Fundraising Clarity through Prospect Research w/ Kate

In this conversation, Dr. Andrea Ortega and Kate Sheahan McElroy delve into the critical role of prospect research in philanthropy. They discuss the importance of understanding donor relationships, the tools and techniques for effective research, and the significance of data-driven fundraising strategies. The conversation emphasizes building long-term relationships with donors through stewardship and ethical practices, while also exploring the role of research in grant applications and nonprofit leadership.