Lifting the Veil
“Lifting the Veil" is your new go-to podcast to gain an exclusive and unfiltered glimpse into the world of weddings. A must-listen for both seasoned vendors and soon-to-be newlyweds, where we will embark on an exploratory journey through all things wedding. From the essential knowledge you need…to knowledge you don’t…to the often-overlooked…we’re leaving no stone unturned! We'll also dive into the aftermath of a global pandemic that reshaped the weddings you used to know. Join us as we "lift the veil" and empower you to plan, hire, execute, and celebrate your event with confidence and flair.
Lifting the Veil
Episode 036: Bridal Show Strategies with Naomi Butler
Bridal shows can be overwhelming...especially prior to Covid, they tended to be overly large. Post-Covid, they are a bit smaller but can still be a tad much to navigate through as a bride...even sometimes for a vendor too.
Join Kathy & Christina as they discuss the origination of the Dallas Bridal Show with President, Naomi Butler. Together, we are addressing:
- How are shows different post-Covid?
- What shifts did you have to make to ensure the show's ongoing success?
- How do attendees best benefit now with so much available online through social media?
- How has social media impacted the show's traffic flow, and how?
- How can couples get the most out of their time at a show?
- Top 5 tips/take-a-ways for couples attending a show.
While online offers an abundance of resources and information, there's nothing like meeting your vendors face-to-face in a one-stop-shop location. Looking to attend the next Dallas Bridal Show, mark your calendar for February 8th-9th!
About Naomi:
Naomi Butler, CEM, a consumer trade show producer for 36 years, helps others build their business through her shows and her Exhibiting 101®️ Workshops. Naomi is one of 24 Consumer Show Producers globally to have the CEM designation (Certified Exhibition Management).
As an ongoing metastatic Stage 4 cancer warrior and survivor, fighting for her life multiple times, she inspires audiences by sharing her journey to be Positive, Grateful, and have a Can-Do Mindset, LIVING LIFE FULLY! Her motto is "Smile Anyway, Why Not?"
She loves to be with her family: her Sweetheart, her Son and Daughter, three Grandsons, two Granddaughters, and a Sister—family is everything to her!
