The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
The Hypothesis
What e-commerce marketing leaders should do in their first 90 days
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.
Key takeaways:
- Why listening beats fixing in your first 90 days
- How to build relationships with finance (and why it matters)
- The dangerous assumptions marketers make about "similar" products
- Framework for evaluating inherited teams and agency partnerships
- Data analysis techniques that reveal what actually drives growth
- Communication systems that scale from 5 to 500 person teams
The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world.
Connect with us:
Website: https://www.thrivedigital.com/
YouTube: https://youtu.be/q2M7OmWhCAo
LinkedIn: https://www.linkedin.com/company/thrive-digital
Instagram: https://www.instagram.com/thrive_digital/
Subscribe for more:
Hit subscribe to get notified when we drop new episodes exploring the hypotheses that matter most in performance marketing.