School Talk: UAE

Are Schools Failing at First Impressions? The Power of Mystery Shopping

Chris Shrubsole / Mark Bull Episode 40

Send us a text

Exploring the transformative influence of mystery shopping in education, this episode delves into how schools can enhance their admissions processes. By focusing on personalised experiences during school tours, we uncover the importance of customer service in creating lasting impressions on prospective families. 

• Importance of understanding customer service in education 
• Overview of 59 Club's philosophy: measure, train, support, and reward 
• Benefits of objective feedback and benchmarking in schools 
• Significance of personalised engagement during school tours 
• Collaborations with Cognita to enhance admissions processes 
• Importance of community involvement in education 

If you want to learn more about mystery shopping and how it can help your institution thrive, check out the details for 59 Club in the show notes!