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Bad Bosses, Great Leaders
This podcast is dedicated to empowering leaders with actionable insights and practical strategies that drive change, progress, and strong team dynamics.
Each episode, hosted by Rebecca Vickers, delivers targeted strategies, real-world examples, and expert insights, all crafted to equip you with the essential tools for effective leadership. For every episode Rebecca welcomes a special guest on the show to share their experiences whether it's navigating their own leadership growth or helping coach others.
Whether you lead a small group or an entire organization, or you are learning how to manage yourself first, join us for this series as we delve into the diverse aspects of leadership through concise and engaging segments.
This podcast is owned and produced by B&B Vickers Entertainment LLC.
Bad Bosses, Great Leaders
Be Different or Be Dead: The Audacious Leadership Formula for Success
If you’re still following the textbook rules of leadership, you’re already behind.
In this high-energy episode, Roy Osing, author of Be Different or Be Dead and a powerhouse leader who grew a startup to a billion-dollar company, shares why differentiation is the key to survival—and why most businesses fail to do it right.
✅ The four pillars of audacious leadership (and how to apply them now)
✅ Why most companies play it too safe—and why that’s a huge mistake
✅ How to create a strategy that actually works (without overcomplicating it)
✅ The #1 leadership mistake that prevents teams from executing
✅ How hiring for goosebumps can transform your customer experience
Forget the fluff—this episode is packed with real-world strategies, no-nonsense leadership insights, and bold moves that actually drive results.
🔊 Tune in now and learn how to lead with confidence, clarity, and impact!
In This Episode:
✔ The "Be Different or Be Dead" mindset and why it’s essential
✔ Why execution—not planning—is the secret to long-term success
✔ How to build a culture of ownership, accountability, and action
✔ Why hiring human-being lovers leads to unstoppable teams
✔ The danger of delegation (and why leaders must put their fingerprints on strategy)
Get in Touch with Roy:
Website: BeDifferentOrBeDead.com
Instagram: Roy's Instagram
LinkedIn: Connect with Roy Osing here
Podcast: “Audacious Moves to A BILLION”
Want to lead fearlessly and drive real growth? Learn how to differentiate, execute, and create lasting success.
