Delusional
Every founder is called delusional before they're called successful.
The world has never been changed by people who thought realistically.
Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.
DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.
Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.
This isn't motivation.
It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.
If people aren't questioning your vision...
You probably aren't thinking big enough.
New episodes every Monday.
Welcome to DELUSIONAL.
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Delusional
The Membership Expert: How I Stopped Chasing New Clients and Built Predictable Revenue with Memberships – with Tara Shaw
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Okay, guys… this episode is about to change EVERYTHING. If you’re sick of constantly chasing new clients, stressing about no-shows, and wondering how the hell you’re gonna hit your revenue goals next month — THIS is the episode for you.
I’m sitting down with Tara Shaw (aka The Membership Expert) who has cracked the code on client retention. Tara’s got over two decades of experience in the beauty industry — clinic owner, international educator, mentor — she’s done it all. She’s the brains behind The Aesthetic CEO Academy and the Client Retention Blueprint, where she helps clinic owners create predictable, consistent revenue (without burning themselves out).
We’re talking about:
- Why focusing on new clients is costing you money (and why retention is the real goldmine)
- How to create memberships and treatment plans that keep clients coming back
- Why selling isn’t sleazy — it’s literally just serving with a solution
If you’ve ever thought, “My team just isn’t good at selling” or “Clients don’t want to commit to long-term plans” — Tara’s about to prove you wrong. Grab a coffee (or a wine), hit play, and get ready to take some notes.
Listen to the full episode now — you’re gonna want to hear this one!
If you loved this episode, screenshot it, share it to your stories, and tag us! Let me know your biggest takeaway — I’m dying to hear what hit home for you!
Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
