The Power of Storytelling in Business - Lessons from Sarah-Jane Kurtini

In this episode of The Quest for Success Podcast, Sarah-Jane Kurtini shares her inspiring journey from co-founding Tiny Beans to launching her latest venture, Pitch Slap. With honesty and reflection, Sarah-Jane explores how her definition of success has evolved over time, shaped by freedom, purpose and the ability to do meaningful work alongside the people she loves.
 
She reflects on how her early life experiences shaped her sense of gratitude and perspective, and how passion and necessity often sit at the heart of building a startup. Sarah-Jane speaks openly about the importance of customer feedback in shaping products, the power of storytelling in pitching and marketing, and the deliberate effort required to build a strong company culture. She also unpacks the IPO journey of Tiny Beans, reframing it not as an exit, but as a strategic funding pathway that supported long-term growth.
 
This conversation is a thoughtful reminder that entrepreneurship is not just about building companies, but about continuous learning, adaptation and balance. From navigating family life alongside business to mentoring the next generation of founders, Sarah-Jane’s story highlights the value of curiosity, generosity and staying true to your purpose
 
 
Key Takeaways
• Success means doing what you love and having freedom.
• Customer feedback is crucial in product development.
• A strong company culture fosters collaboration and innovation.
• An IPO can be a funding strategy rather than an exit strategy.
• Balancing family life with entrepreneurship requires communication and flexibility.
• Mentoring allows for giving back and learning from new founders.
• Storytelling is essential in pitching and marketing a startup.
• The entrepreneurial journey is filled with learning and adaptation.
 
 
Connect with Sarah-Jane Kurtini
LinkedIn: https://www.linkedin.com/in/sarahjanekurtini
Website: https://www.sjkurtini.com/

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