NLP Talks with Laura Evans

Why You Avoid Sales (And How It’s Costing You)

Laura Evans - Unleash Your Potential Ltd Season 8 Episode 6

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0:00 | 28:36

In this episode of The Confident Coach Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales.

If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your coaching or therapy business back.

You’ll learn:

  • Why brilliant coaches avoid sales conversation
  • The difference between marketing and selling
  • Features vs benefits (and why it matters more than you think)
  • Why discounting can damage your positioning
  • The importance of follow-up (and why most sales don’t happen on the first call)
  • How NLP skills can dramatically improve your sales confidence
  • Why setting intentions and targets changes everything

If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening.

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