SaaS Monetization & Entitlements API: Stigg

Stigg is a powerful, flexible monetization platform that lets engineering teams deploy complex pricing and packaging changes instantly—replacing brittle billing systems with a scalable, unified API-driven infrastructure. With Stigg, SaaS companies gain full control over entitlements, usage metering, and subscription management, accelerating time-to-market and saving hundreds of development days.

In this episode, we speak with Dor Sasson, CEO and Co-Founder of Stigg, on the evolving landscape of pricing strategies in the SaaS industry. We explore how traditional static pricing models are becoming obsolete in the face of AI-driven, usage-based models. Sasson shares insights from his experience at New Relic, where he faced challenges in monetizing AI products, leading to the creation of Stigg. Stigg aims to provide a scalable monetization platform that allows software businesses to implement flexible pricing strategies without the complexities of legacy systems. The conversation covers the importance of aligning pricing with value, the shift towards hybrid pricing models, and the organizational challenges enterprises face in modernizing their pricing infrastructure. Sasson emphasizes the need for a collaborative approach within organizations to effectively implement new monetization strategies.

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