Delusional
Every founder is called delusional before they're called successful.
The world has never been changed by people who thought realistically.
Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.
DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.
Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.
This isn't motivation.
It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.
If people aren't questioning your vision...
You probably aren't thinking big enough.
New episodes every Monday.
Welcome to DELUSIONAL.
https://www.instagram.com/sammykennedyofficial/
https://www.instagram.com/delusionalwithsammykennedy/
hello@sammykennedy.com.au
Delusional
Winning Strategies - What’s Getting Beauty Business Owners Massive Results Right Now
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.
But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).
What You’ll Get in This Episode:
-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).
Biggest Takeaways:
- If you're not tracking your numbers, you're running a hobby, not a business.
- Your fortune is in the follow-up—nurturing your clients = long-term success.
- Posting more isn't the key to success. Your messaging needs to actually convert.
- Charge what you're worth and stop second-guessing your pricing.
- Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.
Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.
🎧 Hit play, take notes, and get ready to level up.
If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕
Connect with me:
→ https://www.instagram.com/sammykennedyofficial
→ https://www.facebook.com/sammykennedycoach/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/sammykennedyofficial
