GGW: Fair Game
Hear from Lauren O'Brien Kruczynski, Global Gaming Women (GGW) Board Member & Vice President of Engagement and Aristocrat Gaming Director of Global Games; Kate White, GGW Board Member & Board Secretary and PENN Entertainment, Inc Vice President of Business Intelligence & IT Program Management; Anika Howard, GGW Board Member & DEI Committee Chair and Wondr Nation President & CEO; Bronwen Gregg, GGW Mentorship Committee & Programing/Tradeshow Committee Member and Insight Global Director of External Event & Partnership Strategy; & more during the inaugural season of GGW: Fair Game Podcast!
GGW: Fair Game
Season 3, Episode 2: From Data to Deep Connection
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In this episode, host Anika Howard sits down with Cassie Brickman for a candid conversation about what truly shapes an exceptional customer experience. Cassie shares why representation matters not just inside organizations but at every customer touchpoint. When customers see themselves reflected in the people serving them, trust deepens, comfort increases, and loyalty grows. Cassie also points out how comfort, trust, and human connection remain at the heart of every great experience, even in a data‑rich world. Whether you’re focused on personalization, loyalty, or simply making people feel seen and valued, this episode offers practical insights and fresh perspective on turning information into impact.
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