The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
The Hypothesis
If Meta doesn’t work for you, it’s your fault
In this episode, we dive into the common mistakes marketers make when running Meta ads and how to correct them. From creative testing to campaign objective misalignment, we discuss the nuances of effective ad strategy on Meta’s platform. Tune in to learn about the best practices for ad measurement, the strategic use of various ad formats, and optimizing for both e-commerce and B2B audiences.
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Follow this week’s hosts:
Akshita: https://www.linkedin.com/in/akshitatripathi/
Mark: https://www.linkedin.com/in/markrfoley1/
Santana: https://www.linkedin.com/in/santana-blanchette/