Jollibee Open While SF Apartments Hit $6K

Richie and Erica have a good laugh at the latest fast-food celebrated by SF's mayor. Meanwhile, San Francisco's apartment rents now topped NYC, average $6,000/mo.  

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Transcript

Really, San Francisco? Podcast

Jollibee opens in San Francisco

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Richie Greenberg: Good afternoon, everybody. This is Richie Greenberg, and I'm with my lovely co-host, Erica Sandberg, and this is Really San Francisco. How are y'all doing today? How are you, Erica?

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Erica Jennifer Sandberg: I am doing great. It is officially August.

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Erica Jennifer Sandberg: And we are ready for our beautiful San Francisco summer. You and I were talking earlier, and the weather is spectacular. We have a big ol' cruise ship out in the bay right now, and the city is packed! Packed with cruisers. And, it's actually kind of nice to see, so…

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Richie Greenberg: Great, let's… let's delve right in, because we have a couple of really, really fun topics that are,

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Richie Greenberg: sort of in the news, at least locally. And what did you do the other day? Where did you go? What, what, what was this, all the buzz?

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Erica Jennifer Sandberg: It almost makes me… just laugh with… with the… with the strangeness of it. We…

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Erica Jennifer Sandberg: We have now, in San Francisco, been blessed with a new

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Erica Jennifer Sandberg: fast food restaurant, Jollibee has come to San Francisco. It's actually officially the second version. The first was South of Market. It lasted a year or two years, something like this, closed up. So this is… here we go again. We're having it…

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Richie Greenberg: B is fried chicken.

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Erica Jennifer Sandberg: It is a very… actually, their menu is really interesting. It is a Filipino-based

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Erica Jennifer Sandberg: company, and it's different. There is… the menu is not what your standard burger, fried chicken, fare.

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Erica Jennifer Sandberg: Is it really… and it's not Taco Bell, it is very unique.

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Erica Jennifer Sandberg: Which I think is one of the reasons that people are excited about it. It is different. They've got fried chicken, they've got spaghetti, their Jollibee Spaghetti, which has kind of a sweet tomato sauce with cut-up hot dogs and grape cheese.

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Richie Greenberg: I don't know.

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Erica Jennifer Sandberg: I am not… I… okay, Richie, I… I don't care if people want to eat what they want to eat, go for it. It sounds horrifying to me, but I did try it, so maybe it's really amazing.

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Richie Greenberg: Well, the thing is, though, we're not ragging on their.

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Erica Jennifer Sandberg: Yo!

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Richie Greenberg: Jollibee, it actually became a running joke over these years, because it took them, what, 6 years?

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Erica Jennifer Sandberg: 6 years!

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Richie Greenberg: to get approved, and all the permits, and then it was during COVID and all that. But it became a running joke, and everyone was saying, yeah, Jollibee is coming. Jollibee is coming. It was like a,

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Richie Greenberg: You know, like, this crazy chicken with her head cut off, and it's like, Jollibee's coming.

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Erica Jennifer Sandberg: Oh my gosh. Yeah, exactly, it became a meme, essentially. A meme, a meme, yeah. It's just like, it is this corner, it's on Market Street, Market, and 5th, right above Powell Street, BART station. Bart Station. Holiday Plaza is right.

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Richie Greenberg: And directly across, or almost directly across from… isn't it, like, near Ikea, the new IKEA?

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Erica Jennifer Sandberg: Closed.

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Richie Greenberg: It's close, yeah.

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Erica Jennifer Sandberg: That's really close.

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Richie Greenberg: it's kind.

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Erica Jennifer Sandberg: Not directly across, but it's really close.

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Richie Greenberg: In rough neighborhood, though.

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Erica Jennifer Sandberg: You are correct. It is a rough, troubled area. The corner is not known for a peaceful, retail activity. It is… it's really a drug zone.

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Richie Greenberg: But years ago, wasn't that where, on the sidewalk, right…

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Richie Greenberg: at the curbside with Market Street.

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Richie Greenberg: We're talking years ago.

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Richie Greenberg: Is that near where they used to have all those table with the chess games?

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Erica Jennifer Sandberg: It is!

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Richie Greenberg: It is.

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Erica Jennifer Sandberg: Yes, yes, and thank you for actually pointing that out, because that has bubbled up again in social media. Do you remember when? Do you remember when we would have people lined up at these card tables and playing

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Erica Jennifer Sandberg: mostly chess, but some were playing cards, poker, some were playing go. There were various others, but it was part of our culture, and it has turned to seed.

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Erica Jennifer Sandberg: And…

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Erica Jennifer Sandberg: Is that one of the reasons that… fly is here. Is that one of the reasons that it took so long, 6 years? They pulled papers in 2020, here it is, 2026, it opened on Friday, that people are so excited. We're…

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Erica Jennifer Sandberg: You know, this is bringing life to an area that is seriously mired in gross… Behavior and trash.

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Richie Greenberg: Now, the question begs, Erica, so why were you there? Why did you care? What was going on?

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Erica Jennifer Sandberg: Well, I mean, I think… So, of course, covering this monumental occasion.

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Richie Greenberg: A fried chicken.

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Erica Jennifer Sandberg: A fast food restaurant openings! It should be a non-issue. Look, it really should be. In a healthy, robust, vibrant city, the opening and closing of a fast food restaurant really should not be on anybody's radar outside. Oh, nice, new place.

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Erica Jennifer Sandberg: Right? But no, it's… it's…

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Erica Jennifer Sandberg: I think the reason, of course, is because it is so close to Union Square. Technically, it is Union Square, but it's that thoroughfare, it is that border to the Tenderloin, and it is hard to open any kind of business there and have it thrive. So, yeah, okay, fine, I get it, I get it. But at the same time.

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Erica Jennifer Sandberg: I guess I was covering it. I covered it for The Voice of San Francisco, the opening

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Erica Jennifer Sandberg: It had this strange provincial feel, where…

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Erica Jennifer Sandberg: Gosh darn it, we're gonna get a stuff like…

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Richie Greenberg: God!

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Erica Jennifer Sandberg: That's how it felt to me, like, oh my god.

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Richie Greenberg: Besides you, who else was there? What made this an actual event, rather than just…

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Erica Jennifer Sandberg: It was an event, oh goodness. Oh, so we… not only did you have the company heads from Jollibee there, of course they're going to be there, but, there was also… and I'm gonna get… get to it, you just wait.

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Richie Greenberg: trying to.

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Erica Jennifer Sandberg: I know, right. So, but you also had, the local business community and business groups, so I think Brandy Fong may have been there, merchants associations. Oh, it was fanfare.

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Richie Greenberg: Rodneyville?

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Erica Jennifer Sandberg: I'm saying?

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Richie Greenberg: Rodney Fong?

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Erica Jennifer Sandberg: A broadly friend, yeah.

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Richie Greenberg: That's the Chamber of Commerce, yeah.

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Erica Jennifer Sandberg: Right, right. Then you had Senator Scott Weiner.

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Erica Jennifer Sandberg: went there. I'm like, what?

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Richie Greenberg: State senator, and he is currently a candidate running to replace Nancy Pelosi. He was there in his opportunistic, exploitive way. Why? Why does a candidate running for House need to be at the opening of a chicken joint?

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Erica Jennifer Sandberg: Okay, and then, of course, you had the supervisor for the district, Danny Souder, he was there. That made sense, okay, great.

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Richie Greenberg: That's his area, yeah.

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Erica Jennifer Sandberg: But then you had Mayor Daniel Learn

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Erica Jennifer Sandberg: And he… and I know that you're gonna get to it, and that's part of our show today.

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Richie Greenberg: Yeah, yeah.

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Erica Jennifer Sandberg: is that the perpetual presence at these… at these openings. Now, I think you and I, I think we have maybe a slightly different perspective on whether or not that's good or not, but… or maybe a waste of time, whatever, but you had this huge group.

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Erica Jennifer Sandberg: Right? Who were all there. And again, Richie, I was laughing internally.

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Richie Greenberg: Not because…

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Erica Jennifer Sandberg: Look, it's great. I love it. Fill up that space, fill it up. Fill every space up.

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Erica Jennifer Sandberg: But it's… it's a chicken fri… it's a fried chicken.

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Richie Greenberg: It's a fried chicken joint, yeah. And just to your point, I just got ahold of a list here of Mayor Lurie, some of the places that he's also gone to do ribbon cuttings and grand openings, as well. Now, as you know, and if you're paying attention.

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Richie Greenberg: to San Francisco social media and Mayor Daniel Lurie, he is really all over social media, mostly Instagram and the feed into Twitter and X.

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Richie Greenberg: So, he's running all over around San Francisco and reporting and recording, showing whenever there's any of these, cafes opening. So, starting last year, because he just was elected in late 2024 and came into,

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Richie Greenberg: came into office, in January 2025. So, he's been there only for a year and a half, right?

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Richie Greenberg: So, he was at the Turtle Tower restaurant on California Street, he was at the Nintendo store opening, Ricky's Sports Bar, Falafeland in the Tenderloin in December, the Taco Bell that opened at Fisherman's Wharf earlier this year in January, Goodfellas Pizzeria in North Beach.

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Richie Greenberg: Bruno's Italian Taste in the Mission, Oklava Turkish Pastry Cafe, we were at that one. You and I were at that one. That was just in June.

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Richie Greenberg: and now Jollibee. So, this is a very interesting phenomenon, as you said, is that you have a major city, San Francisco, you have a mayor who is

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Richie Greenberg: Cheerleading for the city, but you would think that with all the other problems, all the other issues, the social issues, the crime, and the homelessness, and the drug addiction, and the… all of that.

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Richie Greenberg: that he is out there clapping and cheering and handling those really big scissors to cut the ribbon of a chicken joint, or a Taco Bell, or a pizzeria.

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Erica Jennifer Sandberg: Yeah.

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Richie Greenberg: What are your thoughts on that?

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Erica Jennifer Sandberg: Okay, so I… again, I think I'm probably going to be contrary to your position. I think that there's something very gracious

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Erica Jennifer Sandberg: And, respectful about that. He really is showing the business community, small, medium, and large, I value you, I want you to be here, please stay, bring your customers, make… get your employees.

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Erica Jennifer Sandberg: it's… it definitely has that feel, and so I can sit here and I can be a little bit, I'm gonna say, mocking about… it's a… it's a fast food joint, right? Again, I like the analogy of cheering for the, you know, finally getting a stoplight in a, you know.

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Erica Jennifer Sandberg: Tiny little town. But the fact is, we definitely have had some retraction in the business space. We want

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Erica Jennifer Sandberg: brick-and-mortar stores to be opened.

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Richie Greenberg: Yes.

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Erica Jennifer Sandberg: build, to be active, and so I do think that this is encouraging. People can laugh all they want, you know, and it's hard not to laugh. Go ahead and laugh.

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Richie Greenberg: Well, and…

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Erica Jennifer Sandberg: At the same time, it's giving the Maryland and Breed did not do this.

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Richie Greenberg: Correct. She did not. The previous administration… I have no problem calling out London Breed. A lot of people don't want to name her by name, they just say the previous administration, but we know that London Breed was a disaster for San Francisco on so many levels. But now, I want to read to you a couple of things, a couple of screenshots that I took off of X.

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Richie Greenberg: Twitter, about Lurie showing up to Jollibee yesterday.

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Richie Greenberg: So, here, I'm not gonna name the account names, but here's what I got. I'm just gonna launch right in. I have nothing against Jollibee, but if the mayor is doing a ribbon cutting in a major city for a fast food restaurant, your city is over, over, your mayor is a joke, and the constituents who voted for him and like him are stupid.

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Richie Greenberg: And also, why is Senator Scott Weiner there? Is this the Civic Chicken Joy Fund?

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Richie Greenberg: That was all one.

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Erica Jennifer Sandberg: He didn't speak, by the way. Neither did Danny Sandberg.

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Richie Greenberg: I did. Here's another one. Remember when Daniel Lurie was at Fisherman's Wharf, extolling the grand opening of, checking notes, Taco Bell? Alright, now you mentioned that.

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Richie Greenberg: Another one. Our mayor will cut the ribbon on a boba tea shop.

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Richie Greenberg: And good for him, but Jollibee is opening in a… in a crap hole corner of San Francisco, but that's bringing a lot of hope to the area. This should be celebrated. Yep, interesting.

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Richie Greenberg: Then here's another one, says, this stupid Jollibee has been touted as a big deal to help revive the mid-market area for years now, starting with the prior administration. That's London Breed.

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Richie Greenberg: It was dumb then, and even dumber now. If the IKEA Food Court, which is almost across the street, is floundering there now, a Jollibee there isn't going to fare any better.

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Richie Greenberg: So, we're seeing, you know, mixed reviews. Someone brought up what you said here. Jollibee was previously open a decade ago on 4th and Howard. That's down near Yerba Buena and the Convention Center, right? But it folded, somehow failing to capture convention traffic.

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Richie Greenberg: It's been a successful shawarma shop ever since, so… And,

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Richie Greenberg: Oh, here's something that we didn't mention. Right up there, with Mayor Lurie celebrating the opening of, of Jollibee, was celebrating Ross Address for Less on Market Street.

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Richie Greenberg: We forgot that Ross dressed for less, he was near there, too.

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Erica Jennifer Sandberg: I, I know, but Richie, and everybody, let's think about…

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Richie Greenberg: that.

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Erica Jennifer Sandberg: There is almost nothing so corrosive to… you're laughing.

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Richie Greenberg: There's nothing so corrosive.

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Erica Jennifer Sandberg: than… than blight. Yeah. Boarded up windows. So, I freaking get it. I get it.

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Richie Greenberg: Yeah.

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Erica Jennifer Sandberg: Get out there and you say, yay for us. We're opening up. San Francisco's open for business.

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Richie Greenberg: Do you remember watching, or do you still watch the, the game show, Family Feud?

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Erica Jennifer Sandberg: I'm sorry.

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Richie Greenberg: And that's where they have the two different families are trying to answer what they think is the most popular answers to these questions. And, they go down the line. Each person, you know, the father and the son and the brother-in-law, they're answering. And when someone

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Richie Greenberg: Answers the question.

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Richie Greenberg: really dumbly, stupid, ridiculous answer. The rest of the family, they try and be supportive, and they do the sleep…

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Erica Jennifer Sandberg: Yeah, yeah!

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Richie Greenberg: So, this reminds me of that. It's like, yeah, chicken shop is opening, yeah, okay. It's like…

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Erica Jennifer Sandberg: Okay, but on the other side.

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Richie Greenberg: Alright. Is that…

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Erica Jennifer Sandberg: That area is…

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Erica Jennifer Sandberg: horrible. I mean, we have… this is… I have said this a thousand times, the cable car turnaround on Powell and Market, this should…

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Richie Greenberg: It's one block from there, right?

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Erica Jennifer Sandberg: It's… it's right… not even… Yeah, right there. No! It's literally steps away. Yeah. It should, instead of being what it is, which is…

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Erica Jennifer Sandberg: really, usually.

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Erica Jennifer Sandberg: dirty, unpleasant. The mall across the street is closed. There's people wandering around. It's just really not… not a… not a…

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Erica Jennifer Sandberg: hospitable place. Not our crown jewel, which is what it should be. It literally should be the most glamorous, beautiful, clean, sparkling, fabulous.

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Erica Jennifer Sandberg: area of the city, and instead, it's kind of the opposite. So, when we have this celebration of a fast food place.

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Erica Jennifer Sandberg: I understand the mockery, I genuinely do, but at the same time, it's kind of like, anything is better than nothing. Anything is better than what we have, which is… it's, you know…

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Erica Jennifer Sandberg: It's… well, you know, if you're in San Francisco, go. Go see it for yourself. It's not what you think it is.

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Richie Greenberg: So, segueing from this whole phenomenon.

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Richie Greenberg: Where we have people like Mayor London… oh! Mayor Lurie! Whoops, well, L, you know, Mayor Lurie, being a phenomenon on social media, Instagram and ex, formerly Twitter.

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Richie Greenberg: who is extolling everything, and trying to desperately show San Francisco is on the rise. Let's go San Francisco, his mantra, the meme.

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Richie Greenberg: And he is showing up at all of these openings.

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Richie Greenberg: And, and…

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Richie Greenberg: trying to not only drum up business and help business get started here, and to fill all those empty storefronts. And a lot of it seems, at some point, a little bit disingenuous, too, because he's pushing the city as if everything is fantastic.

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Richie Greenberg: everything is awesome, but it's not. And you and I have talked about that numerous times over the past

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Richie Greenberg: several seasons of our podcast, of how you can have, at the same time, something really good

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Richie Greenberg: A, a store, a, a,

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Richie Greenberg: a convention, right? A Super Bowl.

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Richie Greenberg: But at the same time, you have within blocks of City Hall the humanitarian disaster of the overdoses, and the crime, and the drug dealers, and the addicts collapsed, or fentanyl.

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Richie Greenberg: So…

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Richie Greenberg: What's really interesting now is a statistic that came out just in the last couple of days, that San Francisco has now overtaken New York

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Richie Greenberg: And is the most expensive for a two-bedroom apartment. Monthly rent hit $6,000 a month.

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Richie Greenberg: And this came out.

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Richie Greenberg: And there have been a lot of people wondering and scratching their heads, how can this be?

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Richie Greenberg: And, we talked about this just before we came onto the podcast to record. There are a couple of answers for this, and a couple of factors, and one of it definitely happens to be

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Richie Greenberg: Because of Mayor Lurie and his campaigns, his positive, uplifting messages that has been pushed out on social media, and also last year, when he came into office, he made the media rounds, and he was going on to different local and national

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Richie Greenberg: News networks to try and say the city is on the rise.

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Richie Greenberg: And to say, everything's really great here, which we know it's not really that great. There's very good.

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Erica Jennifer Sandberg: I agree, I think it's great here.

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Richie Greenberg: No, no, no, I mean, because of things like the budget is absolutely insane. There's so much money that's being spent through City Hall, taxing all of us, and it's going to be even worse at the end of this year when we're voting on more taxes.

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Erica Jennifer Sandberg: Right?

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Richie Greenberg: And so that means anyone that comes here potentially is going to now be subject to having to pay for all of this stuff that we have a record high budget here now, almost $17 billion, which is absolutely asinine for the size of the city. So that's what I mean.

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Richie Greenberg: So, I've been asked to explain why are we at $6,000 a month in the average

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Richie Greenberg: monthly rent in the city here, higher than New York now, when there are so many things that are not necessarily good.

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Richie Greenberg: That are, that are bad.

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Richie Greenberg: And if we hear about people leaving California, people are fleeing the overtaxation, How did we hit 6,000?

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Richie Greenberg: What are your thoughts?

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Richie Greenberg: What do you think?

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Erica Jennifer Sandberg: I mean…

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Erica Jennifer Sandberg: with a lot of people coming in, a lot of young people with fat paychecks, I think, naturally, it's going to drive up costs. Landlord certainly has the option, when they're renting out a new place, to…

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Erica Jennifer Sandberg: it's a market-driven business, so if you know… and we've seen this before, I've seen it, I don't even know how many times, many, many times. The sister building to the one I'm in, I've seen the exact same apartment where I live

334
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Erica Jennifer Sandberg: fluctuate over the years from $3,000, $4,000, $6,000,

335
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Erica Jennifer Sandberg: back down to 4, back down to 2. I mean, it is… it goes up and down, and what's driving these… these prices?

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Erica Jennifer Sandberg: Demands!

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Richie Greenberg: That's what…

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Erica Jennifer Sandberg: this, and so I don't…

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Richie Greenberg: But we have, we have, rent control here, so that's…

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Erica Jennifer Sandberg: I was about to say, that's another factor. Now, rent control, it's not for every building. It depends on when the building was… was built, and how many units are in the building, right? But…

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Erica Jennifer Sandberg: to… a long story short about that is that there's a lot of rent control units here. You keep… right, when that happens.

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Erica Jennifer Sandberg: obviously, and I can't remember what… do you have a statistic for that, about how many… Tenants…

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Erica Jennifer Sandberg: What percentage? Yeah, what percentage? Well, I think renters, I think it's about 70.

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Richie Greenberg: Yeah, 72%, 71% rent.

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Erica Jennifer Sandberg: But then, of those, how many are benefiting from the rent control laws?

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Erica Jennifer Sandberg: I think it's around 45%.

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Richie Greenberg: Yeah, it's…

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Erica Jennifer Sandberg: I could be wrong about that, but it's pretty high.

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Richie Greenberg: So the idea of having a market rate, where the rent can fluctuate depending on what the economic environment is.

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Erica Jennifer Sandberg: Yeah.

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Richie Greenberg: Right? So, if we're in control…

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Erica Jennifer Sandberg: I love analogies, Richie. I love analogies, but I would love everyone to kind of imagine an airplane, right? You buy a seat, but let's just say that you're able to buy a seat on that plane.

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Erica Jennifer Sandberg: For forever. As long as you want to fly, you can fly, and it will never go over a certain percentage. It will go up incrementally. So you bought 15 years ago, right? And that seat on that airplane from New York, excuse me, from San Francisco to New York, it's going to cost you $300. Okay, great, you're lucky, wonderful. And it never goes up, it's maybe going to go up.

354
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Erica Jennifer Sandberg: To maybe 305, 310. Tiny little increments up.

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Erica Jennifer Sandberg: However, the cost of fuel.

356
00:35:56.150 --> 00:36:00.819
Erica Jennifer Sandberg: Has dramatically increased, and labor, and, and…

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Richie Greenberg: maintenance.

358
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Erica Jennifer Sandberg: maintenance, and parking at SFO, however you want to say it. It's not parking, having your plane there.

359
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Richie Greenberg: Landing fees, yeah.

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Erica Jennifer Sandberg: let… fright.

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Richie Greenberg: All of that.

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Erica Jennifer Sandberg: numbers of cost. That skyrockets in that time, so of course. Oh, and then not only that, then you've got this influx of people who want to fly, right?

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Erica Jennifer Sandberg: People are obviously very fortunate if they are in that rent control unit, but the rest

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Erica Jennifer Sandberg: if half the plane is consisting of that rent… that seat control, then naturally that's going to… to increase price.

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Richie Greenberg: Or what does the airline do?

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Richie Greenberg: they say, well, we can't operate in business anymore, we can't operate, because.

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Erica Jennifer Sandberg: Right.

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Richie Greenberg: We can't raise the seat price on all of these, you know, 40% of the plane. We're forced not to be able to, and we can't operate at a loss anymore.

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Erica Jennifer Sandberg: That's right, yeah, so it really disrupts the delicate ecosystem when it comes to price models, and so this is what we have here in San Francisco. So it's a variety of factors, but the end result is that

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Erica Jennifer Sandberg: at this moment, we absolutely do have these obscene prices for some apartments. Not all! Not all. And that is something important, too. It's like, people are just…

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Erica Jennifer Sandberg: you know, fainting, get your fainting couch out for this, oh my gosh, but that's because they want to live in these desirable neighborhoods.

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Richie Greenberg: What's also really interesting about this, too, and why has it hit 6,000? We have this phenomenon of

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Richie Greenberg: AI, which has only been really big for, what, the last year and a half or so? And it… this… it started…

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Richie Greenberg: pretty much around Alamo Square, where you had all those big Victorian group homes.

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Richie Greenberg: that AI startup companies were renting out. And you had all these workers were just scrambling to get into these houses, work for these startup companies, and develop the next big AI thing.

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Richie Greenberg: And that expanded, it was only a couple of blocks within Alamo Square, and now it's hitting all different parts of San Francisco, and AI companies are taking over the empty

377
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Richie Greenberg: buildings that were, you know, office buildings in the downtown financial district area. So, big one, like, you have Anthropic and OpenAI, right? Those two, which are, you know, nationally famous, world famous.

378
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Richie Greenberg: if they go IPO, or they did go IPO, you have a lockup, meaning that the early investors that put in their money, the early employees, got stock

379
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Richie Greenberg: Payouts, but they can't cash it in yet.

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Richie Greenberg: But they did. They hit that point that now they're able to cash in some of their early stock. And so someone who was…

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Richie Greenberg: young and a hard worker, and got in there really early, got a lot of startup, shares of stock. Suddenly, they're now multi-millionaires. They're tens of millionaire people.

382
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Richie Greenberg: And they want a place to live.

383
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Richie Greenberg: They don't want to move to a different part of the Bay. They want to be right here in San Francisco, and they're the ones that came here

384
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Richie Greenberg: to work for AI companies, and many of them continue to come based on Daniel Lurie, Mayor Lurie's pushing the message that San Francisco

385
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Richie Greenberg: is okay. We're on the rise. Let's go San Francisco and have a positive feeling. And I have said to many people, you and I have both said, San Francisco

386
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Richie Greenberg: has a palpable change since the last mayor, since London Breed. Things feel much better here.

387
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Richie Greenberg: Even though there is still the underlying that underbelly, when you pull the curtain back and you see there's still crime and homelessness and drug addiction and drug dealers and shootings, and that's happening every day. But that's all being ignored.

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Richie Greenberg: So people are, right now, they're willing to come here, they're willing to get the big paychecks, to work for a successful company, getting the huge payout. They're paying $6,000 or more, because that's the average $6,000, per month now, higher than New York.

389
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Richie Greenberg: And… Most interestingly, is they're not all insisting to live in one neighborhood.

390
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Richie Greenberg: Which used to be, like, the mission.

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Richie Greenberg: Now they're going to all different parts of San Francisco, including the outer areas in the Richmond and the Sunset, which are not cool neighborhoods like the Mission, but they're more suburban-feeling, and what are they doing? They are overpaying

392
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Richie Greenberg: They're bidding over the asking price for homes, $500,000, a million dollars over asking price.

393
00:41:03.970 --> 00:41:09.099
Richie Greenberg: And that's what's driving up the local market as well, because of this phenomenon. They have…

394
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Richie Greenberg: Tremendous amount of money, and so for them to see a place is only $1.5 million.

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00:41:16.800 --> 00:41:24.500
Richie Greenberg: 1.8 million, 2 million. What's the big deal? I really like it, it's a nice neighborhood, it's quiet, it's really safe.

396
00:41:24.630 --> 00:41:27.880
Richie Greenberg: They have a garage. There's street parking, what?

397
00:41:28.590 --> 00:41:29.040
Erica Jennifer Sandberg: That's true.

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00:41:29.040 --> 00:41:39.710
Richie Greenberg: So, I don't care if I'm gonna pay $500,000, $750,000, a million dollars over. I've got so much more left after that, and I'll have a nice, safe place.

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Erica Jennifer Sandberg: Sure. I mean, I think I… I don't… I'm failing to find fault with that. You know, it's… I think it's great. Come… I… I love that… a city should be full. It should be active, it should have that kind of sparkle and that spark.

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Erica Jennifer Sandberg: People, that's… that only comes from people. You have to be here. You have to fill the streets, you have to fill the restaurants, and the bars, and the shops, and the cafes.

401
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Richie Greenberg: Jollibee.

402
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Erica Jennifer Sandberg: And the schools, and the Jollibee, right? And the crush of human-to-human on the sidewalks is a good thing. That's what a city is all about.

403
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Richie Greenberg: And I remember that, that wasn't that long ago, that was before COVID.

404
00:42:19.540 --> 00:42:26.949
Erica Jennifer Sandberg: Yeah, and I think it's definitely in that direction, so I'm good with all of that. I think what…

405
00:42:27.320 --> 00:42:33.359
Erica Jennifer Sandberg: There's a couple problems that we haven't touched on, and we can really elaborate this on another podcast.

406
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Erica Jennifer Sandberg: But it is the people from outside the city who are now saying, gosh, you know, in order for me to live here, I'm really going to need more housing, and we need taller buildings, says Joe Schmo from somewhere in Illinois.

407
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Erica Jennifer Sandberg: Like, thanks, Joe, and I know that you want to move out here, and I know you got a great job, but…

408
00:42:56.720 --> 00:43:06.230
Erica Jennifer Sandberg: again, I think we always have to be very conscious of that balance between being an asshole…

409
00:43:06.230 --> 00:43:07.570
Richie Greenberg: You ruined the rating.

410
00:43:07.570 --> 00:43:08.160
Erica Jennifer Sandberg: I was worried.

411
00:43:08.160 --> 00:43:09.540
Richie Greenberg: rating on this. Alright.

412
00:43:09.540 --> 00:43:10.429
Erica Jennifer Sandberg: Oh, well.

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Richie Greenberg: No.

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00:43:13.100 --> 00:43:26.159
Richie Greenberg: It's okay. One of the quotes that I had earlier today that I was talking to you about, that I did a screenshot, he had the word fucking in there, fucking mayor, fucking… and I purposely cut it out because I did not want to put.

415
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Erica Jennifer Sandberg: Yeah.

416
00:43:26.690 --> 00:43:32.240
Richie Greenberg: An exploitive, you know, expletive on this chat… on this episode, but…

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Erica Jennifer Sandberg: I want them to come and open up the businesses. I do, I really do, and they are happening. The men's Macy's has been abandoned for gosh know how long, 15 years. Finally, finally, it looks like that there's a new tenant that's going…

418
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Richie Greenberg: the one Kith?

419
00:43:50.190 --> 00:43:53.790
Richie Greenberg: K-I-T-H, that's a New York company, and I learned…

420
00:43:53.790 --> 00:43:56.269
Erica Jennifer Sandberg: And on the ground floor is going to be a restaurant.

421
00:43:56.270 --> 00:43:57.970
Richie Greenberg: Yeah. Yeah, yeah, nice.

422
00:43:58.900 --> 00:44:09.459
Richie Greenberg: Kith, I learned, is like Middle English, the word, it's not someone's name. So it comes from Kith and kin. Kin is, like, you know, your family.

423
00:44:09.460 --> 00:44:10.240
Erica Jennifer Sandberg: African, right?

424
00:44:10.240 --> 00:44:10.840
Richie Greenberg: kin.

425
00:44:11.280 --> 00:44:14.640
Richie Greenberg: That's Kin. Kith is friends.

426
00:44:15.240 --> 00:44:16.990
Richie Greenberg: In… in Middle English.

427
00:44:17.220 --> 00:44:19.359
Richie Greenberg: So, kith and kin means friends and family.

428
00:44:19.360 --> 00:44:20.559
Erica Jennifer Sandberg: I did know that, okay.

429
00:44:20.560 --> 00:44:22.719
Richie Greenberg: That's what it is, yeah. So that's where it comes from.

430
00:44:22.720 --> 00:44:40.309
Erica Jennifer Sandberg: I would say it's great. One of the things I would encourage people to do, and hopefully you will do… maybe, Richie, you and I should be doing this on the road sometimes, literally on the road, walking along. There's some places on Market Street, mid-market, that are so… been there forever.

431
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Erica Jennifer Sandberg: So worth going to. They're so odd. They're so pure, old-school San Francisco, and I'm just gonna name one. Oxford Street. It's called Oxford Street, it's on Market and 9th, or 8th, something like that.

432
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Erica Jennifer Sandberg: Let me tell you.

433
00:44:56.810 --> 00:45:01.700
Erica Jennifer Sandberg: If you're looking… For a pair of sparkly, Men's shoes.

434
00:45:01.700 --> 00:45:02.720
Richie Greenberg: That's…

435
00:45:02.720 --> 00:45:03.799
Erica Jennifer Sandberg: That's the place to go.

436
00:45:03.800 --> 00:45:04.750
Richie Greenberg: Oh, okay.

437
00:45:04.750 --> 00:45:24.039
Erica Jennifer Sandberg: you'll get your shiny tie, you'll have your fedora, and the people who run it are absolutely phenomenal. So, I love the new stuff coming in, but I really think it's worth it. It's… if you can stand the street scenes, and they are there. Yeah.

438
00:45:24.350 --> 00:45:37.350
Erica Jennifer Sandberg: it's just being part of the city, I think, in that way is a really good thing. Excellent. So, I am so excited. This is… I think this is a really good thing. The last thing I wanted to mention in this, in our business special here, is that

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Erica Jennifer Sandberg: I'm just gonna… I'm just gonna do another… another nod. Thanks so much, Mayor Lurie, because this is what he's doing. He's making it easier for people to start businesses.

440
00:45:46.680 --> 00:45:48.120
Erica Jennifer Sandberg: that SF…

441
00:45:48.810 --> 00:45:59.640
Erica Jennifer Sandberg: permit portal, a separate access makes everything super easy. It really does. You want a permit, you want to start, it's, it's…

442
00:45:59.850 --> 00:46:01.789
Richie Greenberg: It used to be a nightmare.

443
00:46:01.790 --> 00:46:02.460
Erica Jennifer Sandberg: 30 days.

444
00:46:02.460 --> 00:46:18.649
Richie Greenberg: It used to be a nightmare, now you said 30 days. But also, I think that with what he's done in legislation to ease up on a lot of the permit requirements, and I can just think of two of them that I saw, which was such a, I can say it now, fucking headache.

445
00:46:18.820 --> 00:46:27.300
Richie Greenberg: to business owners, or new business owners, imagine you have a cafe, and it's doing pretty well, and you have a storefront.

446
00:46:27.590 --> 00:46:40.060
Richie Greenberg: And all you want to do is put some nice fancy lettering, old school lettering, maybe it has some gold, you know, some border on it. On the front, you need it to have a permit.

447
00:46:40.090 --> 00:46:55.449
Richie Greenberg: you had to have, like, a commercial architect that would draw and say, what is this lettering going to be like, and then submit it to the permit department, the building department. And another thing was to have…

448
00:46:55.570 --> 00:47:02.439
Richie Greenberg: chairs and tables out front if you have a restaurant as well. Now that's all been… Oh, oh, another one!

449
00:47:02.440 --> 00:47:02.999
Erica Jennifer Sandberg: Oh, my God.

450
00:47:03.000 --> 00:47:15.610
Richie Greenberg: An awning. If you want to have an awning that's out front of your shop as well, and have lettering on the awning, you also have to have a permit for that as well. Those are just three examples, and I think all of that has been…

451
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Erica Jennifer Sandberg: It's totally gone, right. So if you want to put a chair out there, a little table, there's enough… if there's enough room for people to go by.

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00:47:21.850 --> 00:47:22.530
Richie Greenberg: Yep.

453
00:47:22.690 --> 00:47:25.469
Erica Jennifer Sandberg: Good, great, done. And it's so cute.

454
00:47:25.470 --> 00:47:29.520
Richie Greenberg: So I agree. That's it. Two thumbs up for me.

455
00:47:29.520 --> 00:47:30.370
Erica Jennifer Sandberg: Yeah, right, and then…

456
00:47:30.370 --> 00:47:31.130
Richie Greenberg: work on that.

457
00:47:31.130 --> 00:47:41.940
Erica Jennifer Sandberg: as a little trip down memory lane, is there was a while, again, during the past administration, who, somebody got it into their head that we're going to take Chinatown

458
00:47:42.140 --> 00:47:48.509
Erica Jennifer Sandberg: And we're going to forbid them to have their current signs, and they're all going to be consistent.

459
00:47:48.670 --> 00:47:51.089
Erica Jennifer Sandberg: They're gonna be the same. Do you remember that?

460
00:47:51.090 --> 00:47:56.319
Richie Greenberg: Yeah, yeah, yeah, that really freaked out a lot, and really upset a lot of the shop owners.

461
00:47:56.320 --> 00:48:02.090
Erica Jennifer Sandberg: Oh, for sure, and it didn't happen because people were so upset about it, but whose stupid idea was that?

462
00:48:02.150 --> 00:48:21.330
Erica Jennifer Sandberg: They really shouldn't be front and center. I want their face up there. So, yeah, some really positive things. I love business. I love the entrepreneurial spirit. I think it's part of who we are. It is in our DNA, so I'm into it. Not sure I'm gonna go and get some

463
00:48:21.550 --> 00:48:25.039
Erica Jennifer Sandberg: Sweet Hot Dogs Pasta book.

464
00:48:26.220 --> 00:48:28.170
Erica Jennifer Sandberg: But you do it, Richie, I swear.

465
00:48:28.170 --> 00:48:34.620
Richie Greenberg: No, no, no, no thanks. I'll wait until you eventually go in, and we'll ask some other people to come.

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00:48:34.870 --> 00:48:47.559
Richie Greenberg: on the show. So, thank you, Erica. Another wonderful, fun, informative episode of Really San Francisco. And, what are your closing thoughts?

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Erica Jennifer Sandberg: I, you know, I say at this stage, if you want a vibrant, happening, fun place, that means you have to participate.

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00:48:56.620 --> 00:49:09.969
Erica Jennifer Sandberg: So, if you are not going to open up a business, go! Go and check out what's new, what's available, and what's old, because we have it all at this stage. I'm sorry, I'm just feeling really positive. I'm sorry, I am.

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Richie Greenberg: I can see that.

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00:49:11.500 --> 00:49:12.689
Richie Greenberg: You look glowy.

471
00:49:12.690 --> 00:49:13.739
Erica Jennifer Sandberg: I have field globally.

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00:49:14.060 --> 00:49:29.940
Erica Jennifer Sandberg: I was in North Beach today, I mean, nothing will make you feel more like, oh, everything is okay, by going to North Beach, because it's packed. So, to us, to the city, thank you so much. Really, San Francisco, please, again, everyone.

473
00:49:30.260 --> 00:49:36.600
Erica Jennifer Sandberg: Give us a contact, make sure that you get your voice heard to us, Erica J. Sandberg, on X.

474
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Richie Greenberg: I'm Greenberg Nation, again, on X, Twitter. And thanks, everybody, and we look forward to the.

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00:49:43.990 --> 00:49:45.590
Erica Jennifer Sandberg: Oh, oh, and our email address.

476
00:49:45.590 --> 00:49:54.019
Richie Greenberg: Email address is podcast, because this is the podcast, podcasts at reallySFNews.com.

477
00:49:54.020 --> 00:49:54.360
Erica Jennifer Sandberg: Okay?

478
00:49:54.360 --> 00:49:55.000
Richie Greenberg: And please.

479
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Erica Jennifer Sandberg: Until next time.

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Richie Greenberg: Hand mail, your suggestions, or any of that.

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Erica Jennifer Sandberg: Okay, thank you so much, everyone.

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Richie Greenberg: Thanks, everybody.