Beyond Influence
Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
Beyond Influence
Episode 45: Francesca Murray - From Red Carpets to Runways Around the World
Francesca Murray has carved out a thriving creator career at the intersection of travel, beauty, and culture. With a publicist’s eye for opportunity, she’s landed brand deals and global moments that go beyond follower count. In this episode, Francesca shares why creators should be showing up at Cannes, how to evolve your niche without losing your audience, and the tools she uses (including AI) to stay inspired.
Follow Francesca on Instagram @onegirloneworld.