Game Development Philippines

How to Create a PR Kit for a Game Launch with Andreas Betsche, Co-Founder and Editor-in-Chief of Virtual SEA

International Trade Centre

In this episode, Andreas Betsche, Co-Founder and Editor in Chief of Virtual SEA brings in his media expertise to talk about Media Kits for game launches – why it is important and how you can make one that stands out to give your game the best chance to be showcased online and reach a wider audience.

  • What is a PR Kit, what it looks like, and what role it plays in your game's success
  • When should you start creating your PR Kit in the game development process
  • How to create a pitch that makes an impression
  • Andreas' PR Kit tips to create a PR kit that stands out to media outlets


Virtual SEA is an online gaming magazine dedicated to video games from Southeast Asia. They feature reviews, news, interviews, and curated lists of the latest indie games in the region.

Find Virtual SEA online
https://virtualseasia.com/

https://www.instagram.com/virtualseasia/

https://www.linkedin.com/company/virtualseasia/

People on this episode