Business Buyer Diaries: the Reality Before, During, and After
<p>Welcome to the Business Buyer Diaries. My name is Nathan Platter, I’m a full-time employee, and I bought a business! I did everything right from finding the deal, handling due diligence on 63 different opportunities, and ultimately buying a profitable gym, and boy was I in for a surprise as a new owner! I chronicle everything in real time, including the biggest wins to the stressful nights at 2am. I’m sharing my journey without sugarcoating anything, so you don’t repeat the same mistakes I do.</p>
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Business Buyer Diaries: the Reality Before, During, and After
369. Tonight we close the gym, it’s emotionally hard to do
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Good evening . So today is the day Came back from the weekend trip . We wanted to close the studio down in person and unfortunately we had prior plans that superseded that and so , okay , good , I got my keys . So it's Sunday and tonight I'm going in and shutting everything down . So the bank is basically going to start coming in and seizing assets and doing court stuff . Um ,
Studio closure announcement
Speaker 1and I I'm not . I am not in a spot to allow access for the studio because , uh , it's not my property anymore . So heading in putting off some signs saying , hey , the business is closed . Um , thank you for you , for your patronage . Here's some alternative locations to go .
Speaker 1Then a handful of emails to other people , some to key holders , some to staff , the big email blast to members . And I'll go through my checklist tomorrow , because tonight is just get the business done , but there's a big checklist to make sure , like everything is oh shoot , I forgot a . But there's a big checklist to make sure everything is oh shoot , I forgot a box . There's a big checklist to make sure I don't forget anything . And it's going to be sucky . Except I don't want that mindset that it's going to be sucky . It's just going to be very surprising and very quick . No one is expecting this . No one sees this coming Heck . Even on the drive home today we were getting camera alerts that some instructors are doing training today to prepare for the week ahead , and so the managers and staff like
Preparing for the blindside
Speaker 1nobody knows , only the bank knows that we're behind and the landlord knows that we're behind . So tonight and tomorrow is going to be a blindside to everyone . Um , which is unfortunate , and I don't want that to be the last thought that people have of the of the studio , but unfortunately that's what's going to be happening . Um , I'll do my checklist tomorrow , cause I don't want to , um , get distracted by that on my way there , but tonight was just making sure , like I have all the admins and permissions to do what needs to happen . I'll be pausing all the groups and freezing everything so that people don't go toxic and crazy and tagging . I'll be deactivating my Facebook because , for whatever reason , people can still tag me . My wife and I tested that and even though I said only I can tag myself on posts , she could still like create a post that tagged me in particular . So that was really surprising . So , for better or worse , I'll just be putting my Facebook on snooze . For a long time . I won't be seeing stuff on there for a while .
Speaker 1People could DM me on Instagram , I guess , but unfriended all the false friendships that I had , and when I say false I mean like
Managing personal connections
Speaker 1hey , I saw you once and I said hi at the studio . So I removed all those Um and there's a few remaining of like legitimate friendships that I think are valid beyond the studio . Um , but I just had to speed , do it quick . It was like 150 people . I think I have like 30 remaining and so , um , yeah , it just feels weird , like it feels very weird .
Speaker 1Um , doing this . I feel like it's um , like I'm doing like a surprise attack on my friends and I remember when I bought the now , the guy that sold it to me said he wished he kept like personal business that barrier more black and white , and I feel like I blurred that a little bit . He blurted a ton Um and I won't go into I don't know if I ever said like well , how he blurred that , but um , that was a barrier that people like came over back and forth on and he did not have that barrier between the two and so people like could text him about their membership , pricing changes and just all sorts of things and so , uh , I feel like I did that a little bit here , but I definitely did not have a black and white barrier . And whenever I see like tv shows where , like bosses do nothing with their subordinates or like their employees , it's tough . Like on one side , it's cool to see like hey , we're gonna have like a barbecue and we're gonna have like an amicable relationship and so like there's something of meaning and purpose beyond just the transaction . But then when something like this happens , like it's very , it's a lot more painful . And on the flip side , like right now , like years ago , I've worked with someone at a house flipping company and he did the exact same thing .
Speaker 1I woke up , my email didn't work
Business vs friendship boundaries
Speaker 1on Monday morning , meeting with an investor . I messaged him after like hey , what's going on ? Like I have no clue what's going on . He's like , oh , everyone got laid off , like it's just me now . I couldn't keep everyone and I felt personally betrayed . But at the end of the day , like it was his business , it was his livelihood For him , like he and his family , they only they had like one less than a month of cash left between personal and business , where things got shut down Like I don't think they end up going bankrupt , but they had to do something , and so that was very painful and it took me like three weeks to message him back into like I don't know if he knows this , but like
Parallels with past experience
Speaker 1I told him like that I was unfairly terminated and like he owned that really well in hindsight , and so I think it's a little different . He laid everyone off or fired everyone , but the business kept going .
Speaker 1In my case , like the business is imploding and so everyone is implicitly laid off from that and so , uh , the business has dying before the employment status is , I guess . So I don't for what it's worth that people think like this is easy . It's not . Folks would say like ceos make millions and billions of dollars . It's 10 people that do and not a literal tent . It's a handful of people , and the folks that get there are a very unique breed , um , and a vast majority of businesses are hanging on by a thread , and it's the folks that are not paying themselves that are working two jobs they don't even tell you about . They try to keep the doors open and if you've