BETWEEN TWO PIXELS
This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.
Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels
BETWEEN TWO PIXELS
The Scalable Video Strategy Every Brand Needs
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The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots)
Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content program that plans deliverables upfront, captures a signature campaign piece plus supporting assets in one shoot, and adapts across formats like 30/15/6-second cuts and vertical ratios. A strategic plan provides flexibility to test, use analytics, pivot across channels, and invest more in what performs, while balancing high-production “anchor” content with low-fi, trend-aware content when appropriate. Josh also outlines their story framework: truth, problem, tension, solution, vision, invitation.
00:00 Quarterly Content Planning
00:39 Podcast Intro Switch Up
02:11 Is One Off Video Dead
03:00 Viral Ads Then vs Now
04:31 One Off Benefits and Segments
06:40 One Off vs Full Campaign
08:05 Maximizing One Shoot Day
12:05 Deliverables and Aspect Ratios
15:03 Attention and Audience Experience
18:37 From One Video to Program
20:35 Smarter Content Planning
21:47 Trends Without Ad Stigma
23:22 Agency Partnership Strategy
25:19 Scaling With Preproduction
29:08 Flexibility To Pivot Fast
31:26 Lo Fi Versus Polished
37:19 Fake Podcast Authenticity
39:52 Signature Brand Anchor
42:11 Story Framework Playbook
45:17 Stay Open Stay Flexible
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels