NLP Talks with Laura Evans
Welcome to NLP Talks with Laura Evans a podcast for people looking to unleash their potential in business and life. Join Laura for insightful interviews with people who know first-hand how NLP changes lives and who offer you tips and strategies you can use immediately to help you clear your path to success. Laura is an International Trainer of NLP based in the UK, who’s been using NLP for over 10 years. If you're struggling with confidence, coaching ,sales, money / wealth, children, sport, business, or looking for personal/professional development - listen and start to Unleash Your Potential Today!
NLP Talks with Laura Evans
Stop Spraying and Start Targeting: Marketing & Advertising for Coaches
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In this episode of NLP Talks with Laura Evans, Laura helps you get visible — in a way that feels aligned, ethical and achievable.
If you’ve ever thought, “There are already too many coaches… how will people find me?” this episode is for you.
You’ll learn:
- The difference between marketing (awareness + trust) and advertising (a clear offer + a clear ask)
- Why most coaches stay stuck in “content mode” and never actually advertise an offer
- How to think about supply and demand — and why niching makes you a bigger fish in a smaller pond
- A practical USP exercise to answer the question clients are really asking: “Why should I buy from you?
- Personal brand vs business brand — and why podcasting is one of the most intimate forms of marketing
- Authentic marketing (without hype) — including a cautionary story about “scarcity” launches that damage trust
- The marketing funnel: how to guide people from awareness → interest → consideration → decision
- The ‘bridge’ between free value and paid offers — and how marketing creates opportunities for conversations
Explore the Confident Coach Business Academy™ training hub: https://thelauraevans.co.uk/coach-business-academy/
To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE (scroll down to find this episode)
If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.
To find out email: info@thelauraevans.co.uk
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