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The Hypothesis

The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing

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The Hypothesis

Ugly ads are better than polished ones

July 31, 2024 • Thrive Digital • Season 1 • Episode 7

In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful.

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/