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Hey Fearless Thinkers.
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Welcome back.
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Episode 51! 51.
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Gosh, I can't believe we've got
this many episodes
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in the can.
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Well it has been a crazy spring since
launching this episode
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April first.
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Today's episode From Idea to Impact -
The Essential Road Map for Aspiring
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Entrepreneurs.
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Now you know that I'm always trying to
find ways to
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provide entrepreneurs
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mentors and aspiring leaders
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with ways to
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deal with fear. Ways to address their
mindset
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and find ways to
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work together,
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collaborate
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and
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help
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each other
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create more impact, better impact,
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better together.
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Me, to the power of we. And
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all entrepreneurs.. I think if you've had a
brilliant idea.
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You've got a brilliant idea, and you
feel overwhelmed
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by the thought of turning this idea
into a reality.
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That's early stages,
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(excuse me)
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that's early stages
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of the entrepreneurial journey, which
we've all been on.
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And
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there's,
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It feels like a lot of times, in terms
of the "overwhelm", that there's not a
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lot of places you can go out there to
find support.
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I mean you can get lost,
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trying to find groups,
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trying to find relevant resources and
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like minded and like valued individuals
that share your particular experience
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on your journey.
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And I think sometimes for those of us
who,
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if you're like me, you're very
ambitious,
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but you also tend to just sort of like
do things alone, because you just don't
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know that there's anybody else that can
do it the way you want it done.
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And you tend to not lean on people.
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You don't want to lean too heavily on
other people.
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But today we're going to break down
that entrepreneurial journey into some
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manageable, bite sized pieces and some
steps
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from the initial spark of the idea and
then to your launch,
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sort of an entrepreneurial road map.
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One is the Idea Validation
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So before you invest time and money,
validate your idea. That's
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the point.
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Talk to potential customers, research
the market and then gather feedback.
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One of the ways you can do that,
obviously, I guess you could reach out
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to people on LinkedIn
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to talk about your ideas.
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I've noticed that there's these little
surveys, these Q&A surveys, three question
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surveys you can put up on LinkedIn, on
Facebook and Instagram and all those
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other social media platforms where you
can ask people a or b questions,
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pick one, to or three, and you can help get
some validating.
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If you don't have the resources to pay
for
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a focus group study or anything like
that,
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you can pull the resources that way by
polling people in your audience, by
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going to groups
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on Facebook and groups on LinkedIn that
are focused on that area that you are,
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that your product or your services.
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And then you can post some of those
surveys in there to get some feedback
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from them about whether or not it would
resonate with them.
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That's one of the ways you can get idea
validation.
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Market research, in terms of finding
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how your product will land in the
market.
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What's the competition look like in the
market?
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What's the area, obviously, I think,
not obviously but...
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Most entrepreneurs, I would think,
are looking to fill a niche,
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a void, or a gap,
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where
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the market hasn't provided an answer or
a solution, and you believe that your
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idea is that thing that fills that gap.
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It fills that need.
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Second, is to Build a Strong Foundation.
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This is where,
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not just creating your business plan
and securing your funding to establish
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your legal structure, those are all
important things as well.
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But
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creating a timeline
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and a set of milestones along that way,
a realistic set of steps
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that you can attain
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along your journey, I think, is crucial
to helping you mitigate,
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getting distracted and getting off
course.
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To navigate whether or not you're
hitting your targets, to confirm and
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affirm whether or not you're meeting
those goals on those objectives, and
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breaking them down into bite sized
pieces of deliverables that you can do
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over time
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is a really great way to see whether or
not it's feasible.
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I'm super ambitious, trying to get a
lot done in a short period of time.
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And that's me that's, because when I
started out doing this
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at two years ago, 52, I feel very late
to the game.
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Quite honest,
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quite honestly, I feel very late to
this game, and having finally found
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something that really, really drives my
passion, and I want to be helpful and I
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want to do as much as I can.
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I feel very driven to do it as quickly
as I possibly can, and that's one of
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the things that drives me.
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And I have to put everything up on the
board.
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I've got to get it into a time frame
and a timeline and look at it and
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figure out the bite size pieces and the
chunks to see whether or not I can do
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them.
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Because honestly right now, it's just
me, you know, it's me.
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And I got one other individual who has
joined me recently
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that is
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partnering to help me do a lot of this
stuff.
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I've got one other person that's
helping with marketing, website development
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and
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possibly a virtual assistant.
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Now that's just admin work and some
smaller things and stuff of getting
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things in posts
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out there, researching groups,
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platforms, YouTube channels, things
like that.
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But the real gruntwork of developing
the concepts, the ideas, the branding,
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the marketing, the messaging,
delivering on the assets,
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that's me.
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And there's only just so much time in
the day.
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And when I'm looking at trying to
figure out how to balance my life and
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how to structure things,
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having that foundational groundwork,
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that framework built out for me,
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helps me understand
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whether or not I'm being realistic
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with myself.
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What can I accomplish in that span of
time
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what's reasonable
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for me to be able to do without killing
myself and getting to a place of
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frustration and burnout.
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So make sure you've got that strong
foundation.
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Goto Market Readiness is the third.
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This is
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where developing your brand and
crafting your marketing message and
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getting ready for launch is crucial and
important.
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There's a lot of resources out there
that you can find that can help you
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develop your brand and your resources.
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I have leaned very, very heavily
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on
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AI
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I use
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ChatGPT
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I use Gemini. I use
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Fireflies.
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I use
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a lot of them.
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I take the same ideas and concepts.
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I take the same copy and stuff that
I've written, I put it in all of them,
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and I ask different questions,
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and then, based on those questions and
the responses that I get back, I piece
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it all together into a framework of
messaging and copy that resonates with
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me what I believe I would say, how I
would say it.
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Now I've got these threads inside there
where I have uploaded
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tons of my own personal work, journal,
writings,
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articles,
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speeches, things like that, that I've
put in there to give it a sense of my voice
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and my tone and my attitude,
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my perspective.
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And it seems to really help
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over time.
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It gets pretty good at adjusting and
creating
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the verbiage and the copy that you
need.
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Of course, now I've worked in marketing
and PR for many years, communications,
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marketing, PR,
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producing events.
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So
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red carpets, you name it.
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So I've had a lot of experience in
background in that area.
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So for me it's sort of natural for me
to be able to come up with the ideas
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and the copy and the messaging.
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I will say that right now, as I go, as
I'm in the process of promoting
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and reaching out to people,
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we've got a campaign that's on LinkedIn
that I'm reaching out to a lot of CEOs,
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a lot of executives and entrepreneurs
and stuff.
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And there are some out there that are
like, I don't have a clue what you're
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talking about, don't understand what it
is that you're offering and how it can
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help me.
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And I love that very
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blunt and very candid
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response from, and this is typically
very high end level entrepreneurs,
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you know.
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And they're busy.
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They are successful.
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They don't need me, you know, at least
they don't think they do, and they
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don't need what I have to offer.
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But it's also clear to me that if it
isn't, if my messaging isn't clear, if
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it's more clever than clear,
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it's not hitting the mark.
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So I go back and I thank them for their
honesty, I thank them for their candor.
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And I go back and try to look at the
messaging and try to look at the things
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that are being offered to make sure
that I have made it very clear what we
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have to offer and what the messaging is
when we go to market
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that's feedback too.
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Guys that's not just idea validation,
that's brand validation, that's
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messaging validation.
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So you can get a lot of that feedback
on there.
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But you can also start pretty good
relationships and establish
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connections with people by
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thanking them for their feedback period.
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Full stop.
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Number four is Launching and Scaling.
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Now,
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when it's time to take your business
into the world,
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and you really go to market with it,
and you're going to launch and now
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scale it.
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Right?
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It's just the beginning really, if
you've
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done all this work, maybe it's months,
it's been years, to get it to this
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point, but even that man, that's just
the beginning of getting it out into
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the world.
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And now you've got this iterative
feedback
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loop coming from your customers, coming
from your clients, coming from your
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team, coming from the market, that can
help you continue to develop your
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product or services and your offerings,
to ensure that you continue to grow and
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scale.
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And that's the real journey,
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is
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figuring out how to scale and grow your
business.
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Alex Hormozi, get his.. get his stuff.
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Just get his stuff, listen to his
podcasts, get his books, get his free.
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You can find all the free stuff on
there.
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He's really, really smart about how to
do this.
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He's got some really
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basic
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it's, just straight to the point
delivery of things you must do if you
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want to scale, if you want to build
your business, if you want to market
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your message and get your offerings out
there.
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Hundred Million Dollar Offers, Hundred
Million Dollar Leads.
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And then of course, his podcasts,
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and his website, by the way, which he
offers a ton of free resources.
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Hugely successful, really like the way
that he delivers this information.
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He and his partner Leila Hormozi
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have really done a lot of work.
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Now, mind, they're only working with
big, big businesses, businesses that
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make ten million dollars a year or
more.
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Now, they can do that.
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They can afford to do that.
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But what they're offered, and what
they're teaching us about how to scale
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and grow your business is really
valuable.
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And I would lean on that as well.
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Now
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what I'm trying to do with it is
building a place for all of us,
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aspiring entrepreneurs, those little
people down here at the beginning of
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our journeys.
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He talks about the
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ten million to 100 million reach.
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I'm down here below a $Mil.
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I'm like, hey, if you're starting out
at zero and you're still trying to
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figure things out, and you need a group,
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a family
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of like minded individuals to
collaborate with, to gather resources
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to get coaching mindset, coaching,
professional development, coaching
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workshops, seminars, all that stuff.
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That's where I'm at, helping us down
here,
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the smaller fish who are ready to learn
how to become bigger fish and what it's
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like to swim in those rivers.
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And
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the Ascend Hub is a place where it
launches in August, where we're going
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to provide opportunities where you
don't have to navigate your journey
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alone.
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And if we have resources and mentorship
supported communities
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to guide you every step of the way.
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But I, too, we, too, by the way, need
your iterative
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feedback.
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I need your candor.
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I need your feedback to tell me, what
do you need and here, how do you need
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it?
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What kind of things and resources will
really help you?
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Because where you are right now may not
be where a lot of other people are
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right.
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And if I don't have that feedback, I
could create a bunch of resources and
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workshops and stuff.
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But if it's not meeting your needs, then
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it's not successful for either one of
us.
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Share with us a little bit about your
thoughts about where you are on your
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journey.
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Do some hashtags and subscribe.
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Oh, give us a review.
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I'd love to have
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a review on there from you.
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It really helps not only the channel,
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but also me.
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I want.
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I would love to hear from you about
what it is if I'm offering stuff that
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doesn't make sense, it's not landing
with you.
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Well, if it's not writ resonating, or
if it is and you want more and you want
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specific things, please tell me and let
me know.
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Your entrepreneurial journey
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can start any day, at any point in
time.
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And you don't have to love fear or
uncertainty hold you back, because
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we're here.
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Fearless Thinking
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podcast,
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the Ascend Hub, coming this fall in
August.
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So, yeah, we're going to help you turn
your ideas into impactful
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ventures.
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So thanks for joining me today for this
short, little episode of
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Fearless Thinking.
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51.
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Man, I can't believe we've done it.
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All right.
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Ya'll have an incredible week.
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Do some fearless thinking while you're
at it.
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All right?
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Check you later, bye.
