Attribution is overrated

In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.

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Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kent: https://www.linkedin.com/in/kent-ross/
Santana: https://www.linkedin.com/in/santana-blanchette/