Hey , what is up ? Wantrepreneurs and entrepreneurs all over the world it's Brian LoFermento here , host of the Wantrepreneur to Entrepreneur podcast , and this is an Action Saturday episode that . I'll be honest with you , when I analyze the landscape of all the things that we talk about marketing-wise , I don't see us , within the world of entrepreneurship , talking about today's action enough , and this is something that came quite later on in my entrepreneurial journey . But thing that came quite later on in my entrepreneurial journey . But I will say that once I took this action , once I implemented this across all of my businesses , I only heard great feedback from this and I only had happier clients and customers since rolling out this action , and this action is all about creating a success guide .
Speaker 0Now , we talk very frequently , not only in these Action Saturday episodes or my Solo Sunday episodes , but especially with so many of our amazing guests , especially those ones that are focused on operations . We talk very frequently about having an onboarding process and when we talk about onboarding , there's a lot of different people that we onboard in our businesses . We can onboard new employees which , if you think about it , if you're a brand new employee to a company , don't you hope that there are some resources and tools put together for you to succeed at your new job or in your new role . Of course you do Well . If you extrapolate that the same is true for all of our customers and clients is that when they buy from us , they say that almighty yes , that we've been working towards that , we've been working for that we're so excited about . That's the moment in which we need to set them up for success . So that's why I think it's incredibly important for all of our businesses to have a success guide , whether you have clients and you have a high-touch concierge style of service , one-on-one or you sell a product or you sell an online course , whatever it is that you sell I literally mean today's Action Saturday episode to apply universally across the board , because I think every single business benefits from having a success guide , and I actually I'll give you a tangible example . Recently , I bought a ring light from Amazon because , heck , we're all entrepreneurs and we can never have too many ring lights , and I always think it's amazing when so many of these e-commerce brands on Amazon , within the package , they have a success guide and they say hey , here's the three ways that you can get started with our product . Here's the five real life applications that we've seen it used for . I , as a customer , I absolutely love that . It makes me one less likely to return that product , which , in the world of Amazon and e-commerce , that's a super important metric for them to optimize towards , and also , as someone who now has that product , it's going to give me ideas and it's going to set me up for success , because the goal for every single one of us , as business owners , is that people actually use our products and services .
Speaker 0When I was once upon a time selling online courses , what I was always thinking is okay , creating an online course is great , selling an online course is great . However , the most important metric is that people actually use this course , and so that's why , when I started creating these success guides or roadmaps you can use any term that you want to describe the document that you're going to create I would get it in the hands of new clients and new students and really optimize their success journey . I think it's such an important consideration that , when we talk about our onboarding flows , we don't always think about this one document . In the world of marketing , there's a lot of documents we think of . We always think about lead magnets , we always think about our marketing funnels and all the copy that goes with it and all the email autoresponders that go with it . But this is one document that I see being overlooked so very frequently , which is why it's made its way onto today's Action Saturday episode .
Speaker 0So this episode only does something for you and your business and your customers and clients if you actually put pen to paper , create a success guide . It can even be something as simple as doing it in a Google Doc and you simply send them the link to the Google Doc when it is that they sign up for your product or service . Keep it simple , but , above all else , take that action and start setting your customers and clients up for success . That's it for me today , and I'll tell you what . Today is actually the podcast's eighth birthday . It has been eight years since we launched episode one , all the way back in 2016 . So I'm super excited about that , which inevitably means that I will be talking about it in tomorrow's Solo Sunday episode . So make sure you pound that subscribe button , because I'll see you right back here tomorrow .