Sam Ellis - Grizzly Baked Goods 🥐

Bold Company

Bold Company
Sam Ellis - Grizzly Baked Goods 🥐
Feb 25, 2026 Season 3 Episode 4
Business Canterbury

In this episode of Bold Company, Hannah and Tim sit down with Sam from Grizzly Baked Goods to share the journey from a 2013 farmers market bagel stall to one of Christchurch’s most loved bakeries.

They discuss the power of social media, scaling from 12 to 70 staff, and building a strong brand grounded in consistency, creativity, and community.

Tune in for a candid look at hospitality growth, entrepreneurship, and the hustle behind great bread.