Business & Society with Senthil Nathan

#17 Beyond the Tag: Understanding the True Price with Michel Scholte

• Senthil Nathan

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Brace yourself for a paradigm shift in how we perceive pricing as we welcome Michel Scholte, co-founder of True Price and Impact Institute. Discover the groundbreaking concept of "True Price" that integrates social and environmental costs into everyday pricing, challenging current market norms. Michel shares his personal journey, deeply influenced by experiences of global poverty and inequality, and argues passionately for consumer-friendly systems that truly reflect the costs of goods and services while tackling the exploitation and environmental harm often overlooked in traditional pricing models.

Coffee lovers, take note—there's more to your cup than meets the eye. We unravel the hidden social and environmental costs embedded in the conventional coffee value chain, from child labor to carbon emissions, that often go unnoticed. Uncover how certification labels can sometimes mislead, and why consumer awareness is critical in addressing these broader societal and environmental issues. This exploration invites a rethinking of market systems to foster well-being for all, highlighting the importance of informed consumer choices.

Explore the transformative power of true pricing in business, showcasing how companies like Tony's Chocolonely are paving the way by incorporating societal costs into their pricing models. Understand the shared responsibility of consumers, businesses, and governments in creating a fairer market structure. We dive into how aligning prices with sustainability and human rights can revolutionize markets, emphasizing the role of fair trade and responsible pricing. Concluding with hope, we paint an optimistic picture of a future driven by ethical consumption and fair trade success stories.


https://trueprice.org/

https://www.impactinstitute.com.au/


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