Delusional! Big Dreams, Real Stories with Michelle Coyle
Delusional! Big Dreams, Real Stories with Michelle Coyle (formerly known as Seekers and Shifters) is a podcast about the blurry line between dreaming big and losing your mind. (Spoiler: anyone who has ever achieved anything probably did a little of both.)
We sit down with founders, creatives, and visionaries who bet on themselves—often when no one else would. These are the behind-the-scenes stories of people who went for it anyway. The goal? To remind you that the path to something extraordinary almost always looks “delusional” at the start.
Delusional! Big Dreams, Real Stories with Michelle Coyle
The Secrets to Building $100M High-Ticket Coaching Empire | Russ Ruffino
Think you missed your shot? Russ Ruffino didn’t even start until he was 31. He was broke, bartending and convinced he had blown it.
Then, one terrible birthday in Vegas and a random copy of The 4 Hour Workweek sent him in a completely different direction.
In this pilot episode of Delusional, Russ tells me how he went from pouring drinks to figuring out online marketing, why affiliate marketing did not stick, and how he ended up building Clients on Demand which is now a coaching company making hundreds of millions of dollars.
We also get into the things he wishes he had not ignored for so long like mindset, trust and how to stand out in a world where everyone is selling something.
Tune in to the full episode of Delusional: The Secrets to Building $100M High-Ticket Coaching Empire with Russ Ruffino
Michelle Coyle is a business expert, investor, and transformational trainer with over 20 years of entrepreneurial experience. She believes you don’t have to choose between success and well-being because you can have both. With a mix of honesty, humor, and heart, Michelle guides leaders to step into who they really are and grow from that place. She’s the founder of BGSD Strategies and the Political Business Institute, where she supports people who want to make a real difference without losing themselves in the process. Michelle holds an MBA from Dartmouth and is trained in tools like NLP, Hypnosis, and Emotional Release to help others break free from what’s holding them back and create the life they know they’re meant for.
Connect with Michelle Coyle:
Website: https://michellecoyle.com/
LinkedIn: https://www.linkedin.com/in/michelletoscale/
Instagram: https://www.instagram.com/michelletoscale/
Facebook: https://www.facebook.com/michellelaree
Russel Ruffino is the founder and CEO of Clients on Demand. They help coaches, experts and speakers turn their expertise into high-ticket online workshops that sell for $5,000 - $15,000 or more. Russ has personally done over $100M in high ticket coaching sales, and his clients have collectively used his strategies to close well over a billion dollars in high-ticket sales. If you’re looking to maximize your income, freedom and your impact, Russ Ruffino is the one to follow.
Learn more at: https://clientsondemand.live/
Connect with Russel Ruffino:
LinkedIn: https://www.linkedin.com/in/russruffino/
Instagram: https://www.instagram.com/russruffino/
Facebook: https://www.facebook.com/russruffino
YouTube:https://www.youtube.com/@RussRuffino
X: https://x.com/Russruffino
TikTok: https://www.tiktok.com/@Russruffino