What They Said
Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
What They Said is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact.
Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, What They Said brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory.
Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, What They Said offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.
What They Said
Communicating as a B Corp | What They Said: The Influencer Marketing Podcast | Ep.9
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️.
To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp, TrueStart Coffee, to come chat all things people, planet and performance.
India challenges our very own coffee aficionado and pod host Sammy Albon to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:
- The priorities of creator collaboration as a B Corp.
- Measuring environmental impact when every video view contributes for counting emissions.
- Communicating the benefits of becoming a B Corp to customers and suppliers.
- The impact of accreditation inside the business.
Our podcast is available on all streaming platforms;
