do"},{"speaker":"Unknown","startTime":434.88,"endTime":440.1,"body":"some scrolling because my"},{"speaker":"Unknown","startTime":434.88,"endTime":440.1,"body":"arbitrary thought process or my"},{"speaker":"Unknown","startTime":440.1,"endTime":444.56,"body":"sweet spot in terms of releasing"},{"speaker":"Unknown","startTime":440.1,"endTime":444.56,"body":"episodes. To me, an hour 15"},{"speaker":"Unknown","startTime":444.56,"endTime":448.52,"body":"minutes is the sweet spot. Hour"},{"speaker":"Unknown","startTime":444.56,"endTime":448.52,"body":"to an hour 15 is what I'll say"},{"speaker":"Unknown","startTime":448.76,"endTime":454.76,"body":"an hour is as long as a show, a"},{"speaker":"Unknown","startTime":448.76,"endTime":454.76,"body":"Netflix episode, or maybe, maybe"},{"speaker":"Unknown","startTime":454.76,"endTime":456.98,"body":"not a movie. That's way too"},{"speaker":"Unknown","startTime":454.76,"endTime":456.98,"body":"short. But you know, like an"},{"speaker":"Unknown","startTime":456.98,"endTime":461.74,"body":"hour, to me, is approachable."},{"speaker":"Unknown","startTime":456.98,"endTime":461.74,"body":"That is a is respectable amount"},{"speaker":"Unknown","startTime":461.74,"endTime":465.7,"body":"of time for indie podcaster or"},{"speaker":"Unknown","startTime":461.74,"endTime":465.7,"body":"an interview. You can get a lot"},{"speaker":"Unknown","startTime":465.7,"endTime":468.34,"body":"out of an interview if it's"},{"speaker":"Unknown","startTime":465.7,"endTime":468.34,"body":"conducted Well, if it's, you"},{"speaker":"Unknown","startTime":468.34,"endTime":470.8,"body":"know, if the host knows what"},{"speaker":"Unknown","startTime":468.34,"endTime":470.8,"body":"he's doing and has done his prep"},{"speaker":"Unknown","startTime":470.8,"endTime":474.16,"body":"work, and there's a mission,"},{"speaker":"Unknown","startTime":470.8,"endTime":474.16,"body":"hour 15th is, you know, it might"},{"speaker":"Unknown","startTime":474.16,"endTime":477.04,"body":"be, the longer I go, sometimes"},{"speaker":"Unknown","startTime":474.16,"endTime":477.04,"body":"I'll do an hour and a half, but"},{"speaker":"Unknown","startTime":477.04,"endTime":479.68,"body":"I usually try to aim for an hour"},{"speaker":"Unknown","startTime":477.04,"endTime":479.68,"body":"15, because it's just a little"},{"speaker":"Unknown","startTime":479.68,"endTime":482.88,"body":"more, you know, it's like, Hey,"},{"speaker":"Unknown","startTime":479.68,"endTime":482.88,"body":"this is an hour 15, so I'm not"},{"speaker":"Unknown","startTime":482.88,"endTime":485.16,"body":"completely taking all of your"},{"speaker":"Unknown","startTime":482.88,"endTime":485.16,"body":"time, but I'm giving you a"},{"speaker":"Unknown","startTime":485.16,"endTime":489.42,"body":"little more now, Mac and now I'm"},{"speaker":"Unknown","startTime":485.16,"endTime":489.42,"body":"trying to look at what's the"},{"speaker":"Unknown","startTime":489.42,"endTime":493.38,"body":"longest episode I put out, and"},{"speaker":"Unknown","startTime":489.42,"endTime":493.38,"body":"the one I without, you know,"},{"speaker":"Unknown","startTime":493.38,"endTime":496.5,"body":"boring people with me just"},{"speaker":"Unknown","startTime":493.38,"endTime":496.5,"body":"scrolling the longest one I put"},{"speaker":"Unknown","startTime":496.5,"endTime":500.9,"body":"out in recent memory was Last"},{"speaker":"Unknown","startTime":496.5,"endTime":500.9,"body":"September, which was for our"},{"speaker":"Unknown","startTime":500.96,"endTime":501.26,"body":"400/400"},{"speaker":"Unknown","startTime":502.34,"endTime":506.84,"body":"episode on the short box. It was"},{"speaker":"Unknown","startTime":502.34,"endTime":506.84,"body":"two hours and 10 minutes. Now,"},{"speaker":"Unknown","startTime":506.84,"endTime":510.56,"body":"mind you, I did that episode, I"},{"speaker":"Unknown","startTime":506.84,"endTime":510.56,"body":"think, with the full cast of"},{"speaker":"Unknown","startTime":510.56,"endTime":514.34,"body":"three other co hosts, and, you"},{"speaker":"Unknown","startTime":510.56,"endTime":514.34,"body":"know, three other co hosts, and"},{"speaker":"Unknown","startTime":514.34,"endTime":516.8,"body":"we were talking about like the"},{"speaker":"Unknown","startTime":514.34,"endTime":516.8,"body":"history of the podcast, and"},{"speaker":"Unknown","startTime":516.92,"endTime":519.86,"body":"recollecting like favorite"},{"speaker":"Unknown","startTime":516.92,"endTime":519.86,"body":"memories. So I think I even get"},{"speaker":"Unknown","startTime":519.86,"endTime":524.38,"body":"away. I think the more guests or"},{"speaker":"Unknown","startTime":519.86,"endTime":524.38,"body":"hosts, I think you can get away"},{"speaker":"Unknown","startTime":524.38,"endTime":527.2,"body":"with longer episodes, because,"},{"speaker":"Unknown","startTime":524.38,"endTime":527.2,"body":"you know, everyone is going to"},{"speaker":"Unknown","startTime":527.2,"endTime":531.22,"body":"want to talk and get us some"},{"speaker":"Unknown","startTime":527.2,"endTime":531.22,"body":"spotlight. So I, I that's what I"},{"speaker":"Unknown","startTime":531.22,"endTime":534.58,"body":"want to share. Is that my sweet"},{"speaker":"Unknown","startTime":531.22,"endTime":534.58,"body":"spot hour 15. Now, especially if"},{"speaker":"Unknown","startTime":534.58,"endTime":536.98,"body":"it's a one on one interview, I"},{"speaker":"Unknown","startTime":534.58,"endTime":536.98,"body":"don't think it needs to go any"},{"speaker":"Unknown","startTime":536.98,"endTime":537.28,"body":"longer"},{"speaker":"Unknown","startTime":538.6,"endTime":541.26,"body":"in this article, she does"},{"speaker":"Unknown","startTime":538.6,"endTime":541.26,"body":"mention, uh,"},{"speaker":"Unknown","startTime":542.4,"endTime":546.42,"body":"she mentions drink champs, which"},{"speaker":"Unknown","startTime":542.4,"endTime":546.42,"body":"is also a long form music focus"},{"speaker":"Unknown","startTime":546.42,"endTime":551.04,"body":"show in which the the two uh"},{"speaker":"Unknown","startTime":546.42,"endTime":551.04,"body":"hosts, uh, Nori and DJ, F E, FN,"},{"speaker":"Unknown","startTime":551.34,"endTime":555.6,"body":"they bring on people to"},{"speaker":"Unknown","startTime":551.34,"endTime":555.6,"body":"literally sit around drink and,"},{"speaker":"Unknown","startTime":555.6,"endTime":558.78,"body":"you know, tell stories they they"},{"speaker":"Unknown","startTime":555.6,"endTime":558.78,"body":"do, and interview. The"},{"speaker":"Unknown","startTime":558.78,"endTime":561.26,"body":"questions, in my opinion, are"},{"speaker":"Unknown","startTime":558.78,"endTime":561.26,"body":"not the best, but it's like a"},{"speaker":"Unknown","startTime":561.26,"endTime":564.32,"body":"vibe, right? Like you're, you're"},{"speaker":"Unknown","startTime":561.26,"endTime":564.32,"body":"watching them get drunk and, you"},{"speaker":"Unknown","startTime":564.32,"endTime":567.8,"body":"know, tell old stories and laugh"},{"speaker":"Unknown","startTime":564.32,"endTime":567.8,"body":"and be loud. It's sometimes"},{"speaker":"Unknown","startTime":567.8,"endTime":570.98,"body":"unprofessional as hell, but, you"},{"speaker":"Unknown","startTime":567.8,"endTime":570.98,"body":"know, there's a charm to it. And"},{"speaker":"Unknown","startTime":570.98,"endTime":573.92,"body":"I will admit, I only watch"},{"speaker":"Unknown","startTime":570.98,"endTime":573.92,"body":"certain episodes of that, like"},{"speaker":"Unknown","startTime":573.92,"endTime":576.92,"body":"it's got to be a guest or"},{"speaker":"Unknown","startTime":573.92,"endTime":576.92,"body":"someone that I really want to"},{"speaker":"Unknown","startTime":576.92,"endTime":580.82,"body":"hear from, and I know that I'm"},{"speaker":"Unknown","startTime":576.92,"endTime":580.82,"body":"not listening intentively. I"},{"speaker":"Unknown","startTime":580.82,"endTime":583.66,"body":"think even in the article, they"},{"speaker":"Unknown","startTime":580.82,"endTime":583.66,"body":"mentioned that a What does it"},{"speaker":"Unknown","startTime":583.66,"endTime":586.36,"body":"say here in general, considering"},{"speaker":"Unknown","startTime":583.66,"endTime":586.36,"body":"that many of the longest shows"},{"speaker":"Unknown","startTime":586.36,"endTime":589.18,"body":"publish a video version, it"},{"speaker":"Unknown","startTime":586.36,"endTime":589.18,"body":"seems likely that many listeners"},{"speaker":"Unknown","startTime":589.18,"endTime":592.66,"body":"and viewers are keeping these"},{"speaker":"Unknown","startTime":589.18,"endTime":592.66,"body":"programs on, largely in the"},{"speaker":"Unknown","startTime":592.66,"endTime":596.5,"body":"background, only intensely"},{"speaker":"Unknown","startTime":592.66,"endTime":596.5,"body":"tuning in during peak moments of"},{"speaker":"Unknown","startTime":596.5,"endTime":599.86,"body":"interest, which I cosign 100%"},{"speaker":"Unknown","startTime":596.5,"endTime":599.86,"body":"the longer the video."},{"speaker":"Unknown","startTime":600.96,"endTime":605.34,"body":"The and if I have the attention"},{"speaker":"Unknown","startTime":600.96,"endTime":605.34,"body":"or or want to press play, more"},{"speaker":"Unknown","startTime":605.34,"endTime":608.52,"body":"than likely, I'm keeping it on"},{"speaker":"Unknown","startTime":605.34,"endTime":608.52,"body":"in the back, and I'm only"},{"speaker":"Unknown","startTime":608.52,"endTime":611.82,"body":"jumping in when I hear something"},{"speaker":"Unknown","startTime":608.52,"endTime":611.82,"body":"that piques my interest. And I"},{"speaker":"Unknown","startTime":611.82,"endTime":616.02,"body":"think not to go off on a"},{"speaker":"Unknown","startTime":611.82,"endTime":616.02,"body":"complete tangent, but in a"},{"speaker":"Unknown","startTime":616.02,"endTime":616.74,"body":"related way,"},{"speaker":"Unknown","startTime":619.08,"endTime":620.66,"body":"when I talk about the"},{"speaker":"Unknown","startTime":621.8,"endTime":625.28,"body":"the pros of podcasting, I tend"},{"speaker":"Unknown","startTime":621.8,"endTime":625.28,"body":"to bring up, like the the"},{"speaker":"Unknown","startTime":625.28,"endTime":629.48,"body":"relationship between the"},{"speaker":"Unknown","startTime":625.28,"endTime":629.48,"body":"listener and the the podcast"},{"speaker":"Unknown","startTime":629.48,"endTime":633.44,"body":"itself, right? That kind of"},{"speaker":"Unknown","startTime":629.48,"endTime":633.44,"body":"connection, that intimacy to it."},{"speaker":"Unknown","startTime":633.44,"endTime":636.26,"body":"You know, having it so close in"},{"speaker":"Unknown","startTime":633.44,"endTime":636.26,"body":"your ear and, you know, having"},{"speaker":"Unknown","startTime":636.26,"endTime":639.02,"body":"these voices in your head,"},{"speaker":"Unknown","startTime":636.26,"endTime":639.02,"body":"whatever. But"},{"speaker":"Unknown","startTime":640.1,"endTime":644.44,"body":"I think eventually there's shows"},{"speaker":"Unknown","startTime":640.1,"endTime":644.44,"body":"that I know I listen to, just"},{"speaker":"Unknown","startTime":644.44,"endTime":647.5,"body":"because it's out of habit, and"},{"speaker":"Unknown","startTime":644.44,"endTime":647.5,"body":"there is a familiarity to it."},{"speaker":"Unknown","startTime":647.5,"endTime":650.98,"body":"There's like a coziness, is a"},{"speaker":"Unknown","startTime":647.5,"endTime":650.98,"body":"word, I guess. I think about,"},{"speaker":"Unknown","startTime":650.98,"endTime":653.92,"body":"you know, having familiar voices"},{"speaker":"Unknown","startTime":650.98,"endTime":653.92,"body":"where sometimes you don't care"},{"speaker":"Unknown","startTime":653.92,"endTime":657.4,"body":"about what the topic is, but"},{"speaker":"Unknown","startTime":653.92,"endTime":657.4,"body":"they kind of feel like friends,"},{"speaker":"Unknown","startTime":657.46,"endTime":661.32,"body":"right? Like the first issue club"},{"speaker":"Unknown","startTime":657.46,"endTime":661.32,"body":"is another comic podcast, one of"},{"speaker":"Unknown","startTime":661.32,"endTime":665.1,"body":"the few comic podcasts I listen"},{"speaker":"Unknown","startTime":661.32,"endTime":665.1,"body":"to. There's three co hosts, and"},{"speaker":"Unknown","startTime":665.16,"endTime":669.0,"body":"I actually prefer their episodes"},{"speaker":"Unknown","startTime":665.16,"endTime":669.0,"body":"go a little longer than my"},{"speaker":"Unknown","startTime":669.0,"endTime":671.76,"body":"normal sweet spot of an hour and"},{"speaker":"Unknown","startTime":669.0,"endTime":671.76,"body":"a half, because a lot of times I"},{"speaker":"Unknown","startTime":671.76,"endTime":673.98,"body":"listen to them out of comfort,"},{"speaker":"Unknown","startTime":671.76,"endTime":673.98,"body":"you know, like, granted, they"},{"speaker":"Unknown","startTime":673.98,"endTime":677.7,"body":"are entertaining, they're funny,"},{"speaker":"Unknown","startTime":673.98,"endTime":677.7,"body":"but, you know, I there's a sense"},{"speaker":"Unknown","startTime":677.7,"endTime":681.32,"body":"of like, I'm doing stuff around"},{"speaker":"Unknown","startTime":677.7,"endTime":681.32,"body":"the house. 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I, you know, try to"},{"speaker":"Unknown","startTime":693.38,"endTime":696.26,"body":"challenge myself to fit in that"},{"speaker":"Unknown","startTime":696.26,"endTime":698.66,"body":"hour and a half time frame."},{"speaker":"Unknown","startTime":696.26,"endTime":698.66,"body":"Sometimes I'm taking two hour"},{"speaker":"Unknown","startTime":698.66,"endTime":701.62,"body":"shows, I'm trying to cut 45"},{"speaker":"Unknown","startTime":698.66,"endTime":701.62,"body":"minutes, which is a challenge,"},{"speaker":"Unknown","startTime":701.62,"endTime":706.72,"body":"but I think having a lean show"},{"speaker":"Unknown","startTime":701.62,"endTime":706.72,"body":"gets to the point that has"},{"speaker":"Unknown","startTime":706.72,"endTime":709.78,"body":"takeaways. That's entertaining"},{"speaker":"Unknown","startTime":706.72,"endTime":709.78,"body":"is the way to go. If I want to"},{"speaker":"Unknown","startTime":709.78,"endTime":712.12,"body":"drop the full two hours. 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But there is"},{"speaker":"Unknown","startTime":731.82,"endTime":734.76,"body":"something to just having"},{"speaker":"Unknown","startTime":734.76,"endTime":737.76,"body":"something on, not having to"},{"speaker":"Unknown","startTime":734.76,"endTime":737.76,"body":"think about what's the next"},{"speaker":"Unknown","startTime":737.76,"endTime":740.16,"body":"thing I'm going to play or"},{"speaker":"Unknown","startTime":737.76,"endTime":740.16,"body":"what's going to be in my queue."},{"speaker":"Unknown","startTime":740.4,"endTime":744.14,"body":"I have this, I don't know, I"},{"speaker":"Unknown","startTime":740.4,"endTime":744.14,"body":"think I'm kind of greedy podcast"},{"speaker":"Unknown","startTime":744.14,"endTime":747.26,"body":"where I don't want to burn"},{"speaker":"Unknown","startTime":744.14,"endTime":747.26,"body":"through all my episodes in one"},{"speaker":"Unknown","startTime":747.26,"endTime":751.22,"body":"sitting. 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Maybe you're"},{"speaker":"Unknown","startTime":796.74,"endTime":799.92,"body":"hanging out with family and you"},{"speaker":"Unknown","startTime":799.92,"endTime":802.88,"body":"just need a break. Maybe you're,"},{"speaker":"Unknown","startTime":799.92,"endTime":802.88,"body":"I don't know, wrapping presents"},{"speaker":"Unknown","startTime":802.88,"endTime":806.42,"body":"or getting ready or doing chores"},{"speaker":"Unknown","startTime":802.88,"endTime":806.42,"body":"around the house. You know that"},{"speaker":"Unknown","startTime":806.42,"endTime":811.4,"body":"is an opportunity to be"},{"speaker":"Unknown","startTime":806.42,"endTime":811.4,"body":"someone's distraction, be"},{"speaker":"Unknown","startTime":811.4,"endTime":815.0,"body":"someone's compliment to what's"},{"speaker":"Unknown","startTime":811.4,"endTime":815.0,"body":"going on in their life. Very"},{"speaker":"Unknown","startTime":815.0,"endTime":819.2,"body":"famously, Steve Jobs. Mark"},{"speaker":"Unknown","startTime":815.0,"endTime":819.2,"body":"Zuckerberg, they wear the same"},{"speaker":"Unknown","startTime":819.2,"endTime":821.74,"body":"outfit every single day. They"},{"speaker":"Unknown","startTime":819.2,"endTime":821.74,"body":"wear a black shirt and jeans,"},{"speaker":"Unknown","startTime":822.16,"endTime":826.42,"body":"and they do that because they"},{"speaker":"Unknown","startTime":822.16,"endTime":826.42,"body":"don't want to have an extra"},{"speaker":"Unknown","startTime":826.42,"endTime":828.82,"body":"decision. They want the"},{"speaker":"Unknown","startTime":826.42,"endTime":828.82,"body":"decisions that they're making"},{"speaker":"Unknown","startTime":828.82,"endTime":832.66,"body":"for that day to to be the most"},{"speaker":"Unknown","startTime":828.82,"endTime":832.66,"body":"impactful. 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And so I think with"},{"speaker":"Unknown","startTime":836.98,"endTime":840.1,"body":"these longer episodes, what"},{"speaker":"Unknown","startTime":840.1,"endTime":844.02,"body":"we're seeing is just people that"},{"speaker":"Unknown","startTime":840.1,"endTime":844.02,"body":"are experiencing decision"},{"speaker":"Unknown","startTime":844.02,"endTime":847.62,"body":"fatigue and they just want"},{"speaker":"Unknown","startTime":844.02,"endTime":847.62,"body":"something to listen to, of you"},{"speaker":"Unknown","startTime":847.62,"endTime":850.56,"body":"know, people that they or topics"},{"speaker":"Unknown","startTime":847.62,"endTime":850.56,"body":"that they find interesting, and"},{"speaker":"Unknown","startTime":850.56,"endTime":854.94,"body":"they can just hit play and not"},{"speaker":"Unknown","startTime":850.56,"endTime":854.94,"body":"really have to worry all that"},{"speaker":"Unknown","startTime":854.94,"endTime":859.02,"body":"much about intently listening."},{"speaker":"Unknown","startTime":854.94,"endTime":859.02,"body":"Like there are some shows that I"},{"speaker":"Unknown","startTime":859.02,"endTime":862.82,"body":"know that I can't listen to at"},{"speaker":"Unknown","startTime":859.02,"endTime":862.82,"body":"the same time that I'm working,"},{"speaker":"Unknown","startTime":863.06,"endTime":867.98,"body":"or that vice versa, or I can't"},{"speaker":"Unknown","startTime":863.06,"endTime":867.98,"body":"work while this show is on,"},{"speaker":"Unknown","startTime":867.98,"endTime":871.94,"body":"because I need to pay attention"},{"speaker":"Unknown","startTime":867.98,"endTime":871.94,"body":"to one or the other. So I think"},{"speaker":"Unknown","startTime":872.0,"endTime":875.54,"body":"where you know, the trend with"},{"speaker":"Unknown","startTime":872.0,"endTime":875.54,"body":"some of these is that almost"},{"speaker":"Unknown","startTime":875.54,"endTime":879.2,"body":"that that second screen for"},{"speaker":"Unknown","startTime":875.54,"endTime":879.2,"body":"people, but it's like second"},{"speaker":"Unknown","startTime":879.26,"endTime":883.78,"body":"listenership, or maybe like,"},{"speaker":"Unknown","startTime":879.26,"endTime":883.78,"body":"second focus they think there's"},{"speaker":"Unknown","startTime":883.78,"endTime":886.78,"body":"a lot of studies around like,"},{"speaker":"Unknown","startTime":883.78,"endTime":886.78,"body":"you know, watching TV, watching"},{"speaker":"Unknown","startTime":886.78,"endTime":890.08,"body":"shows, and knowing that people"},{"speaker":"Unknown","startTime":886.78,"endTime":890.08,"body":"will have that second screen"},{"speaker":"Unknown","startTime":890.32,"endTime":893.32,"body":"with them, which is typically"},{"speaker":"Unknown","startTime":890.32,"endTime":893.32,"body":"their phone. So how can you"},{"speaker":"Unknown","startTime":893.32,"endTime":898.42,"body":"create content that complements"},{"speaker":"Unknown","startTime":893.32,"endTime":898.42,"body":"that new shift in the attention"},{"speaker":"Unknown","startTime":898.42,"endTime":899.92,"body":"economy? And maybe."},{"speaker":"Unknown","startTime":900.0,"endTime":903.6,"body":"This also signals that you know"},{"speaker":"Unknown","startTime":900.0,"endTime":903.6,"body":"with listening to these longer"},{"speaker":"Unknown","startTime":903.6,"endTime":907.14,"body":"episodes, sure, you might not be"},{"speaker":"Unknown","startTime":903.6,"endTime":907.14,"body":"listening intently to every"},{"speaker":"Unknown","startTime":907.14,"endTime":911.1,"body":"single minute of that show, but"},{"speaker":"Unknown","startTime":907.14,"endTime":911.1,"body":"you're still press and play. I"},{"speaker":"Unknown","startTime":911.1,"endTime":915.78,"body":"mean, 3.3 million people listen"},{"speaker":"Unknown","startTime":911.1,"endTime":915.78,"body":"to a nine hour show, and YouTube"},{"speaker":"Unknown","startTime":915.84,"endTime":921.2,"body":"arguably has the best viewer"},{"speaker":"Unknown","startTime":915.84,"endTime":921.2,"body":"sort of stats, collection,"},{"speaker":"Unknown","startTime":921.2,"endTime":924.92,"body":"reporting out of all social"},{"speaker":"Unknown","startTime":921.2,"endTime":924.92,"body":"media channels where a view"},{"speaker":"Unknown","startTime":924.92,"endTime":929.78,"body":"counts as you listened with the"},{"speaker":"Unknown","startTime":924.92,"endTime":929.78,"body":"audio on for at least 30"},{"speaker":"Unknown","startTime":929.78,"endTime":933.86,"body":"seconds. Now, what a nine hour"},{"speaker":"Unknown","startTime":929.78,"endTime":933.86,"body":"discussion. That's kind of that,"},{"speaker":"Unknown","startTime":933.86,"endTime":938.06,"body":"that's a that's that could be"},{"speaker":"Unknown","startTime":933.86,"endTime":938.06,"body":"skewed a little differently, but"},{"speaker":"Unknown","startTime":938.3,"endTime":942.16,"body":"you know, just to put it in"},{"speaker":"Unknown","startTime":938.3,"endTime":942.16,"body":"perspective, Facebook, LinkedIn,"},{"speaker":"Unknown","startTime":942.16,"endTime":948.64,"body":"Twitter, they all count views on"},{"speaker":"Unknown","startTime":942.16,"endTime":948.64,"body":"your content as three seconds or"},{"speaker":"Unknown","startTime":948.64,"endTime":952.66,"body":"less, and the audio does not"},{"speaker":"Unknown","startTime":948.64,"endTime":952.66,"body":"have to be on. So YouTube is"},{"speaker":"Unknown","startTime":952.66,"endTime":955.78,"body":"significantly better in that"},{"speaker":"Unknown","startTime":952.66,"endTime":955.78,"body":"regard, where someone hits play"},{"speaker":"Unknown","startTime":955.78,"endTime":958.42,"body":"on an episode, and if you can"},{"speaker":"Unknown","startTime":955.78,"endTime":958.42,"body":"get through the first you know,"},{"speaker":"Unknown","startTime":958.42,"endTime":961.62,"body":"sort of 30 seconds, and then get"},{"speaker":"Unknown","startTime":958.42,"endTime":961.62,"body":"into the meat of the show, then"},{"speaker":"Unknown","startTime":961.8,"endTime":965.04,"body":"you've probably got them hooked"},{"speaker":"Unknown","startTime":961.8,"endTime":965.04,"body":"for a little while. And if you"},{"speaker":"Unknown","startTime":965.04,"endTime":968.1,"body":"can make that decision fatigue a"},{"speaker":"Unknown","startTime":965.04,"endTime":968.1,"body":"little bit easier on your"},{"speaker":"Unknown","startTime":968.1,"endTime":971.22,"body":"audience, then maybe you could"},{"speaker":"Unknown","startTime":968.1,"endTime":971.22,"body":"be that resource. I have found"},{"speaker":"Unknown","startTime":971.22,"endTime":974.04,"body":"that my best of episodes"},{"speaker":"Unknown","startTime":971.22,"endTime":974.04,"body":"mentioned earlier that they"},{"speaker":"Unknown","startTime":974.04,"endTime":977.88,"body":"perform just as well as my"},{"speaker":"Unknown","startTime":974.04,"endTime":977.88,"body":"regular episodes. So the next"},{"speaker":"Unknown","startTime":977.88,"endTime":981.8,"body":"step for me, especially this"},{"speaker":"Unknown","startTime":977.88,"endTime":981.8,"body":"year, as we'll probably start"},{"speaker":"Unknown","startTime":981.8,"endTime":986.12,"body":"planning those out here soon, is"},{"speaker":"Unknown","startTime":981.8,"endTime":986.12,"body":"that, how can I, for people who"},{"speaker":"Unknown","startTime":986.12,"endTime":989.84,"body":"have never listened to my show,"},{"speaker":"Unknown","startTime":986.12,"endTime":989.84,"body":"how can I put together some best"},{"speaker":"Unknown","startTime":989.84,"endTime":994.82,"body":"of episodes that they can binge"},{"speaker":"Unknown","startTime":989.84,"endTime":994.82,"body":"my content easily and then"},{"speaker":"Unknown","startTime":994.82,"endTime":1000.64,"body":"become a regular listener to the"},{"speaker":"Unknown","startTime":994.82,"endTime":1000.64,"body":"rest of the shows we had done a"},{"speaker":"Unknown","startTime":1000.64,"endTime":1005.22,"body":"previous show about different"},{"speaker":"Unknown","startTime":1000.64,"endTime":1005.22,"body":"podcasting stats, and that"},{"speaker":"Unknown","startTime":1005.22,"endTime":1009.9,"body":"sounds profitable podcasting"},{"speaker":"Unknown","startTime":1005.22,"endTime":1009.9,"body":"report, and it's only 3.5 shows"},{"speaker":"Unknown","startTime":1009.9,"endTime":1012.78,"body":"that people are listening to a"},{"speaker":"Unknown","startTime":1009.9,"endTime":1012.78,"body":"week, and that's active podcast"},{"speaker":"Unknown","startTime":1012.78,"endTime":1016.56,"body":"listeners. And so if you can"},{"speaker":"Unknown","startTime":1012.78,"endTime":1016.56,"body":"make a piece of long form"},{"speaker":"Unknown","startTime":1016.56,"endTime":1019.92,"body":"content that is engaging to your"},{"speaker":"Unknown","startTime":1016.56,"endTime":1019.92,"body":"audience, you can help them"},{"speaker":"Unknown","startTime":1019.92,"endTime":1024.32,"body":"remove that decision fatigue"},{"speaker":"Unknown","startTime":1019.92,"endTime":1024.32,"body":"play on your episode instead of"},{"speaker":"Unknown","startTime":1024.32,"endTime":1027.14,"body":"trying out, you know, a bunch of"},{"speaker":"Unknown","startTime":1024.32,"endTime":1027.14,"body":"different episodes. And kind of"},{"speaker":"Unknown","startTime":1027.38,"endTime":1030.32,"body":"you know, you're worried about,"},{"speaker":"Unknown","startTime":1027.38,"endTime":1030.32,"body":"is this episode going to be"},{"speaker":"Unknown","startTime":1030.32,"endTime":1033.98,"body":"wasting my time or not? Tend to"},{"speaker":"Unknown","startTime":1030.32,"endTime":1033.98,"body":"think that some of the longer"},{"speaker":"Unknown","startTime":1033.98,"endTime":1036.8,"body":"episodes, once they hit play, I"},{"speaker":"Unknown","startTime":1033.98,"endTime":1036.8,"body":"think you kind of got them."},{"speaker":"Unknown","startTime":1038.54,"endTime":1043.48,"body":"I will say, I guess, to throw in"},{"speaker":"Unknown","startTime":1038.54,"endTime":1043.48,"body":"a tip, as we're closing this"},{"speaker":"Unknown","startTime":1043.48,"endTime":1047.44,"body":"episode out, if you are an"},{"speaker":"Unknown","startTime":1043.48,"endTime":1047.44,"body":"exist, if you're an existing"},{"speaker":"Unknown","startTime":1047.44,"endTime":1049.96,"body":"podcaster that has a few"},{"speaker":"Unknown","startTime":1047.44,"endTime":1049.96,"body":"episodes that you can"},{"speaker":"Unknown","startTime":1051.64,"endTime":1056.14,"body":"reference, I know at this point,"},{"speaker":"Unknown","startTime":1051.64,"endTime":1056.14,"body":"almost every podcast platform,"},{"speaker":"Unknown","startTime":1056.32,"endTime":1059.92,"body":"such as Spotify, I'm thinking"},{"speaker":"Unknown","startTime":1056.32,"endTime":1059.92,"body":"Apple podcast. I believe YouTube"},{"speaker":"Unknown","startTime":1059.92,"endTime":1063.78,"body":"as well. If you have your show"},{"speaker":"Unknown","startTime":1059.92,"endTime":1063.78,"body":"on there, has they show the"},{"speaker":"Unknown","startTime":1063.78,"endTime":1067.5,"body":"metrics of listener retention,"},{"speaker":"Unknown","startTime":1063.78,"endTime":1067.5,"body":"so you can kind of get an idea"},{"speaker":"Unknown","startTime":1067.5,"endTime":1071.22,"body":"of how long the listeners stayed"},{"speaker":"Unknown","startTime":1067.5,"endTime":1071.22,"body":"on your episode. I know Apple"},{"speaker":"Unknown","startTime":1071.22,"endTime":1074.16,"body":"podcast does that sometimes it's"},{"speaker":"Unknown","startTime":1071.22,"endTime":1074.16,"body":"a little demoralizing, because"},{"speaker":"Unknown","startTime":1074.16,"endTime":1076.38,"body":"you're like, I really put my"},{"speaker":"Unknown","startTime":1074.16,"endTime":1076.38,"body":"heart and soul into this, and"},{"speaker":"Unknown","startTime":1076.38,"endTime":1079.02,"body":"people in this in 10 minutes,"},{"speaker":"Unknown","startTime":1076.38,"endTime":1079.02,"body":"but I think it does and that"},{"speaker":"Unknown","startTime":1079.02,"endTime":1081.92,"body":"that was a big motivator for me"},{"speaker":"Unknown","startTime":1079.02,"endTime":1081.92,"body":"to cut down my shows. I used to"},{"speaker":"Unknown","startTime":1081.92,"endTime":1085.28,"body":"do two hour shows, easy,"},{"speaker":"Unknown","startTime":1081.92,"endTime":1085.28,"body":"sometimes even three, but I"},{"speaker":"Unknown","startTime":1085.46,"endTime":1088.22,"body":"started paying attention to that"},{"speaker":"Unknown","startTime":1085.46,"endTime":1088.22,"body":"stat of like, well, people only"},{"speaker":"Unknown","startTime":1088.22,"endTime":1093.02,"body":"listening to 45 minutes, 50"},{"speaker":"Unknown","startTime":1088.22,"endTime":1093.02,"body":"minutes. Why am I putting that"},{"speaker":"Unknown","startTime":1093.02,"endTime":1096.98,"body":"extra work in that? You know,"},{"speaker":"Unknown","startTime":1093.02,"endTime":1096.98,"body":"that extra time could be"},{"speaker":"Unknown","startTime":1097.22,"endTime":1101.62,"body":"dedicated to something else in"},{"speaker":"Unknown","startTime":1097.22,"endTime":1101.62,"body":"my podcast process. So I think"},{"speaker":"Unknown","startTime":1101.8,"endTime":1105.28,"body":"this is a great opportunity to,"},{"speaker":"Unknown","startTime":1101.8,"endTime":1105.28,"body":"like, let the data drive your"},{"speaker":"Unknown","startTime":1105.28,"endTime":1107.92,"body":"decision as far as like, how"},{"speaker":"Unknown","startTime":1105.28,"endTime":1107.92,"body":"long you can make a show. Now,"},{"speaker":"Unknown","startTime":1107.92,"endTime":1110.92,"body":"granted, if you enjoy long form"},{"speaker":"Unknown","startTime":1107.92,"endTime":1110.92,"body":"conversations, if that's your"},{"speaker":"Unknown","startTime":1110.92,"endTime":1115.06,"body":"thing, then stick with it. But I"},{"speaker":"Unknown","startTime":1110.92,"endTime":1115.06,"body":"challenge you to look at the"},{"speaker":"Unknown","startTime":1115.06,"endTime":1117.4,"body":"listener retention and see if"},{"speaker":"Unknown","startTime":1115.06,"endTime":1117.4,"body":"there's something that you could"},{"speaker":"Unknown","startTime":1117.4,"endTime":1120.66,"body":"pick up. Does it sway you in a"},{"speaker":"Unknown","startTime":1117.4,"endTime":1120.66,"body":"way to do longer shows or"},{"speaker":"Unknown","startTime":1120.66,"endTime":1123.3,"body":"shorter shows. Because I think"},{"speaker":"Unknown","startTime":1120.66,"endTime":1123.3,"body":"on the opposite, if you find"},{"speaker":"Unknown","startTime":1123.3,"endTime":1126.48,"body":"that, you know, people are"},{"speaker":"Unknown","startTime":1123.3,"endTime":1126.48,"body":"consuming 80% of your two hour"},{"speaker":"Unknown","startTime":1126.48,"endTime":1129.36,"body":"episode, keep on doing it. You"},{"speaker":"Unknown","startTime":1126.48,"endTime":1129.36,"body":"know, maybe there's something"},{"speaker":"Unknown","startTime":1129.36,"endTime":1133.86,"body":"else you could do within that"},{"speaker":"Unknown","startTime":1129.36,"endTime":1133.86,"body":"episode to boost retention. But"},{"speaker":"Unknown","startTime":1134.4,"endTime":1139.38,"body":"I think, too, it's very"},{"speaker":"Unknown","startTime":1134.4,"endTime":1139.38,"body":"determinate on the topic, on the"},{"speaker":"Unknown","startTime":1139.38,"endTime":1143.48,"body":"guest. If you have a bomb ass"},{"speaker":"Unknown","startTime":1139.38,"endTime":1143.48,"body":"guest, and they can talk for"},{"speaker":"Unknown","startTime":1143.48,"endTime":1145.94,"body":"longer than an hour, and you"},{"speaker":"Unknown","startTime":1143.48,"endTime":1145.94,"body":"feel like you haven't got your"},{"speaker":"Unknown","startTime":1145.94,"endTime":1150.5,"body":"questions and go longer, we you"},{"speaker":"Unknown","startTime":1145.94,"endTime":1150.5,"body":"know, we've discussed and tried"},{"speaker":"Unknown","startTime":1150.5,"endTime":1154.7,"body":"to strategize, what is the"},{"speaker":"Unknown","startTime":1150.5,"endTime":1154.7,"body":"perfect link for our show? And"},{"speaker":"Unknown","startTime":1154.7,"endTime":1158.24,"body":"frankly, we don't know. And my,"},{"speaker":"Unknown","startTime":1154.7,"endTime":1158.24,"body":"my mantra has always been the"},{"speaker":"Unknown","startTime":1158.24,"endTime":1163.3,"body":"episodes need to need to go as"},{"speaker":"Unknown","startTime":1158.24,"endTime":1163.3,"body":"long as they need to and but"},{"speaker":"Unknown","startTime":1163.72,"endTime":1166.48,"body":"there are some moments,"},{"speaker":"Unknown","startTime":1163.72,"endTime":1166.48,"body":"especially for myself, that I,"},{"speaker":"Unknown","startTime":1166.48,"endTime":1169.66,"body":"you know, I kind of go off on a"},{"speaker":"Unknown","startTime":1166.48,"endTime":1169.66,"body":"tangent or but sometimes the"},{"speaker":"Unknown","startTime":1169.66,"endTime":1174.34,"body":"tangents are good, sometimes"},{"speaker":"Unknown","startTime":1169.66,"endTime":1174.34,"body":"they're terrible, but don't, I"},{"speaker":"Unknown","startTime":1174.34,"endTime":1177.94,"body":"guess, restrict your creativity"},{"speaker":"Unknown","startTime":1174.34,"endTime":1177.94,"body":"just to stay within a certain"},{"speaker":"Unknown","startTime":1177.94,"endTime":1181.68,"body":"time block. Let the content"},{"speaker":"Unknown","startTime":1177.94,"endTime":1181.68,"body":"speak for itself, but also this"},{"speaker":"Unknown","startTime":1181.68,"endTime":1181.8,"body":"is"},{"speaker":"Unknown","startTime":1183.12,"endTime":1186.24,"body":"kind of going to be double"},{"speaker":"Unknown","startTime":1183.12,"endTime":1186.24,"body":"speak, but it embrace the"},{"speaker":"Unknown","startTime":1186.24,"endTime":1190.92,"body":"challenge of making every minute"},{"speaker":"Unknown","startTime":1186.24,"endTime":1190.92,"body":"count. And I think that that was"},{"speaker":"Unknown","startTime":1190.92,"endTime":1193.26,"body":"one of the things that they"},{"speaker":"Unknown","startTime":1190.92,"endTime":1193.26,"body":"pointed out, that the quote is,"},{"speaker":"Unknown","startTime":1193.26,"endTime":1196.14,"body":"it's not important to ship every"},{"speaker":"Unknown","startTime":1193.26,"endTime":1196.14,"body":"good minute. And this is coming"},{"speaker":"Unknown","startTime":1196.14,"endTime":1199.32,"body":"from, from that Gilbert guy who"},{"speaker":"Unknown","startTime":1196.14,"endTime":1199.32,"body":"is the he's behind the diary of"},{"speaker":"Unknown","startTime":1199.32,"endTime":1199.92,"body":"a CEO."},{"speaker":"Unknown","startTime":1200.54,"endTime":1203.78,"body":"So podcast company says it's not"},{"speaker":"Unknown","startTime":1200.54,"endTime":1203.78,"body":"important to ship every good"},{"speaker":"Unknown","startTime":1203.78,"endTime":1207.08,"body":"minute. It's important to ship"},{"speaker":"Unknown","startTime":1203.78,"endTime":1207.08,"body":"only great minutes. If you're"},{"speaker":"Unknown","startTime":1207.08,"endTime":1210.14,"body":"actually in tech, Intel,"},{"speaker":"Unknown","startTime":1207.08,"endTime":1210.14,"body":"intellectual, intellectually."},{"speaker":"Unknown","startTime":1210.26,"endTime":1213.98,"body":"That's an odd word to mess up"},{"speaker":"Unknown","startTime":1210.26,"endTime":1213.98,"body":"on. If you're in actually,"},{"speaker":"Unknown","startTime":1213.98,"endTime":1217.22,"body":"intellectually honest with"},{"speaker":"Unknown","startTime":1213.98,"endTime":1217.22,"body":"yourself, that's how to release"},{"speaker":"Unknown","startTime":1217.22,"endTime":1221.02,"body":"a really good product. And so he"},{"speaker":"Unknown","startTime":1217.22,"endTime":1221.02,"body":"says even with longer run times"},{"speaker":"Unknown","startTime":1221.02,"endTime":1224.2,"body":"their audience listens to the"},{"speaker":"Unknown","startTime":1221.02,"endTime":1224.2,"body":"vast majority of each episode."},{"speaker":"Unknown","startTime":1224.38,"endTime":1228.28,"body":"And considering their deep dive"},{"speaker":"Unknown","startTime":1224.38,"endTime":1228.28,"body":"on Lockheed Martin, which was an"},{"speaker":"Unknown","startTime":1228.28,"endTime":1231.88,"body":"episode that was three hours and"},{"speaker":"Unknown","startTime":1228.28,"endTime":1231.88,"body":"38 minutes on Apple podcast, the"},{"speaker":"Unknown","startTime":1231.88,"endTime":1236.02,"body":"average listener consumes 70% of"},{"speaker":"Unknown","startTime":1231.88,"endTime":1236.02,"body":"the show. Another episode on"},{"speaker":"Unknown","startTime":1236.02,"endTime":1239.38,"body":"Nike clocks upwards of four"},{"speaker":"Unknown","startTime":1236.02,"endTime":1239.38,"body":"hours, had an average"},{"speaker":"Unknown","startTime":1239.38,"endTime":1240.78,"body":"consumption rate of 68%"},{"speaker":"Unknown","startTime":1241.92,"endTime":1245.28,"body":"every time we made something"},{"speaker":"Unknown","startTime":1241.92,"endTime":1245.28,"body":"longer, people only seem to love"},{"speaker":"Unknown","startTime":1245.28,"endTime":1249.12,"body":"it more. But he also is"},{"speaker":"Unknown","startTime":1245.28,"endTime":1249.12,"body":"determined, if the content is"},{"speaker":"Unknown","startTime":1249.12,"endTime":1252.54,"body":"good, make it longer. But I"},{"speaker":"Unknown","startTime":1249.12,"endTime":1252.54,"body":"think there's a lot of factors"},{"speaker":"Unknown","startTime":1252.54,"endTime":1254.76,"body":"at play here, as per the usual."},{"speaker":"Unknown","startTime":1252.54,"endTime":1254.76,"body":"I think,"},{"speaker":"Unknown","startTime":1256.26,"endTime":1259.68,"body":"I think I absolutely co sign"},{"speaker":"Unknown","startTime":1256.26,"endTime":1259.68,"body":"letting the content drive it. If"},{"speaker":"Unknown","startTime":1259.68,"endTime":1262.76,"body":"it's a good conversation, keep"},{"speaker":"Unknown","startTime":1259.68,"endTime":1262.76,"body":"it going, because you can always"},{"speaker":"Unknown","startTime":1262.76,"endTime":1265.16,"body":"edit. I think that is, that is"},{"speaker":"Unknown","startTime":1262.76,"endTime":1265.16,"body":"one thing I wanted to bring up"},{"speaker":"Unknown","startTime":1265.16,"endTime":1268.52,"body":"here, that that three, whatever,"},{"speaker":"Unknown","startTime":1265.16,"endTime":1268.52,"body":"three to four hour episode they"},{"speaker":"Unknown","startTime":1268.52,"endTime":1269.48,"body":"released about"},{"speaker":"Unknown","startTime":1271.4,"endTime":1275.36,"body":"Lockheed Martin. I think they"},{"speaker":"Unknown","startTime":1271.4,"endTime":1275.36,"body":"said it was an, actually a nine"},{"speaker":"Unknown","startTime":1275.36,"endTime":1280.04,"body":"hour recording session. So they"},{"speaker":"Unknown","startTime":1275.36,"endTime":1280.04,"body":"did a lot of cutting, yeah, yep,"},{"speaker":"Unknown","startTime":1280.22,"endTime":1282.58,"body":"yeah, three hour recording"},{"speaker":"Unknown","startTime":1280.22,"endTime":1282.58,"body":"session. So, you know, there's"},{"speaker":"Unknown","startTime":1283.06,"endTime":1287.02,"body":"you could leverage. I think it's"},{"speaker":"Unknown","startTime":1283.06,"endTime":1287.02,"body":"a fine line, right? Like, let"},{"speaker":"Unknown","startTime":1287.02,"endTime":1290.26,"body":"the content speak to itself. Let"},{"speaker":"Unknown","startTime":1287.02,"endTime":1290.26,"body":"your creativity flow. I think"},{"speaker":"Unknown","startTime":1290.26,"endTime":1293.26,"body":"you rely on editing to cut down"},{"speaker":"Unknown","startTime":1290.26,"endTime":1293.26,"body":"a long show, you know. Like,"},{"speaker":"Unknown","startTime":1293.26,"endTime":1296.92,"body":"obviously, find those great"},{"speaker":"Unknown","startTime":1293.26,"endTime":1296.92,"body":"moments to emphasize that. But I"},{"speaker":"Unknown","startTime":1296.92,"endTime":1300.16,"body":"think I want to also emphasize"},{"speaker":"Unknown","startTime":1296.92,"endTime":1300.16,"body":"preparation. You know, there's"},{"speaker":"Unknown","startTime":1300.16,"endTime":1303.0,"body":"something you can do in the"},{"speaker":"Unknown","startTime":1300.16,"endTime":1303.0,"body":"beginning and post, I think the"},{"speaker":"Unknown","startTime":1303.0,"endTime":1306.96,"body":"better prepped you are, whether"},{"speaker":"Unknown","startTime":1303.0,"endTime":1306.96,"body":"that be studying for a guest,"},{"speaker":"Unknown","startTime":1307.2,"endTime":1309.9,"body":"preparing questions, having an"},{"speaker":"Unknown","startTime":1307.2,"endTime":1309.9,"body":"outline, at the very least,"},{"speaker":"Unknown","startTime":1309.9,"endTime":1313.62,"body":"doing your research, whatever,"},{"speaker":"Unknown","startTime":1309.9,"endTime":1313.62,"body":"goes a long way in getting"},{"speaker":"Unknown","startTime":1313.62,"endTime":1317.64,"body":"better moments or great moments,"},{"speaker":"Unknown","startTime":1313.62,"endTime":1317.64,"body":"and saving yourself time and"},{"speaker":"Unknown","startTime":1317.64,"endTime":1321.26,"body":"editing. You know me, I'm always"},{"speaker":"Unknown","startTime":1317.64,"endTime":1321.26,"body":"I come from a consistency"},{"speaker":"Unknown","startTime":1321.26,"endTime":1324.26,"body":"standpoint, having done it for,"},{"speaker":"Unknown","startTime":1321.26,"endTime":1324.26,"body":"you know, 1213, years, you just"},{"speaker":"Unknown","startTime":1324.26,"endTime":1328.7,"body":"as long. I'm always looking for"},{"speaker":"Unknown","startTime":1324.26,"endTime":1328.7,"body":"ways to just stay consistent and"},{"speaker":"Unknown","startTime":1328.76,"endTime":1332.66,"body":"be efficient. But like I said,"},{"speaker":"Unknown","startTime":1328.76,"endTime":1332.66,"body":"like you said, and I think, as"},{"speaker":"Unknown","startTime":1332.66,"endTime":1335.48,"body":"this article states, if you got"},{"speaker":"Unknown","startTime":1332.66,"endTime":1335.48,"body":"it, got a great guess. Let the"},{"speaker":"Unknown","startTime":1335.48,"endTime":1338.42,"body":"content drive it right. Let the"},{"speaker":"Unknown","startTime":1335.48,"endTime":1338.42,"body":"content drive it on the flip"},{"speaker":"Unknown","startTime":1338.42,"endTime":1340.9,"body":"side, I know you were probably"},{"speaker":"Unknown","startTime":1338.42,"endTime":1340.9,"body":"trying to close it out. But do"},{"speaker":"Unknown","startTime":1340.9,"endTime":1343.72,"body":"you ever listen to any of like,"},{"speaker":"Unknown","startTime":1340.9,"endTime":1343.72,"body":"the two minute long podcasts?"},{"speaker":"Unknown","startTime":1344.56,"endTime":1348.04,"body":"Like, oh, here's a daily news"},{"speaker":"Unknown","startTime":1344.56,"endTime":1348.04,"body":"type podcast, because it because"},{"speaker":"Unknown","startTime":1348.04,"endTime":1350.32,"body":"it makes me mad, because I'm"},{"speaker":"Unknown","startTime":1348.04,"endTime":1350.32,"body":"like, these guys are doing two"},{"speaker":"Unknown","startTime":1350.32,"endTime":1353.8,"body":"minute shows and are way more"},{"speaker":"Unknown","startTime":1350.32,"endTime":1353.8,"body":"successful. I see it and I get"},{"speaker":"Unknown","startTime":1353.8,"endTime":1356.44,"body":"mad too, but I'm like, two"},{"speaker":"Unknown","startTime":1353.8,"endTime":1356.44,"body":"minutes like, you're you're"},{"speaker":"Unknown","startTime":1356.44,"endTime":1360.42,"body":"genuinely wasting my time"},{"speaker":"Unknown","startTime":1356.44,"endTime":1360.42,"body":"reading this. That's how I feel."},{"speaker":"Unknown","startTime":1360.42,"endTime":1364.38,"body":"So if I see like anything five"},{"speaker":"Unknown","startTime":1360.42,"endTime":1364.38,"body":"minutes or lower, I'm skipping"},{"speaker":"Unknown","startTime":1364.38,"endTime":1371.64,"body":"it 1,000% of the time. That is"},{"speaker":"Unknown","startTime":1364.38,"endTime":1371.64,"body":"so I think incorrect of a format"},{"speaker":"Unknown","startTime":1371.64,"endTime":1375.3,"body":"for podcast medium in general."},{"speaker":"Unknown","startTime":1371.64,"endTime":1375.3,"body":"If you want short content like"},{"speaker":"Unknown","startTime":1375.3,"endTime":1379.8,"body":"that, take that shit to Tiktok."},{"speaker":"Unknown","startTime":1375.3,"endTime":1379.8,"body":"Yeah. That is where that short"},{"speaker":"Unknown","startTime":1379.8,"endTime":1383.3,"body":"attention span lives. When"},{"speaker":"Unknown","startTime":1379.8,"endTime":1383.3,"body":"someone is coming into a podcast"},{"speaker":"Unknown","startTime":1383.3,"endTime":1389.24,"body":"app, they are looking to be"},{"speaker":"Unknown","startTime":1383.3,"endTime":1389.24,"body":"educated, entertained for, I"},{"speaker":"Unknown","startTime":1389.24,"endTime":1394.46,"body":"would say, at least, at least 30"},{"speaker":"Unknown","startTime":1389.24,"endTime":1394.46,"body":"minutes for your episodes. And"},{"speaker":"Unknown","startTime":1394.46,"endTime":1397.76,"body":"so that's that was just sort of"},{"speaker":"Unknown","startTime":1394.46,"endTime":1397.76,"body":"the flip side that I wanted to"},{"speaker":"Unknown","startTime":1397.76,"endTime":1398.66,"body":"get out there is,"},{"speaker":"Unknown","startTime":1399.86,"endTime":1403.42,"body":"yeah, just know your know the"},{"speaker":"Unknown","startTime":1399.86,"endTime":1403.42,"body":"platform of the audience and the"},{"speaker":"Unknown","startTime":1403.42,"endTime":1406.36,"body":"audience's intentions of when"},{"speaker":"Unknown","startTime":1403.42,"endTime":1406.36,"body":"they're coming to that platform"},{"speaker":"Unknown","startTime":1406.36,"endTime":1410.32,"body":"and what they're trying to see."},{"speaker":"Unknown","startTime":1406.36,"endTime":1410.32,"body":"Well, podcasting five minutes or"},{"speaker":"Unknown","startTime":1410.32,"endTime":1414.1,"body":"less, get that shit out of here,"},{"speaker":"Unknown","startTime":1410.32,"endTime":1414.1,"body":"but maybe experiment with three"},{"speaker":"Unknown","startTime":1414.1,"endTime":1417.34,"body":"hour episodes if it works for"},{"speaker":"Unknown","startTime":1414.1,"endTime":1417.34,"body":"you. All right, here's what we"},{"speaker":"Unknown","startTime":1417.4,"endTime":1419.86,"body":"where we're gonna take our own"},{"speaker":"Unknown","startTime":1417.4,"endTime":1419.86,"body":"advice, because I feel like we"},{"speaker":"Unknown","startTime":1419.86,"endTime":1422.34,"body":"hit our sweet spot for this"},{"speaker":"Unknown","startTime":1419.86,"endTime":1422.34,"body":"episode, and we're gonna turn"},{"speaker":"Unknown","startTime":1422.34,"endTime":1426.72,"body":"the tables on the listeners."},{"speaker":"Unknown","startTime":1422.34,"endTime":1426.72,"body":"What do you think about podcast"},{"speaker":"Unknown","startTime":1426.72,"endTime":1429.12,"body":"links? Is there a sweet spot? Do"},{"speaker":"Unknown","startTime":1426.72,"endTime":1429.12,"body":"you have a sweet spot that you"},{"speaker":"Unknown","startTime":1429.12,"endTime":1431.7,"body":"aim for? Do you do you put"},{"speaker":"Unknown","startTime":1429.12,"endTime":1431.7,"body":"restrictions, or do you go all"},{"speaker":"Unknown","startTime":1431.7,"endTime":1434.46,"body":"out and you're putting out"},{"speaker":"Unknown","startTime":1431.7,"endTime":1434.46,"body":"three, four hour episodes? We"},{"speaker":"Unknown","startTime":1434.46,"endTime":1437.76,"body":"would love to hear from you"},{"speaker":"Unknown","startTime":1434.46,"endTime":1437.76,"body":"guys. All right, leave us a"},{"speaker":"Unknown","startTime":1437.76,"endTime":1441.38,"body":"comment in the comment section"},{"speaker":"Unknown","startTime":1437.76,"endTime":1441.38,"body":"on the YouTube or send us a"},{"speaker":"Unknown","startTime":1441.38,"endTime":1444.38,"body":"message. If you're listening to"},{"speaker":"Unknown","startTime":1441.38,"endTime":1444.38,"body":"the podcast version, there's a"},{"speaker":"Unknown","startTime":1444.38,"endTime":1447.44,"body":"link in the episode show notes."},{"speaker":"Unknown","startTime":1444.38,"endTime":1447.44,"body":"Check those out. Thank you so"},{"speaker":"Unknown","startTime":1447.44,"endTime":1450.56,"body":"much for tuning in. Hopefully"},{"speaker":"Unknown","startTime":1447.44,"endTime":1450.56,"body":"you learned something new, and"},{"speaker":"Unknown","startTime":1450.56,"endTime":1453.8,"body":"this has been a great episode."},{"speaker":"Unknown","startTime":1450.56,"endTime":1453.8,"body":"Life. You Anything to say that's"},{"speaker":"Unknown","startTime":1453.8,"endTime":1457.52,"body":"it fat in the short here we go."},{"speaker":"Unknown","startTime":1453.8,"endTime":1457.52,"body":"All right, be well, take care,"},{"speaker":"Unknown","startTime":1457.52,"endTime":1460.48,"body":"and thanks for tuning in. We'll"},{"speaker":"Unknown","startTime":1457.52,"endTime":1460.48,"body":"catch you around later. Peace."},{"speaker":"Unknown","startTime":1460.48,"endTime":1460.66,"body":"And."}]}