BETWEEN TWO PIXELS
This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.
Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels
BETWEEN TWO PIXELS
Mastering Social Media: Strategies for Authentic Engagement and Content Creation
In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.
00:00 Introduction to Social Media Engagement
00:54 Meet Katie: From TV to Social Media
01:10 Building a Social Media Strategy
01:59 Katie's Journey with Atlanta United
04:27 The Evolution of Social Media Content
06:26 Creating Engaging Content
08:41 Platform-Specific Strategies
11:59 Managing Social Media Marketing
13:52 Key Metrics and Analytics
16:25 Balancing Engagement and Brand Safety
20:02 Handling Brand Crises on Social Media
21:41 Best Practices for Social Media
26:34 Exploring Team Dynamics and Fun Activities
27:01 Trends and Styles in Social Media
27:11 The Art of Quick Cuts and Edits
27:50 Second Screening Phenomenon
28:58 Video Trends and Social Media Strategies
30:23 Embracing Creativity in Social Media
31:59 Reality TV and Social Media Similarities
34:54 Shifting to Marketing-Focused Strategies
35:36 Planning and Analyzing Social Media Content
40:58 The Future of Social Media and Content Creation
43:25 The Role of AI in Content Creation
49:54 Concluding Thoughts on Social Media
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels