ONE CLICK GROUP LTD (1CG) - How One Click Group Builds A One Stop Financial Life Platform

A fintech business can grow fast, but growing efficiently is the real test. We sit down with Mark Waller, Managing Director of One Click Group Limited, for a clear update on how One Click Life is scaling as a financial life admin app for Australians. Mark walks us through the company’s FY2025 performance, including record revenue of $6.1 million and its first underlying EBITDA profit, and why that profitability milestone changes what’s possible when it comes to funding marketing and expanding the product suite.

We also get practical about the operating model: how One Click keeps fixed operating costs largely steady while the user base climbs, and how a shift toward organic growth channels is lowering user acquisition costs. Mark explains what’s driving engagement outside the traditional tax season, and why adding more services creates multiple paths to market instead of relying on a single product cycle. If you follow ASX fintech stocks, unit economics, or scalable software platforms, there’s plenty here to consider.

From there we explore product expansion across online tax returns, wills, insurance, lending, and the Little Money cash advance product, designed to meet year round demand for short term liquidity. We also unpack One Click Super, built and awaiting trustee approval, with a focus on helping younger users consolidate and manage superannuation in one place. To finish, Mark shares what success looks like through 2026 from both a shareholder and customer lens, and how automation and API integration help deliver a smoother experience at scale.

If you found value here, subscribe, share the episode with a mate, and leave a review. What would you most want to manage in one app: tax, super, or day to day cash flow?

Transcript

Andrew Musgrave

Welcome again to ASX Briefs, and today we welcome back Mark Waller, the Managing Director of One Click Group Limited, a rapidly growing fintech company offering a suite of financial and life admin services through its One Click Life platform. Mark, great to have you with me again and welcome back to the ASX Briefs podcast.

Mark Waller

Thanks, Andrew. Appreciate you having me on.

Andrew Musgrave

Now it's been a while since we last spoke, so for the investors that may be new to the 1CG story, do you want to just provide a brief overview of the company?

Mark Waller

Yeah, absolutely. So, One Click Group runs the One Click Life FinTech platform, which is a mobile app where Aussies can connect with their financial life, and that's all parts of their financial life could be lodging a tax return online, applying for a cash advance, creating a will and a whole heap of other activities. We've got 250,000 registered users on the platform now, so we're growing at a pretty rapid rate. We hit our first underlying profit last year in 2025, and we've currently got a $12 million market cap.

Andrew Musgrave

Now, Mark, One Click Group delivered record revenue of $6.1 million in FY 2025, up 26% on the prior year, and your first underlying EBITDA profit in the company's history. So, how significant is this milestone for the business?

Mark Waller

Yeah, look, very significant to be able to grow at that sort of rate for a small business and generate an underlying profit has just opened up so much potential for the business. So, you know, now we're funding our growth out of our profits, our marketing campaigns, which is great. And we also have profits to just enable us to keep expanding and improving that ecosystem of products that we have on the One Click Life platform.

Andrew Musgrave

And your operating margin nearly doubled from 2024 to 2025 to over $2.3 million, even while growing the user base aggressively. So how are you managing to scale efficiently?

Mark Waller

Yeah, look, for us, the operating margin is the difference between our revenue and our fixed operating expenses. Fixed operating expenses have hardly changed from 2022 when we listed, actually, Andrew. So, we listed with about a million dollars revenue. Last year was over six million dollars revenue, and we've been able to manage those fixed operating expenses fairly static. So, what that allows us to do is basically take that, take that operating margin and reinvest that in the business. That pays for our marketing and as I said, some of our product expansion. But what we've built is a highly scalable platform. And we don't intend to add a significant amount of cost in the near future. So, it's all for us, it's all about that reinvestment back into growth.

Andrew Musgrave

Looking at the user growth now, you added over 60,000 new users in 2025, finishing the year with more than 230,000 registered users – and then hit 250,000 users in March 2026. So, what’s driving this acceleration?

Mark Waller

Yeah, it has really accelerated. We knew that 200,000 users for us was a big milestone, which we achieved midway through last year. As a milestone that ensures that we're a profitable business, obviously extremely important. And it also creates that scale that allows the organic part of our growth engine to start working at a you know at a at a more rapid rate. So, for us, you know, we've kind of shifted from just paid sources of marketing, so that sort of ad spend marketing into organic sources for so you know acquisition coming out of our social posts, our website, and um customer referrals. So that's a big shift for us and expanding the ecosystem of products available on One Click Life has certainly assisted in that expansion. So, we now have a number of different paths to market as opposed to just our online tax product as we have had recently. But the cash advance product and our Wills product, they're starting to generate a news base on their own now, which is sort of feeding that feeding that growth that we're seeing.

Andrew Musgrave

And user acquisition costs fell 38% in 2025 compared to the prior period. So, what's behind that improvement and is it sustainable?

Mark Waller

Yeah, you I mean, usually you'd see you know a direct colour correlation between more marketing spend equals more growth, right? But yeah, as I mentioned, that shift really to organic growth channels, and we've had that investment going in those organic growth channels for a significant period of time and hitting that scale and starting to see some of that come through as really, really assisted in accelerating the growth and reducing the cost per new user. So that was a 30 per 38% reduction last year. What we've seen flowing into 2026, um, to your point of is that you know, is that an ongoing or sustainable thing, is a 10x growth in Q1 of this calendar year versus Q1 of last calendar year. And that's been at a significantly reduced cost and lower even again than it was last year.

Andrew Musgrave

Now, March is traditionally your quietest quarter with tax season not yet underway, yet you're still hitting big milestones. So, what does it tell us about how the platform has evolved?

Mark Waller

Yeah, the March quarter is usually where we have the the lowest engagement with our users, traditionally having mainly the tax product. And look, this this quarter, this March quarter has been very much very different. So, there's the products available on One Click Life has now evolved. When we're getting closer and closer to that goal of having that fully integrated ecosystem of products to allow our users to manage all parts of their financial life. So, what we're seeing is people coming to us to be able to use various different products and engage with all those products as opposed to just hitting us at tax time.

Andrew Musgrave

Touching now on product expansion, you launched the Little Money Cash Advance product during 2025, a 28-day short-term advance. What problem does this solve for your users and how does it extend your revenue beyond the July-October tax season?

Mark Waller

Yeah, the new product, our Little Money Cash Advance product, provides customers a $500 cash advance with a cost of $25. And look, our next day refund product has been very popular over the last few years. Within that product itself, we've advanced over $10 million to our customers. And we have customers that have wanted access to that type of product all year round. So based on demand and customer feedback, we decided to create the little money product. And we've just been progressively rolling that out over the last six months. We've had great demand for that product, and we're just slowly scaling that up and very deliberately slowly scaling that up and you know getting some really good feedback from our customers on it.

Andrew Musgrave

More broadly now, the One Click Live platform now spans tax, wills, insurance, cash advance, and lending. What role does technology, both automation and API integration, play in holding all of that together at scale?

Mark Waller

Yeah, firstly, look, the product looks fantastic. We've had the product ready for a while, we've done a heap of testing, and it does genuinely look fantastic. I think our users will get a lot of benefit from the product. It's currently waiting for trustee approval, as you mentioned. And look, the product allows our customers a really simple way to engage with their superannuation. And for young people, you know, our average user is 33 years old, to be engaging with your superannuation from an early age is going to give you a significantly better retirement outcome in the future. And that's really what we want for our customers. So that's going to allow them to bring in all parts of their superannuation, whether they've got some lost superannuation, five different super funds, whatever it is, bring that into an One Click superfund and manage it all in one place and in a low-cost environment as well, importantly. So, we're currently working with our trustees trying to finalise when those approvals might come through. And ideally, yeah, with a bit of luck, we've got that available prior to the the tax period where we have the most user engagement through the system.

Andrew Musgrave

Moving now to the One Click Life platform, which spans tax, wills, insurance, cash advance, and lending. What role does technology such as automation and API integration, play in holding all of that together at scale?

Mark Waller

Look, technology has enabled us to scale. So, it's enabled us to scale whilst holding costs steady, which is really important. So, we have 20 full-time staff. We had 20 full-time staff three years ago when we listed the business on the stock exchange. And all of that growth from $1 million revenue to last year's $6 million, and significantly more this year's, all come from a really strong focus on automation. And look, for there's two reasons that we've had a significant focus on automation, right? And the first one's obvious, which is around keeping costs down, obviously a better commercial return for shareholders, and allowing our internal team to focus on the right tasks, the right value add tasks. But secondly, and importantly, probably the one that's overlooked, right, is the customer side of it. So, for our customers, having a heap of automation built into the product just allows them immediate response to problems that they've got, questions that they might have, and full transparency of the process for whichever part of their financial life they're managing through One Click Life. So, and I think that's really the key, and what's been driving quite a bit of our growth is our ability to use technology to automate in a way that customers can really engage and get really strong value out of the system.

Andrew Musgrave

And finally, Mark, just to wrap things up, you've guided for continued revenue growth in 2026 from tax little money and One Click Super. So, what does success look like for the company over the remainder of 2026?

Mark Waller

Yeah, great question. I might answer that from two perspectives, like I did the last question, actually. So, look, from a shareholder perspective, we're growing quickly. Rate of user growth has increased, and success this year is really converting that growth into bigger revenue growth through our tax product. So, we've had a very significant growth in users. Our run rates over 80,000 new users per annum at the moment. So key is converting that to growth in tax. And, and then really, it's about commencing that revenue growth cycle on our additional products. The additional products be that the little money products, bringing superannuation on live, and so on and so forth, all the products that we have in there, but reinvesting into you know growth in those products, which is going to drive a very healthy profit margin for us. And then from a customer's perspective, a customer that's using One Click Life regularly to lodge their tax, take a cash advance when they need it, manage their future wealth, you know, their superannuation, have visibility of all parts of their financial life from banking right through to any transaction that they need to take, all in one place.

Andrew Musgrave

Okay, Mark. Well, thanks for your time again. It's been great to catch up and get an update on the company, and we look forward to further updates from One Click Group in the upcoming months.

Mark Waller

Yeah, great. Thanks, Andrew. Appreciate you having me on the show.

Andrew Musgrave

That concludes this episode of ASX Briefs. Don't forget to subscribe, and we look forward to catching you on our next episode.