Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why
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He's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online.
But when Sammy asked Es Chandra what advice he'd give his younger self, his answer wasn't about funnels or ad spend. 👉 It was, "Just chill the fuck out."
In this episode, Sammy sits down with Es Chandra, founder of Glide Agency and one of Perth's most respected marketing strategists, for a conversation that goes way beyond social media tips.
Es breaks down the real reasons most beauty and wellness businesses struggle with marketing, and it starts long before the ads are turned on. From booking systems that undo the work your content is doing, to businesses offering so many services that clients can't figure out what to book, to the difference between a brand and a logo, this episode is a strategy reset for anyone who's been guessing their way through growth.
In this episode:
👉Why most beauty businesses have a strategy problem, not a content problem
👉 What your website actually needs before you spend a cent on advertising
👉 Hero products vs. foot-in-the-door offers, and how to use both
👉 The "law of least resistance" behind McDonald's, Aldi, and Kmart, and how to apply it to your salon
👉 Google Ads vs. Meta Ads: when to use which and why
👉 Agency vs. in-house marketing: how to decide what's right for your stage
👉 Why building a personal brand is the most underused growth lever in the beauty industry
👉 The burnout, the ego, and the moment Es realized his business needed to match his life, not the other way around
This is one of those episodes you'll want to listen to twice. Once for the marketing frameworks, and once for the life lesson buried at the end.
Connect with Es Chandra:
Instagram: https://www.instagram.com/es_chandra/
Website: https://glideagency.com.au/
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy. Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand
If you have any questions about the episode, or have a burning question you'd like me to answer on the show, or if you'd like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/
Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
