How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4
What They Said
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What They Said
How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4
May 16, 2024 Season 1 Episode 4
PrettyGreen

Old enough to remember Furby from when they first appeared? 
Want to know how Hasbro got Furby to conquer Christmas last year?
Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the episode for you...

Welcome back to What They Said, the influencer marketing podcast powered by PrettyGreen, the award-winning, global comms agency. This week we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro as we chat to her about how the brand now approaches influencer marketing in 2024.

Learn how their influencer marketing has reduced production costs whilst improving brand performance, when they decide to pull the influencer lever and what an important marketing strategy looks like. Julia shares a few of their secrets when it comes to balancing brand messaging and safe guarding an influencer’s tone of voice… 

With over 3 million organic views in their Nerf campaign with the Beta Squad to a viral Christmas campaign in the ultra-competitive toy market with Furby, get an insight into how they do it here...

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