The Work From Anywhere Podcast

Top Ten Best Marketing Books For Entrepreneurs

January 07, 2020 Season 1 Episode 57
The Work From Anywhere Podcast
Top Ten Best Marketing Books For Entrepreneurs
Chapters
The Work From Anywhere Podcast
Top Ten Best Marketing Books For Entrepreneurs
Jan 07, 2020 Season 1 Episode 57
Christian Martin

The great part about books is somebody spent years of their life figuring the content out. It’s a highly curated piece of content and a lot of thought has gone into it. Reading books is one of my favorite ways to figure out what’s next for my company. If you’re a marketer who wants to crush their competitors, these books are going to help you out.

1. Breakthrough Advertising by Eugene Schwartz. This book was written in 1966 and has everything you need to succeed in today’s marketing world.

2. The Big Idea by Todd Brown. Copy writing starts with a big idea, and no matter how technically proficient you are, your marketing campaign will suck if your big idea does.

3. 80/20 Sales and Marketing by Perry Marshall. It tells you that if you want to make more money, you have to focus on high-value tasks.

4. The Millionaire Fastlane by MJ DeMarco. This book breaks down the economics of making it big. It’s about how the value you provide dictates your income.

5. The Talent Code by Daniel Coyle. This is all about how to develop skillsets. Marketing is a skillset just like any other that you need to practice.

6. The Culture Code by Daniel Coyle. In this book, he breaks down how great cultures are made.

7. Made to Stick by Chip and Dan Heath. When you read this book, it almost sounds too simple. Stating things in a simple way that sticks in peoples’ minds is the key to success.

8. Story by Robert McKee. It’s about story, not marketing. In almost any kind of marketing, story is really big.

9. The Obstacle is the Way by Ryan Holiday. It talks about the concept that the problems we experience are simply showing us the way.

10. Principles by Ray Dalio. He talks about understanding the world as it actually is instead of how you wish it was.

If you want to learn more about improving your marketing skills, visit https://www.digitalnomad.com/Podcast/ 

Show Notes

The great part about books is somebody spent years of their life figuring the content out. It’s a highly curated piece of content and a lot of thought has gone into it. Reading books is one of my favorite ways to figure out what’s next for my company. If you’re a marketer who wants to crush their competitors, these books are going to help you out.

1. Breakthrough Advertising by Eugene Schwartz. This book was written in 1966 and has everything you need to succeed in today’s marketing world.

2. The Big Idea by Todd Brown. Copy writing starts with a big idea, and no matter how technically proficient you are, your marketing campaign will suck if your big idea does.

3. 80/20 Sales and Marketing by Perry Marshall. It tells you that if you want to make more money, you have to focus on high-value tasks.

4. The Millionaire Fastlane by MJ DeMarco. This book breaks down the economics of making it big. It’s about how the value you provide dictates your income.

5. The Talent Code by Daniel Coyle. This is all about how to develop skillsets. Marketing is a skillset just like any other that you need to practice.

6. The Culture Code by Daniel Coyle. In this book, he breaks down how great cultures are made.

7. Made to Stick by Chip and Dan Heath. When you read this book, it almost sounds too simple. Stating things in a simple way that sticks in peoples’ minds is the key to success.

8. Story by Robert McKee. It’s about story, not marketing. In almost any kind of marketing, story is really big.

9. The Obstacle is the Way by Ryan Holiday. It talks about the concept that the problems we experience are simply showing us the way.

10. Principles by Ray Dalio. He talks about understanding the world as it actually is instead of how you wish it was.

If you want to learn more about improving your marketing skills, visit https://www.digitalnomad.com/Podcast/ 

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