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When is the wrong time to implement an influencer-based strategy and how can you look after those influencers when it all goes down the pan?

Join us on this eye-opening episode of "What They Said" as we dive deep into the chaotic yet fascinating world of content houses with our special guest, Vicky McGee ex-producer of Wave House. From the highs of creating viral trends to the challenges of managing influencer dynamics, Vicky shares her unique experiences and insights. Discover the behind-the-scenes stories of living with influencers, the evolution of user-generated content, and why TikTok is her go-to for everything. 

Whether you’re an experienced marketer, new to the industry or just want the tea about The Wave House, this is not one to miss!

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How do you break into a competitive industry with zero budget?

 🐾 Dive into the latest episode of the "What They Said" podcast, where we sit down with Kezia Price and Sophie Van der Veken from Tails.com, a trailblazer in the pet food industry. Discover how they've successfully harnessed the power of influencers to transform the brand and create a loyal customer base.

🎙️ Key Highlights:

- How Tails.com was recognized as one of the top brands influencers want to work with at the Be Creator Awards
- The importance of a holistic, full-funnel marketing approach in influencer strategies
- The impact of integrated PR and performance-driven campaigns on brand growth

Whether you're a marketing professional, influencer, or just passionate about the creator economy (or just love dogs!) this episode is packed with valuable insights and practical tips. Don't miss out!

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Curious to hear about the behind-the-scenes of the creator economy? Join host Sammy Albon as he chats to Beth Heard, Head of Talent at Sixteenth, an agency that unashamedly says they’re a YouTube-first talent agency.

They talk about the new trends that the latest influencers are influencing including ‘niche down’ content such as studying, literary and true crime (but with millions of views, of course), share some words of warning when it comes to signing an agency as a content creator (there’s no rush!) and how important it is to have a long-term strategy.

Beth also shares the ups and downs of content creation according to a manager – from the lows of navigating the negative backlash when influencers partner with brands, to the ups of seriously successful and real-world impact brand partnerships such as Cluedo.

Learn about how to elevate influencers into the mainstream and what to say hell yes to, Beth’s predictions on the future of long-form content and the type of brands to partner with, and finally, the golden question…. what is the next big thing for 2024/25?

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Old enough to remember Furby from when they first appeared? 
Want to know how Hasbro got Furby to conquer Christmas last year?
Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the episode for you...

Welcome back to What They Said, the influencer marketing podcast powered by PrettyGreen, the award-winning, global comms agency. This week we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro as we chat to her about how the brand now approaches influencer marketing in 2024.

Learn how their influencer marketing has reduced production costs whilst improving brand performance, when they decide to pull the influencer lever and what an important marketing strategy looks like. Julia shares a few of their secrets when it comes to balancing brand messaging and safe guarding an influencer’s tone of voice… 

With over 3 million organic views in their Nerf campaign with the Beta Squad to a viral Christmas campaign in the ultra-competitive toy market with Furby, get an insight into how they do it here...

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How can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course.

This week we sit down with the one and only Carla Freeman, comedian and actress as we discuss what brands get wrong, how the world of influencers can be a shallow and lonely place and much much more, featuring a baby and plenty of swearing.

What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy.

Our podcast is available on all streaming platforms;

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Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you.
 
Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations.
 
Learn how Grind is redefining coffee experiences and leveraging influencer marketing to establish itself as the brand for consumers' every coffee moment, which may include Saltburn's infamous Jacob Elordi bath water scene in some truly reactive OOH marketing.

What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. 

Our podcast is available on all streaming platforms;

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Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. 

We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing space… representation.

Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for good since 2020.

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"Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. ​

Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.”

The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.

Our podcast is available on all streaming platforms;

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YouTube