Stop Being Nice at Events (And Start Being Strategic) with Chris McMartin

Confessions with Jess and Cindy

Confessions with Jess and Cindy
Stop Being Nice at Events (And Start Being Strategic) with Chris McMartin
Feb 06, 2025
Cindy Wagman and Jess Campbell

"I used to hate speaking publicly and going into rooms full of people I didn't know. It was an absolute nightmare." Now Chris McMartin's superpower is building authentic connections that drive real business results. 

In this episode, Chris shares her journey from dreading events to becoming a master connector, and reveals why playing small at events is costing you opportunities. She pulls back the curtain on her transformation and gives practical, actionable insights on becoming unforgettable (without feeling sleazy).   

From her signature red power suits to the specific goals she sets before walking into any room, Chris breaks down how to show up authentically while driving real business results. She also tackles the exhausting reality of networking (spoiler: even extroverts need recovery time) and provides a fresh perspective on building relationships that actually convert.

Whether you're ready to uplevel your presence at in-person events or trying to figure out how to stand out authentically in a crowded space, this conversation will transform how you think about networking.

Key Takeaways:

1. Stop going to events without clear goals. Whether you want to meet 20 new people or connect with one specific person, having measurable objectives changes your results and your confidence.

2. Trying to network in spaces that don't energize you is a waste of time. Find the environments, people and conversations that light you up - those are the relationships that will drive business growth.

3. Being memorable doesn't mean being someone you're not. Whether it's a signature accessory, a conversation starter, or just your authentic way of showing up, find what works for you and own it consistently.

4. The "would you say this in person?" test is the fastest way to determine if your online networking strategy is effective. If you wouldn't walk up to someone at an event with that opener, don't use it in their DMs.

Find Us Online:  https://www.confessionswithjessandcindy.com

Connect with Chris:

LinkedIn: https://ca.linkedin.com/in/chris-mcmartin 

Instagram: https://www.instagram.com/hypeher_boss/ 

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutntiheboons/

Resources:

Dotty Clothing: https://dotty.ca/ 

Cheekbone Beauty: https://www.cheekbonebeauty.com/