Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Exposing My Fully Booked Formula Publicly
Welcome back to another episode of the Beauty Industry Leaders Podcast! Today, I’m talking about a topic that every beauty business owner dreams of—getting fully booked with loyal, high-paying clients.
Let’s be real—there’s nothing more satisfying than seeing your calendar filled with clients who not only love what you do but also trust you enough to pay your full rates. But here's the truth: getting fully booked isn’t about luck, nor is it just about posting on Instagram and hoping for the best. It takes a proven strategy, a framework that brings clients to your door and keeps them coming back.
In today’s episode, I'm giving you an exclusive preview of some of the most valuable tips and strategies from my Fully Booked Formula course—one of the most popular courses I’ve ever taught! My goal today is to give you so much actionable value that you’ll feel empowered to take immediate steps toward getting fully booked.
Here’s what I cover in today’s episode:
- The Elephant in the Room: Why do so many beauty businesses struggle to get fully booked?
- The Real Reason You're Not Getting Clients: It’s not about the lack of marketing; it’s about mindset, action, and avoiding procrastination.
- The Danger of Cheap Prices: How offering discounts can attract low-quality clients and hurt your business in the long run. I share my experience working with beauty salon owners and why you need to raise your prices to attract the right clientele.
- Why You’re Not Connecting with Your Audience: If you're not showing your face, speaking to your audience, and showcasing your personality, you’re making it hard for clients to connect with you. I explain how to position yourself as a unique brand that clients want to trust.
I’ll walk you through common mistakes I’ve seen, from constantly doom scrolling on social media to underpricing your services. I share how these habits can prevent you from attracting the high-quality clients you deserve.
If you're tired of posting content without seeing results, I break down exactly why it's not just about the content itself but how you're positioning yourself and your brand. Your pricing, the way you communicate your value, and how you connect with your audience will make all the difference in getting fully booked.
By the end of this episode, you'll have a clear understanding of what it takes to start attracting and keeping those loyal, high-paying clients, so make sure you take notes and put this advice into action!
Don’t forget to subscribe, rate, and review the podcast if you found this episode helpful!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
