MYECO LTD (MCO) - GRS Certified Recycling Meets The Supermarket Shelf

“Recycled” sounds simple until you ask one awkward question: what exactly was recycled to make this product? We’re joined by Marie De Perthuis, CEO of MyEco Group Limited, to talk about how sustainable packaging earns trust when greenwashing is everywhere and shoppers are time-poor at the shelf.

We get a clear view of MyEco Group’s model: a Melbourne-based brand with manufacturing and R&D capability that supports traceability from resin to finished goods. Marie explains why third-party certification (including GRS for post-consumer recycled materials) is more than a logo. It’s how retailers and consumers separate credible recycled content from vague claims, and how a category lifts its standards without asking shoppers to do forensic research.

We also dive into growth drivers across two big channels. On the retail side, the new GRS certified post-consumer recycled bin liner range launching at Woolworths marks a major step beyond compostables and into a much larger market that directly competes with virgin plastic. On the council side, we unpack FOGO rollouts, tender wins, and why organics diversion, contamination reduction and landfill pressure are pushing councils to act sooner rather than later.

If you care about sustainable packaging in Australia, compostable caddy liners, soft plastic recycling, or what “real” recycled content looks like at scale, this conversation delivers practical detail and a straightforward checklist for cutting through the noise. Subscribe, share the episode with a mate, and leave a review, then tell us: what do you look for before you trust a sustainability claim?

Transcript

Andrew Musgrave

Welcome again to ASX Briefs. And today we're joined by Marie de Perthuis, the CEO of MyEco Group Limited, to discuss two significant milestones for the sustainable packaging company. Hot on the heels of its Q3 quarterly activities report is the launch of its newly developed GRS certified post-consumer recycled bin liner range, exclusively through Woolworth's stores nationally. Marie, thanks for joining me today and welcome to the ASX Briefs podcast.

Marie de Perthuis

My pleasure, Andrew. Thanks for having me.

Andrew Musgrave

Marie, for investors that may be new to the MyEco story, could you give us a brief overview of the company, what you do, and where you operate?

Marie de Perthuis

Yes, sure. So MyEco is a brand which is specialized in sustainable alternatives to everyday products. Today, our primary focus is on replacing conventional plastic packaging with more sustainable solutions such as compostable or post-consumer recycled options. Our best-known product at this stage would be our compostable bin liners, which you can find at Coles and Woolworths nationally under the brand MyEco brand, MyEco bag. But we also develop and manufacture a range of products going from compostable tree guards to dog waste bags or compostable shopping bags. So, at this stage, Australia is by far our largest market, but we also distribute our products in other countries. We distribute to the US, Mexico, the UK, China, Malaysia, a few other countries around the world. Our head office is based in Melbourne. We do have our own manufacturing facility and our R&D centre in Nanjing in China, which is where we develop and manufacture our own resin, which then goes directly into our finished products. And this gives us direct control and traceability across the entire value chain. And that's really essential to us, especially in the world of sustainable plastics.

Andrew Musgrave

And what sets MyEco apart in the sustainable packaging space?

Marie de Perthuis

Yeah, what sets us apart is really primarily the brand trust that we have been able to establish with our consumers, but also across the industry more generally. In a world where greenwashing is unfortunately common, consumers turn to brands that they can trust. And MyEco has been supplying fully certified and high-quality products for over a decade now. So, this trust in our brand is underpinned by a business model which cannot easily be replicated. Firstly, our commitment to maintaining and obtaining the highest standards of third-party certification. So just to name a few, the home compostability certification, the industrial compostability certification from the Australian Bioplastics Association, but also from the preeminent US and EU certification bodies. We have the GRS, which is the Global Recycle Standards Certification. We have the EcoVadis certification and a few more. So essentially, we do the hard certification work so that the consumer doesn't have to do the research. Then, in addition, the high performance of our product, which is truly superior to many others on the markets, is a reason why our consumers love our products and return again and again to purchase them. The high-quality standards that we have, we can achieve them because of our unique, fully integrated supply chain and also the capability of our very own technology team. And then finally, the reliability and certainty of supply to customers also does set us apart. And we are able to achieve that through our effective global distribution footprint. And really, at the end of the day, consumers truly value that we are a genuine eco-specialist. Sustainability is not something that we've bolted onto the side of our business because it's trending. It is truly the core mission of our company.

Andrew Musgrave

Now, the March quarter marked the third consecutive quarter of total sales growth, reaching 4 million, up 4.1% on the prior corresponding period. MyEco Bag sales to major retailers such as Coles and Woolworths were up 46.2% on PCP. So, what's driving that momentum in your branded retail chain?

Marie de Perthuis

Yeah, so the brand really resonates well with Australian consumers. And I believe that this is because it solves a real everyday challenge with which all Australians face. And that is how do I make choices in my day-to-day life, which are better for the health of my family and for the health of the planet, without compromising on quality and within my weekly budget as well. And having a trusted brand which solves for that challenge at the supermarket shelf is really addressing a consumer need. And addressing a real consumer need is a key success factor in retail. But the other really important factor, which is essential to understand, is how do we best partner with retailers to create value for them as well? And value for retailers goes far beyond price. It is our ability to deliver operationally, to create incremental revenue, true differentiation in their category, to support our claims so that we can protect against risk. So really, winning in retail requires a strong understanding of what makes a difference not only to the consumer, but also to the retailer. And we are very proud of strong relationships that we have developed with our retail partners. In fact, MyEco was in the top three nominees at the last Woolworths Trade Partner Awards back in December 2025 in the small trade category. And that really is a testament to the mutual trust between our two organizations.

Andrew Musgrave

And the Council and Waste Channel also had a strong quarter, up 41.6% quarter on quarter. You mentioned two tender outcomes, one win and one as a preferred tender. Can you elaborate on those and what the FOGO rollout looks like for MyEco over the next 12 to 24 months?

Marie de Perthuis

Sure. In fact, I'm happy to share that we have had a few more wins in the council space recently. We have just announced that MyEco Group has been successful in securing a multi-year supply agreement with Penrith City Council in New South Wales, which is worth about 1.4 million per year. We have partnered with Penrith for the last eight years. Penrith is a council that has led the way in New South Wales in implementing food and garden organics collection, which is the FOGO program. They are incredibly committed in making the process of composting seamless and easy for their residents. And that is exactly aligned to our values and mission at MyEco Group. To secure this partnership, we have developed new tools and new services, which we now offer to other councils. And in fact, I am pleased to share that MyEco Group has also been successful in a few more council tenders recently, such as Moira Shire, City of Stonnington here in Victoria as well. Now, looking ahead over the next 12 to 24 months, our focus will be primarily in supporting the approximately 70 councils in New South Wales which are yet to implement the state-mandated FOGO programs by 2030. That represents about one and a half million households just in that one state. So that's obviously a lot of bags that we'll be supplying. And having said that, we will continue to service the other states as we are seeing an increasing number of councils expressing interest, running trials, and launching rollouts early. Really, irrespective of any FOGO mandate, councils are all facing increasing pressure to minimize their landfill waste. And we know that implementing FOGO collection with compossible caddy liners improves organic extravagance from landfill by 30%. It reduces contamination by 30%, and it can also deliver savings of about $600,000 per annum on average to councils. So, there is a real incentive for councils all around the country to move ahead of regulation. And we have great examples of councils who are leading the way outside of New South Wales, like such as Melville in WA or the Surf Coast in Victoria. These are just a few.

Andrew Musgrave

You've also just announced the launch of three new 95% Post-Consumer Recycled bin liner products exclusively through Woolworths, available nationally from 25 May. This doubles your Woolworth's product range from three to six. So how significant is this milestone for the company?

Marie de Perthuis

This is an absolutely major milestone for MyEco group. And for a number of reasons. So firstly, from a technology perspective, this is our first step out of the compostable segment in Australian retail. So far, the brand was known for our green compostable bags. With our new PCR orange bags, it's a completely new technology that we are bringing to market. And one of the first in Australia to bring GRS certified products to market, certainly at the scale of distribution. The GRS certification ensures full traceability of the PCR product from source to end product, and that is really differentiating. This is also a step forward in raising the bar in a category where credibility is essential. This launch sets a new benchmark for transparency, which encourages higher standards across the soft plastic categories. And then from a brand perspective, the launch puts my MyEco on the map, not only as another eco-player, but as a true innovator and a trusted consumer-centric brand.

Andrew Musgrave

And you've spoken about addressing greenwashing, the idea that some products claim recycled content without independent substantiation. So, how does this launch help reframe the conversation for consumers and retailers about what genuine recycled content actually means?

Marie de Perthuis

Look, Andrew, if I had one message to get across today, it would be this one. Every time you buy a product which has the word recycled on it, ask yourself the question: what exactly has been recycled or reused to make the product that you're holding? You may find a product that's made out of recycled content, sometimes as high as 90%, maybe even 100%. But what exactly has been recycled? Very often in plastic, we're talking about factory offcuts, which is get reintegrated back into the production process after not having been used. That's still virgin plastic. Whereas the GRS certified PCR material, which our bags are made of, that is real soft plastic, which has been used before by a real consumer who have then fed it back into a soft plastic recycling program to be made into something else. In that case, bin liners. And then the second question is how do you know it's true? How can you trust a claim? And as a consumer, you should not be expected to do the hard work of the research and tracing of all of the materials to know who to trust and who not to trust, which is why independent third-party certifications are so important. And is this what we want to frame the conversation and set the bar in the industry. So now don't get me wrong, it is hard work getting and maintaining those certifications, but that is exactly why they can be trusted and why they increasingly guide consumers' choices.

Andrew Musgrave

Now the company already holds category leadership in compostable bin and caddy liners at Woolworths with 62% market share and 42% at Coles. How does the addition of the PCR range change your overall retail presence and shelf positioning at Woolworths?

Marie de Perthuis

With this new range, we are entering a whole new segment. Recycled bin liner represents about the same market size as compostable with true incrementality because the two products have different use cases. But importantly, recycled directly competes with the virgin plastic-based products because they do share the same use case. And that is nearly 10 times the size of compostable alone. And then in addition to incremental revenue, what this range does for us is that it broadens the scope of credibility of the MyEco brand. We step out of the purely specialist player into a more mainstream game. And we believe that the brand can continue to stretch much broader than this. And what we share in common with the Woolworths and the Coles of the world is our obsession for solving consumers' problems. Those retailers have demonstrated that they trust our brand to do this in the eco space and to do it well. So, this opens the door for us to more shelf presence, but also the chance to play in more categories. And yes, Woolworths is an important partner of us on that journey. We have built a trusted relationship over the years by creating value together. Like I've mentioned earlier, they have meaningfully recognized MyEco at their last trade partner awards in 2025. They are now backing this PCR innovation. And all of those are excellent foundations to continue to grow value together.

Andrew Musgrave

And the quarterly report flags initiatives to acquire new retail accounts within Australia commencing in Q4 FY26. Without naming specific targets, can you give us a sense of the types of channels or retailers you're pursuing and the timeline for converting those opportunities?

Marie de Perthuis

I wouldn't want to give away too much, but what I will say is that our north star is the consumer always. Our conviction is that we need to simplify people's busy lives, not make them more difficult or complicated. So, finding our products in more places, whether it's on shelf or online, that resonates with our promise of convenience, which we do want to fulfill. We are building capability internally. We are selectively hand-picking talent who bring top class expertise in retail, in FMCG, in brand, in innovation. These are individuals who understand the discipline of retail, the art of growing a brand, and importantly, who are well connected and trusted within the retail community.

Andrew Musgrave

Now, finally, Marie, with three consecutive quarters of sales growth, a doubling of your Woolworth's product range, category leadership in combustibles, and regulatory tailwinds building in the council's channel, what are the key milestones investors should be watching out for over the next six to twelve months?

Marie de Perthuis

I would say watch our activity in councils. Like I've mentioned before, it's heavily supported by regulation and landfill waste constraints and watch our retail product portfolio. Stepping outside of compostable and into PCR is only the beginning. I will not reveal too much here, but I will say that we are building a diverse pipeline of products to maximize our impact, to create value, and to mitigate risk. So, as we are entering our next phase of expansion, we will be following a disciplined approach to execution. And as we do so, we are committed to engage with investors in a meaningful manner. So, Andrew, we hope to be back here soon at some point to update you of our progress.

Andrew Musgrave

Okay, Marie. Well, it's been great to get an update on the company today. So, thanks for your time, and we look forward to further updates from MyEco group in the upcoming months.

Marie de Perthuis

Thanks, Andrew.

Andrew Musgrave

That concludes this episode of ASX Briefs. Don't forget to subscribe, and we look forward to catching you on our next episode.