"It's okay to have a small list. It's good to have a small list because they'll be more engaged. There are people who actually care about you." - Katelyn Baughan
This episode zeroes in on the coveted goal for all consultants: securing high-ticket clients. We're joined by Katelyn, a nonprofit email consultant who's not only mastered the art of attracting premium contracts but has also built a thriving six-figure business. As a mother and entrepreneur, Katelyn is a testament to the power of integrating professional ambition with personal life, all while sidestepping the relentless hustle culture.
Key Highlights:
- Expert Positioning: Want to attract the crème de la crème of clients? Katelyn advises positioning yourself as an authority in your field. By polishing her professional presence and sharing her knowledge through various platforms—including podcast interviews—Katelyn has become the go-to consultant for sizable nonprofits seeking top-tier email marketing guidance.
- Building Deep Relationships: High-ticket clients aren't just looking for transactions; they crave transformative partnerships. Katelyn tells us about the value of investing time and energy into understanding the unique challenges and goals of her clients. This relationship-centric approach isn’t just good business; it’s a fulfilling way to ensure meaningful, lasting impacts on the organizations she works with.
- The Retainer-Based Model: Katelyn gives us the low-down on the stability and advantages of retainer agreements. By shifting to this model, non-profit consultants can focus on delivering consistent, high-quality work without the constant hustle for new one-off projects. It’s a win-win: reliable revenue for the consultant and ongoing expert support for the client.
- Going Above and Beyond: Those high-ticket clients yearn for the personal touch, says Katelyn. This might mean an annual in-person visit or a tailored strategy that goes beyond the standard email marketing campaign, providing both superior results and a personalized experience.
Find Us Online: https://www.confessionswithjessandcindy.com
Connect with Katelyn Baughan:
Katelyn Baughan (Linkedin): https://www.linkedin.com/in/katelyn-baughan/
Katelyn Baughan (Website): https://katelynbaughan.com/
Connect with Cindy:
Cindy Wagman Coaching: cindywagman.com
Fractional Fundraising Network: fractionalfundraising.co/
LinkedIn: ca.linkedin.com/in/cindywagman
Connect with Jess:
Out In the Boons: outintheboons.me
LinkedIn: linkedin.com/in/jess-campbell-outintheboons/
Looking for more inspo and strategies to make 2024 your most successful year yet?
Join us in California for the Make It Happen Conference, February 28-29!
Link: themakeithappenconference.com/?affiliate=goodpartners
