Beyond Usability: SPARCK Research Podcast

Ep 2: UX Research & AI 

SPARCK Season 1 Episode 2

Discover how UX research remains vital in the age of AI. This compelling episode unravels the delicate balance between leveraging AI capabilities and prioritising human-centric insights for ethical, useful AI development. Featuring industry experts Laura Musgrave and Mark Branigan, who guide businesses and researchers in navigating the changing tides as AI becomes ubiquitous.