BETWEEN TWO PIXELS
This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.
Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels
BETWEEN TWO PIXELS
Unlocking the Secrets of Brand Strategy at Zillow
Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels Podcast
In this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow has evolved its brand strategy to remain a household name. Learn about the importance of storytelling, the integration of brand and content, and how Zillow maintains trust and engagement in a rapidly changing marketplace. Whether you're a marketing professional or just curious about brand dynamics, this episode offers invaluable takeaways. Tune in to discover how Zillow is making home a reality for more people every day.
00:00 Introduction to the Podcast and Today's Topic
01:19 Guest Introduction: Dave Healing from Zillow
02:27 Dave Healing's Career Journey
04:16 Understanding Zillow's Brand Strategy
05:57 Zillow's Evolution and Consumer Engagement
11:31 Transparency and Innovation at Zillow
22:19 Marketing and Product Integration
26:22 Effective Channels for Storytelling
27:19 Optimizing the Search Process
27:45 Introducing Sky Tour
28:23 Engaging Through Owned Channels
28:58 Social Media Strategy
31:18 Measuring Success
35:31 Agency Collaboration
38:52 Fostering Creativity and Innovation
42:12 The Role of Storytelling
44:20 Social Content Strategy
46:48 AI and Brand Authenticity
48:06 Future of Brand-Consumer Relationships
51:59 Concluding Thoughts on Brand Integration