Or: what happened in Boston and Seattle when Delta established hubs there. Brett Snyder, Brian Sumers and Jon Ostrower discuss how Alaska defended its turf against Delta, and how JetBlue faltered when Delta expanded in Boston. The particulars of each city — their changing economies and corporate needs, their specific brand loyalty, and regional feed and fleet — make an interesting case study.
We would like to thank Plusgrade for their sponsorship of The Air Show.
Or: what happened in Boston and Seattle when Delta established hubs there. Brett Snyder, Brian Sumers and Jon Ostrower discuss how Alaska defended its turf against Delta, and how JetBlue faltered when Delta expanded in Boston. The particulars of each city — their changing economies and corporate needs, their specific brand loyalty, and regional feed and fleet — make an interesting case study.
We would like to thank Plusgrade for their sponsorship of The Air Show.